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Submitted URL: https://go.forrester.com/research/
Effective URL: https://www.forrester.com/research/
Submission: On December 07 via manual from AU — Scanned from DE

Form analysis 3 forms found in the DOM

GET https://www.forrester.com/allSearch

<form action="https://www.forrester.com/allSearch" method="get" class="header-search js-header-search">
  <input class="header-search__input js-header-search-input" type="search" name="q">
  <span class="header-search__clear js-header-search-clear"></span>
  <input type="hidden" name="s" value="relevance">
  <input type="hidden" name="dateRange" value="365">
</form>

GET https://www.forrester.com/allSearch

<form action="https://www.forrester.com/allSearch" method="get" class="header-search js-header-search">
  <input class="header-search__input js-header-search-input" type="search" name="q">
  <span class="header-search__clear js-header-search-clear"></span>
  <input type="hidden" name="s" value="relevance">
  <input type="hidden" name="dateRange" value="365">
</form>

Name: LD30MAC — POST 

<form method="post" name="LD30MAC" id="form792" action="" class="forr-form" data-type="full" data-behavior="show_message" data-redirecturl="" autocomplete="off" novalidate="novalidate">
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="firstNameField" class="forr-form__label sr-only">First Name*</label>
      <input id="firstNameField" class="forr-form__input forr-form__input--text" name="firstname" type="text" placeholder="First Name" autocomplete="nope" required="">
    </div>
    <div class="forr-form__item">
      <label for="lastNameField" class="forr-form__label sr-only">Last Name*</label>
      <input id="lastNameField" class="forr-form__input forr-form__input--text" name="lastname" type="text" placeholder="Last Name" autocomplete="nope" required="">
    </div>
  </div>
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="emailField" class="forr-form__label sr-only">Email Address*</label>
      <input id="emailField" class="forr-form__input forr-form__input--text" name="email" type="email" placeholder="Email Address" autocomplete="nope" required="">
    </div>
  </div>
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="phoneField" class="forr-form__label sr-only">Business Phone*</label>
      <input id="phoneField" class="forr-form__input forr-form__input--text" name="businessphone" type="tel" placeholder="Business Phone" autocomplete="nope" required="">
    </div>
  </div>
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="jobTitleField" class="forr-form__label sr-only">Job Title*</label>
      <input id="jobTitleField" class="forr-form__input forr-form__input--text" name="jobtitle" type="text" placeholder="Job Title" autocomplete="nope" required="">
    </div>
  </div>
  <div class="forr-form__row">
    <label for="industryField" class="forr-form__label sr-only">Industry*</label>
    <select id="industryField" class="forr-form__input forr-form__input--select" name="industry" placeholder="Industry" autocomplete="nope" required="">
      <option disabled="" selected="" value="">Industry</option>
      <option value="Automotive">Automotive</option>
      <option value="Business Services">Business Services</option>
      <option value="Communications">Communications</option>
      <option value="Construction">Construction</option>
      <option value="Energy">Energy</option>
      <option value="Financial Services">Financial Services</option>
      <option value="Government">Government</option>
      <option value="Healthcare">Healthcare</option>
      <option value="Manufacturing">Manufacturing</option>
      <option value="Media">Media</option>
      <option value="Mining">Mining</option>
      <option value="Non Profit/Education">Non Profit/Education</option>
      <option value="Retail">Retail</option>
      <option value="Technology Provider">Technology Provider</option>
      <option value="Travel &amp; Leisure">Travel &amp; Leisure</option>
      <option value="Utilities">Utilities</option>
      <option value="Other">Other</option>
    </select>
  </div>
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="countryField" class="forr-form__label sr-only">Country*</label>
      <select id="countryField" class="forr-form__input forr-form__input--select" name="country" required="">
        <option disabled="" selected="" value="">Country</option>
        <option value="US">United States</option>
        <option value="AF">Afghanistan</option>
        <option value="AX">Åland Islands</option>
        <option value="AL">Albania</option>
        <option value="DZ">Algeria</option>
        <option value="AS">American Samoa</option>
        <option value="AD">Andorra</option>
        <option value="AO">Angola</option>
        <option value="AI">Anguilla</option>
        <option value="AQ">Antarctica</option>
        <option value="AG">Antigua and Barbuda</option>
        <option value="AR">Argentina</option>
        <option value="AM">Armenia</option>
        <option value="AW">Aruba</option>
