www.cleo.com Open in urlscan Pro
34.231.167.133  Public Scan

Submitted URL: https://t.nylas.com/t1/226/br6delm02w8j61enf7wkxzuea/0/2d13c8f37093d1e30db9d3bb21b36221f59fb76425ab608ce3fa51cac4e8b71d
Effective URL: https://www.cleo.com/case-study/duraflame
Submission: On March 09 via api from CA — Scanned from CA

Form analysis 3 forms found in the DOM

Name: contactUsDesignTypePOST /e/f2

<form method="post" name="contactUsDesignType" action="/e/f2" onsubmit="return handleFormSubmit(this)" id="form177" class="elq-form" __bizdiag="1503627160" __biza="WJ__"><input value="contactUsDesignType" type="hidden" name="elqFormName"><input
    value="1861119622" type="hidden" name="elqSiteId"><input name="elqCampaignId" type="hidden"><input type="hidden" name="elqCustomerGUID" value="004be66b-1d3b-46d5-8bbc-1cd8081355fb"><input type="hidden" name="elqd"
    value="https://view.cleo.com"><input type="hidden" name="elqv" value="/e/f2"><input type="hidden" name="elqCookieWrite" value="0"><input type="hidden" name="GCLID__C" id="fe2028" value="">
  <div id="formElement0" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2019" style="display: none">First Name<span class="elq-required">*</span></label>
    <div class="field-control-wrapper"><input type="text" class="elq-item-input" name="firstName" id="fe2019" value="" placeholder="First Name*"></div>
  </div>
  <div id="formElement1" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2020" style="display: none">Last Name<span class="elq-required">*</span></label>
    <div class="field-control-wrapper"><input type="text" class="elq-item-input" name="lastName" id="fe2020" value="" placeholder="Last Name*"></div>
  </div>
  <div id="formElement2" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2021" style="display: none">Company</label>
    <div class="field-control-wrapper"><input type="text" class="elq-item-input" name="company" id="fe2021" value="" placeholder="Company"></div>
  </div>
  <div id="formElement3" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2022" style="display: none">Phone</label>
    <div class="field-control-wrapper"><input type="text" class="elq-item-input" name="busPhone" id="fe2022" value="" placeholder="Phone"></div>
  </div>
  <div id="formElement4" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2023" style="display: none">Office Email<span class="elq-required">*</span></label>
    <div class="field-control-wrapper"><input type="text" class="elq-item-input" name="emailAddress" id="fe2023" value="" placeholder="Office Email*"></div>
  </div>
  <div id="formElement5" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2024" style="display: none;">Country<span class="elq-required">*</span></label>
    <div class="field-control-wrapper"><select class="elq-item-select" id="fe2024" name="country" data-value="~~eloqua..type--emailfield..syntax--Country~~">
        <option value="">Country*</option>
        <option value="United States">United States</option>
        <option value="Angola">Angola</option>
        <option value="Argentina">Argentina</option>
        <option value="Aruba">Aruba</option>
        <option value="Australia">Australia</option>
        <option value="Austria">Austria</option>
        <option value="Bahamas">Bahamas</option>
        <option value="Bangladesh">Bangladesh</option>
        <option value="Belgium">Belgium</option>
        <option value="Bosnia">Bosnia</option>
        <option value="Brazil">Brazil</option>
        <option value="Bulgaria">Bulgaria</option>
        <option value="Canada">Canada</option>
        <option value="Chile">Chile</option>
        <option value="China">China</option>
        <option value="Colombia">Colombia</option>
        <option value="Costa Rica">Costa Rica</option>
        <option value="Croatia">Croatia</option>
        <option value="Cyprus">Cyprus</option>
        <option value="Czech Republic">Czech Republic</option>
        <option value="Denmark">Denmark</option>
        <option value="Dominican Republic">Dominican Republic</option>
        <option value="Ecuador">Ecuador</option>
        <option value="Egypt">Egypt</option>
        <option value="El Salvador">El Salvador</option>
        <option value="Ethiopia">Ethiopia</option>
        <option value="Finland">Finland</option>
        <option value="France">France</option>
        <option value="Georgia">Georgia</option>
        <option value="Germany">Germany</option>
        <option value="Greece">Greece</option>
        <option value="Haiti">Haiti</option>
        <option value="Hong Kong">Hong Kong</option>
