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Submitted URL: https://t.nylas.com/t1/226/br6delm02w8j61enf7wkxzuea/0/2d13c8f37093d1e30db9d3bb21b36221f59fb76425ab608ce3fa51cac4e8b71d
Effective URL: https://www.cleo.com/case-study/duraflame
Submission: On March 09 via api from CA — Scanned from CA
Effective URL: https://www.cleo.com/case-study/duraflame
Submission: On March 09 via api from CA — Scanned from CA
Form analysis
3 forms found in the DOMName: contactUsDesignType — POST /e/f2
<form method="post" name="contactUsDesignType" action="/e/f2" onsubmit="return handleFormSubmit(this)" id="form177" class="elq-form" __bizdiag="1503627160" __biza="WJ__"><input value="contactUsDesignType" type="hidden" name="elqFormName"><input
value="1861119622" type="hidden" name="elqSiteId"><input name="elqCampaignId" type="hidden"><input type="hidden" name="elqCustomerGUID" value="004be66b-1d3b-46d5-8bbc-1cd8081355fb"><input type="hidden" name="elqd"
value="https://view.cleo.com"><input type="hidden" name="elqv" value="/e/f2"><input type="hidden" name="elqCookieWrite" value="0"><input type="hidden" name="GCLID__C" id="fe2028" value="">
<div id="formElement0" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2019" style="display: none">First Name<span class="elq-required">*</span></label>
<div class="field-control-wrapper"><input type="text" class="elq-item-input" name="firstName" id="fe2019" value="" placeholder="First Name*"></div>
</div>
<div id="formElement1" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2020" style="display: none">Last Name<span class="elq-required">*</span></label>
<div class="field-control-wrapper"><input type="text" class="elq-item-input" name="lastName" id="fe2020" value="" placeholder="Last Name*"></div>
</div>
<div id="formElement2" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2021" style="display: none">Company</label>
<div class="field-control-wrapper"><input type="text" class="elq-item-input" name="company" id="fe2021" value="" placeholder="Company"></div>
</div>
<div id="formElement3" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2022" style="display: none">Phone</label>
<div class="field-control-wrapper"><input type="text" class="elq-item-input" name="busPhone" id="fe2022" value="" placeholder="Phone"></div>
</div>
<div id="formElement4" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2023" style="display: none">Office Email<span class="elq-required">*</span></label>
<div class="field-control-wrapper"><input type="text" class="elq-item-input" name="emailAddress" id="fe2023" value="" placeholder="Office Email*"></div>
</div>
<div id="formElement5" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2024" style="display: none;">Country<span class="elq-required">*</span></label>
<div class="field-control-wrapper"><select class="elq-item-select" id="fe2024" name="country" data-value="~~eloqua..type--emailfield..syntax--Country~~">
<option value="">Country*</option>
<option value="United States">United States</option>
<option value="Angola">Angola</option>
<option value="Argentina">Argentina</option>
<option value="Aruba">Aruba</option>
<option value="Australia">Australia</option>
<option value="Austria">Austria</option>
<option value="Bahamas">Bahamas</option>
<option value="Bangladesh">Bangladesh</option>
<option value="Belgium">Belgium</option>
<option value="Bosnia">Bosnia</option>
<option value="Brazil">Brazil</option>
<option value="Bulgaria">Bulgaria</option>
<option value="Canada">Canada</option>
<option value="Chile">Chile</option>
<option value="China">China</option>
<option value="Colombia">Colombia</option>
<option value="Costa Rica">Costa Rica</option>
<option value="Croatia">Croatia</option>
<option value="Cyprus">Cyprus</option>
<option value="Czech Republic">Czech Republic</option>
<option value="Denmark">Denmark</option>
<option value="Dominican Republic">Dominican Republic</option>
<option value="Ecuador">Ecuador</option>
<option value="Egypt">Egypt</option>
<option value="El Salvador">El Salvador</option>
<option value="Ethiopia">Ethiopia</option>
<option value="Finland">Finland</option>
<option value="France">France</option>
<option value="Georgia">Georgia</option>
<option value="Germany">Germany</option>
