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Text Content
By using the site, you consent our use of cookies to perform analytics, personalize advertising, and remember your preferences. For more information, visit our Privacy Policy. Decline all Accept and continue $ Skip to Content * Home * Shows * Theatres * News * Lottery * Groups * Account LENA HORNE THEATRE 256 W 47th St New York, NY 10036 * Theatre Info * Patron Services * Accessibility * Seating Chart * History * Jump To * Ticket Information * Location * About This Theatre * Partners -------------------------------------------------------------------------------- NOW PLAYING Info Tickets TICKET INFORMATION Box Office Hours Monday – Saturday: 10:00am – 8:00pm Sunday: 12:00pm – 7:00pm Tickets Purchase SIX tickets online now or visit the Lena Horne Theatre box office. Group Tickets (12+) Book online or call 800-714-8452. -------------------------------------------------------------------------------- LOCATION -------------------------------------------------------------------------------- PUBLIC TRANSPORTATION By Subway: Take the C, E train to 50th St. -------------------------------------------------------------------------------- ABOUT THIS THEATRE Built in 1926 and originally named the Mansfield Theatre, the Brooks Atkinson Theatre was renamed in 1960 to honor the famed New York Times drama critic Brooks Atkinson. On November 1, 2022, the Brooks Atkinson Theatre was renamed the Lena Horne Theatre in recognition of the legendary entertainer and civil rights activist, becoming the first Broadway theatre to be named for a Black woman. This intimate playhouse is popular with theatergoers having housed a long list of distinguished dramas and comedies starring such talents as Matthew Broderick, Glenn Close, Richard Dreyfuss, Gene Hackman, Ed Harris, Derek Jacobi, Nathan Lane, Gary Sinise, Jerry Stiller, and Marisa Tomei. Redecorated in 2000, the theatre is once again illuminated by the original chandelier that had been removed more than 40 years ago. SIX is currently playing at the Lena Horne Theatre. The Lena Horne has 1,069 seats and is one of The Nederlander Organization’s nine Broadway theatres. -------------------------------------------------------------------------------- PARTNERS Back To Top * Jump To * Policies * Security * Amenities * Parking * Lost & Found * Theatre Staff -------------------------------------------------------------------------------- POLICIES COVID-19 Policies Masks are optional but strongly encouraged for all guests until further notice. See full policy details. Payment American Express, Visa, and Mastercard are accepted for ticket purchases at the box office. Exchanges/Refunds All ticket purchases are final and tickets may not be exchanged or refunded. See Terms & Conditions. Dress Code There is no dress code at the theatre. For all performances, attire should be comfortable and appropriate for the occasion. The theatre is air-conditioned during the summer months. Children All persons entering the theatre, regardless of age, must have a ticket. Guests under 5 are not permitted in the theatre. Late Seating The seating procedure for latecomers varies by seat section. Late patrons are seated at the discretion of the House Manager after the performance begins. They are then escorted directly to their seats by an usher. Smoking Smoking is prohibited in the Lena Horne Theatre. -------------------------------------------------------------------------------- SECURITY Patron Security For the protection of our patrons, theatre managers and private security personnel are on duty during all performances. Bag Screening All bags will be inspected upon arrival. Luggage, shopping bags, and other large packages that will not fit comfortably with you at your seat will not be checked or allowed inside the theatre. For your convenience, please arrange to check your large bags at one of these locations if you are unable to leave them at home. Do not leave your personal bags (purses, backpacks) unattended while in the theatre. Prohibited Items Do not carry any of these items into the security screening area. Items that are confiscated will not be returned. If you are unsure about any item, do not bring it to the theatre. * All weapons are strictly prohibited, including but not limited to: firearms, ammunition, knives, swords, scissors, OC spray (mace), any dangerous items, and weapons of any kind * Outside food or beverage * Large professional cameras or video recording equipment * Flashlights or laser pointers * Illegal substances * Noise making devices or fireworks The Lena Horne Theatre has the right to refuse entry if any of the above is not adhered to. -------------------------------------------------------------------------------- AMENITIES Concessions There is one bar located in the theatre’s mezzanine lobby where alcoholic and nonalcoholic beverages as well as snacks can be purchased. Bottled water and beverages with secure tops are permitted in the auditorium. The bar begins serving patrons 30 minutes prior to the start of the performance and at intermission. Nederlander Theatres do not permit outside food or beverages. Patrons seeking to bring in their own food or drink because the food or drink is necessary for medical reasons shall be permitted to bring such food or drink