        <option value="Hungary">Hungary</option>
        <option value="Iceland">Iceland</option>
        <option value="India">India</option>
        <option value="Indonesia">Indonesia</option>
        <option value="Iraq">Iraq</option>
        <option value="Ireland">Ireland</option>
        <option value="Israel">Israel</option>
        <option value="Italy">Italy</option>
        <option value="Japan">Japan</option>
        <option value="Jersey">Jersey</option>
        <option value="Jordan">Jordan</option>
        <option value="Kenya">Kenya</option>
        <option value="Korea, Republic of">Korea, Republic of</option>
        <option value="Kuwait">Kuwait</option>
        <option value="Latvia">Latvia</option>
        <option value="Lebanon">Lebanon</option>
        <option value="Libya">Libya</option>
        <option value="Liechtenstein">Liechtenstein</option>
        <option value="Lithuania">Lithuanis</option>
        <option value="Luxembourg">Luxembourg</option>
        <option value="Macau">Macau</option>
        <option value="Macedonia">Macedonia</option>
        <option value="Malaysia">Malaysia</option>
        <option value="Malta">Malta</option>
        <option value="Mexico">Mexico</option>
        <option value="Monaco">Monaco</option>
        <option value="Mongolia">Mongolia</option>
        <option value="Morocco">Morocco</option>
        <option value="Nepal">Nepal</option>
        <option value="Netherlands">Netherlands</option>
        <option value="Netherlands Antilles">Netherlands Antilles</option>
        <option value="New Zealand">New Zealand</option>
        <option value="Nigeria">Nigeria</option>
        <option value="Norway">Norway</option>
        <option value="Pakistan">Pakistan</option>
        <option value="Panama">Panama</option>
        <option value="Papua New Guinea">Papua New Guinea</option>
        <option value="Peru">Peru</option>
        <option value="Philippines">Philippines</option>
        <option value="Poland">Poland</option>
        <option value="Portugal">Portugal</option>
        <option value="Puerto Rico">Puerto Rico</option>
        <option value="Qatar">Qatar</option>
        <option value="Romania">Romania</option>
        <option value="Russian Federation">Russian Federation</option>
        <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
        <option value="Saudi Arabia">Saudi Arabia</option>
        <option value="Serbia">Serbia</option>
        <option value="Singapore">Singapore</option>
        <option value="Slovenia">Slovenia</option>
        <option value="South Africa">South Africa</option>
        <option value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option>
        <option value="Spain">Spain</option>
        <option value="Sri Lanka">Sri Lanka</option>
        <option value="Sweden">Sweden</option>
        <option value="Switzerland">Switzerland</option>
        <option value="Taiwan, Province of China">Taiwan, Province of China</option>
        <option value="Tanzania">Tanzania</option>
        <option value="Thailand">Thailand</option>
        <option value="Tunisia">Tunisia</option>
        <option value="Turkey">Turkey</option>
        <option value="Ukraine">Ukraine</option>
        <option value="United Arab Emirates">United Arab Emirates</option>
        <option value="United Kingdom">United Kingdom</option>
        <option value="United States Minor Outlying Islands">United States Minor Outlying Islands</option>
        <option value="Uruguay">Uruguay</option>
        <option value="Venezuela">Venezuela</option>
        <option value="Viet Nam">Viet Nam</option>
        <option value="Virgin Islands (British)">Virgin Islands (British)</option>
        <option value="Virgin Islands (U.S.)">Virgin Islands (U.S.)</option>
      </select></div>
  </div>
  <div id="formElement6" class=" form-element-layout form-design-field " style="display: none;"><label class="elq-label " for="fe2025" style="display: none;">State or Province</label>
    <div class="field-control-wrapper"><select class="elq-item-select" id="fe2025" name="stateProv" data-value="~~eloqua..type--emailfield..syntax--State_Prov~~">
        <option value="">State or Province</option>
        <option value="-">-</option>
        <option value="AB">AB</option>
        <option value="AK">AK</option>
        <option value="AL">AL</option>
        <option value="AR">AR</option>
        <option value="AS">AS</option>
        <option value="AZ">AZ</option>
        <option value="BC">BC</option>
