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Effective URL: https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/?utm_source=mkto&utm_medium=email&utm_cam...
Submission: On September 07 via api from US
Effective URL: https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/?utm_source=mkto&utm_medium=email&utm_cam...
Submission: On September 07 via api from US
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* Contact Us
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THE DEFINITIVE GUIDE TO CDPS
Learn how customer data will fuel the future of customer experience⏤a CDP
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THE DEFINITIVE GUIDE TO CDPS
Learn how customer data will fuel the future of customer experience⏤a CDP
will drive it
Download Now
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* Integrations
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MASTERCLASS WEBINAR SERIES: PREPARING FOR LIFE BEYOND THE THIRD-PARTY COOKIE
AFTER YEARS OF RELYING ON THIRD-PARTY COOKIES FOR THE INSIGHTS, AD OPTIMIZATIONS
AND AUDIENCES ADVERTISERS NEEDED TO RUN THEIR BUSINESSES, IT’S TIME TO SAY
GOODBYE. BUT NOT TO FEAR, TEALIUM IS HERE! THIS MASTERCLASS WEBINAR SERIES WILL
COVER STRATEGIES FOR ADVERTISERS TO OWN, MANAGE, AND MEASURE DATA IN A WORLD
WITHOUT THIRD-PARTY COOKIES.
WHO SHOULD JOIN?
Without a shift in your data strategies advertisers, analytics and data
professionals will lose the ability to understand customer behaviors,
intelligently target advertising, and fully utilize the potential of owned
channels. In this class, we’ll help you rebuild your customer experience
playbook utilizing first-party data.
Marketers
Learn how to leverage first-party data to help future-proof your ad spend and
continue to drive key use cases like site retargeting, audience building,
lookalike modeling, and campaign measurement.
Customer Experience
Learn strategies for overcoming identity gaps and leveraging first-party data to
help recognize and remember your customers and personalize their experiences.
Analysts
Create a sound first-party collection strategy to improve tracking and
measurement of digital platform activity.
[NOW AVAILABLE] SO YOUR COOKIE CRUMBLED, WHAT’S NEXT?
In this introductory webinar, we’ll cover how shifting consumer attitudes, new
regulations, and technology changes will impact the ways you advertise and
measure campaigns. We’ll also discuss strategies to ensure that life can carry
on by leading with and leveraging your first-party data.
We’re here to say that not only can you survive without the third-party
cookie—you can thrive in a completely new digital marketing world where customer
relationships are built on a foundation of real-time engagement and trust.
Watch Now
[NOW AVAILABLE] DUDE, WHAT ABOUT MY DMP? THINKING ABOUT DATA POST THIRD-PARTY
COOKIE
So you’ve relied on your data management platform (DMP) for the last decade to
build audiences as well as to measure and run campaigns. What now? If you are
feeling lost — let us tell you that you aren’t alone.
In this webinar, we’ll talk about how to build a first-party lead advertising
strategy as well as key technologies to help you continue to get the data you
need to build audiences, drive campaigns and measure impact. We’ll give you the
new advertising playbook for 2022 here. Don’t miss it!
Watch Now
[NOW AVAILABLE] MAKING SENSE OF THE CHANGING IDENTITY LANDSCAPE
Ever since third-party cookies started going away, a new term began popping up
called the universal identifier. Everyone from IAB Tech Lab’s DigiTrust, the
Advertising ID Consortium, and TradeDesk’s Unified ID 2.0 have proposed new
identifiers to help advertisers better understand and market to their customers.
If you think there’s a lot of identity conversation going on in the market, you
are right! We’re here to help you make sense of it all. In this masterclass,
we’re going to talk about the changing identity landscape and help you
understand how you should be thinking about these changes alongside your
customer acquisition strategies.
Watch Now
[NOW AVAILABLE] SHOW ME YOU CARE: WHY YOU SHOULD BE TALKING ABOUT PRIVACY AND
VALUE-EXCHANGE
We’re well into 2021 and data privacy has continued its push out of the InfoSec
and legal team agenda and into the customer experience. Whether data privacy
conversation takes the context of shifting consumer attitudes, new regulations
or technology changes – the fact remains that privacy is now an integral piece
of marketing and customer experience.
Join this session to learn how to use first-party data to prioritize privacy and
build long-lasting customer trust and strategies for increasing authenticated
visits through strong value exchange.
Watch Now
[NOW AVAILABLE] WHAT’S NEXT FOR ADVERTISERS AFTER 2023? MASTERCLASS RECAP
Hear key takeaways from this series as well as real-world stories of how
companies are future-proofing their data, advertising and measurement efforts to
stay ahead of the game (and how you can too).
Watch Now
GET A HEAD START ON YOUR HOMEWORK
Third-Party Cookie Loss
Everything you need to know about the future of third-party cookies
Get Started
First-Party Data Primer
Get a head start on building your first-party data strategy
Get Started
SEE WHAT TEALIUM’S ABOUT
Tealium’s data-first approach gives companies a trusted infrastructure to govern
all of their customer data securely in one place, our Customer Data Hub.
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11095 Torreyana Road
San Diego, CA 92121
+1 (858) 779-1344
Solutions
* Growth & Acquisition
* Loyalty & Retention
* Customer Experience & Personalization
* Predictive Insights & Customer Analytics
* Data Collection & Privacy
* Single View of the Customer
* Integrations Marketplace
Products
* Overview
* Real-Time Data Collection & Quality
* Real-Time CDP & Predictive Insights
* Data Management and Storage
* Integrations
Resources
* Resource Library
* Video Hub
* Events & Webinars
* Customer Case Studies
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Data Strategy of the Utah Jazz
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Data Strategy of the Utah Jazz
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industry. Then using that data point to relate to the visitor by powering
personalized content.
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integrations, and if there are any matches, present those logos here.
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