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Submitted URL: https://sellerhelp.walmart.com/seller/s/guide?article=000008341&language=en_US
Effective URL: https://sellerhelp.walmart.com/seller/s/guide?language=en_US&article=000008341&%3Blanguage=en_US
Submission: On October 26 via api from US — Scanned from DE
Effective URL: https://sellerhelp.walmart.com/seller/s/guide?language=en_US&article=000008341&%3Blanguage=en_US
Submission: On October 26 via api from US — Scanned from DE
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CloseError CloseWarning * Troubleshooting Loading CloseSuccess CloseError CloseWarning * Seller Center Items on Hold Loading CloseSuccess CloseError CloseWarning * Troubleshoot Product ID Errors Loading CloseSuccess CloseError CloseWarning * Troubleshoot Product Variant Errors Loading CloseSuccess CloseError CloseWarning * Troubleshooting Common Integration Errors Loading CloseSuccess CloseError CloseWarning * Catalog Management Loading CloseSuccess CloseError CloseWarning * Item Management Loading CloseSuccess CloseError CloseWarning * How to Update Content: Overview Loading CloseSuccess CloseError CloseWarning * Reactivate an Item in Seller Center Loading CloseSuccess CloseError CloseWarning * Retire Items in Seller Center Loading CloseSuccess CloseError CloseWarning * Submit a Lag Time Exemption Request Loading CloseSuccess CloseError CloseWarning * Track Item Setup or Maintenance Activity in Seller Center Loading CloseSuccess CloseError CloseWarning * Update a Product ID Loading 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CloseWarning * Contact Support Loading CloseSuccess CloseError CloseWarning * Accessing Help Articles Loading CloseSuccess CloseError CloseWarning * Password Reset Loading CloseSuccess CloseError CloseWarning * Reporting an Issue Loading CloseSuccess CloseError CloseWarning * Support Loading CloseSuccess CloseError CloseWarning Register Your Brand on Walmart Marketplace In this article: Overview What is the Walmart Brand Portal? Eligibility How Do I Register My Brand? Step 1 – Verify Company Information Step 2 – Provide Brand Details Step 3 – Submit Frequently Asked Questions Helpful Resources OVERVIEW Walmart makes it easy for brand owners to quickly protect their intellectual property on Walmart.com. As a Walmart Marketplace seller, you can use the Walmart Brand Portal to manage your various brands, submit multiple types of intellectual property claims, and track claim status if you are: * A rights owner with a registered United States Patent and Trademark Office (USPTO) trademark. * An authorized third-party brand protection agency. * An authorized legal representative. WHAT IS THE WALMART BRAND PORTAL? Eligible Marketplace sellers can register their brands in the Walmart Brand Portal to report legitimate claims of intellectual property infringement for items listed on Walmart.com, including claims of copyright, trademark, patent, and counterfeit. Please note that violations of exclusive distribution agreements are not the subject of IP infringement and Walmart will not take action to enforce such agreements. ELIGIBILITY At this time, only the rights owner can submit an application to the Brand Portal to pass the verification process for registration. If you are an authorized third-party, please ask the rights owner to submit an application. Once registered, the rights owner can add you to their dashboard as a user or reporter to submit claims on their behalf. HOW DO I REGISTER MY BRAND? If you meet the eligibility requirements listed above, you can register here using your existing Seller Center credentials. STEP 1 – VERIFY COMPANY INFORMATION The information must be consistent with the information listed on your trademark registration. STEP 2 – PROVIDE YOUR BRAND DETAILS Select the checkbox next to I have read and agree to the Terms of Use, then choose Continue. STEP 3 – SUBMIT After confirming the information you provided is accurate, choose Confirm and Submit. Walmart will review your application. You can check the status of your application at any time by logging in to your Brand Portal account. FREQUENTLY ASKED QUESTIONS Q: Is the Walmart Brand Portal only available in the United States? A: Yes, Walmart Brand Portal services are currently offered only for the U.S. Marketplace. Q: How do I submit intellectual property claims if I don’t have a Walmart Brand Portal account? A: Walmart.com operates a publicly available webform for reporting alleged instances of intellectual property infringement. Q: How do I report unauthorized sellers? A: Walmart runs on a unified catalog and therefore resellers can appear and sell on the same listing. Walmart does not intervene in any authorized or unauthorized reseller arrangements. Additionally, Walmart does not take a position as to the enforcement of any contractual relationship between third-party sellers and their suppliers or between a claimant and Walmart’s suppliers. We encourage you to contact the sellers directly to resolve the matter. You can find their contact information by scrolling down the listing and clicking on the specific seller’s name. HELPFUL RESOURCES LEARN MORE ABOUT HOW THE WALMART BRAND PORTAL CAN HELP YOU TAKE CONTROL OF YOUR BUSINESS: 2023-08-16 Help improve this article * Suggestion * Praise * Problem How can we improve? Article wasn't accurate Article wasn't relevant Article wasn't clear Email Submit Yes, you may contact me about this feedback. 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