        <option value="AU">Australia</option>
        <option value="AT">Austria</option>
        <option value="AZ">Azerbaijan</option>
        <option value="BS">Bahamas</option>
        <option value="BH">Bahrain</option>
        <option value="BD">Bangladesh</option>
        <option value="BB">Barbados</option>
        <option value="BY">Belarus</option>
        <option value="BE">Belgium</option>
        <option value="BZ">Belize</option>
        <option value="BJ">Benin</option>
        <option value="BM">Bermuda</option>
        <option value="BT">Bhutan</option>
        <option value="BO">Bolivia, Plurinational State of</option>
        <option value="BQ">Bonaire, Sint Eustatius and Saba</option>
        <option value="BA">Bosnia and Herzegovina</option>
        <option value="BW">Botswana</option>
        <option value="BV">Bouvet Island</option>
        <option value="BR">Brazil</option>
        <option value="IO">British Indian Ocean Territory</option>
        <option value="BN">Brunei Darussalam</option>
        <option value="BG">Bulgaria</option>
        <option value="BF">Burkina Faso</option>
        <option value="BI">Burundi</option>
        <option value="KH">Cambodia</option>
        <option value="CM">Cameroon</option>
        <option value="CA">Canada</option>
        <option value="CV">Cape Verde</option>
        <option value="KY">Cayman Islands</option>
        <option value="CF">Central African Republic</option>
        <option value="TD">Chad</option>
        <option value="CL">Chile</option>
        <option value="CN">China</option>
        <option value="CX">Christmas Island</option>
        <option value="CC">Cocos (Keeling) Islands</option>
        <option value="CO">Colombia</option>
        <option value="KM">Comoros</option>
        <option value="CG">Congo</option>
        <option value="CD">Congo, the Democratic Republic of the</option>
        <option value="CK">Cook Islands</option>
        <option value="CR">Costa Rica</option>
        <option value="CI">Côte d'Ivoire</option>
        <option value="HR">Croatia</option>
        <option value="CU">Cuba</option>
        <option value="CW">Curaçao</option>
        <option value="CY">Cyprus</option>
        <option value="CZ">Czech Republic</option>
        <option value="DK">Denmark</option>
        <option value="DJ">Djibouti</option>
        <option value="DM">Dominica</option>
        <option value="DO">Dominican Republic</option>
        <option value="EC">Ecuador</option>
        <option value="EG">Egypt</option>
        <option value="SV">El Salvador</option>
        <option value="GQ">Equatorial Guinea</option>
        <option value="ER">Eritrea</option>
        <option value="EE">Estonia</option>
        <option value="ET">Ethiopia</option>
        <option value="FK">Falkland Islands</option>
        <option value="FO">Faroe Islands</option>
        <option value="FJ">Fiji</option>
        <option value="FI">Finland</option>
        <option value="FR">France</option>
        <option value="GF">French Guiana</option>
        <option value="PF">French Polynesia</option>
        <option value="TF">French Southern Territories</option>
        <option value="GA">Gabon</option>
        <option value="GM">Gambia</option>
        <option value="GE">Georgia</option>
        <option value="DE">Germany</option>
        <option value="GH">Ghana</option>
        <option value="GI">Gibraltar</option>
        <option value="GR">Greece</option>
        <option value="GL">Greenland</option>
        <option value="GD">Grenada</option>
        <option value="GP">Guadeloupe</option>
        <option value="GU">Guam</option>
        <option value="GT">Guatemala</option>
        <option value="GG">Guernsey</option>
        <option value="GN">Guinea</option>
        <option value="GW">Guinea-Bissau</option>
        <option value="GY">Guyana</option>
        <option value="HT">Haiti</option>
        <option value="HM">Heard Island and McDonald Islands</option>
        <option value="HN">Honduras</option>
        <option value="HK">Hong Kong</option>
        <option value="HU">Hungary</option>
        <option value="IS">Iceland</option>
        <option value="IN">India</option>
        <option value="ID">Indonesia</option>
        <option value="IR">Iran, Islamic Republic of</option>
        <option value="IQ">Iraq</option>
        <option value="IE">Ireland</option>
        <option value="IM">Isle of Man</option>
        <option value="IL">Israel</option>
        <option value="IT">Italy</option>
        <option value="JM">Jamaica</option>
        <option value="JP">Japan</option>
        <option value="JE">Jersey</option>
        <option value="JO">Jordan</option>
        <option value="KZ">Kazakhstan</option>
        <option value="KE">Kenya</option>
        <option value="KI">Kiribati</option>
        <option value="KP">Korea, Democratic People's Republic of</option>
        <option value="KR">Korea, Republic of</option>
        <option value="KW">Kuwait</option>
        <option value="KG">Kyrgyzstan</option>
        <option value="LA">Lao People's Democratic Republic</option>
