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1. Toyota ›
2. Toyota RAV4 ›
3. Toyota's new bZ electric cars will be "a new breed of vehicles"
BACK TO ALL NEWS
Currently reading: Toyota's new bZ electric cars will be "a new breed of
vehicles"
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TOYOTA'S NEW BZ ELECTRIC CARS WILL BE "A NEW BREED OF VEHICLES"
Bespoke styling, futuristic interiors and realistic ranges for Toyota's first
batch of pure-EVs
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by Felix Page
2 mins read
20 April 2021
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Toyota's new bZ electric vehicle line-up will be heavily differentiated from the
brand's existing models with bespoke styling and a unique interior design
ethos.
The Japanese brand plans to launch 15 new battery-electric vehicles by 2025,
seven of which will wear the bZ (Beyond Zero) nameplate - which is comparable in
its conception to Mercedes' EQ brand, Hyundai's Ioniq models and Volkswagen's ID
family.
"We have decided to create what we can call a 'sub-brand': a new breed of
vehicles [...] with quite consistent design language and, ultimately, a
consistent consumer experience," explained marketing and product development
boss for Toyota Europe, Andrea Carlucci. "And fundamentally, this breed of
vehicles will belong to a family which cannot be associated to other vehicles."
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That means that, while the new bZ4X concept is of a similar size - and bears a
considerable resemblance - to the conventionally fuelled RAV4 SUV, bZ cars are
not intended to replace legacy models, nor are they set to be sold as electric
versions of existing models. Each will be based on the new e-TNGA electric
vehicle architecture, which Toyota has developed in partnership with Subaru.
There are four 'pillars' underpinning the bZ brand and which will be common to
all models: renewable energy usage, advanced connectivity, spaciousness and
positive societal impact. They will also have a "quite consistent design
language" and "consumer experience", according to Carlucci.
"The vehicles will give a strong priority to the interaction between man and
machine: the meter [digital display] is positioned above the wheel, the concept
has the butterfly-shaped steer-by-wire device, there's the driving position.
"But also, because of the dedicated platform, the interior space can be managed
in a different way versus ICE or even hybrid vehicles. All the occupants in the
vehicle can share the same experience, and have the same point of view, as the
driver in certain elements."
Car Review
Toyota RAV4
Read our full road test review
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Under the surface, Toyota's electric cars will be marked out from rivals,
Carlucci says, by giving "what is promised" in terms of range. The brand has
considered a range of possible usage patterns and operating environments for its
EVs, and claims to offer "reliable, lasting performance" even in cold climates.
The bZ4X
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"This is where, fundamentally, we want to say: 'if you promise X kilometres,
it's not about promising something which - on paper - is hard to get in reality.
That, for us, is quite critical, and this will be the signature of this new
breed of vehicles in the bZ sub-brand," he said.
A range for the bZ4X has not been given, but a solar panel has been integrated
into the roof for off-charge energy top-ups, and will likely be carried to
production.
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jason_recliner 21 April 2021
Let's hope the rest look as exciting and expressive as the bZ4x.
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FRI2 20 April 2021
But that silly dash scoop above the yoke....my goord...
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These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. If you do not
allow these cookies we will not know when you have visited our site, and will
not be able to monitor its performance.
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ADVERTISING AND TARGETING COOKIES
Advertising and Targeting Cookies
These cookies and other web tracking technologies have been identified from a
recent scan of our website to provide you with the most information about what
is stored on your device. They are set through our site by us, our advertising
partners or by other advertisers to display and measure personalised adverts and
content. This also includes social media functionality on our sites. Some are
used to build a profile of your interests and display relevant adverts on this
and other sites. The IAB Advertising Vendors section below can be used to select
what 3rd party advertising companies can do.
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IAB ADVERTISING VENDORS
IAB Advertising Vendors
Our advertising vendors use the IAB's Transparency and Consent Framework to
check and honour your permission to use your personal data for the following
list of purposes.
* STORE AND/OR ACCESS INFORMATION ON A DEVICE
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Vendors can:
* Store and access information on the device such as cookies and device
identifiers presented to a user.
* SELECT BASIC ADS
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To do basic ad selection vendors can:
* Use real-time information about the context in which the ad will be shown,
to show the ad, including information about the content and the device,
such as: device type and capabilities, user agent, URL, IP address
* Use a user’s non-precise geolocation data
* Control the frequency of ads shown to a user.
* Sequence the order in which ads are shown to a user.
* Prevent an ad from serving in an unsuitable editorial (brand-unsafe)
context
Vendors cannot:
* Create a personalised ads profile using this information for the selection
of future ads.
* N.B. Non-precise means only an approximate location involving at least a
radius of 500 meters is permitted.
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* CREATE A PERSONALISED ADS PROFILE
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To create a personalised ads profile vendors can:
* Collect information about a user, including a user's activity, interests,
demographic information, or location, to create or edit a user profile for
use in personalised advertising.
* Combine this information with other information previously collected,
including from across websites and apps, to create or edit a user profile
for use in personalised advertising.
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* SELECT PERSONALISED ADS
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To select personalised ads vendors can:
* Select personalised ads based on a user profile or other historical user
data, including a user’s prior activity, interests, visits to sites or
apps, location, or demographic information.
