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RESEARCH MENU Content Omni Channel Paid Media Earned Media Shared Media Owned Media OMNI RESEARCH Behavioural Content Ideation™ Paid RESEARCH Advertising Funnel Teardown™ Earned RESEARCH Ambassador Accelerator™ shared RESEARCH Social Content Opportunity Analysis™ Owned RESEARCH Web Content Opportunity Analysis™ OMNI RESEARCH Audience Profile™ OMNI RESEARCH Snapshot Report™ OMNI RESEARCH Behavioural Content Ideation™ OMNI RESEARCH Activation Teardown™ Paid Research Audience Profile™ Paid Research Advertising Channel Scan™ Paid Research Advertising Funnel Teardown™ Earned Research Influence Identifier™ Earned Research Partner Channel Scan™ Earned Research Ambassador Accelerator™ Shared Research Whitespace Map™ Shared Research Social Channel Scan™ Shared Research Social Content Opportunity Analysis™ Retention Research Loyalty & Community Teardown™ Owned Research Email Channel Scan™ Owned Research Web Content Opportunity Analysis™ Content Content and Creative Social Content Opportunity Analysis™ Content and Creative Web Content Opportunity Analysis™ Targeting Behavioural Content Ideation™ Content and Creative Advertising Funnel Teardown™ Content and Creative Ambassador Accelerator™ Omni Research Channel Strategy Audience Profile™ Tactical Approach Snapshot Report™ Targeting Behavioural Content Ideation™ Tactical Approach Activation Teardown™ Paid Research Channel Strategy Audience Profile™ Tactical Approach Advertising Channel Scan™ Tactical Approach Advertising Funnel Teardown™ Earned Research Channel Strategy Influence Identifier™ Tactical Approach Partner Channel Scan™ Tactical Approach Ambassador Accelerator™ Shared Research Channel Strategy Whitespace Map™ Tactical Approach Social Channel Scan™ Tactical Approach Social Content Opportunity Analysis™ Owned Research Channel Strategy Loyalty & Community Teardown™ Tactical Approach Email Channel Scan™ Tactical Approach Web Content Opportunity Analysis™ Solutions Content Strategy Social Strategy Influencer and Ambassador Strategy Digital Advertising Strategy Retention Strategy Overall Strategy CAPABILITIES Content Omni Channel Paid Media Earned Media Shared Media Owned Media OMNI RESEARCH Behavioural Content Ideation™ Paid RESEARCH Advertising Funnel Teardown™ Earned RESEARCH Ambassador Accelerator™ shared RESEARCH Social Content Opportunity Analysis™ Owned RESEARCH Web Content Opportunity Analysis™ OMNI RESEARCH Audience Profile™ OMNI RESEARCH Snapshot Report™ OMNI RESEARCH Behavioural Content Ideation™ OMNI RESEARCH Activation Teardown™ Paid Research Audience Profile™ Paid Research Advertising Channel Scan™ Paid Research Advertising Funnel Teardown™ Earned Research Influence Identifier™ Earned Research Partner Channel Scan™ Earned Research Ambassador Accelerator™ Shared Research Whitespace Map™ Shared Research Social Channel Scan™ Shared Research Social Content Opportunity Analysis™ Retention Research Loyalty & Community Teardown™ Owned Research Email Channel Scan™ Owned Research Web Content Opportunity Analysis™ Content Content and Creative Social Content Opportunity Analysis™ Content and Creative Web Content Opportunity Analysis™ Targeting Behavioural Content Ideation™ Content and Creative Advertising Funnel Teardown™ Content and Creative Ambassador Accelerator™ Omni Research Channel Strategy Audience Profile™ Tactical Approach Snapshot Report™ Targeting Behavioural Content Ideation™ Tactical Approach Activation Teardown™ Paid Research Channel Strategy Audience Profile™ Tactical Approach Advertising Channel Scan™ Tactical Approach Advertising Funnel Teardown™ Earned Research Channel Strategy Influence Identifier™ Tactical Approach Partner Channel Scan™ Tactical Approach Ambassador Accelerator™ Shared Research Channel Strategy Whitespace Map™ Tactical Approach Social Channel Scan™ Tactical Approach Social Content Opportunity Analysis™ Owned Research Channel Strategy Loyalty & Community Teardown™ Tactical Approach Email Channel Scan™ Tactical Approach Web Content Opportunity Analysis™ SOLUTIONS Content Strategy Social Strategy Influencer