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Business


YOUR FAVORITE PHILLY BUSINESS COULD TEAM UP WITH THE SIXERS THIS SEASON

Shops and restaurants have the chance to work with the Sixers as a part of the
organization’s Spirit of Small Business program, which is partnering with
LegalZoom this season.

Philadelphia 76ers logo on the practice floor at Sixers Training Complex in
Camden.. ... Read moreLisa Lake/PGD Global / MCT
by Katie Krzaczek
Updated 
Oct. 27, 2022

The Sixers social media pages this season might feature some familiar names —
and we’re not talking about Tyrese Maxey or Joel Embiid or even James Harden.

Ahead of every game, beginning Saturday, the 76ers will feature a local business
on their social media accounts as part of its Spirit of Small Business program.
The season’s first spotlight will be on Coffee Cream and Dreams, a cafe in the
Fairmount section of the city.

This season, the program will provide participating businesses with a $500
credit toward services provided by LegalZoom, which has signed on as a partner
for the Spirit of Small Business.

» READ MORE: Mitchell & Ness expands ownership group to include James Harden,
Joel Embiid and more

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“We are thrilled to partner with LegalZoom on our Spirit of Small Business
program,” said Katie O’Reilly, 76ers’ chief revenue officer. “The impact of the
76ers’ Spirit of Small Business program has already been felt and loved by many
local, Philadelphia businesses. Our partnership with LegalZoom will allow us to
grow the program, amplify the spotlight on these businesses, as well as enhance
our offering to them with its unique services.”

Participating businesses will also join in an event with business professionals
from both the Sixers organization and LegalZoom.

“LegalZoom is dedicated to providing small businesses in underserved communities
access to products and services that make starting and running a business
easier, and through the Spirit of Small Business, we get to do just that,” said
TJ Cohen, LegalZoom’s head of brand partnerships.

When the Sixers organization first launched the Spirit of Small Business in the
2020-21 season, it featured 77 Philly-area businesses, 30 of which were
Black-owned and 40 were woman-owned.



Thane Wright, the owner of Bower Café, which was featured during the program’s
first year, said the spotlight in the months after the pandemic helped create
opportunities.

“It just really helped to bring visibility to the shop,” Wright told Kees2Life
on Instagram. “I was chosen to open a cafe in the new Pavilion at Pennsylvania
Hospital, coming in March. And the second opportunity … on 12th and Walnut. This
will be the place of my new flagship shop.”

Bloomsday Cafe owners Kelsey Bush and Zach Morris are big Sixers fans and were
surprised with a special appearance by Doc Rivers during a Zoom interview when
their business was featured during the first iteration of the program.

We can't show this part of the story, but you can see the whole story here.

Fans and business owners can learn more about the Sixers’ Spirit of Small
Business program — and submit someone to be featured — here.

You‘ve reached your free article limit for this month.

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Published 
Oct. 27, 2022
KK
Katie KrzaczekEmailTwitter
I'm an editor helping to develop and implement digital strategy and best
practices across the newsroom.
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