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* CREATE A PERSONALISED CONTENT PROFILE
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To create a personalised content profile vendors can:
* Collect information about a user, including a user's activity, interests,
visits to sites or apps, demographic information, or location, to create or
edit a user profile for personalising content.
* Combine this information with other information previously collected,
including from across websites and apps, to create or edit a user profile
for use in personalising content.
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* SELECT PERSONALISED CONTENT
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To select personalised content vendors can:
* Select personalised content based on a user profile or other historical
user data, including a user’s prior activity, interests, visits to sites or
apps, location, or demographic information.
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* MEASURE AD PERFORMANCE
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To measure ad performance vendors can:
* Measure whether and how ads were delivered to and interacted with by a user
* Provide reporting about ads including their effectiveness and performance
* Provide reporting about users who interacted with ads using data observed
during the course of the user's interaction with that ad
* Provide reporting to publishers about the ads displayed on their property
* Measure whether an ad is serving in a suitable editorial environment
(brand-safe) context
* Determine the percentage of the ad that had the opportunity to be seen and
the duration of that opportunity
* Combine this information with other information previously collected,
including from across websites and apps
Vendors cannot:
* Apply panel- or similarly-derived audience insights data to ad measurement
data without a Legal Basis to apply market research to generate audience
insights (Purpose 9)
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* MEASURE CONTENT PERFORMANCE
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To measure content performance vendors can:
* Measure and report on how content was delivered to and interacted with by
users.
* Provide reporting, using directly measurable or known information, about
users who interacted with the content
* Combine this information with other information previously collected,
including from across websites and apps.
Vendors cannot:
* Measure whether and how ads (including native ads) were delivered to and
interacted with by a user.
* Apply panel- or similarly derived audience insights data to ad measurement
data without a Legal Basis to apply market research to generate audience
insights (Purpose 9)
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* APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS
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To apply market research to generate audience insights vendors can:
* Provide aggregate reporting to advertisers or their representatives about
the audiences reached by their ads, through panel-based and similarly
derived insights.
* Provide aggregate reporting to publishers about the audiences that were
served or interacted with content and/or ads on their property by applying
panel-based and similarly derived insights.
* Associate offline data with an online user for the purposes of market
research to generate audience insights if vendors have declared to match
and combine offline data sources (Feature 1)
* Combine this information with other information previously collected
including from across websites and apps.
Vendors cannot:
* Measure the performance and effectiveness of ads that a specific user was
served or interacted with, without a Legal Basis to measure ad performance.
* Measure which content a specific user was served and how they interacted
with it, without a Legal Basis to measure content performance.
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* DEVELOP AND IMPROVE PRODUCTS
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To develop new products and improve products vendors can:
* Use information to improve their existing products with new features and to
develop new products
* Create new models and algorithms through machine learning
Vendors cannot:
* Conduct any other data processing operation allowed under a different
purpose under this purpose
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* USE PRECISE GEOLOCATION DATA
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Vendors can:
* Collect and process precise geolocation data in support of one or more
purposes.
* N.B.: Precise geolocation means that there are no restrictions on the
precision of a user’s location; this can be accurate to within several
meters.
* ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION
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Vendors can:
* Create an identifier using data collected via actively scanning a device
for specific characteristics, e.g. installed fonts or screen resolution.
* Use such an identifier to re-identify a device.
* ENSURE SECURITY, PREVENT FRAUD, AND DEBUG
Always Active
To ensure security, prevent fraud and debug vendors can:
* Ensure data are securely transmitted
* Detect and prevent malicious, fraudulent, invalid, or illegal activity.
* Ensure correct and efficient operation of systems and processes, including
to monitor and enhance the performance of systems and processes engaged in
permitted purposes
Vendors cannot:
* Conduct any other data processing operation allowed under a different
purpose under this purpose.
* TECHNICALLY DELIVER ADS OR CONTENT
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To deliver information and respond to technical requests vendors can:
* Use a user’s IP address to deliver an ad over the internet
* Respond to a user’s interaction with an ad by sending the user to a landing
page
* Use a user’s IP address to deliver content over the internet
* Respond to a user’s interaction with content by sending the user to a
landing page
* Use information about the device type and capabilities for delivering ads
or content, for example, to deliver the right size ad creative or video
file in a format supported by the device
Vendors cannot:
* Conduct any other data processing operation allowed under a different
purpose under this purpose
* MATCH AND COMBINE OFFLINE DATA SOURCES
Always Active
Vendors can:
* Combine data obtained offline with data collected online in support of one
or more Purposes or Special Purposes.
* LINK DIFFERENT DEVICES
Always Active
Vendors can:
* Deterministically determine that two or more devices belong to the same
user or household
* Probabilistically determine that two or more devices belong to the same
user or household
* Actively scan device characteristics for identification for probabilistic
identification if users have allowed vendors to actively scan device
characteristics for identification (Special Feature 2)
* RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION
Always Active
Vendors can:
* Create an identifier using data collected automatically from a device for
specific characteristics, e.g. IP address, user-agent string.
* Use such an identifier to attempt to re-identify a device.
Vendors cannot:
* Create an identifier using data collected via actively scanning a device
for specific characteristics, e.g. installed font or screen resolution
without users’ separate opt-in to actively scanning device characteristics
for identification.
* Use such an identifier to re-identify a device.
IAB Advertising Vendors
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