into a theatre. It is imperative for patrons to understand that not only do the theatres sell peanut-related products, it is impossible for any theatre to designate peanut-free seating zones since we cannot control what food products patrons may bring into the theatres. Restrooms Restrooms are located on the mezzanine level of the theatre. Cloakroom There is no cloakroom service available at this theatre. -------------------------------------------------------------------------------- PARKING We are partnered with ParkWhiz to help our customers book parking in advance. ParkWhiz features hundreds of parking locations all over NYC at discounted rates. Book parking here before you head in for the show. -------------------------------------------------------------------------------- LOST & FOUND Did you lose an item at the Lena Horne Theatre? You’ve come to the right place to start looking. Please click here to fill out our Lost & Found form. A member of our customer service team will be in touch with an update. -------------------------------------------------------------------------------- THEATRE STAFF House Manager: Elizabeth Levy Treasurer: Stefan Fredrick Contact Information Phone: 212-719-4099 Send Us a Message Back To Top * Jump To * Accessible Seating * Wheelchair-accessible Restroom * Seat Accessibility * Policy on Guide Dogs and Service Animals * Assisted-Listening Devices * Audio Described/Captioned Performances * GalaPro -------------------------------------------------------------------------------- ACCESSIBLE SEATING The Lena Horne Theatre is committed to the needs of patrons with disabilities. Accessible seating is available for this performance as indicated on the seating map. All accessible seating locations may be purchased online, pending availability: Buy tickets for SIX. If you do not see accessible seats available for a selected performance, it means that performance is sold out of accessible tickets and you should try selecting a different performance. Wheelchair locations are available in the orchestra section of the theatre (pending availability). You may purchase one wheelchair and three companion seats per order if available. For guests with limited mobility, there are seats available with movable/folding armrests (“Aisle transfer Seats”) in these locations: Orchestra C101, C114, J101, J114, N101, N114, N26, P23. Mezzanine: D1, D25, D 26. The mezzanine requires stairs, as this theatre does not have an elevator or an escalator. All seats in the orchestra section are accessible without using any stairs. For guests with sight or hearing impairments, accessible seats are available in the Orchestra Row A 1-7, Orch A 2-8. Learn more about Nederlander’s commitment to accessible seating in this venue. If you have additional questions or require assistance when attending the theatre, please send us a message or call 212-719-4099 and we will be happy to help accommodate your request. -------------------------------------------------------------------------------- WHEELCHAIR-ACCESSIBLE RESTROOM The Lena Horne is equipped with one wheelchair-accessible restroom on the Orchestra level. -------------------------------------------------------------------------------- SEAT ACCESSIBILITY The only seats that do not require steps are in the Orchestra. All Mezzanine and Box seating locations require the use of stairs. -------------------------------------------------------------------------------- POLICY ON GUIDE DOGS AND SERVICE ANIMALS Although animals are not permitted in the theatre, an exception is made for guide dogs and service animals. Please inform your ticket sales representative if any accommodations are required. -------------------------------------------------------------------------------- ASSISTED-LISTENING DEVICES Headsets for sound augmentation are available at the theatre, free of charge. Guests are required to fill out a form with their name, email, and phone number to ensure the item is returned after the show. Once the item is returned, the guest’s information will be deleted so they will not be contacted after the show. -------------------------------------------------------------------------------- AUDIO DESCRIBED/CAPTIONED PERFORMANCES The Lena Horne provides “Audio Description For Our Patrons Who Are Blind or Partially Sighted,” a detailed account of the visual aspects of the production. The theatre also offers “I-Caption” hand-held devices that provide captioning for deaf or hard-of-hearing patrons. Performances are not presented in sign- language. -------------------------------------------------------------------------------- GALAPRO This theatre offers automated closed captioning and audio description via I-Caption or on your personal mobile device with the GalaPro App. Download from the App Store or Google Play. Back To Top Back To Top This theatre originally opened as the Mansfield (in honor of the distinguished actor Richard Mansfield) on February 15, 1926. In 1960, it was rechristened the Brooks Atkinson Theatre in tribute to the New York Times drama critic. On November 1, 2022, the Brooks Atkinson Theatre was renamed the Lena Horne Theatre in recognition of the legendary entertainer and civil rights activist, becoming the first Broadway theatre to be named for a Black woman. The theatre is currently under the direction