and Ambassador Strategy Digital Advertising Strategy Retention Strategy Overall Strategy TEAMS Content & Social Strategists Brand Strategists Partnerships, PR, & Comms Media Buyers Insights Folks RaaSHOW IT WORKSINSIGHT LIBRARYWHY USPRICINGCustomer storiesABOUTLOGINLOG OUT PRICINGInsight LibraryCustomer Stories RESOURCES Customer Stories Learn Company CUSTOMER STORY Lululemon CUSTOMER STORY Red Bull CUSTOMER STORY ATB Financial learn Charlie’s Linkedin learn What’s Working in Marketing™ Podcast learn What’s Working in Marketing™ Newsletter company How it Works company Why Us company Our Data company About company Careers Content Content and Creative Social Content Opportunity Analysis™ Content and Creative Web Content Opportunity Analysis™ Targeting Behavioural Content Ideation™ Content and Creative Advertising Funnel Teardown™ Content and Creative Ambassador Accelerator™ Omni Research Channel Strategy Audience Profile™ Tactical Approach Snapshot Report™ Targeting Behavioural Content Ideation™ Tactical Approach Activation Teardown™ Paid Research Channel Strategy Audience Profile™ Tactical Approach Advertising Channel Scan™ Tactical Approach Advertising Funnel Teardown™ Earned Research Channel Strategy Influence Identifier™ Tactical Approach Partner Channel Scan™ Tactical Approach Ambassador Accelerator™ Shared Research Channel Strategy Whitespace Map™ Tactical Approach Social Channel Scan™ Tactical Approach Social Content Opportunity Analysis™ Owned Research Channel Strategy Loyalty & Community Teardown™ Tactical Approach Email Channel Scan™ Tactical Approach Web Content Opportunity Analysis™ aboutLOGINLog OutBook a demo CAPABILITIES Full Research Capabilities Menu CONTENT OMNI CHANNEL PAID MEDIA EARNED MEDIA SHARED MEDIA OWNED MEDIA CONTENT & MESSAGING RESEARCH Messaging Map™ Paid RESEARCH Advertising Funnel Teardown™ Earned RESEARCH Ambassador Accelerator™ shared RESEARCH Social Content Opportunity Analysis™ Owned RESEARCH Web Content Opportunity Analysis™ OMNI RESEARCH Audience Profile™ OMNI RESEARCH Snapshot Report™ OMNI RESEARCH Messaging Map™ OMNI RESEARCH Activation Teardown™ OMNI RESEARCH Trends Discovery™️ Paid Research Audience Profile™ Paid Research Advertising Channel Scan™ Paid Research Advertising Funnel Teardown™ Earned Research Influence Identifier™ Earned Research Partner Channel Scan™ Earned Research Ambassador Accelerator™ Shared Research Whitespace Map™ Shared Research Social Channel Scan™ Shared Research Social Content Opportunity Analysis™ Retention Research Loyalty & Community Teardown™ Owned Research Email Channel Scan™ Owned Research Web Content Opportunity Analysis™ Content Content and Creative Social Content Opportunity Analysis™ Content and Creative Web Content Opportunity Analysis™ Targeting Messaging Map™ Content and Creative Advertising Funnel Teardown™ Content and Creative Ambassador Accelerator™ Omni Research Channel Strategy Audience Profile™ Tactical Approach Snapshot Report™ Targeting Messaging Map™ Tactical Approach Activation Teardown™ Tactical Approach Trends Discovery™️ Paid Research Channel Strategy Audience Profile™ Tactical Approach Advertising Channel Scan™ Tactical Approach Advertising Funnel Teardown™ Earned Research Channel Strategy Influence Identifier™ Tactical Approach Partner Channel Scan™ Tactical Approach Ambassador Accelerator™ Shared Research Channel Strategy Whitespace Map™ Tactical Approach Social Channel Scan™ Tactical Approach Social Content Opportunity Analysis™ Owned Research Channel Strategy Loyalty & Community Teardown™ Tactical Approach Email Channel Scan™ Tactical Approach Web Content Opportunity Analysis™ SOLUTIONS Content Strategy Social Strategy Influencer and Ambassador Strategy Digital Advertising Strategy Retention Strategy Overall Strategy Content & Social Strategists Brand Strategists Partnerships, PR, & Comms Media Buyers Insights Folks TEAMS Insights Folks Content & Social Strategists Brand & Integrated Strategists Partnerships, PR, & Comms Media Buyers Agencies Content & Social Strategists Brand Strategists Partnerships, PR, & Comms Media Buyers Insights Folks