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OCTOBER 11-12, 2022
CHICAGO, IL




BUY TICKETS


COUNTDOWN TO LIVE EVENT

102
DAYS
22
HOURS
2
MINUTES
12
SECONDS



ABOUT PRDECODED: PURPOSE EVOLVED

PRWeek's annual conference, PRDecoded is heading back to Chicago!

Join us on October 11-12 for a two-day conference filled with presentations,
roundtables,

networking, workshops and much more. 



--------------------------------------------------------------------------------


Three years on from the Business Roundtable’s revised statement of the purpose
of a corporation there is increasing skepticism about whether companies have
backed up their noble words with genuine actions.




The statement by 200 of the world’s largest corporations promised to elevate
customers, employees, suppliers, communities and the environment onto an equal
footing with shareholders in terms of business priorities.




But shareholders still seem top of the agenda for most enterprises, as President
Biden pointed out in a speech this March attacking businesses for investing
their corporate tax savings and profits into share buybacks instead of investing
in their communities, employees, innovation and U.S. jobs.




So how genuine is the drive toward truly purposeful business and what is causing
such a gap in perception between the stated aims of U.S. and global business and
their public reputation? How should communicators construct authentic narratives
for their brands and corporations and convince skeptical stakeholders that good
business can also be profitable business?




PRWeek reconvenes PRDecoded in-person in Chicago with experts from in-house
teams and their agency partners to highlight best practice and help delegates
construct a playbook that is still being written — Purpose Evolved. And the
third iteration of the Purpose Awards will celebrate the case studies, teams and
individuals the PR industry can aspire to emulate.




Which companies are moving the needle on inclusion, equity, sustainability,
employee engagement, navigating a divided country and geopolitical challenges?
How can purposeful leaders address legacy systems and legacy behaviors to
fundamentally change corporate culture?




How do effective corporations bring their mission statements to life and make
them meaningful and consistent with their values, especially among employees,
without crossing the line into “purpose-washing”?




Consumers and employees have experienced a traumatic two years in which they
feel they have lost control over their lives.

As institutions including government and media experience an increasing trust
deficit, business has an opportunity to step into the vacuum and demonstrate
authentic and transparent leadership.




PRWeek’s must-attend PRDecoded: Purpose Evolved conference will provide
communicators with the tools and inspiration they need to help their brands step
up to the plate and deliver truly purposeful and profitable outcomes.


EVENT + TICKET DETAILS

--------------------------------------------------------------------------------

EVENT DETAILS

--------------------------------------------------------------------------------

DATE
Tuesday, October 11 - Wednesday, October 12

TIME
Tuesday, October 11: 12:30-5:15pm CT
Wednesday, October 12: 8:00am-5:00pm CT

VENUE
Convene
16 West Adams Street
Chicago, IL 60603

--------------------------------------------------------------------------------

TICKET DETAILS

--------------------------------------------------------------------------------

FULL ACCESS PASSES
Includes entry into both days of PRDecoded as well as the Purpose Awards. The
Purpose Awards are being held on Tuesday, October 11 after day one of the
conference.

CONFERENCE PASS
Includes entry into both days of PRDecoded only.




*Early Bird tickets available until June.


--------------------------------------------------------------------------------

EARLY BIRD TICKETS

--------------------------------------------------------------------------------

FULL ACCESS PASS INDIVIDUAL
$1,100.00

FULL ACCESS PASS GROUPS 3+
$1,000.00 

CONFERENCE PASS INDIVIDUAL
$900.00

CONFERENCE PASS GROUPS 3+
$800.00 

--------------------------------------------------------------------------------

STANDARD TICKETS

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

FULL ACCESS PASS INDIVIDUAL
$1,200.00

FULL ACCESS PASS GROUPS 3+
$1,100.00 

CONFERENCE PASS INDIVIDUAL
$1,000.00

CONFERENCE PASS GROUPS 3+
$900.00 


REGISTER NOW




2022 PURPOSE COUNCIL

NA
Naomi Admas Bata
VP, communications
Financial Health Network
DB
Deisha Barnett
President of global communications and content
UPS
KB
Kathryn Beiser
Vice president global communications
Eli Lilly
AB
Anne Bentley
Chief communications officer
Tegna
BB
Brodie Bertrand
VP, communications & public affairs
Grainger
NG
Natashia Gregoire
Managing director communications & culture
Amazon
AG
Abby Guthkelch
Head of global executive solutions, Workplace
Facebook
NH
Nicole Hayes
Director US external communications
Bayer
BM
Bridgette McAdoo
VP & global sustainability officer
Genesys
SM
Shreya Mukherjee
Chief strategy officer
MSL
KO
Kate Olsen
SVP, social impact
Weber Shandwick
EP
Elizabeth Pigg
Chief marketing officer
That's It Fruit
DR
Daniel Roberts
Head of communications
BrightDrop
DR
Dave Root
Director, corporate marketing
TracFone Wireless, Inc.


2022 AWARDS INFO


TAKE A LOOK BACK AT PRDECODED 2021!

If you missed last year's event you can register now and get access to the 2021
PRDecoded Conference on-demand.

LEARN MORE HERE


THANK YOU YOU TO OUR CHARITY PARTNER


GENYOUth is providing grants of up to $3,000 per school to supply much-needed
resources for meal distribution and delivery. From soft-sided coolers, bags and
containers for individual servings, to protective gear for food service
sanitation and safety, this equipment will ensure our children continue to
receive the nutritious meals they need. To date, it has deployed $7.5 million in
emergency funding supporting 7,500 schools, but the need is far greater than
anything we have ever experienced!