<option value="Greece">Greece</option>
<option value="Haiti">Haiti</option>
<option value="Hong Kong">Hong Kong</option>
<option value="Hungary">Hungary</option>
<option value="Iceland">Iceland</option>
<option value="India">India</option>
<option value="Indonesia">Indonesia</option>
<option value="Iraq">Iraq</option>
<option value="Ireland">Ireland</option>
<option value="Israel">Israel</option>
<option value="Italy">Italy</option>
<option value="Japan">Japan</option>
<option value="Jersey">Jersey</option>
<option value="Jordan">Jordan</option>
<option value="Kenya">Kenya</option>
<option value="Korea, Republic of">Korea, Republic of</option>
<option value="Kuwait">Kuwait</option>
<option value="Latvia">Latvia</option>
<option value="Lebanon">Lebanon</option>
<option value="Libya">Libya</option>
<option value="Liechtenstein">Liechtenstein</option>
<option value="Lithuania">Lithuanis</option>
<option value="Luxembourg">Luxembourg</option>
<option value="Macau">Macau</option>
<option value="Macedonia">Macedonia</option>
<option value="Malaysia">Malaysia</option>
<option value="Malta">Malta</option>
<option value="Mexico">Mexico</option>
<option value="Monaco">Monaco</option>
<option value="Mongolia">Mongolia</option>
<option value="Morocco">Morocco</option>
<option value="Nepal">Nepal</option>
<option value="Netherlands">Netherlands</option>
<option value="Netherlands Antilles">Netherlands Antilles</option>
<option value="New Zealand">New Zealand</option>
<option value="Nigeria">Nigeria</option>
<option value="Norway">Norway</option>
<option value="Pakistan">Pakistan</option>
<option value="Panama">Panama</option>
<option value="Papua New Guinea">Papua New Guinea</option>
<option value="Peru">Peru</option>
<option value="Philippines">Philippines</option>
<option value="Poland">Poland</option>
<option value="Portugal">Portugal</option>
<option value="Puerto Rico">Puerto Rico</option>
<option value="Qatar">Qatar</option>
<option value="Romania">Romania</option>
<option value="Russian Federation">Russian Federation</option>
<option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
<option value="Saudi Arabia">Saudi Arabia</option>
<option value="Serbia">Serbia</option>
<option value="Singapore">Singapore</option>
<option value="Slovenia">Slovenia</option>
<option value="South Africa">South Africa</option>
<option value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option>
<option value="Spain">Spain</option>
<option value="Sri Lanka">Sri Lanka</option>
<option value="Sweden">Sweden</option>
<option value="Switzerland">Switzerland</option>
<option value="Taiwan, Province of China">Taiwan, Province of China</option>
<option value="Tanzania">Tanzania</option>
<option value="Thailand">Thailand</option>
<option value="Tunisia">Tunisia</option>
<option value="Turkey">Turkey</option>
<option value="Ukraine">Ukraine</option>
<option value="United Arab Emirates">United Arab Emirates</option>
<option value="United Kingdom">United Kingdom</option>
<option value="United States Minor Outlying Islands">United States Minor Outlying Islands</option>
<option value="Uruguay">Uruguay</option>
<option value="Venezuela">Venezuela</option>
<option value="Viet Nam">Viet Nam</option>
<option value="Virgin Islands (British)">Virgin Islands (British)</option>
<option value="Virgin Islands (U.S.)">Virgin Islands (U.S.)</option>
</select></div>
</div>
<div id="formElement6" class=" form-element-layout form-design-field " style="display: none;"><label class="elq-label " for="fe2025" style="display: none;">State or Province</label>
<div class="field-control-wrapper"><select class="elq-item-select" id="fe2025" name="stateProv" data-value="~~eloqua..type--emailfield..syntax--State_Prov~~">
<option value="">State or Province</option>
<option value="-">-</option>
<option value="AB">AB</option>
<option value="AK">AK</option>
<option value="AL">AL</option>
<option value="AR">AR</option>
<option value="AS">AS</option>
<option value="AZ">AZ</option>
<option value="BC">BC</option>
<option value="CA">CA</option>
<option value="CO">CO</option>
<option value="CT">CT</option>
<option value="DC">DC</option>
<option value="DE">DE</option>
<option value="FL">FL</option>
<option value="FM">FM</option>
