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YIELD 4 FINANCE




Top 10 most trusted Financial Consultants in 2021Lounge interview


YIELD 4 FINANCE


STIMULATES YOUR BUSINESS’S GLOBAL REACH

For flagging a name in global marketplace and get ahead of the international
competitors, traders are turning towards trade finance solution providers who
can assist them to navigate through the unbanked territories where tight
regulations, sanctions, and limitations place several impediments in business
operations.

The trade finance instruments offered by such institutions can allow effortless
access and complex knowledge to deal with a number of bottlenecks in business
growth, across the international market.  In this emulous landscape, Yield 4
Finance has emerge out to be an expert who is considerate of complex trade
transactions to impart optimal solution for client’s business expansion. As this
fascinating edition features some reliable financial consultants, we have
earnestly depicted the success story of this phenomenal company on the cover
page acknowledging it’s exclusiveness.

As we sat down for a virtual coffee session with the FounderChairman – Sanjeev
Chadha, he enlightened us with some unique business insights and intuitive
discernment in the cordial conversation.



COMPANY OVERVIEW
As a unicorn enterprise with exceptional service portfolio, Yield 4 Finance has
made a reputed name in financial consultancy domain. Basically, they are
involved in issuance financial trade instruments such as Documentary Letter of
Credit (DLC), Bank Guarantees (BG), Standby Letter of Credit(SBLC), and other
swift messages to enable the clients in effortless dealing with their trade
counterparts.



Such exceptional instruments allow the end-users to grab cross-border
opportunities alongside establishing a global presence. Yield 4 Finance
facilitates ‘no-strain’ cash flow as it issues instruments from its niche space
and banks without collateral and cash margin requirement.

With an exclusive mission to deliver customer-centric financial services to the
targeted audience, they aim to carve a reputation of being a NO.1 trusted trade
finance solution provider in the upcoming years. The clientele of the company
comprises of businesses, primarily traders and contractors as they ceaselessly
use bank instruments in their regular course of trade.



AN INTRIGUING INCEPTION STORY
Yield 4 Finance commenced its operations after Sanjeev established strategic
alliance with several exemplary pioneers in the respective space. He is a
seasoned entrepreneur who has ventured into a myriad of industries, which
majorly contributed in acquiring valuable experience and professional acumen to
efficiently manage an international enterprise.



The iconic dignitary possesses two decades of extensive experience in refined
management, operations, and success track record that allowed him to set some
robust linchpins for his brain child. His incredible discernment to approach the
business operations has carved an eminent position for Yield group in the
respective field.

Engineer by profession whereas entrepreneur by passion, Sanjeev began his career
excursion as a technical assistant. But the flames of entrepreneurship kept
kindling in his heart, prompting him to franchise and develop a management
certification and audition company named International Certification Limited
(ICL) from a Swiss company. This vary first business venture by him witnessed
exponential growth and later, was acquired by Moody International.



He also takes immense pride to have commenced a few group of colleges and
software enterprises under the service parasol of ICL. But owing to some
unforeseen circumstances, he has to call off everything and start an
entrepreneurial excursion from scratch all over again. The Founder intervened
the lands of Dubai where a myriad of opportunities thrives here and there. He
launched an outstanding business of trade finance there.

“I learned everything about it and coupled with skilful salesmanship, I was soon
meeting more than twenty clients in my small hotel apartment in Bur Dubai.
Backed by strong principals and firm inclination to closing deals, I never
looked back and soon progressed to buying my own office properties in Dubai and
India, and even having locations in London and Spain,” reveals the magnate.