of the Nederlander Organization. Currently home to the Tony Award-winning musical SIX, recent productions here include Waitress; the 2015 revival of Spring Awakening; It Shoulda Been You; Love Letters; After Midnight; Hands on a Hardbody; and Peter and the Starcatcher with Christian Borle (Tony Award); Relatively Speaking; Rain: A Tribute to the Beatles; Rock of Ages; a revival of Grease!; A Moon for the Misbegotten; The Times They Are A-Changin’; The Odd Couple; The Blonde in the Thunderbird; Mark Twain Tonight!; Democracy; Jumpers; Jackie Mason’s Laughing Room Only; The Look of Love; Medea; Patti LuPone and Peter Gallagher in Noises Off (the Atkinson also housed the original production, starring Dorothy Loudon and Victor Garber); Jane Eyre; and Derek Jacobi in Uncle Vanya. The 1990s saw The Iceman Cometh; Wait Until Dark; Play On!; Taking Sides; Buried Child; On the Waterfront; What’s Wrong With This Picture?; She Loves Me; Death and the Maiden starring Glenn Close (Tony Award), Gene Hackman, and Richard Dreyfuss; Shadowlands; and The Cemetery Club. The 1980s saw personal appearances by Stephanie Mills; Peter, Paul and Mary; and Victor Borge. A revival of the 1942 play Cafe Crown transferred here from the downtown New York Shakespeare Festival. Beginning in 1986, Jackie Mason’s The World According to Me! played several engagements, garnering a special Tony in 1987. Glenn Close, Sam Waterston, Mary Beth Hurt, and Simon Jones starred in Benefactors. Rex Harrison, Claudette Colbert, Lynn Redgrave, George Rose, and other stars revived Aren’t We All; Ben Kingsley as Edmund Kean played a limited engagement; Liv Ullmann starred in Ghosts; Christopher Durang’s Beyond Therapy brought lunacy; Tom Courtenay and Paul Rogers won applause in The Dresser; and the 1980s began with Talley’s Folly. Highlights of the 1970s included Cliff Gorman in Lenny (Tony Award); The River Niger; Lynn Redgrave in My Fat Friend; James Earl Jones and Kevin Conway in Of Mice and Men; Same Time, Next Year, starring Ellen Burstyn (Tony Award) and Charles Grodin; and Jack Lemmon in Tribute. The 1960s brought Indians with Stacy Keach; Albert Finney and Zena Walker in A Day in the Death of Joe Egg; Dustin Hoffman in Jimmy Shine; Neil Simon’s Come Blow Your Horn; and Charles Boyer in Man and Boy. Highlights of earlier years: Fredric March in Years Ago, with his wife Florence Eldridge; Anna Lucasta; and Marc Connelly’s Pulitzer winner, The Green Pastures. Used with permission by Playbill, Inc. Playbill is a registered trademark. 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PRIVACY POLICY Last updated and effective as of January 14, 2019 INTRODUCTION AND YOUR ACCEPTANCE OF THESE TERMS Broadway Direct ("Us", "We", "Our") knows that your personal information is very important to you, and We respect your privacy. This Privacy Policy explains how your personal information is collected, used, and protected and the choices available to you with respect to Our handling of your data. This Policy applies to all visitors to Broadway Direct.com, Our mobile services, services available via telephone, and those transactions that take place in person, by postal or electronic mail. (Collectively, the "Site"), including ticket sales, comments on articles, and any information provided to Us.. By visiting this website, you consent and agree to the terms of this Privacy Policy and to the collection, use and storage of your information by Us. From time to time, We may change this Privacy Policy. When We do, the “Last Updated” line above will be revised. You are responsible for regularly reviewing this Privacy Policy. Your continued use of this Site following the posting of a changed Privacy Policy indicates your acceptance of the changes. Unless We provide you with specific notice, no changes to Our Privacy Policy will apply retroactively. Please also refer to our Terms of Use and Lottery Terms & Conditions. If you require any more information or have any questions about Our privacy policy, please feel free to contact Us by email at privacy@broadwaydirect.com. INFORMATION WE COLLECT Information we collect directly from you: Your provision of your personal information to Us is completely voluntary; it is not a statutory or contractual requirement. Personally Identifiable Information (“PII”) is information that is uniquely identifiable to you, such as your name, address, email address, phone number, credit card number and other personal information that is not otherwise publicly available. Certain features of Our website may require that you provide Us with your personal information, including: 1. * * Contests/Sweepstakes * Surveys * Newsletter Sign-Up * Mobile Alert Sign-Up (SMS) * Contact Us (email) * Public forums (e.g. message boards) * E-commerce (ticket purchases) To use these features, We may require you to provide your email address, mobile number, name and/or address and certain demographic information. When you give Us PII to use the features above, you expressly consent to Our collection, storage, use and disclosure of this information as described in this Privacy Policy. We may use your personal information to communicate with you about: * * * Your use of any of the features above; * New content on Our website; * New contests; * Prize information; * News that We think may interest you about