<option value="GA">GA</option>
<option value="GU">GU</option>
<option value="HI">HI</option>
<option value="IA">IA</option>
<option value="ID">ID</option>
<option value="IL">IL</option>
<option value="IN">IN</option>
<option value="KS">KS</option>
<option value="KY">KY</option>
<option value="LA">LA</option>
<option value="MA">MA</option>
<option value="MB">MB</option>
<option value="MD">MD</option>
<option value="ME">ME</option>
<option value="MH">MH</option>
<option value="MI">MI</option>
<option value="MN">MN</option>
<option value="MO">MO</option>
<option value="MP">MP</option>
<option value="MS">MS</option>
<option value="MT">MT</option>
<option value="NB">NB</option>
<option value="NC">NC</option>
<option value="ND">ND</option>
<option value="NE">NE</option>
<option value="NH">NH</option>
<option value="NJ">NJ</option>
<option value="NL">NL</option>
<option value="NM">NM</option>
<option value="NS">NS</option>
<option value="NT">NT</option>
<option value="NU">NU</option>
<option value="NV">NV</option>
<option value="NY">NY</option>
<option value="OH">OH</option>
<option value="OK">OK</option>
<option value="ON">ON</option>
<option value="OR">OR</option>
<option value="PA">PA</option>
<option value="PE">PE</option>
<option value="PR">PR</option>
<option value="PW">PW</option>
<option value="QC">QC</option>
<option value="RI">RI</option>
<option value="SC">SC</option>
<option value="SD">SD</option>
<option value="SK">SK</option>
<option value="TN">TN</option>
<option value="TX">TX</option>
<option value="UT">UT</option>
<option value="VA">VA</option>
<option value="VI">VI</option>
<option value="VT">VT</option>
<option value="WA">WA</option>
<option value="WI">WI</option>
<option value="WV">WV</option>
<option value="WY">WY</option>
<option value="YT">YT</option>
</select></div>
</div>
<div id="formElement7" class=" form-element-layout form-design-field " style="display: none;"><label class="elq-label " for="fe2026" style="display: none;">State or Province</label>
<div class="field-control-wrapper"><select class="elq-item-select" id="fe2026" name="stateProvCanada" data-value="">
<option value="">State or Province</option>
<option value="AB">AB</option>
<option value="BC">BC</option>
<option value="MB">MB</option>
<option value="NB">NB</option>
<option value="NL">NL</option>
<option value="NS">NS</option>
<option value="NT">NT</option>
<option value="NU">NU</option>
<option value="ON">ON</option>
<option value="PE">PE</option>
<option value="QC">QC</option>
<option value="SK">SK</option>
<option value="YT">YT</option>
</select></div>
</div>
<div id="formElement8" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2027" style="display: none">Question/Need<span class="elq-required">*</span></label>
<div class="field-control-wrapper"><input type="text" class="elq-item-input" name="contactUsFormQuestionNeed1" id="fe2027" value="" placeholder="Question/Need*"></div>
</div>
<div id="formElement9" class=" form-element-layout form-design-field "><label class="elq-label " for="fe3097" style="display: none">How did you hear about Cleo?<span class="elq-required">*</span></label>
<div class="field-control-wrapper"><textarea class="elq-item-textarea" name="paragraphText" id="fe3097" placeholder="How did you hear about Cleo?*"></textarea></div>
</div>
<div id="formElement10" class=" form-element-layout form-design-field ">
<div><input type="Submit" class="submit-button btn btn-blue-style " value="Submit" id="fe2029"></div>
</div>
<div class="form-privacy"> Cleo will send you occasional emails, you may unsubscribe at any time. <a href="/privacy-notice">Cleo Privacy Policy.</a></div>
</form>
Name: demoRequest — POST /e/f2
<form method="post" name="demoRequest" action="/e/f2" onsubmit="return handleFormSubmit(this)" id="form20" class="elq-form" __bizdiag="-1620241804" __biza="WJ__"><input value="demoRequest" type="hidden" name="elqFormName"><input value="1861119622"
type="hidden" name="elqSiteId"><input name="elqCampaignId" type="hidden">
<div id="formElement0" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
<div class="field-wrapper"></div>
<div class="individual field-wrapper">
<div class="_100 field-style">