Undeniably, the extraordinary inception story of Yield 4 Finance is the end
result of sheer dedication and determination and above all, the Founder’s
indomitable spirit to go back to the drawing board and paint the picture of his
thumping success, which is quite exquisite

WHERE SIMPLICITY IS THE UNIQUE FACTOR
Agile and simple are the terms frequently used by them to describe the company’s
distinguished business model. From procedures to documentary requirements, the
Yield 4 Finance ensures a seamless business workflow even amidst the strict
regulation and compliance across the banking sector. This simple yet
sophisticated business model was established keeping abreast of the market needs
especially acknowledging the volatile trading circumstances

“We effectively recognize the needs of our clients who can fuel their business
aspirations and guide them into adherent practices alongside working with the
relevant instruments. Our foremost priority is to perform with agility and
customer-friendly manner as an alternative to bureaucratic and tedious
conventional ways well reckoned to many,” elucidates the Founder



The company has envisioned to revamp the finance space by catering comprehensive
solutions at reasonable cost to its adored clientele. Just like their unique
business model, the core values proposed by them are also quite exemplary, that
include integrity and dependability spurring their growth factor. The Founder
claims that such unique values have been the guiding light to them in
establishing a prolonged relationship with the client base, alongside fulfilling
their commitment to deliver across the board resources.

ADDRESSING THE PAIN POINTS
The respective sector is a key contributor to GDP of most of the major
economies, but still, there is a paucity of opportunities and aggressive
competitiveness as businesses are unable to bear the expense of owning banking
instruments. This is where the company pitches in.

The foremost trouble spot that is being addressed by Yield 4 Finance for its
targeted clients is the dearth of business opportunities for MSMEs and unbanked
territories pertaining to access the financial tools that can facilitate their
imports and projects accordingly.



It extends a robust support with its strategic alliance with the banks and
financial institutions to aid traders and contractors to effectively participate
in their niche ecosystems. Beyond any doubt, Sanjeev’s insightful stewardship
has been paving their path of success by being relevant to the market at its
peak.

Talking about its Unique Selling Propositions, the Founder considers that their
swift services, collateral and cash margin free offering, nonstringent
documentations and firm guarantee of service delivery gives them a leading edge
in the market. All these aspects have allowed them to build and nurture a
prolonged relationship with their valued clients that can be testified by the
rapid client retention and flourishing partnerships.

SECRET BEHIND THE THUMPING SUCCESS
When asked to shed some light on the entrepreneurial journey and its
transformation into a roaring success, the Founder cites that his overall
journey involved a fair share of ups and downs. At the age of Four, he lost his
beloved father which was quite heart wrenching and then witnessing a major
setback in the million-dollar-worth business, when he hit the crescendo of
success.

Getting over all these adversities was definitely not a cakewalk, but his
adamant zeal to defy all the odds and make a name in the game propelled him to
keep forging ahead with heightened spirits. His intuitiveness inspired him to be
a disruptor in the industries like the present one.

He just dipped his hands in a multitude of specialities while exhibiting
exemplary leadership qualities where his core focus has always been on ensuring
holistic development of the individuals associated to his company. Prompted by
sheer passion and arduous hard work, Sanjeev became a pioneer to have introduced
state-of-theart solutions that are not known but imperative in the present
scenario.



The obstacles dodged by him bestowed a righteous sense of perspective over him
to sail through the adversities with a positive mind-set and unyielding
attitude, which has been his ‘success mantra’ so far. Today, his determined
efforts paid off pretty well, making him a well-reckoned name across the domain.
But he doesn’t want to limit it to this extent, rather yearns for accomplishing
exceptional aims for his valued brainchild.

R&D- PIVOTAL FOR GROWTH
According to the Founder, R&D has played instrumental role in pick-pointing gaps
while initiating regulatory adherent arrangement that can help the clients in
numerous ways. For the company’s incessant undertaking of advancement and laying
the groundwork for beneficial collaborations, this segment has proved to be
crucial.

Owing to their intense R&D programs, they have been able to offering businesses
with an offshore account with multiple currency options. And in the same
direction, in an collaborative effort with Micro Capitals Bank, the company has
been incessantly trying to formulate some outof- the – box products that can
contribute to enhance customer experience by making international banking more
inclusive.