Us; * Responses to your questions/comments to us; and * Information relating to a ticket purchase. We may use your demographic information for in house statistics, advertising and marketing target information. Our processing of your personal information is necessary for the performance and fulfillment of the contract between us and to provide you with Our services. We will also process, transfer, disclose and preserve personal information when We have a good faith belief that doing so is necessary, to resolve disputes, enforce our agreements and otherwise required by law. You can always opt-out of receiving future promotional communications from Us; see the Choice/Opt-out section below. Information We Collect Automatically: Even if you don’t use any of the features above, when you visit Our website, We may collect certain information about you. * From your Browser. For example, Our servers keep an activity log that tracks all visitors to the website. The information in the activity log does not identify you individually. The information collected may include among other data: your IP address, your registered domain or home server, time of access, date of access, web page(s) visited, number of clicks, software crash reports, type of browser used, session identification number, search terms, search results, access times and referring website’s address. We use your IP address to help diagnose problems with Our server and to administer Our website. Your IP address is also used to gather broad demographic information, such as country of origin and geographic location. We use such data in the aggregate to run internal analyses to improve upon your experience on Our website. * Cookies. “Cookies” are small text files that are stored on your computer and record your preferences when you visit certain online pages. Our website uses cookies to track your use of the site and its features and links. If you provide Us with personal information, cookies may be linked to that information. We may use cookies to control the display of ads, to track usage patterns on the sites, to deliver editorial content, to record requests for subscriptions and to personalize information. Our cookies may contain PII and such cookies may be shared with others to the same extent indicated in below in the section regarding “Information Collected By/Shared With Third Parties”. We (or third party service providers on Our behalf) may also use cookies to collect aggregate information about web site users on an anonymous basis (“Anonymous Information”). We may share aggregate demographic and usage information with Our prospective and actual business partners, advertisers and other third parties for any business purpose. You may occasionally get cookies from third parties with links on Our website. We do not control these cookies, and these cookies are not subject to Our Privacy Policy. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to decline cookies. Please note, if you chose to remove or reject cookies, this could affect the availability and functionality of Our Site. If you need help with this, contact Us at privacy@broadwaydirect.com. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org. * Tracking Tags (also known as “web beacons,” “action tags” or “single-pixel gifs”). Our website may also use tracking tags. Tracking tags are invisible graphics embedded in the pages of Our website that are programmed to collect non-personal information about your use of Our website. Like cookies, tracking tags provide overall usage patterns for Our website that We use for analysis and to provide personalized services and advertising content. We comply with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA). You can opt-out of targeted advertising from certain providers at www.aboutads.info/consumers. HOW WE USE YOUR PERSONAL INFORMATION The personal information We collect allows Us to keep you posted on updates to Broadway Direct. It also helps Us to improve Our services, content, and advertising. If you don’t want to be on Our email list, you can opt out anytime by clicking the “unsubscribe” button or sending an unsubscribe email to privacy@broadwaydirect.com. From time to time, We may use your personal information to send transactional emails, such as communications about purchases and changes to Our terms, conditions, and policies. Because this information is important to your interaction with Broadway Direct, you may not opt out of receiving these communications. We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Broadway Direct’s services, and customer communications. If you enter into a sweepstakes, contest, or similar promotion We may use the information you provide to administer those programs. INFORMATION COLLECTED BY/SHARED WITH THIRD PARTIES Other than as provided in this Privacy Policy, we do not share your personal information with third parties. * Advertising. We partner with advertising companies who may use information from cookies and the tracking tags they place on our website to provide you with targeted advertisements about goods and services that may be of interest to you based on your use of our website and to track the effectiveness of ads served to you. These advertising company partners may anonymously track your Internet usage across other websites in their networks