        <option value="CA">CA</option>
        <option value="CO">CO</option>
        <option value="CT">CT</option>
        <option value="DC">DC</option>
        <option value="DE">DE</option>
        <option value="FL">FL</option>
        <option value="FM">FM</option>
        <option value="GA">GA</option>
        <option value="GU">GU</option>
        <option value="HI">HI</option>
        <option value="IA">IA</option>
        <option value="ID">ID</option>
        <option value="IL">IL</option>
        <option value="IN">IN</option>
        <option value="KS">KS</option>
        <option value="KY">KY</option>
        <option value="LA">LA</option>
        <option value="MA">MA</option>
        <option value="MB">MB</option>
        <option value="MD">MD</option>
        <option value="ME">ME</option>
        <option value="MH">MH</option>
        <option value="MI">MI</option>
        <option value="MN">MN</option>
        <option value="MO">MO</option>
        <option value="MP">MP</option>
        <option value="MS">MS</option>
        <option value="MT">MT</option>
        <option value="NB">NB</option>
        <option value="NC">NC</option>
        <option value="ND">ND</option>
        <option value="NE">NE</option>
        <option value="NH">NH</option>
        <option value="NJ">NJ</option>
        <option value="NL">NL</option>
        <option value="NM">NM</option>
        <option value="NS">NS</option>
        <option value="NT">NT</option>
        <option value="NU">NU</option>
        <option value="NV">NV</option>
        <option value="NY">NY</option>
        <option value="OH">OH</option>
        <option value="OK">OK</option>
        <option value="ON">ON</option>
        <option value="OR">OR</option>
        <option value="PA">PA</option>
        <option value="PE">PE</option>
        <option value="PR">PR</option>
        <option value="PW">PW</option>
        <option value="QC">QC</option>
        <option value="RI">RI</option>
        <option value="SC">SC</option>
        <option value="SD">SD</option>
        <option value="SK">SK</option>
        <option value="TN">TN</option>
        <option value="TX">TX</option>
        <option value="UT">UT</option>
        <option value="VA">VA</option>
        <option value="VI">VI</option>
        <option value="VT">VT</option>
        <option value="WA">WA</option>
        <option value="WI">WI</option>
        <option value="WV">WV</option>
        <option value="WY">WY</option>
        <option value="YT">YT</option>
      </select></div>
  </div>
  <div id="formElement7" class=" form-element-layout form-design-field " style="display: none;"><label class="elq-label " for="fe2026" style="display: none;">State or Province</label>
    <div class="field-control-wrapper"><select class="elq-item-select" id="fe2026" name="stateProvCanada" data-value="">
        <option value="">State or Province</option>
        <option value="AB">AB</option>
        <option value="BC">BC</option>
        <option value="MB">MB</option>
        <option value="NB">NB</option>
        <option value="NL">NL</option>
        <option value="NS">NS</option>
        <option value="NT">NT</option>
        <option value="NU">NU</option>
        <option value="ON">ON</option>
        <option value="PE">PE</option>
        <option value="QC">QC</option>
        <option value="SK">SK</option>
        <option value="YT">YT</option>
      </select></div>
  </div>
  <div id="formElement8" class=" form-element-layout form-design-field "><label class="elq-label " for="fe2027" style="display: none">Question/Need<span class="elq-required">*</span></label>
    <div class="field-control-wrapper"><input type="text" class="elq-item-input" name="contactUsFormQuestionNeed1" id="fe2027" value="" placeholder="Question/Need*"></div>
  </div>
  <div id="formElement9" class=" form-element-layout form-design-field "><label class="elq-label " for="fe3097" style="display: none">How did you hear about Cleo?<span class="elq-required">*</span></label>
    <div class="field-control-wrapper"><textarea class="elq-item-textarea" name="paragraphText" id="fe3097" placeholder="How did you hear about Cleo?*"></textarea></div>
  </div>
  <div id="formElement10" class=" form-element-layout form-design-field ">
    <div><input type="Submit" class="submit-button btn btn-blue-style " value="Submit" id="fe2029"></div>
  </div>
  <div class="form-privacy"> Cleo will send you occasional emails, you may unsubscribe at any time. <a href="/privacy-notice">Cleo Privacy Policy.</a></div>
</form>

