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Text Content

 * Sherwood Park, Alberta
 * + 1-587-986-5543
 * don@fourtreecoaching.com
 * Free Consultation



 * Login


 * Home
 * About
 * Who I Work With
 * Services
   * Business Coaching
   * Business Sales & Finance Coaching
   * Executive Coaching
   * Career Coaching
 * Resources
   * Free EBook
   * 5 Steps to Freedom
   * Career Coaching Package
 * Testimonials
 * Blog
 * Book Now
 * Contact



 * Login

 * Home
 * About
 * Who I Work With
 * Services
   * Business Coaching
   * Business Sales & Finance Coaching
   * Executive Coaching
   * Career Coaching
 * Resources
   * Free EBook
   * 5 Steps to Freedom
   * Career Coaching Package
 * Testimonials
 * Blog
 * Book Now
 * Contact

Sherwood Park, Alberta don@fourtreecoaching.com + 1-587-986-5543
 * Home
 * About
 * Who I Work With
 * Services
   * Business Coaching
   * Business Sales & Finance Coaching
   * Executive Coaching
   * Career Coaching
 * Resources
   * Free EBook
   * 5 Steps to Freedom
   * Career Coaching Package
 * Testimonials
 * Blog
 * Book Now
 * Contact



Four Tree Coaching


“UNLOCKING GROWTH AND PERSONAL FREEDOM BY HELPING SMALL-MID BUSINESS OWNERS
OVERCOME THE CHALLENGES OF EXPANSION, PROFITABILITY, AND LEADERSHIP
DEVELOPMENT.”

Maximize Your Potential, Stay Accountable, Make Faster Progress, Plan an Exit
Strategy, and Gain Confidence and Clarity in your Decision-Making Processes
through Expert Business Coaching Using the 5-Steps to Freedom Program

1-587-986-5543 Business Coaching Programs
Four Tree Coaching


“UNLOCKING GROWTH AND PERSONAL FREEDOM BY HELPING SMALL-MID BUSINESS OWNERS
OVERCOME THE CHALLENGES OF EXPANSION, PROFITABILITY, AND LEADERSHIP
DEVELOPMENT.”

Maximize Your Potential, Stay Accountable, Make Faster Progress, Plan an Exit
Strategy, and Gain Confidence and Clarity in your Decision-Making Processes
through Expert Business Coaching Using the 5-Steps to Freedom Program

1-587-986-5543 Business Coaching Programs
Four Tree Coaching


“UNLOCKING GROWTH AND PERSONAL FREEDOM BY HELPING SMALL-MID BUSINESS OWNERS
OVERCOME THE CHALLENGES OF EXPANSION, PROFITABILITY, AND LEADERSHIP
DEVELOPMENT.”

Maximize Your Potential, Stay Accountable, Make Faster Progress, Plan an Exit
Strategy, and Gain Confidence and Clarity in your Decision-Making Processes
through Expert Business Coaching Using the 5-Steps to Freedom Program

1-587-986-5543 Business Coaching Programs

BUSINESS COACHING

Accelerate Business Growth with a Seasoned Business Coach that Keeps You
Accountable

BUSINESS SALES COACHING

Gain an Edge and Grow Your Company with the Help of an Experienced Sales Leader

BUSINESS EXIT STRATEGIES

Maximize Your Sale Price and Improve Your Attractiveness to Potential Buyers

CAREER COACHING

Navigate Your Professional Journey with a Trusted Career Advisor
Four Tree Coaching


BUSINESS COACH OFFERING SERVICES THROUGHOUT CANADA AND THE USA

Business Management, Sales, Marketing, Operations, Finance, Executive Coaching,
Career Guidance, Business Plans, Exit Strategies and much more.

Contact Four Tree Coaching     Read More

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BUSINESS COACHING PROGRAMS

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One-on-one weekly coaching sessions using the 5 Steps to Freedom Program

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A high percentage of people in the workforce feel stuck in their current...

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D. VIERBOOM

Founder
35+ Years

BUSINESS LEADERSHIP EXPERIENCE

$ 50 M

IN DELIVERED GROWTH

$ 100 M

HIGHEST SALES RESPONSIBILITY

Work With


WHO I WORK WITH

I help business owners and leaders gain clarity and focus by defining their
business goals and creating a clear roadmap for success. As a business coach, I
work with you to identify and overcome challenges hindering growth, providing
strategic guidance to navigate obstacles effectively. My Coaching is tailored to
manufacturers, distributors, and trades/service companies, ideally in the $1
million to $10 million revenue range, helping them achieve sustainable success
and growth.

MANUFACTURING

Book Now

DISTRIBUTORS

Book Now

TRADES & SERVICE

Book Now


START WITH OUR FREE BUSINESS SELF-EVALUATION SCORECARD

"Gain specific insights on where to improve your business with our 21 areas for
success. Don't miss out!"