beyond our website. Any information that these advertising companies collect via cookies and tracking tags is generally not personally identifiable (unless, for example, you provide personal information to them through an ad or email message). You are welcome to browse the site in private/incognito mode, which means cookies will not be activated and previous cookies will not be tracked. If you need help with this, contact us at privacy@broadwaydirect.com. If you would like more information about the use of cookies and tracking tags and to know your choices about not having this information used by these companies, see the Network Advertising Initiatives consumer Web site at http://www.networkadvertising.org/consumer/. * Ticketing Partners. Your information may be shared with our ticketing partners (i.e. Telecharge and Ticketmaster) in order to fulfill your transaction and send you updates, special offers, and other information via electronic messages. For more information on our ticketing partner’s data collection and use practices, please review the Ticketmaster privacy policy and/or the Telecharge privacy policy. You can withdraw your consent for any promotional or marketing messages at any time by clicking “unsubscribe” on any promotional or marketing e-mails you receive or by contacting us directly at privacy@broadwaydirect.com and requesting to be unsubscribed from Telecharge or Ticketmaster. * Third Parties Doing Work for Us. Third parties have no rights to use any data We have collected on your behalf. However, We may employ other companies or individuals to perform functions on Our behalf, such as sending postal mail, email, and text messages, conducting sweepstakes/contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments and providing customer service. These outside suppliers, agents and vendors have access to your personal information only as needed to perform their functions. * Third Parties with Links from Our Website. From our website, you may be able to click on links to third party sites to buy tickets and merchandise and for other purposes. These third party sites may collect information, including personal information. We are not responsible for, nor do we have access to the information they collect. The collection of this information is governed by the privacy policies on the applicable third party sites. * Social Networking Services. Our website may integrate with social networking services. We do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our website, we are doing so merely as an accommodation and, like you, are relying upon those third party services to operate properly and fairly. * When necessary. We may also release personal information when we believe, in good faith, that such release is reasonably necessary to protect the rights, property or safety of Ourselves, Our clients, Our users, or others. We may disclose personal information about you to law enforcement, other government officials, or other third parties, as We, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose Us to legal liability. PUBLIC FORUMS Please be aware that when you disclose PII through the comment feature or message board on the Site, the information may become public and accessible to all or a part of the Site community, so it is important for you to exercise discretion and appropriate caution when deciding to reveal PII in these areas. In addition, when you choose to make a posting, certain PII may be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose your PII, or any other information, on the Site. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PII YOU VOLUNTARILY DISCLOSE THROUGH THE SITE VIA THESE FORUMS AND OTHER INTERACTIVE FEATURES. Please note that We reserve the right, but have no obligation, to republish content posted (including any PII contained therein) as further set forth in Our Terms of Use. CO-BRANDED PAGES We may enter into relationships with “powered by” partners, business partners, sponsors, and co-branded sites (referred to here as “co-branded pages”). These might include, for example, pages that share our name and that of another entity. There may be a specific privacy policy on any such co-branded page. Any personal information that you provide when signing up at any co-branded page may be collected by, or shared with, our third party partner. We have no control over, and are not responsible for, our third party partners’ use of your personal information. If you want to learn more about other entities’ privacy practices, please review the websites of those third parties. TRANSACTIONS WITH THIRD PARTY E-COMMERCE PARTNERS, VENDORS AND ADVERTISERS When you provide personal information to one of Our Site’s third party e-commerce partners, vendors or advertisers (i.e. Ticketmaster.com, Telecharge.com), this transaction will occur in connection with the site of the e-commerce partner, vendor or advertiser, not on the Site, and, as such, the personal information you provide is collected pursuant to and controlled by the privacy policy of such e-commerce partner, vendor or advertiser. Broadway Direct is not responsible for such parties’ privacy policies and We encourage you to familiarize yourself with the applicable privacy policy of the e-commerce site with which you transact business or to contact the operator