        <option value="LV">Latvia</option>
        <option value="LB">Lebanon</option>
        <option value="LS">Lesotho</option>
        <option value="LR">Liberia</option>
        <option value="LY">Libya</option>
        <option value="LI">Liechtenstein</option>
        <option value="LT">Lithuania</option>
        <option value="LU">Luxembourg</option>
        <option value="MO">Macao</option>
        <option value="MK">Macedonia, the former Yugoslav Republic of</option>
        <option value="MG">Madagascar</option>
        <option value="MW">Malawi</option>
        <option value="MY">Malaysia</option>
        <option value="MV">Maldives</option>
        <option value="ML">Mali</option>
        <option value="MT">Malta</option>
        <option value="MH">Marshall Islands</option>
        <option value="MQ">Martinique</option>
        <option value="MR">Mauritania</option>
        <option value="MU">Mauritius</option>
        <option value="YT">Mayotte</option>
        <option value="MX">Mexico</option>
        <option value="FM">Micronesia, Federated States of</option>
        <option value="MD">Moldova, Republic of</option>
        <option value="MC">Monaco</option>
        <option value="MN">Mongolia</option>
        <option value="ME">Montenegro</option>
        <option value="MS">Montserrat</option>
        <option value="MA">Morocco</option>
        <option value="MZ">Mozambique</option>
        <option value="MM">Myanmar</option>
        <option value="NA">Namibia</option>
        <option value="NR">Nauru</option>
        <option value="NP">Nepal</option>
        <option value="NL">Netherlands</option>
        <option value="NC">New Caledonia</option>
        <option value="NZ">New Zealand</option>
        <option value="NI">Nicaragua</option>
        <option value="NE">Niger</option>
        <option value="NG">Nigeria</option>
        <option value="NU">Niue</option>
        <option value="NF">Norfolk Island</option>
        <option value="MP">Northern Mariana Islands</option>
        <option value="NO">Norway</option>
        <option value="OM">Oman</option>
        <option value="PK">Pakistan</option>
        <option value="PW">Palau</option>
        <option value="PS">Palestinian Territory, Occupied</option>
        <option value="PA">Panama</option>
        <option value="PG">Papua New Guinea</option>
        <option value="PY">Paraguay</option>
        <option value="PE">Peru</option>
        <option value="PH">Philippines</option>
        <option value="PN">Pitcairn</option>
        <option value="PL">Poland</option>
        <option value="PT">Portugal</option>
        <option value="PR">Puerto Rico</option>
        <option value="QA">Qatar</option>
        <option value="RE">Réunion</option>
        <option value="RO">Romania</option>
        <option value="RU">Russian Federation</option>
        <option value="RW">Rwanda</option>
        <option value="BL">Saint Barthélemy</option>
        <option value="SH">Saint Helena, Ascension and Tristan da Cunha</option>
        <option value="KN">Saint Kitts and Nevis</option>
        <option value="LC">Saint Lucia</option>
        <option value="MF">Saint Martin</option>
        <option value="PM">Saint Pierre and Miquelon</option>
        <option value="VC">Saint Vincent and the Grenadines</option>
        <option value="WS">Samoa</option>
        <option value="SM">San Marino</option>
        <option value="ST">Sao Tome and Principe</option>
        <option value="SA">Saudi Arabia</option>
        <option value="SN">Senegal</option>
        <option value="RS">Serbia</option>
        <option value="SC">Seychelles</option>
        <option value="SL">Sierra Leone</option>
        <option value="SG">Singapore</option>
        <option value="SX">Sint Maarten (Dutch part)</option>
        <option value="SK">Slovakia</option>
        <option value="SI">Slovenia</option>
        <option value="SB">Solomon Islands</option>
        <option value="SO">Somalia</option>
        <option value="ZA">South Africa</option>
        <option value="GS">South Georgia and the South Sandwich Islands</option>
        <option value="SS">South Sudan</option>
        <option value="ES">Spain</option>
        <option value="LK">Sri Lanka</option>
        <option value="SD">Sudan</option>
        <option value="SR">Suriname</option>
        <option value="SJ">Svalbard and Jan Mayen</option>
        <option value="SZ">Swaziland</option>
        <option value="SE">Sweden</option>
        <option value="CH">Switzerland</option>
        <option value="SY">Syria</option>
        <option value="TW">Taiwan</option>
        <option value="TJ">Tajikistan</option>
        <option value="TZ">Tanzania, United Republic of</option>
        <option value="TH">Thailand</option>
        <option value="TL">Timor-Leste</option>
        <option value="TG">Togo</option>
        <option value="TK">Tokelau</option>
        <option value="TO">Tonga</option>
        <option value="TT">Trinidad and Tobago</option>
        <option value="TN">Tunisia</option>