DON VIERBOOM, MBA


MEET YOUR COACH,
DON VIERBOOM

Member of the Coaches' Coach Business Coaching Program.

Book a 30-minute call with Don
5 Important Aspects


5 IMPORTANT ASPECTS OF YOUR COACH

Mon - Fri: 8 AM to 5 PM Saturday: By Appointment Sunday: Closed
Contact Me Today!


1. RETAIL LEADERSHIP.

One of the first jobs Don had in his youth was working as a salesperson in a
Radio Shack franchise in his Calgary neighborhood. Little did he know, this
part-time role would transform into a 20-year career in the retail electronics
industry including 10 years managing and later owning a top 10% ranked Radio
Shack franchise. After selling his franchise he began a 7-year stint with Sony
Store Canada. At Sony Store he worked his way up to Regional Manager overseeing
9 locations in 3 cities. At Sony, Don taught his managers to: interpret their
P&Ls, CRM methods, and an interactive 3-day sales course. Don won awards and
commendations for merchandising, innovation and sales.


2. COMMERCIAL PRODUCT: NATIONAL VP OF SALES.

Don's next major achievement involved companies selling office furniture. As VP
of Furniture Sales for Alberta for Corporate Express Canada, Don grew his
division to the top region in Canada. He totally revamped the business format in
Edmonton and then sold the national president on a nationwide conversion
program. Don then became the VP of Furniture Sales for Canada and moved to head
the office in Mississauga to complete the conversion work and manage the team.
Don grew and aligned his 9 branch locations across Canada from $64M in sales to
$89M in just 3 years, a 39% increase.


3. MANUFACTURING SALES-WESTERN CANADIAN VP OF SALES.

Moving back to Alberta in 2011, Don took on the role of VP Sales for the Retail
and Dealer division of Expocrete, a manufacturer and marketer of concrete
hardscape products. Responsible for approximately $35M in sales for Western
Canada through large retailers like Home Depot, Lowes, Home Hardware and Rona,
as well as an extensive independent dealer distribution network. Don and the
Expo Crete executive team built up the business over the next few years with a
first-year increase in Don's area of 25% and then the business was sold to
construction material giant, Oldcastle.


4. WESTERN CANADIAN SALES DIRECTOR.

Moving to a much larger construction product business in 2017, Don became the
head of the Direct to Consumer Channel for All Weather Windows in Edmonton. Don
was later asked to take on the Director of Sales role for the Dealer Channel for
all of Western Canada. Don had progressively moved up at All Weather from $30M
in sales responsibility to nearly $100 in two years before Oil and Gas price
drops and COVID-19 issues required drastic staff reductions. It was at this
point Don started Four Tree Coaching.


5. HUSBAND, FATHER, VOLUNTEER AND LUGE ATHLETE.

Married since 1982, has two sons, both married, and 3 grandsons. Don spent 10
years with his wife in volunteer leadership roles with a boy's youth
organization. He helped develop the winter sport of Luge in Canada in
preparation for the 1988 Calgary Winter Olympic Games. He was a member of the
National Natural Luge team for 3 years, racing in Europe and Canada, Canadian
Men’s Champion in 1986, coached young luge athletes and held various leadership
roles in the Canadian Luge Association including National President. Other
activities included ten years in martial arts and then another decade learning
and teaching Taoist Tai-Chi. Don completed a Masters in Business Administration
degree, in 2007.
Success is like a SOLAR SYSTEM - Full interview with Fong Chua


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THERESA STEC

President at SmartVac Hydrovacs l President at TKS Industries

My involvement with Don is more than two years now. I am a seasoned
entrepreneur, with a new startup, and Don’s coaching has been an important part
of its success. The most significant takeaway is to know and understand the
sales process. The adoption of setting up a CRM tool and a clearer tracking
process to follow-up on leads has been a game changer, but most important is the
learning to tackle those complex sales opportunities and recognize the true
decision maker. As a SME, the mindset at times is to stay small and shy away
from those large clients. From Don’s coaching we have grown to acknowledge our
significance and uniqueness, resulting in a new confidence and a better strategy
on how to compete.

BOHDANA STEPANENKO

Lypovyk

It was a great success to work with Don and obtain some of his knowledge in
getting the business to a new stage. Thanks to him and his coaching we are
moving from a tiny little rented space into a bigger office with two full-time
staff members. This is an overachievement that I am proud of and thankful to
Don.

BOHDANA STEPANENKO

Lypovyk

It was a great success to work with Don and obtain some of his knowledge in
getting the business to a new stage. Thanks to him and his coaching we are
moving from a tiny little rented space into a bigger office with two full-time
staff members. This is an overachievement that I am proud of and thankful to Don

IVAN LYPOVYK

General Manager Permanent Windows Solutions Inc.