of such site for more information. DELIVERY OF ADVERTISING AND OTHER CONTENT In addition to ads and content that We may serve you directly, We use third-party advertising companies and marketing services companies to serve ads and other content when you visit Broadway Direct and elsewhere on the internet and in other media. Both We and these companies may use information about your visits to Broadway Direct and elsewhere to serve ads and other content to you. In the course of doing so, a unique third-party cookie may be placed or recognized on your browser by such companies. In addition, We and these companies may use Web beacons to help manage Our online advertising and content. These Web beacons enable Us and the third-party companies to recognize a browser’s cookie when a browser visits this Site and to learn which banner ads bring users to our website and to serve you ads that you may find of interest elsewhere on the internet and in other media. Both Broadway Direct and these companies may use information obtained from your visits to Broadway Direct or other websites, and information received from you offline in order to provide advertisements about goods and services and other content of interest to you across the internet and in other media. If you would like more information about this practice and to know your choices about not having this information used in this manner by Our third party advertising companies, please visit http://www.networkadvertising.org/optout_nonppii.asp and/or www.aboutads.info/choices. European users may opt out of receiving targeted advertising by visiting http://www.youronlinechoices.eu/. In addition, we may provide PII and Anonymous Information to marketing services companies. This may include information we received from you offline or online. These companies may combine information we provide (including PII and Anonymous Information) with personal and anonymous information they may have about you, using cookies they place or that We place on their behalf, as described in the section regarding “Cookies and Tracking Tags”. We require these companies to delete the PII we provide them. These companies may use the resulting non-personal information and such cookies for their own marketing purposes, and they may provide the same to their customers for their customer’s marketing purposes. Some of Our emails may contain tags that allow Us and Our advertisers and other partners to determine the types of content that may be of interest to you. Those tags may contain PII and may be shared with others to the same extent indicated in the section regarding “Cookies and Tracking Tags”. Those tags may not be deleted but you can opt out of receiving the emails. USE OF THIS SITE BY CHILDREN The Site is not directed to individuals under the age of thirteen (13), and We request that such individuals do not provide personal information through the Site. If a parent or guardian becomes aware that his or her child has provided Us with PII without the parent or guardian’s consent by, for example, misrepresenting his or her age, that parent or guardian should contact us at privacy@broadwaydirect.com. If Broadway Direct determines that it has collected personal information of children under the age of 13, Broadway Direct will immediately delete such information and any accounts believed to be held by children under 13. In addition, we may not collect or process information from a citizen of an EU member state under the age of sixteen (16) without such person’s parental consent. If you are a citizen of an EU member state under the age of 16, please tell your parents that you are using the Site and have your parents email Us at privacy@broadwaydirect.com so that We may delete any information We may have collected about you. CALIFORNIA VISITORS California Civil Code § 1798.83 permits California residents to request information about whether we have disclosed personal information to any third parties for the third parties’ direct marketing purposes. California residents have the right to request in writing: (a) a list of the categories of Personal Information, such as name, email address and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To make a request, please contact Us at the following email address: privacy@broadwaydirect.com. EU VISITORS If you are located within the European Union, you should be aware that your personal information will be transferred to the United States, the laws of which may be deemed by the European Union to have inadequate data protection. If you are located in a country outside the United States and voluntarily submit personal information to Us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States. We transfer Personal Information from the European Economic Area and Switzerland to the USA and other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. Personal Information of EU residents will be transferred in compliance with the requirements of the General Data Protection Regulation (“GDPR”). RIGHTS OF EU DATA SUBJECTS If you are a resident of the European Union, under the GDPR, European Union residents, as data subjects, have the following rights: * Right to access – This right allows individuals to obtain confirmation as to whether or not personal information concerning him or her is being processed and