        <option value="TR">Turkey</option>
        <option value="TM">Turkmenistan</option>
        <option value="TC">Turks and Caicos Islands</option>
        <option value="TV">Tuvalu</option>
        <option value="UG">Uganda</option>
        <option value="UA">Ukraine</option>
        <option value="AE">United Arab Emirates</option>
        <option value="GB">United Kingdom</option>
        <option value="US">United States</option>
        <option value="UM">United States Minor Outlying Islands</option>
        <option value="UY">Uruguay</option>
        <option value="UZ">Uzbekistan</option>
        <option value="VU">Vanuatu</option>
        <option value="VA">Vatican City</option>
        <option value="VE">Venezuela</option>
        <option value="VN">Vietnam</option>
        <option value="VG">Virgin Islands, British</option>
        <option value="VI">Virgin Islands, U.S.</option>
        <option value="WF">Wallis and Futuna</option>
        <option value="EH">Western Sahara</option>
        <option value="YE">Yemen</option>
        <option value="ZM">Zambia</option>
        <option value="ZW">Zimbabwe</option>
      </select>
    </div>
  </div>
  <!-- M1 VIFF Update - fields company name through zip/postal added value="" attribute -->
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="companyNameField" class="forr-form__label sr-only">Company Name*</label>
      <input id="companyNameField" class="forr-form__input forr-form__input--text js-eloqua-company-name" name="companyname" type="text" placeholder="Company Name" value="" autocomplete="nope" required="">
    </div>
  </div>
  <!-- updated js-eloqua-company-address to js-eloqua-company-address-2 to avoid forrester js that controls visibility -->
  <div class="eloqua-form__company-address js-eloqua-company-address-2">
    <div class="forr-form__row">
      <div class="forr-form__item">
        <label for="companyAddressField" class="forr-form__label sr-only">Address*</label>
        <input id="companyAddressField" class="forr-form__input forr-form__input--text" name="companyaddress" type="text" placeholder="Address" value="" autocomplete="nope" required="">
      </div>
    </div>
    <div class="forr-form__row">
      <div class="forr-form__item">
        <label for="cityField" class="forr-form__label sr-only">City</label>
        <input id="cityField" class="forr-form__input forr-form__input--text" name="city" type="text" placeholder="City" value="" required="" autocomplete="nope">
      </div>
    </div>
    <!-- M1 VIFF Update - moved state field below city field. added state_row class for row controlling display visibility, added backup picklist of all available states for US, AUS, CA - will be overwritten on country select -->
    <div class="forr-form__row state_row" style="display: none;">
      <div class="forr-form__item">
        <label for="stateField" class="forr-form__label sr-only">State</label>
        <select id="stateField" class="forr-form__input forr-form__input--select" name="state">
          <option disabled="disabled" selected="selected" value="">State</option>
          <option value="AL">Alabama</option>
          <option value="AK">Alaska</option>
          <option value="AZ">Arizona</option>
          <option value="AR">Arkansas</option>
          <option value="CA">California</option>
          <option value="CO">Colorado</option>
          <option value="CT">Connecticut</option>
          <option value="DE">Delaware</option>
          <option value="DC">District of Columbia</option>
          <option value="FL">Florida</option>
          <option value="GA">Georgia</option>
          <option value="HI">Hawaii</option>
          <option value="ID">Idaho</option>
          <option value="IL">Illinois</option>
          <option value="IN">Indiana</option>
          <option value="IA">Iowa</option>
          <option value="KS">Kansas</option>
          <option value="KY">Kentucky</option>
          <option value="LA">Louisiana</option>
          <option value="ME">Maine</option>
          <option value="MD">Maryland</option>
          <option value="MA">Massachusetts</option>
          <option value="MI">Michigan</option>
          <option value="MN">Minnesota</option>
          <option value="MS">Mississippi</option>
          <option value="MO">Missouri</option>
          <option value="MT">Montana</option>
          <option value="NE">Nebraska</option>
          <option value="NV">Nevada</option>
          <option value="NH">New Hampshire</option>
          <option value="NJ">New Jersey</option>
          <option value="NM">New Mexico</option>
          <option value="NY">New York</option>
          <option value="NC">North Carolina</option>
          <option value="ND">North Dakota</option>
          <option value="OH">Ohio</option>
          <option value="OK">Oklahoma</option>
          <option value="OR">Oregon</option>
          <option value="PA">Pennsylvania</option>
          <option value="RI">Rhode Island</option>
          <option value="SC">South Carolina</option>
          <option value="SD">South Dakota</option>
