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INNOVATING USER VALUE

Some thoughts on innovating shared value, services and business models.

 * About
 * Frag mich was



02 1 / 2018


ANNUAL REVIEW 2017

Phew! What. a. crazy. year. I never did that before but here it is: My recap of
personal highlights in business of this year. I learned a big deal and feel
grateful for many things that happened. On that score, I somehow felt the need
to write it down. And as not everything I did…

Annual Review 2017 was originally published on Jan Schmiedgen

Tags:

 * annual review
 * end year
 * reflection
 * crosspost

Permalink

18 3 / 2016


STRATEGIZING WITH SERVICE AS BUSINESS LOGIC

I just gave a brief glimpse into S-D logic at the recent Service Design Drinks,
Berlin. Below you can find the slides and a record of the video stream (quality
isn’t the best unfortunately).

http://www.slideshare.net/ServiceDesignBerlin/strategising-with-service-as-business-logic-service-design-drinks



Strategizing with Service as Business Logic was originally published on Jan
Schmiedgen

Tags:

 * presentation
 * S-D logic
 * service design
 * service innovation
 * value
 * value creation
 * crosspost

Permalink

27 10 / 2015


OUR DESIGN THINKING RESEARCH REPORT GOT PUBLISHED

It’s done! It took us a while but we just published our study on design thinking
adoption in organizations. It’s called “Parts Without A Whole – The Current
State of Design Thinking Adoption in Organizations.” Having been the main author
of the report I’m not only happy and relieved that this major milestone is
finally accomplished. I’m even more glad to finally find time again for
neglected things, like spreading “service logic” or pushing our website
thisisdesignthinking.net. And there is more to come … the next months will be
exciting!

--------------------------------------------------------------------------------

 

Here’s a sneak peek into the results as a slide set:

http://www.slideshare.net/janschmiedgen/parts-without-a-whole-the-current-state-of-design-thinking-practice-in-organizations

Our Design Thinking Research Report Got Published was originally published on
Jan Schmiedgen

Tags:

 * design thinking
 * design thinking research
 * hpdtrp
 * HPI
 * innovation
 * research
 * work
 * crosspost

Permalink

03 9 / 2014


NEWS FROM OUR DESIGN THINKING RESEARCH PROGRAM

The last two days I had the pleasure of getting updated again what has happened
in 2014 within our research program. The range of topics, which are examined
within this small community is very broad – as is design thinking. All of them
are important but some – at least for me – are outstanding. So here is my very
subjective and retitled list of current projects that I really liked:

Augmented reality wound care with Google Glass

--------------------------------------------------------------------------------

Exploring interaction pattern for the upcoming (and moving!) Internet of things

--------------------------------------------------------------------------------

Enabling fast electronic tiny task prototyping a.k.a. build stuff in seven
seconds

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How to measure design thinking, creative agency and output?

--------------------------------------------------------------------------------

Exiting stuff! Looking forward to March 2015 and the next meeting in Stanford.
Became also a fan of Susanne Katharina Asheuer: She captured the essences of all
these wild and diverse presentations in her great graphic recordings. Oh, in
case you’re interested in our contribution: We talked about different ways of
design thinking appropriation.

News from our Design Thinking Research Program was originally published on Jan
Schmiedgen

Tags:

 * design thinking
 * hpdtrp
 * innovation
 * research
 * crosspost

Permalink

17 10 / 2013


DISCLOSING SHARED VALUE IN BUSINESS ECOSYSTEMS

Any holistic user experience – especially when designing for ‘transformation’ –
should create shared value. That means: Solutions for users do not only have to
be aligned and negotiated with the economic realities of the service provider,
but also with its attached partner ecosystem and society in general. The clever
and resilient configuration of “value flows” in business ecosystems will
therefore more and more become a prerequisite for the development and delivery
of truly “new” and complex value propositions (e.g. service design for health
care, environmental matters, etc.).

A problem however is: Everyone talks about “shared value creation” (especially
since Michael Porter made the concept famous). Yet only a few people so far have
developed practical and/or theoretical approaches that help you tackle occurring
trade-offs (e.g. “superior user value a.k.a. desirability” +/vs. “feasible
technology” + “financial viability” +/vs. “responsible eco-footprint”) when
trying to either find the »sweet spot between all of them« – or better – finding
creative resolutions that makes our conception of mutual exclusiveness obsolete.

I personally believe that a good starting point is to develop a holistic and
clear understanding of what actually “value” is, how the staging of user/actor
experiences contribute to its perception and on what levels it can be
experienced by the different actors (e.g. of a business ecosystem). Knowing this
may also give first hints on how to master the delicate balance/resolution of
fore-mentioned trade-offs for the creation of new offerings with
service-market-fit AND benefits for society/environment .



Shared #value creation in #ecosystems? Know what is value first!

Click To Tweet




SOME NICE LITERATURE ON THE TOPIC

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Disclosing Shared Value in Business Ecosystems was originally published on Jan
Schmiedgen

Tags:

 * crosspost

Permalink

10 12 / 2012


DISCLOSING SHARED VALUE IN BUSINESS ECOSYSTEMS



Any holistic user experience - especially when designing for ‘transformation’ -
should create shared value. That means: Solutions for users do not only have to
be aligned and negotiated with the economic realities of the service provider,
but also with its attached partner ecosystem and society in general. The clever
and resilient configuration of “value flows” in business ecosystems will
therefore more and more become a prerequisite for the development and delivery
of truly “new” and complex value propositions (e.g. service design for health
care, environmental matters, etc.).