<p class="field-p"><label for="field0" class="label-position top " style="display: none">Office Email<span class="required">*</span></label><input id="field0" name="emailAddress" type="text" value="" class="field-size-top-large"
placeholder="Office Email*"></p>
</div>
</div>
</div>
<div id="formElement1" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
<div class="field-wrapper"></div>
<div class="individual field-wrapper">
<div class="_100 field-style">
<p class="field-p"><label for="field1" class="label-position top " style="display: none">First Name</label><input id="field1" name="firstName" type="text" value="" class="field-size-top-large" placeholder="First Name"></p>
</div>
</div>
</div>
<div id="formElement2" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
<div class="field-wrapper"></div>
<div class="individual field-wrapper">
<div class="_100 field-style">
<p class="field-p"><label for="field2" class="label-position top " style="display: none">Last Name</label><input id="field2" name="lastName" type="text" value="" class="field-size-top-large" placeholder="Last Name"></p>
</div>
</div>
</div>
<div id="formElement3" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
<div class="field-wrapper"></div>
<div class="individual field-wrapper">
<div class="_100 field-style">
<p class="field-p"><label for="field3" class="label-position top " style="display: none">Company</label><input id="field3" name="company" type="text" value="" class="field-size-top-large" placeholder="Company"></p>
</div>
</div>
</div>
<div id="formElement4" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
<div class="field-wrapper"></div>
<div class="individual field-wrapper">
<div class="_100 field-style">
<p class="field-p"><label for="field4" class="label-position top " style="display: none">Phone</label><input id="field4" name="busPhone" type="text" value="" class="field-size-top-large" placeholder="Phone"></p>
</div>
</div>
</div>
<div id="formElement5" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
<div class="field-wrapper"></div>
<div class="individual field-wrapper">
<div class="_100 field-style">
<p class="field-p"><label for="field5" class="label-position top " style="display: none;">Country</label><select id="field5" name="country" data-value="<eloqua type='emailfield' syntax='Country' />" class="field-size-top-large">
<option value="">Country</option>
<option value="United States">United States</option>
<option value="Angola">Angola</option>
<option value="Argentina">Argentina</option>
<option value="Aruba">Aruba</option>
<option value="Australia">Australia</option>
<option value="Austria">Austria</option>
<option value="Bahamas">Bahamas</option>
<option value="Bangladesh">Bangladesh</option>
<option value="Belgium">Belgium</option>
<option value="Bosnia">Bosnia</option>
<option value="Brazil">Brazil</option>
<option value="Bulgaria">Bulgaria</option>
<option value="Canada">Canada</option>
<option value="Chile">Chile</option>
<option value="China">China</option>
<option value="Colombia">Colombia</option>
<option value="Costa Rica">Costa Rica</option>
<option value="Croatia">Croatia</option>
<option value="Cyprus">Cyprus</option>
<option value="Czech Republic">Czech Republic</option>
<option value="Denmark">Denmark</option>
<option value="Dominican Republic">Dominican Republic</option>
<option value="Ecuador">Ecuador</option>
<option value="Egypt">Egypt</option>
<option value="El Salvador">El Salvador</option>
<option value="Ethiopia">Ethiopia</option>
<option value="Finland">Finland</option>
<option value="France">France</option>
<option value="Georgia">Georgia</option>
<option value="Germany">Germany</option>
<option value="Greece">Greece</option>
<option value="Haiti">Haiti</option>
<option value="Hong Kong">Hong Kong</option>
<option value="Hungary">Hungary</option>
<option value="Iceland">Iceland</option>
<option value="India">India</option>
<option value="Indonesia">Indonesia</option>
<option value="Iraq">Iraq</option>
<option value="Ireland">Ireland</option>
<option value="Israel">Israel</option>
<option value="Italy">Italy</option>
<option value="Japan">Japan</option>
<option value="Jersey">Jersey</option>
<option value="Jordan">Jordan</option>
<option value="Kenya">Kenya</option>