          <option value="TN">Tennessee</option>
          <option value="TX">Texas</option>
          <option value="UT">Utah</option>
          <option value="VT">Vermont</option>
          <option value="VA">Virginia</option>
          <option value="WA">Washington</option>
          <option value="WV">West Virginia</option>
          <option value="WI">Wisconsin</option>
          <option value="WY">Wyoming</option>
          <option value="AS">American Samoa</option>
          <option value="GU">Guam Gu</option>
          <option value="MP">Northern Mariana Islands</option>
          <option value="PR">Puerto Rico</option>
          <option value="VI">Virgin Islands</option>
          <option value="AE">Armed Forces Africa</option>
          <option value="AA">Armed Forces Americas</option>
          <option value="AE">Armed Forces Canada</option>
          <option value="AE">Armed Forces Europe</option>
          <option value="AE">Armed Forces Middle East</option>
          <option value="AP">Armed Forces Pacific</option>
          <option value="AB">Alberta</option>
          <option value="BC">British Columbia</option>
          <option value="MB">Manitoba</option>
          <option value="NB">New Brunswick</option>
          <option value="NL">Newfoundland and Labrador</option>
          <option value="NT">Northwest Territories</option>
          <option value="NS">Nova Scotia</option>
          <option value="NU">Nunavut</option>
          <option value="ON">Ontario</option>
          <option value="PE">Prince Edward Island</option>
          <option value="QC">Quebec</option>
          <option value="SK">Saskatchewan</option>
          <option value="YT">Yukon</option>
          <option value="ACT">Australian Capital Territory</option>
          <option value="NSW">New South Wales</option>
          <option value="NT">Northern Territory</option>
          <option value="QLD">Queensland</option>
          <option value="SA">South Australia</option>
          <option value="TAS">Tasmania</option>
          <option value="VIC">Victoria</option>
          <option value="WA">Western Australia</option>
        </select>
      </div>
    </div>
    <div class="forr-form__row">
      <div class="forr-form__item">
        <label for="zipCodeField" class="forr-form__label sr-only">Zip/Postal Code</label>
        <input id="zipCodeField" class="forr-form__input forr-form__input--text" name="zipcode" type="text" placeholder="Zip/Postal Code" value="" autocomplete="nope" required="">
      </div>
    </div>
  </div>
  <div class="forr-form__row forr-form__row--checkbox">
    <div class="forr-form__item">
      <input id="optinField" class="forr-form__checkbox" name="optin" type="checkbox">
      <label for="optinField" class="forr-form__label">By checking this box, you agree to receive survey invitations and marketing communications.</label>
    </div>
  </div>
  <!-- Hidden Fields -->
  <input value="LD30MAC" type="hidden" name="elqFormName">
  <input value="332" type="hidden" name="elqSiteId">
  <input value="" type="hidden" name="elqCustomerGUID">
  <input value="0" type="hidden" name="elqCookieWrite">
  <input value="" type="hidden" name="eloquahtmlformname">
  <input value="Wordpress" type="hidden" name="src">
  <input value="https://www.forrester.com/research/" type="hidden" name="formsource">
  <input value="Contact us about Research" type="hidden" name="offer">
  <input value="Contact filled out a form to learn more about Forrester's research offerings." type="hidden" name="notes">
  <input value="7013n000002MJCQAA4" type="hidden" name="scid">
  <input value="Contact Us" type="hidden" name="leadtype">
  <input value="Research" type="hidden" name="leadcontext">
  <input value="" type="hidden" name="check1">
  <!-- ReachForce Fields -->
  <!-- <input name="RF_ConfidenceLevel" value="" type="hidden">
        <input name="RF_ConfidenceDescription" value="" type="hidden">
        <input name="RF_SITE_Company" value="" type="hidden">
        <input name="RF_SITE_Addr1" value="" type="hidden">
        <input name="RF_SITE_Addr2" value="" type="hidden">
        <input name="RF_SITE_City" value="" type="hidden">
        <input name="RF_SITE_StateCode" value="" type="hidden">
        <input name="RF_SITE_CountryCode" value="" type="hidden">
        <input name="RF_SITE_Zip" value="" type="hidden">
        <input name="RF_SITE_Phone" value="" type="hidden">
        <input name="RF_SITE_TradeName" value="" type="hidden">
        <input name="RF_SITE_SIC8Code" value="" type="hidden">
        <input name="RF_SITE_Sic8Name" value="" type="hidden">
        <input name="RF_GHQ_AnnualRev" value="" type="hidden">
        <input name="RF_inferredAreaCode" value="" type="hidden">
        <input name="RF_inferredCity" value="" type="hidden">
        <input name="RF_inferredState" value="" type="hidden">
        <input name="RF_inferredCountry" value="" type="hidden">
        <input name="RF_inferredRevenue" value="" type="hidden">
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Home > What We Offer > Research