A problem however is: Everyone talks about “shared value creation” (especially
since Michael Porter made the concept famous). Yet only a few people so far have
developed practical and/or theoretical approaches that help you tackle occurring
trade-offs (e.g. “superior user value a.k.a. desirability” +/vs. “feasible
technology” + “financial viability"  +/vs.  "responsible eco-footprint”) when
trying to either find the »sweet spot between all of them« - or better - finding
creative resolutions that makes our conception of mutual exclusiveness obsolete
. I personally believe that a good starting point is to develop a holistic and
clear understanding of what actually “value” is, how the staging of user/actor
experiences contribute to its perception and on what levels it can be
experienced by the different actors (e.g. of a business ecosystem). Knowing this
may also give first hints on how to master the delicate balance/resolution of
fore-mentioned trade-offs for the creation of new offerings with
service-market-fit AND benefits for society/environment.

The slides are from a workshop presentation, I recently prepared for the World
Usability Day 2012 in Berlin. I haven’t included all the (illustrative) examples
yet, but the main key messages/concepts should become clear. I’m really looking
forward to getting some feedback (critique, more examples, papers, links, etc.)
on this! I’m especially interested on practical (but not as oversimplified as
e.g. in advertising “creative briefs”) value (proposition) frameworks,
templates, checklists from your recent research/projects …







View “Disclosing Shared Value in Business Ecosystems” on Scribd

Tags:

 * shared value
 * value
 * value creation
 * value proposition
 * user value
 * value capture
 * holistic experience
 * ecosystem
 * ecosystems
 * business ecosystem
 * business ecosystems
 * business model innovation
 * business model
 * value flow
 * user experience
 * value theory
 * total customer experience
 * perceived user value
 * consumer value
 * customer value

Permalink 3 Anmerkungen

20 10 / 2012


INNOVATION AND FEAR: CONTINUUM’S LARA LEE “MAKES DESIGN THINKING LOOK SEXY” -
BIF-8 SUMMIT

Lara Lee, Chief Innovation Officer at Continuum makes design thinking look sexy.
Her passion for human centered design has helped companies like Pampers and
Harley Davidson redesign the ways they deliver value. Always accepting failure
as part of the process, Lee is fearless when it comes to trying new things…



http://www.businessinnovationfactory.com/iss/video/bif8-lara-lee

Tags:

 * design thinking
 * change
 * change management
 * innovation
 * resistance
 * human centered design
 * failure

Permalink 2 Anmerkungen

10 10 / 2012


MCKINSEY ON “DESIGNING PRODUCTS FOR VALUE” (FOR WHAT ELSE?)

> “By combining deep insights about customers, competitors, and costs, a few
> leading companies are finding the “sweet spot” in product development:
> lowering costs while designing better products that customers value more.
> Along the way, these companies are strengthening organizational capabilities
> that will help them thrive in an era of heightened global competition.”

Sounds familiar, huh? However - again a typical McKinsey article, focusing on
“product attributes” and design as a means to create value in terms of
“optimization” (e.g. the “sweet spot” in terms of customer satisfaction à la
KANO). No word about user experience or an accompanying innovation of meaning …

I think: Obvious, product-centered and boring! BUT nevertheless another step
forward in building awareness on people-centric thinking and holistic value
creation from the guys you would expect it the least. ;)

Tags:

 * value creation
 * value
 * design
 * design thinking
 * user research
 * market research

Permalink 1 Anmerkung

10 10 / 2012


"MAGIC" DESIGN THINKING

Another nice description of the d.confestival spirit.

Permalink

06 10 / 2012


FRAME CREATION – KEES DORST ON THE IMPORTANCE OF REFRAMING IN DESIGN THINKING



d.confestival d.note, Friday 21.-22.09.2012, Potsdam, Germany



“The goal must be to build frame creation ability into organisations! In the end
one can view companies as a series of frames: Frames for resilience.” – Kees
Dorst

Kees Dorst, industrial designer and professor from the University of Technology,
Sydney is a man who is studying things thoroughly. All the more the
d.confestival participants were listening reverently when he gave exclusive
insights into his profound knowledge from 20 years of research into the
practices of designers. With the objective of developing a design-based
innovation method for governments, institutions and companies, he focuses his
research on the pattern of what expert designers are really doing.

What he found is that design-like approaches and practices to problem-solving
are especially powerful in situations were a problem owner succumbs to the
»tried anything phenomenon«, which was already mentioned by SAP’s design
thinking veteran Hanswerner Dreissigacker at the beginning of the d.confestival.
Especially, if at the worst, problems can’t be owned and if they are open,
highly complex, dynamic and networked – in short »wicked« – it makes sense to
use design practices in search for a solution.

Weiterlesen

Tags:

 * design thinking
 * reframing
 * frame creation
 * problem reframing
 * innovation
 * innovation method
 * methodology
 * wicked problem

Permalink

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