Name: demoRequestPOST /e/f2

<form method="post" name="demoRequest" action="/e/f2" onsubmit="return handleFormSubmit(this)" id="form20" class="elq-form" __bizdiag="-1620241804" __biza="WJ__"><input value="demoRequest" type="hidden" name="elqFormName"><input value="1861119622"
    type="hidden" name="elqSiteId"><input name="elqCampaignId" type="hidden">
  <div id="formElement0" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
    <div class="field-wrapper"></div>
    <div class="individual field-wrapper">
      <div class="_100 field-style">
        <p class="field-p"><label for="field0" class="label-position top " style="display: none">Office Email<span class="required">*</span></label><input id="field0" name="emailAddress" type="text" value="" class="field-size-top-large"
            placeholder="Office Email*"></p>
      </div>
    </div>
  </div>
  <div id="formElement1" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
    <div class="field-wrapper"></div>
    <div class="individual field-wrapper">
      <div class="_100 field-style">
        <p class="field-p"><label for="field1" class="label-position top " style="display: none">First Name</label><input id="field1" name="firstName" type="text" value="" class="field-size-top-large" placeholder="First Name"></p>
      </div>
    </div>
  </div>
  <div id="formElement2" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
    <div class="field-wrapper"></div>
    <div class="individual field-wrapper">
      <div class="_100 field-style">
        <p class="field-p"><label for="field2" class="label-position top " style="display: none">Last Name</label><input id="field2" name="lastName" type="text" value="" class="field-size-top-large" placeholder="Last Name"></p>
      </div>
    </div>
  </div>
  <div id="formElement3" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
    <div class="field-wrapper"></div>
    <div class="individual field-wrapper">
      <div class="_100 field-style">
        <p class="field-p"><label for="field3" class="label-position top " style="display: none">Company</label><input id="field3" name="company" type="text" value="" class="field-size-top-large" placeholder="Company"></p>
      </div>
    </div>
  </div>
  <div id="formElement4" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
    <div class="field-wrapper"></div>
    <div class="individual field-wrapper">
      <div class="_100 field-style">
        <p class="field-p"><label for="field4" class="label-position top " style="display: none">Phone</label><input id="field4" name="busPhone" type="text" value="" class="field-size-top-large" placeholder="Phone"></p>
      </div>
    </div>
  </div>
  <div id="formElement5" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size">
    <div class="field-wrapper"></div>
    <div class="individual field-wrapper">
      <div class="_100 field-style">
        <p class="field-p"><label for="field5" class="label-position top " style="display: none;">Country</label><select id="field5" name="country" data-value="<eloqua type='emailfield' syntax='Country' />" class="field-size-top-large">
            <option value="">Country</option>
            <option value="United States">United States</option>
            <option value="Angola">Angola</option>
            <option value="Argentina">Argentina</option>
            <option value="Aruba">Aruba</option>
            <option value="Australia">Australia</option>
            <option value="Austria">Austria</option>
            <option value="Bahamas">Bahamas</option>
            <option value="Bangladesh">Bangladesh</option>
            <option value="Belgium">Belgium</option>
            <option value="Bosnia">Bosnia</option>
            <option value="Brazil">Brazil</option>
            <option value="Bulgaria">Bulgaria</option>
            <option value="Canada">Canada</option>
            <option value="Chile">Chile</option>
            <option value="China">China</option>
            <option value="Colombia">Colombia</option>
            <option value="Costa Rica">Costa Rica</option>
            <option value="Croatia">Croatia</option>
            <option value="Cyprus">Cyprus</option>
            <option value="Czech Republic">Czech Republic</option>
            <option value="Denmark">Denmark</option>
            <option value="Dominican Republic">Dominican Republic</option>
            <option value="Ecuador">Ecuador</option>
            <option value="Egypt">Egypt</option>
            <option value="El Salvador">El Salvador</option>
            <option value="Ethiopia">Ethiopia</option>
            <option value="Finland">Finland</option>
            <option value="France">France</option>
            <option value="Georgia">Georgia</option>
            <option value="Germany">Germany</option>
            <option value="Greece">Greece</option>
            <option value="Haiti">Haiti</option>
            <option value="Hong Kong">Hong Kong</option>
            <option value="Hungary">Hungary</option>
            <option value="Iceland">Iceland</option>
            <option value="India">India</option>
            <option value="Indonesia">Indonesia</option>
            <option value="Iraq">Iraq</option>
            <option value="Ireland">Ireland</option>
            <option value="Israel">Israel</option>
            <option value="Italy">Italy</option>
            <option value="Japan">Japan</option>
            <option value="Jersey">Jersey</option>
            <option value="Jordan">Jordan</option>
            <option value="Kenya">Kenya</option>
            <option value="Korea, Republic of">Korea, Republic of</option>
            <option value="Kuwait">Kuwait</option>
            <option value="Latvia">Latvia</option>
            <option value="Lebanon">Lebanon</option>
            <option value="Libya">Libya</option>
            <option value="Liechtenstein">Liechtenstein</option>
            <option value="Lithuania">Lithuanis</option>
            <option value="Luxembourg">Luxembourg</option>