SIGNIFICANCE OF TECHNOLOGY
With the world gradually driving towards a tech-dominated era, businesses also
need to be in absolute harmony with tech trends to be relevant in their
respective domains. For Yield 4 Finance, technology has been allowing it to
establish better communication with its adored clients across cross-border
territories. Owing to its international interactions, the company majorly relies
upon digital platforms, social media, video conferencing tools, etc, that
educate clients and business partners about this field.

“We have also partnered with Micro Capitals Bank who offers offshore accounts
opening apart from trade finance services, and it is 100% digital. It allows
businesses to have access to bank accounts and various currencies that may be
deemed difficult to obtain with their local banks and hinders them from
connecting with suppliers abroad,” claims Sanjeev, about their reliance upon the
technology

Moreover, they are also about to heavily invest on infusing advanced technology
in their business operations to facilitate seamless work flow.

CULTURE CONTRIBUTING TO THE GROWTH
At Yield 4 Finance, the employees have the liberty to voice out their ideas in
terms of improving the business operations. In this process, there is a perfect
involvement of the workforce with regular brainstorming sessions and adaptation
of best industry practices. Transparency and cohesiveness are their foremost
priority to deal with the clients while marketing their services, and the
administration ensures regular training sessions to the
employees to convey their extraordinary services to their clients alongside
being in sync with their core principles.

In the finance sector, integrity and trust are the linchpins to succeed, and the
management has always been dedicating its efforts towards this direction. For
this, they give credence to more employee engagement that will eventually
transform into exemplary customer satisfaction.

FLAGGING THE NAME, CROSSING THE MILESTONES
In its phenomenal journey so far, Yield 4 Finance has been able to extend its
reach to global locations such as London and Spain. While witnessing growth in
leaps and bounds, the company has been able to significantly upgrade and add
more manpower in its Dubai and India-based offices. Crossing over the expected
milestones, their office locations have been shifted to better and bigger
localities that foretell their mushrooming growth. Above and beyond these, they
have been able to foster alliance with a plethora of firms with international
repute and signed multiple licensed agreements with their associates in emerging
and lucrative markets.

As the company foresees a brighter and blazing future ahead, it is on the verge
of constant improvement while expanding its service wings to newer geographies
by inaugurating workstations at five different locations and establishing a
steadfast presence in Asia, the Middle East, Europe and Africa.

“We are working on innovative products and creating more partnerships to
continually assist in trade flows and development projects. Ultimately, we are
looking into developing a full-fledged bank that adapts the latest
transformational technologies that will address the market gaps and add value to
our users,” concludes the Founder.

WORDS OF ENLIGHTENMENT FOR THE ASPIRERS
“Never stop. Persistence is what brought us and what is continually driving our
remarkable headway. The rules of the game in this business is always changing,
but one must not hold back in striving to keep up and working on pioneering
solutions. It is okay to experience downfall as our proponents have, taking
inspiration from Richard Branson’s statement- ‘The best businesses come from
people’s bad personal experiences’. Like how we help our clients, these
businesses are often left unsupported but as they hope to go play on a bigger
stage, we bring them a range of possibilities.

Through our agile innovation and quest for integrated support, we hope to uplift
even the newcomers who are starting small, and be with them as they work their
way through a far-reaching platform. Apart from helping our clients, we also
help our team and partners with their personal and professional growth. We
invest time and resources in coaching our business partners, even those who does
not have the technical knowledge and experience. I believe in anyone’s potential
as I was once there.

We believe in everyone’s latent talent, especially those who have the
determination and eyes on making leaps in their careers. The first step is to
aspire, but persistence is what will drive you to the finish line.” Sanjeev
Chadha, The Founder and Chairman.

MUST READ:- 

 * Top 10 Richest Billionaire in the world
 * Top 10 Women Entrepreneur in the World 2021
 * Top 10 Most Inspiring Business leaders in India 2021
 * Top 5 Real Estate Investment Benefits for Entrepreneurs
 * Upcoming List of Top Indian Web Series of 2021

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