It is my great pleasure to give this testimonial to Don Vierboom of Four Tree
Coaching. Thanks to Don, now I know I have a solid plan and we are moving in the
right direction. Don is incredibly knowledgeable and is an expert in his field.
Don’s previous business experience with the combination of his current coaching
skills helped my company grow bigger and stronger. Thanks to Don, I got the best
employee for my company, and most important from the business perspective,
coaching with Don pays for itself many-many times. One suggestion and direction
to apply for the provincial employment program brought my company $20k. Thank
you, Don. I appreciate the time and effort taken to coach me. I will highly
recommend Don Vierboom from Four Tree Coaching.

SHIRLEY HOWALD

Former VP of Human Resources, Expocrete

I had the pleasure of working with Don while he was the Vice President, Retail
Distribution Channel at Expocrete Concrete Products Ltd. Don’s personable but
professional style brought him success in his role. One of Don’s greatest
strengths is public speaking and presentation skills. A naturally gifted
speaker, Don is able to convey his message with passion and engage the listener
with personal anecdotes to punctuate his desired outcome. His ability to build
respectful relationships coupled with his desire to win makes him a dynamic part
of any team he joins

BRENDA REDWOOD

Regional Manager, DTC All Weather Windows

I've had the honor to be mentored by Don. Don is a leader first and foremost,
the finest of fine who leads by example. He is respected by all, a great
listener, truthful and honest. What I appreciated most about Don is his
visionary outlook and impact on business and creative solutions. His brilliant
mind is an exemplary asset to any organization. He is polished and professional.
What a privilege to work with this man and to witness his impact on others.

COLIN WIEBE

VP Sales and Marketing, All Weather Windows

Overall, Don is an exceptional and experienced leader that brings a calm
approach, an executive presence and a logical direction to all groups he engages
with. I was able to see this with his clients, subordinates, peers and leaders
in his time in multiple roles at AWW. He conducts himself with the highest
degree of professionalism in any situation and is seen as a genuine leader that
strives for sustainable results. I would highly recommend Don for any role in
Sales Leadership, Senior Management or Executive Leadership

LORNE WIGHT

Former Regional President - Western Canada, Staples Advantage

Overall, Don is an exceptional and experienced leader that brings a calm
approach, an executive presence and a logical direction to all groups he engages
with. I was able to see this with his clients, subordinates, peers and leaders
in his time in multiple roles at AWW. He conducts himself with the highest
degree of professionalism in any situation and is seen as a genuine leader that
strives for sustainable results. I would highly recommend Don for any role in
Sales Leadership, Senior Management or Executive Leadership

MARC LACOURSIERE

President, Coach and Leadership Disciple at the Achievement Centre

Don Vierboom is a rare leader who combines skill, experience and integrity in
all his business dealings. During my time working with Don at Corporate Express
and Staples, Don masterfully built successful furniture programs in both his
Alberta role and his national role. It has always been a pleasure to work with
Don and his calm measured demeanour. Don brings his strong values to everything
he undertakes both at work and in his community.

RICK GALBRAITH

Former Vice President of Sales, Global Furniture Group

I have worked with Don for 10 years and also know him socially. He has an open,
honest and collaborative style that breaks down communication barriers. Don
treats our relationship as a true partnership. He is a dedicated, creative and
caring leader who has helped propel his company's furniture division to new
heights and capabilities. Don understands and thinks strategically and is very
goal oriented. He knows what needs to be done to make the goals a reality.


MY REFERENCES

Four Tree Coaching


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their operations. Business continuity management is about planning for these
disruptions to keep things...

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big and small. These services offer expert advice and strategies that help
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company. Many business owners might wonder if hiring a coach is worth the...

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Business owners come to me when they are frustrated and confused about
growing their business, or they feel their life goals are lacking the results
they want.
When a business owner decides to seek someone to help them accelerate their
results and
become successful or achieve greater success, they can feel confident when they
choose
Four Tree Coaching and Don Vierboom.

IF YOU ARE EXPERIENCING ANY OR ALL OF THE FOLLOWING CONCERNS:

 1. Lack of sales
 2. Slow business growth
 3. Low Profits
 4. No time for family or personal pursuits

I CAN HELP! I am so confident in my ability to increase your business sales,
profitability or solve other challenges that I even guarantee my results.

It's Time - Contact Me

INFORMATION

 * + 1-587-986-5543
 * don@fourtreecoaching.com
 * Sherwood Park, Alberta

SERVICES

 * Business Coaching
 * Business Sales Coaching
 * Executive Coaching
 * Career Coaching
 * 5-Steps to Freedom Webinar Series

QUICK LINKS

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 * Events
 * Service Areas
 * Resources
 * Book Now
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