<option value="Korea, Republic of">Korea, Republic of</option>
<option value="Kuwait">Kuwait</option>
<option value="Latvia">Latvia</option>
<option value="Lebanon">Lebanon</option>
<option value="Libya">Libya</option>
<option value="Liechtenstein">Liechtenstein</option>
<option value="Lithuania">Lithuanis</option>
<option value="Luxembourg">Luxembourg</option>
<option value="Macau">Macau</option>
<option value="Macedonia">Macedonia</option>
<option value="Malaysia">Malaysia</option>
<option value="Malta">Malta</option>
<option value="Mexico">Mexico</option>
<option value="Monaco">Monaco</option>
<option value="Mongolia">Mongolia</option>
<option value="Morocco">Morocco</option>
<option value="Nepal">Nepal</option>
<option value="Netherlands">Netherlands</option>
<option value="Netherlands Antilles">Netherlands Antilles</option>
<option value="New Zealand">New Zealand</option>
<option value="Nigeria">Nigeria</option>
<option value="Norway">Norway</option>
<option value="Pakistan">Pakistan</option>
<option value="Panama">Panama</option>
<option value="Papua New Guinea">Papua New Guinea</option>
<option value="Peru">Peru</option>
<option value="Philippines">Philippines</option>
<option value="Poland">Poland</option>
<option value="Portugal">Portugal</option>
<option value="Puerto Rico">Puerto Rico</option>
<option value="Qatar">Qatar</option>
<option value="Romania">Romania</option>
<option value="Russian Federation">Russian Federation</option>
<option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
<option value="Saudi Arabia">Saudi Arabia</option>
<option value="Serbia">Serbia</option>
<option value="Singapore">Singapore</option>
<option value="Slovenia">Slovenia</option>
<option value="South Africa">South Africa</option>
<option value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option>
<option value="Spain">Spain</option>
<option value="Sri Lanka">Sri Lanka</option>
<option value="Sweden">Sweden</option>
<option value="Switzerland">Switzerland</option>
<option value="Taiwan, Province of China">Taiwan, Province of China</option>
<option value="Tanzania">Tanzania</option>
<option value="Thailand">Thailand</option>
<option value="Tunisia">Tunisia</option>
<option value="Turkey">Turkey</option>
<option value="Ukraine">Ukraine</option>
<option value="United Arab Emirates">United Arab Emirates</option>
<option value="United Kingdom">United Kingdom</option>
<option value="United States Minor Outlying Islands">United States Minor Outlying Islands</option>
<option value="Uruguay">Uruguay</option>
<option value="Venezuela">Venezuela</option>
<option value="Viet Nam">Viet Nam</option>
<option value="Virgin Islands (British)">Virgin Islands (British)</option>
<option value="Virgin Islands (U.S.)">Virgin Islands (U.S.)</option>
</select></p>
</div>
</div>
</div>
<div id="formElement6" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size" style="display: none;">
<div class="field-wrapper"></div>
<div class="individual field-wrapper">
<div class="_100 field-style">
<p class="field-p"><label for="field6" class="label-position top " style="display: none;">State or Province</label><select id="field6" name="stateProv" data-value="<eloqua type='emailfield' syntax='State_Prov' />"
class="field-size-top-large">
<option value="">State or Province</option>
<option value="-">-</option>
<option value="AB">AB</option>
<option value="AK">AK</option>
<option value="AL">AL</option>
<option value="AR">AR</option>
<option value="AS">AS</option>
<option value="AZ">AZ</option>
<option value="BC">BC</option>
<option value="CA">CA</option>
<option value="CO">CO</option>
<option value="CT">CT</option>
<option value="DC">DC</option>
<option value="DE">DE</option>
<option value="FL">FL</option>
<option value="FM">FM</option>
<option value="GA">GA</option>
<option value="GU">GU</option>
<option value="HI">HI</option>
<option value="IA">IA</option>
<option value="ID">ID</option>
<option value="IL">IL</option>
<option value="IN">IN</option>
<option value="KS">KS</option>
<option value="KY">KY</option>
<option value="LA">LA</option>
<option value="MA">MA</option>
<option value="MB">MB</option>
<option value="MD">MD</option>
<option value="ME">ME</option>
<option value="MH">MH</option>
