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VOLKSWAGEN SHOCKS THEATRE AUDIENCE WITH PROBABLY THE BEST IN-CINEMA AD EVER

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Talk about ‘impactful’ advertising. Ogilvy Beijing and Volkswagen came up with
this shocker of a stunt at MCL Cinema, Hong Kong.

Before the movie started, the audience was shown first-person footage of a car
being driven down a straight road. A location-based broadcaster was then used to
send out a message to everyone in the theatre. The unsuspecting movie-goers took
their phones out to read the message and … watch the video below.





How did they get the numbers? The technical crew backstage got hold of the
audience’s mobile numbers via online bookings, and when they were collecting
tickets over the counter.

Public service announcements don’t have to be boring and it’s good to see brands
embracing technology to deliver a high-impact message.



Share this post and voice your views on this campaign in the comments below.

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