            <option value="Macau">Macau</option>
            <option value="Macedonia">Macedonia</option>
            <option value="Malaysia">Malaysia</option>
            <option value="Malta">Malta</option>
            <option value="Mexico">Mexico</option>
            <option value="Monaco">Monaco</option>
            <option value="Mongolia">Mongolia</option>
            <option value="Morocco">Morocco</option>
            <option value="Nepal">Nepal</option>
            <option value="Netherlands">Netherlands</option>
            <option value="Netherlands Antilles">Netherlands Antilles</option>
            <option value="New Zealand">New Zealand</option>
            <option value="Nigeria">Nigeria</option>
            <option value="Norway">Norway</option>
            <option value="Pakistan">Pakistan</option>
            <option value="Panama">Panama</option>
            <option value="Papua New Guinea">Papua New Guinea</option>
            <option value="Peru">Peru</option>
            <option value="Philippines">Philippines</option>
            <option value="Poland">Poland</option>
            <option value="Portugal">Portugal</option>
            <option value="Puerto Rico">Puerto Rico</option>
            <option value="Qatar">Qatar</option>
            <option value="Romania">Romania</option>
            <option value="Russian Federation">Russian Federation</option>
            <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
            <option value="Saudi Arabia">Saudi Arabia</option>
            <option value="Serbia">Serbia</option>
            <option value="Singapore">Singapore</option>
            <option value="Slovenia">Slovenia</option>
            <option value="South Africa">South Africa</option>
            <option value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option>
            <option value="Spain">Spain</option>
            <option value="Sri Lanka">Sri Lanka</option>
            <option value="Sweden">Sweden</option>
            <option value="Switzerland">Switzerland</option>
            <option value="Taiwan, Province of China">Taiwan, Province of China</option>
            <option value="Tanzania">Tanzania</option>
            <option value="Thailand">Thailand</option>
            <option value="Tunisia">Tunisia</option>
            <option value="Turkey">Turkey</option>
            <option value="Ukraine">Ukraine</option>
            <option value="United Arab Emirates">United Arab Emirates</option>
            <option value="United Kingdom">United Kingdom</option>
            <option value="United States Minor Outlying Islands">United States Minor Outlying Islands</option>
            <option value="Uruguay">Uruguay</option>
            <option value="Venezuela">Venezuela</option>
            <option value="Viet Nam">Viet Nam</option>
            <option value="Virgin Islands (British)">Virgin Islands (British)</option>
            <option value="Virgin Islands (U.S.)">Virgin Islands (U.S.)</option>
          </select></p>
      </div>
    </div>
  </div>
  <div id="formElement6" class="sc-view form-design-field sc-static-layout item-padding sc-regular-size" style="display: none;">
    <div class="field-wrapper"></div>
    <div class="individual field-wrapper">
      <div class="_100 field-style">
        <p class="field-p"><label for="field6" class="label-position top " style="display: none;">State or Province</label><select id="field6" name="stateProv" data-value="<eloqua type='emailfield' syntax='State_Prov' />"
            class="field-size-top-large">
            <option value="">State or Province</option>
            <option value="-">-</option>
            <option value="AB">AB</option>
            <option value="AK">AK</option>
            <option value="AL">AL</option>
            <option value="AR">AR</option>
            <option value="AS">AS</option>
            <option value="AZ">AZ</option>
            <option value="BC">BC</option>
            <option value="CA">CA</option>
            <option value="CO">CO</option>
            <option value="CT">CT</option>
            <option value="DC">DC</option>
            <option value="DE">DE</option>
            <option value="FL">FL</option>
            <option value="FM">FM</option>
            <option value="GA">GA</option>
            <option value="GU">GU</option>
            <option value="HI">HI</option>
            <option value="IA">IA</option>
            <option value="ID">ID</option>
            <option value="IL">IL</option>
            <option value="IN">IN</option>
            <option value="KS">KS</option>
            <option value="KY">KY</option>
            <option value="LA">LA</option>
            <option value="MA">MA</option>
            <option value="MB">MB</option>
            <option value="MD">MD</option>
            <option value="ME">ME</option>
            <option value="MH">MH</option>
            <option value="MI">MI</option>
            <option value="MN">MN</option>
            <option value="MO">MO</option>
            <option value="MP">MP</option>
            <option value="MS">MS</option>
            <option value="MT">MT</option>
            <option value="NB">NB</option>
            <option value="NC">NC</option>
            <option value="ND">ND</option>
            <option value="NE">NE</option>
            <option value="NH">NH</option>
            <option value="NJ">NJ</option>
            <option value="NL">NL</option>
            <option value="NM">NM</option>
            <option value="NS">NS</option>
            <option value="NT">NT</option>
            <option value="NU">NU</option>
            <option value="NV">NV</option>
            <option value="NY">NY</option>
            <option value="OH">OH</option>
            <option value="OK">OK</option>
            <option value="ON">ON</option>
            <option value="OR">OR</option>
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DURAFLAME FIRES UP GROWTH WITH CLEO INTEGRATION CLOUD