RESEARCH

Market dynamics have fundamentally changed business and technology. Customer
expectations shift, business resiliency suffers, and digital transformation
requirements accelerate. How do the best companies survive and succeed amid
these changing forces?

The answer is customer obsession. Customer-obsessed firms grow more than two
times faster than non-customer-obsessed ones. Build a customer-obsessed
organization using Forrester Decisions research services and shorten the
distance between bold vision and superior impact.

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SHORTEN THE DISTANCE TO IMPACT


STAY AHEAD OF CHANGE

Understand and interpret market dynamics and develop a deeper understanding of
your customers and competitors.


CONQUER YOUR PRIORITIES

Apply proven approaches with confidence and accelerate progress on your most
pressing priorities.


READY YOUR TEAM

Develop skills and a shared toolset across your function and team so they can
deliver on your vision.




Forrester Decisions is a new portfolio of services tailored to your most
pressing priorities, helping you and your team deliver top-notch results in
record time. (1:20)


SERVICES BUILT AROUND YOUR PRIORITIES

Forrester Decisions represents a new option for business and technology leaders
who need help solving problems, making decisions, and taking action to deliver
results. The portfolio combines research-based insights, models, and frameworks
with hands-on guidance to ensure that you and your team apply best practices to
your specific situation. Forrester Decisions is unique:

 * A blueprint to customer obsession. We know that customer obsession is the
   best path to revenue growth, profitability growth, customer retention, and
   employee engagement. Each Forrester Decisions service includes signature
   customer obsession research along with tools to make customer obsession a
   reality at your organization.
 * Built for you. Each of the Forrester Decisions services is expressly built
   around a unique set of priorities representing your most pressing
   opportunities and challenges. Each priority was created based on hundreds of
   pieces of feedback from clients and potential clients.
 * On your side and by your side. Guidance from experts is built into each
   Forrester Decisions service. Our team gets to know you and your business,
   providing thoughtful, timely guidance — from planning to strategy to
   execution — every step of the way to help you achieve your outcomes.