provide access to such personal information. It also allows individuals to request details of the processing of his or her personal information, including, without limitation, categories of recipients to whom the personal information have been or will be disclosed and purposes of processing. * Right to rectify – This right allows individuals to rectify any inaccurate personal information about him or her. * Right to restrict processing – This right allows individuals to block or suppress processing of personal data under certain circumstances. * Right to be forgotten – This right is also known as the “right to erasure”. It is an individual’s right to have personal data erased or to prevent processing in specific circumstances. * Right of data portability – This right allows individuals to move, copy or transfer personal data from one place to another in a secure manner without interrupting the integrity and usability of the information. * Right to object to processing – This right allows individuals to object to certain types of processing, including direct marketing, profiling and providing for purposes of scientific or historical research and statistics. An EU resident has the right to access his or her personal data that We hold and to ask that their personal data be corrected or erased and to port their data. An EU resident may also have the right to object to, or request that We restrict certain processing or to withdraw consent previously provided. If you would like to exercise your rights under the GDPR, please contact us at privacy@broadwaydirect.com. If you are an EU resident and have a concern about our processing of your personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080 SECURITY OF YOUR PERSONAL INFORMATION Broadway Direct employs reasonable security measures consistent with standard industry practice, for personal information collected through this Site, including physical, electronic and operational measures to maintain security and prevent unauthorized access. While Broadway Direct takes all appropriate steps to safeguard personal information under Our control, unfortunately, no data transmission over the Internet or method of storing data can be guaranteed to be 100% secure. As such, We cannot guarantee that personal information supplied by users will not be accessed on Our servers, or intercepted while being transmitted to Us over the Internet. We assume no liability for any damages you may suffer as a result of interception, alteration or misuse of information during such transfers. RETENTION We will retain your information for as long as your account or inquiry is active and for a reasonable time thereafter in accordance with Our standard procedures or as necessary to comply with Our legal obligations, to resolve disputes, and to enforce Our agreements. Even if We delete some or all of your Personal Information, We may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that We will not be liable for disclosures of your data due to errors or unauthorized acts of third parties. CHOICE/OPT OUT This Site provides users the opportunity to opt-out of receiving communications from Us, at any time, by email at privacy@broadwaydirect.com, or by clicking the unsubscribe link in any email communication. The Site gives users the following options for removing their information from our database, to not receive future communications or to no longer receive our service, at any time. * Users can send email to: privacy@broadwaydirect.com. * Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036 * Users can call the following telephone number: (800) 223-6715. Users can opt-out of receiving future newsletter emails from Us by selecting the “unsubscribe” link at the bottom of our email. However, We are not responsible for removing your information from the lists of any third party who has previously been provided with your information or is collecting your information through their cookies. You have the right to withdraw your consent for Our processing for your personal information by contacting us at privacy@broadwaydirect.com. CORRECT/UPDATE This website gives users the following options for changing and modifying information previously provided, at any time. * Users can send email to: privacy@broadwaydirect.com. * Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036 * Users can call the following telephone number: (800) 223-6715 SUCCESSORS In the event that We are, or any component of our operations is, merged with, or is acquired by, another entity, then any such successor or acquiring entity may become the successor to Our obligations with respect to the personal information that you have provided to Us, which would be necessary for the entity to effectively continue our business. By using this website, you consent to any transfer and use of such personal information by an entity assuming control of Our operations as a result of a merger, purchase of assets, or liquidation in bankruptcy or insolvency. CONTACT US If you have any questions about this Privacy Policy, the practices of this website, or your dealings with this website, you can send an email to privacy@broadwaydirect.com. Our data protection officer can also be contacted at privacy@broadwaydirect.com. For any questions, please visit our Customer Service page. Notifications