Since the invention of the first manufactured wood-wax firelog in 1968,
Duraflame, Inc. has faithfully provided fast-lighting, cleaner-burning fires to
generations in North America and beyond. And over the past 50 years, the trusted
duraflame® brand name has become synonymous with reliability, safety, and
convenience. Duraflame has grown and today owns an impressive 70% market share
of the manufactured firelog market in the US.


BUSINESS NEED

To better manage its business through seasonally driven demand spikes where key
retail partners like Walmart, Costco, and others significantly increased orders
for its popular manufactured firelog products, Duraflame needed to consolidate
three disparate integration solutions onto a single-platform solution. The goal?
 Drive security, flexibility, and efficiency into their business operations.
During their peak fall 2020 selling season, the company experienced a 40%
increase in B2B transactions from big box stores and thousands of other, smaller
retailers across North America. Fortunately, they were ready and able to handle
this unprecedented spike in demand, thanks to Cleo’s scalable platform and
integration support team.


IT CHALLENGES

For years, Duraflame had been using four different integration solutions -- Cleo
LexiCom for AS2 connectivity and file transfers with large retailers; an
on-premise deployment of IBM Gentran for EDI and data transformation; SPS
Commerce to accommodate a few specialty retail customer requirements; and Edict
Systems for a handful of partners that came through previous company
acquisition.  All of these systems were managed by an internal EDI team
supported by external EDI consultants. The mix of technologies yielded limited
visibility and no proactive control, added unnecessary hardware, software,
maintenance, and staffing costs, but mostly was simply too rigid to accommodate
trading partner updates or unforeseen demand spikes. The company also struggled
with the timely and accurate processing of purchase orders and resolving issues
within their desired 24-hour internal SLA. This directly impacted inventory
accuracy, which led to delayed shipments of customer orders and potential losses
in revenue.  While Duraflame had a fantastic relationship with its ecosystem and
superb business operations, its newly appointed Director of IT, John Hwee, saw a
golden opportunity for streamlining and operational improvements. 


THE SOLUTION

Upon doing some extensive research, evaluating their current vendors, and
entertaining new ones, Duraflame selected Cleo, the global leader in ecosystem
integration technology. The Cleo Integration Cloud (CIC) platform was seen as
the industry’s only provider of ecosystem integration at scale, offering API and
EDI integration delivered in the cloud, with the flexibility of self-service or
managed services, and end-to-end business process visibility across any
transaction. Having implemented and run Cleo LexiCom to transact business with
one of their largest retail customers for over a decade, Hwee and his team had
confidence in Cleo’s integration expertise and technical capabilities. “The Cleo
Integration Cloud platform is secure, easy to use, and highly flexible to meet
our business requirements,” Hwee said. “Today, more than 98% of our B2B
transactions are running through CIC, and we can see everything that’s going on.
Cleo’s ecosystem integration platform and their unique blend of self-service and
managed services, plus their team’s drive, commitment, and attention to detail,
all made our migration easy and successful. We experienced zero problems or
issues even though we implemented CIC during our peak business time, not to
mention a pandemic.”

With CIC, Duraflame can process purchase orders and ship customer orders
efficiently, quickly, and accurately, even as item numbers change constantly due
to inventory constraints. Further, the platform’s ability to automate reference
table updates means Duraflame saves hours of work by not having to manually fix
EDI order processing issues, bringing far greater continuity into their critical
business relationships. Furthermore, Duraflame was able to eliminate their
dependency on external EDI consultants – reducing their costs and taking
integration control back into their own hands. “We’ve greatly reduced our time
spent resolving issues and it’s comforting to know our systems are being looked
after 24 X 7 in the cloud so that if something does come up, we know about it
immediately. Now we can typically take care of any customer’s issue within the
same business day,” Hwee explained.  

 * 

Duraflame
Headquarters
Nevada
Industry
Manufacturing
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