AVAILABLE SERVICES

Each Forrester Decisions service is designed to support your strategic vision
and help you excel in your functional role. The services work together
seamlessly across the enterprise to accelerate growth. Industries served include
business services, high tech, financial services, consumer, government,
manufacturing, healthcare, communication, and utilities.

Technology

 * Forrester Decisions for Technology Executives
 * Forrester Decisions for Security & Risk
 * Forrester Decisions for Technology Architecture & Delivery

Customer Experience

 * Forrester Decisions for Customer Experience

B2C Marketing

 * Forrester Decisions for B2C Marketing Executives

B2B Marketing

 * Forrester Decisions for B2B Marketing Executives
 * Forrester Decisions for Marketing Operations
 * Forrester Decisions for Demand & ABM
 * Forrester Decisions for Portfolio Marketing
 * Forrester Decisions for Channel Marketing

Sales

 * Forrester Decisions for B2B Sales Executives
 * Forrester Decisions for Sales Operations
 * Forrester Decisions for Sales Enablement

Product

 * Forrester Decisions for Product Management

In addition, Forrester Market Insights is the research service that helps
technology and service providers seize opportunities to differentiate and
deliver results.

Learn more


WHAT’S INSIDE FORRESTER DECISIONS

Each Forrester Decisions service brings together three powerful components to
give you exactly what you need to make progress on your priorities and plan for
the future:

Stay ahead of changing customer and market dynamics and plan for the future with
leading research. You’ll get customer obsession research, customer insights,
trends and predictions, market forecasts, technology and service provider
landscapes, and more.

Empower your team to execute on your vision with proven strategic models and
plug-and-play templates. You’ll get KPIs and peer benchmarks, assessments,
strategic models, templates, Forrester Wave™ evaluations for your function, and
certification courses.

Accelerate progress and de-risk decisions with best practices tailored to you
and your team. Forrester promises to be on your side and by your side, through
guidance sessions with analysts, peer discussions, events, and more.


SIGNATURE RESEARCH

As a research company, Forrester has helped technology, marketing, sales,
customer experience, and product executives see around corners and take decisive
action for more than 35 years, from an objective point of view. Signature
Forrester research includes:


THE CUSTOMER-OBSESSED ENTERPRISE

Forrester pioneered the concept of customer obsession more than a decade ago,
demonstrating that customer-obsessed operations are customer-led,
insights-driven, fast, and connected. Our research proves that putting the
customer at the center of your leadership, strategy, and operations results in
the most efficient path to growth, happy employees, and satisfied customers.




THE FORRESTER WAVE™

Clients have trusted the transparent methodology of Forrester Wave evaluations
for more than 18 years to support vendor selection. Each Forrester Wave provides
a simple visual evaluation of leading providers in specific market sectors,
based on a robust analysis of their current offerings and strategies. Technology
and service provider clients use Forrester Wave evaluations to understand
current market drivers, what’s influencing those drivers, and their competitive
position.




DATA AND ANALYTICS

Forrester Decisions and Forrester Market Insights services include rich
Forrester data. Understand your customers and benchmark your CX performance
through the Customer Experience Index (CX Index™) and gain broad views of
consumer behaviors and business expectations in the buying process.


CERTIFICATION

Certification courses help you deepen your understanding of Forrester research
through on-demand learning. Use certification as a way to align your team
through a common vocabulary, approach, and way of working. Relevant
certification courses are included as a part of all Forrester Decisions
services.


ANALYST RELATIONS COUNCIL

Expand the impact of analyst relations (AR) through a curated community with the
Analyst Relations Council, a thriving global network of 300 analyst relations
professionals. For more than 17 years, the AR Council has provided a place where
you can collaborate on strategy, validate ideas, and spark inspiration with a
group of like-minded peers.

> Forrester is the only research and advisory firm that is focused on CIO and
> CMO alignment, where other firms are only focused on technical capabilities.

— Syed Hussain, Chief Information Officer, Oregon State Lottery


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