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Relative Insight is a comparative text analytics software that helps
organisations generate actionable insights from text data using technology
originally developed for law enforcement.How does Relative Insight work? The
platform combines AI-powered natural language processing with advanced
comparative linguistics to analyse any source of text data and drive enhanced
contextual understandings of target audiences, competitors and trends. This
approach reveals what makes data sets (and the audience groups, brands or
products they represent) unique and similar.What is Relative Insight?What is
Relative Insight used for?Most decision making relies on quantitative measures
that tell you what is happening, but taking effective action requires an
understanding of how and why. Text analytics can provide these answers.02 Market
researchTransform relevant publicdiscourse from social media, forums and the
media into valuable market researchinsights.01 Voice of the customerAnalyse
survey open-ends, reviews, interviews and other customer feedback to inform
marketing, customer service and product development.03 Competitor intelligence
Compare website copy, advertisements, customer reviews and public discourse to
understand how competing brands and products are different and similar.Leading
brands and agencies use Relative Insight to leverage text data as a source of
business intelligence.Extract maximum value from your text dataToo often, text
data is analysed in a ‘one and done’ fashion. With Relative Insight, the average
piece of text gets analysed in five different ways. Using the split
functionality to breakdown your data sets, you can develop 360° understandings
of the topics you are researching and ensure you are getting maximum value from
your data assets.

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