PRWeek kicked off PRDecoded: Purpose Principles 2019 by partnering with
GENYOUth, Fuel Up to Play 60 and Midwest Dairy to increase student access to
school breakfasts at DuSable and Bronzeville Scholastic Institute high schools
in Chicago. PRWeek’s team gathered with students, school administrators and
former Chicago Bear Anthony Morgan for a special ribbon-cutting ceremony and
breakfast cart unveiling. The donation of the breakfast cart helped serve almost
100,000 meals annually to students and underscores PRWeek’s commitment to
community service and youth empowerment.





SPONSORS




VENUE

Convene,
16 West Adams Street, Chicago, IL, USA



CONTACT US

EVENT Q'S









Julie Challender

Events Manager

E: julie.challender@haymarketmedia.com

SPONSORSHIP Q'S









Craig Roth

VP, Group Publisher

E: craig.roth@haymarketmedia.com















Copyright © 2022 Haymarket Media, Inc. All Rights Reserved - Haymarket Media's
Privacy Policy and Terms & Conditions.


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and are committed to providing a website that is accessible to the broadest
possible audience, regardless of ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web
Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA
level. These guidelines explain how to make web content accessible to people
with a wide array of disabilities. Complying with those guidelines helps us
ensure that the website is accessible to blind people, people with motor
impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as
accessible as possible at all times. We utilize an accessibility interface that
allows persons with specific disabilities to adjust the website’s UI (user
interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the
background and optimizes its accessibility level constantly. This application
remediates the website’s HTML, adapts its functionality and behavior for
screen-readers used by blind users, and for keyboard functions used by
individuals with motor impairments.

If you wish to contact the website’s owner please use the website's form

Screen-reader and keyboard navigation

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Applications) technique, alongside various behavioral changes, to ensure blind
users visiting with screen-readers can read, comprehend, and enjoy the website’s
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immediately receive a prompt to enter the Screen-Reader Profile so they can
browse and operate your site effectively. Here’s how our website covers some of
the most important screen-reader requirements:

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    (optical character recognition) technology. To turn on screen-reader
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    combination. Screen-reader users also get automatic announcements to turn
    the Screen-reader mode on as soon as they enter the website.
    
    These adjustments are compatible with popular screen readers such as JAWS,
    NVDA, VoiceOver, and TalkBack.
    
    
 2. Keyboard navigation optimization: The background process also adjusts the
    website’s HTML and adds various behaviors using JavaScript code to make the
    website operable by the keyboard. This includes the ability to navigate the
    website using the Tab and Shift+Tab keys, operate dropdowns with the arrow
    keys, close them with Esc, trigger buttons and links using the Enter key,
    navigate between radio and checkbox elements using the arrow keys, and fill
    them in with the Spacebar or Enter key.
    
    Additionally, keyboard users will find content-skip menus available at any
    time by clicking Alt+2, or as the first element of the site while navigating
    with the keyboard. The background process also handles triggered popups by
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    the focus to drift outside.
    
    Users can also use shortcuts such as “M” (menus), “H” (headings), “F”
    (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported on our website
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   use the website by eliminating the risk of seizures resulting from flashing
   or blinking animations and risky color combinations.
 * Vision Impaired Profile: this profile adjusts the website so that it is
   accessible to the majority of visual impairments such as Degrading Eyesight,
   Tunnel Vision, Cataract, Glaucoma, and others.
 * Cognitive Disability Profile: this profile provides various assistive
   features to help users with cognitive disabilities such as Autism, Dyslexia,
   CVA, and others, to focus on the essential elements more easily.
 * ADHD Friendly Profile: this profile significantly reduces distractions and
   noise to help people with ADHD, and Neurodevelopmental disorders browse,
   read, and focus on the essential elements more easily.
 * Blind Users Profile (Screen-readers): this profile adjusts the website to be
   compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A
   screen-reader is installed on the blind user’s computer, and this site is
   compatible with it.
 * Keyboard Navigation Profile (Motor-Impaired): this profile enables
   motor-impaired persons to operate the website using the keyboard Tab,
   Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M”
   (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to
   jump to specific elements.

Additional UI, design, and readability adjustments
 1. Font adjustments – users can increase and decrease its size, change its
    family (type), adjust the spacing, alignment, line height, and more.
 2. Color adjustments – users can select various color contrast profiles such as
    light, dark, inverted, and monochrome. Additionally, users can swap color
    schemes of titles, texts, and backgrounds with over seven different coloring
    options.
 3. Animations – epileptic users can stop all running animations with the click
    of a button. Animations controlled by the interface include videos, GIFs,
    and CSS flashing transitions.
 4. Content highlighting – users can choose to emphasize essential elements such
    as links and titles. They can also choose to highlight focused or hovered
    elements only.
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We aim to support as many browsers and assistive technologies as possible, so
our users can choose the best fitting tools for them, with as few limitations as
possible. Therefore, we have worked very hard to be able to support all major
systems that comprise over 95% of the user market share, including Google
Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS, and NVDA
(screen readers), both for Windows and MAC users.

Notes, comments, and feedback

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needs, there may still be pages or sections that are not fully accessible, are
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