<option value="MI">MI</option>
<option value="MN">MN</option>
<option value="MO">MO</option>
<option value="MP">MP</option>
<option value="MS">MS</option>
<option value="MT">MT</option>
<option value="NB">NB</option>
<option value="NC">NC</option>
<option value="ND">ND</option>
<option value="NE">NE</option>
<option value="NH">NH</option>
<option value="NJ">NJ</option>
<option value="NL">NL</option>
<option value="NM">NM</option>
<option value="NS">NS</option>
<option value="NT">NT</option>
<option value="NU">NU</option>
<option value="NV">NV</option>
<option value="NY">NY</option>
<option value="OH">OH</option>
<option value="OK">OK</option>
<option value="ON">ON</option>
<option value="OR">OR</option>
<option value="PA">PA</option>
<option value="PE">PE</option>
<option value="PR">PR</option>
<option value="PW">PW</option>
<option value="QC">QC</option>
<option value="RI">RI</option>
<option value="SC">SC</option>
<option value="SD">SD</option>
<option value="SK">SK</option>
<option value="TN">TN</option>
<option value="TX">TX</option>
<option value="UT">UT</option>
<option value="VA">VA</option>
<option value="VI">VI</option>
<option value="VT">VT</option>
<option value="WA">WA</option>
<option value="WI">WI</option>
<option value="WV">WV</option>
<option value="WY">WY</option>
<option value="YT">YT</option>
</select></p>
</div>
</div>
</div>
<div id="formElement7" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size" style="display: none;">
<div class="field-wrapper"></div>
<div class="individual field-wrapper">
<div class="_100 field-style">
<p class="field-p"><label for="field7" class="label-position top " style="display: none;">State or Province</label><select id="field7" name="stateProvCanada" class="field-size-top-large">
<option value="" selected="">State or Province</option>
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Skip to main content * Platform CLEO INTEGRATION CLOUD (CIC) * Platform Overview * - CIC Agent * - CIC Cockpit * - CIC Cockpit with RADAR™ * - CIC Engine * - CIC Library * - CIC Studio * Packages & Pricing * Solutions BY INDUSTRY * Logistics and Transportation * - 3PL * Manufacturing * - CPG * Wholesale and Distribution * - Food & Bev * See All BY INTEGRATION * EDI / B2B * API-Based Integration * File-Based / MFT * eCommerce / Marketplace Integration * See All BY PROTOCOL BY PROTOCOL * AS2 * ebMS/ebXML * FTP/SFTP * HTTP/HTTPs * Partner Mailbox * See All * Services & Support SERVICES SERVICES * Service Options * Training & Courses SUPPORT SUPPORT * Developers * License Keys * Solution Center * Learn RESOURCES * Blog * Customer Stories * EDI Learning Hub * EDI Transactions Guide * Podcast Episodes * ROI Calculator * Reports, White Papers & More * Videos NEWS & EVENTS * Upcoming Events * Cleo Connect 2021 * Cleo in the News SUCCESS KITS * B2B & EDI Kits * eCommerce Kit * Onboarding Kit * Partners * Company G2 Grid® for Electronic Data Interchange (EDI) Software ABOUT CLEO ABOUT CLEO * What We Do * Leadership * Certifications * Cleo in the News OUR CUSTOMERS OUR CUSTOMERS * Customer Stories & Reviews * Customer Advocacy Program CAREERS & CULTURE CAREERS & CULTURE * Careers * Search * Contact us * Watch Demo * LIVE CHAT DURAFLAME FIRES UP GROWTH WITH CLEO INTEGRATION CLOUD Since the invention of the first manufactured wood-wax firelog in 1968, Duraflame, Inc. has faithfully provided fast-lighting, cleaner-burning fires to generations in North America and beyond. And over the past 50 years, the trusted duraflame® brand name has become synonymous with reliability, safety, and convenience. Duraflame has grown and today owns an impressive 70% market share of the manufactured firelog market in the US. BUSINESS NEED To better manage its business through seasonally driven demand spikes where key retail partners like Walmart, Costco, and others significantly increased orders for its popular manufactured firelog products, Duraflame needed to consolidate three disparate integration solutions onto a single-platform solution. The goal? Drive security, flexibility, and efficiency into their business operations. During their peak fall 2020 selling season, the company experienced a 40% increase in B2B transactions from big box stores and thousands of other, smaller retailers across North America. Fortunately, they were ready and able to handle this unprecedented spike in demand, thanks to Cleo’s scalable platform and integration support team. IT CHALLENGES For years, Duraflame had been using four different integration solutions -- Cleo LexiCom for AS2 connectivity and file transfers with large retailers; an on-premise deployment of IBM Gentran for EDI and data transformation; SPS Commerce to accommodate a few specialty retail customer requirements; and Edict Systems for a handful of partners that came through previous company acquisition. All of these systems were managed by an internal EDI team supported by external EDI consultants. The mix of technologies yielded limited visibility and no proactive control, added unnecessary hardware, software, maintenance, and staffing costs, but mostly was simply too rigid to accommodate trading partner updates or unforeseen demand spikes. The company also struggled with the timely and accurate processing of purchase orders and resolving issues within their desired 24-hour internal SLA. This directly impacted inventory accuracy, which led to delayed shipments of customer orders and potential losses in revenue. While Duraflame had a fantastic relationship with its ecosystem and superb business operations, its newly appointed Director of IT, John Hwee, saw a golden opportunity for streamlining and operational improvements. THE SOLUTION Upon doing some extensive research, evaluating their current vendors, and entertaining new ones, Duraflame selected Cleo, the global leader in ecosystem integration technology. The Cleo Integration Cloud (CIC) platform was seen as the industry’s only provider of ecosystem integration at scale, offering API and EDI integration delivered in the cloud, with the flexibility of self-service or managed services, and end-to-end business process visibility across any transaction. Having implemented and run Cleo LexiCom to transact business with one of their largest retail customers for over a decade, Hwee and his team had confidence in Cleo’s integration expertise and technical capabilities. “The Cleo Integration Cloud platform is secure, easy to use, and highly flexible to meet our business requirements,” Hwee said. “Today, more than 98% of our B2B transactions are running through CIC, and we can see everything that’s going on. Cleo’s ecosystem integration platform and their unique blend of self-service and managed services, plus their team’s drive, commitment, and attention to detail, all made our migration easy and successful. We experienced zero problems or issues even though we implemented CIC during our peak business time, not to mention a pandemic.” With CIC, Duraflame can process purchase orders and ship customer orders efficiently, quickly, and accurately, even as item numbers change constantly due to inventory constraints. Further, the platform’s ability to automate reference table updates means Duraflame saves hours of work by not having to manually fix EDI order processing issues, bringing far greater continuity into their critical business relationships. Furthermore, Duraflame was able to eliminate their dependency on external EDI consultants – reducing their costs and taking integration control back into their own hands. “We’ve greatly reduced our time spent resolving issues and it’s comforting to know our systems are being looked after 24 X 7 in the cloud so that if something does come up, we know about it immediately. Now we can typically take care of any customer’s issue within the same business day,” Hwee explained. * Duraflame Headquarters Nevada Industry Manufacturing cle001_icons_inline_01 Download case study Connect with Cleo WE’RE HERE TO HELP YOU. Leverage Cleo integration experts to help you find the right solution for your integration needs. Whether you are looking to modernize your integration, consolidate your systems, or simply looking for an easier way to integrate your ecosystem, Cleo has you covered. CONTACT US REQUEST A DEMO SUBSCRIBE TO OUR BLOG TALK TO US. Tell us how we can help or contact Sales at 815.282.7695 for immediate assistance. 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