RAASPRICINGINSIGHTS LIBRARY RESOURCES CUSTOMER STORIES LEARN COMPANY CUSTOMER STORY Lululemon CUSTOMER STORY Red Bull CUSTOMER STORY ATB Financial CUSTOMER STORY Thrive Digital learn Charlie’s Linkedin learn What’s Working in Marketing™ Podcast learn What’s Working in Marketing™ Newsletter company How it Works company Why Us company Our Data company About company Careers Customer Stories LululemonRed BullATB FinancialThrive Digital Learn Charlie’s LinkedinWhat’s Working in Marketing™ NewsletterWhat’s Working in Marketing™ Podcast Company How it WorksWhy UsOur DataAboutCareers LOGINLOG OUT CAPABILITIES Content Omni Channel Paid Media Earned Media Shared Media Owned Media OMNI RESEARCH Behavioural Content Ideation™ Paid RESEARCH Advertising Funnel Teardown™ Earned RESEARCH Ambassador Accelerator™ shared RESEARCH Social Content Opportunity Analysis™ Owned RESEARCH Web Content Opportunity Analysis™ OMNI RESEARCH Audience Profile™ OMNI RESEARCH Snapshot Report™ OMNI RESEARCH Behavioural Content Ideation™ OMNI RESEARCH Activation Teardown™ Paid Research Audience Profile™ Paid Research Advertising Channel Scan™ Paid Research Advertising Funnel Teardown™ Earned Research Influence Identifier™ Earned Research Partner Channel Scan™ Earned Research Ambassador Accelerator™ Shared Research Whitespace Map™ Shared Research Social Channel Scan™ Shared Research Social Content Opportunity Analysis™ Retention Research Loyalty & Community Teardown™ Owned Research Email Channel Scan™ Owned Research Web Content Opportunity Analysis™ Content Content and Creative Social Content Opportunity Analysis™ Content and Creative Web Content Opportunity Analysis™ Targeting Behavioural Content Ideation™ Content and Creative Advertising Funnel Teardown™ Content and Creative Ambassador Accelerator™ Omni Research Channel Strategy Audience Profile™ Tactical Approach Snapshot Report™ Targeting Behavioural Content Ideation™ Tactical Approach Activation Teardown™ Paid Research Channel Strategy Audience Profile™ Tactical Approach Advertising Channel Scan™ Tactical Approach Advertising Funnel Teardown™ Earned Research Channel Strategy Influence Identifier™ Tactical Approach Partner Channel Scan™ Tactical Approach Ambassador Accelerator™ Shared Research Channel Strategy Whitespace Map™ Tactical Approach Social Channel Scan™ Tactical Approach Social Content Opportunity Analysis™ Owned Research Channel Strategy Loyalty & Community Teardown™ Tactical Approach Email Channel Scan™ Tactical Approach Web Content Opportunity Analysis™ SOLUTIONS Content Strategy Social Strategy Influencer and Ambassador Strategy Digital Advertising Strategy Retention Strategy Overall Strategy TEAMS Content & Social Strategists Brand Strategists Partnerships, PR, & Comms Media Buyers Insights Folks RAASPRICINGINSIGHT LIBRARY RESOURCES Customer Stories Learn Company CUSTOMER STORY Lululemon CUSTOMER STORY Red Bull CUSTOMER STORY ATB Financial learn Charlie’s Linkedin learn What’s Working in Marketing™ Podcast learn What’s Working in Marketing™ Newsletter company How it Works company Why Us company Our Data company About company Careers Content Content and Creative Social Content Opportunity Analysis™ Content and Creative Web Content Opportunity Analysis™ Targeting Messaging Map™ Content and Creative Advertising Funnel Teardown™ Content and Creative Ambassador Accelerator™ Omni Research Channel Strategy Audience Profile™ Tactical Approach Snapshot Report™ Targeting Behavioural Content Ideation™ Tactical Approach Activation Teardown™ Paid Research Channel Strategy Audience Profile™ Tactical Approach Advertising Channel Scan™ Tactical Approach Advertising Funnel Teardown™ Earned Research Channel Strategy Influence Identifier™ Tactical Approach Partner Channel Scan™ Tactical Approach Ambassador Accelerator™ Shared Research Channel Strategy Whitespace Map™ Tactical Approach Social Channel Scan™ Tactical Approach Social Content Opportunity Analysis™ Owned Research Channel Strategy Loyalty & Community Teardown™ Tactical Approach Email Channel Scan™ Tactical Approach Web Content Opportunity Analysis™ LOGINLOG OUT PRICINGINSIGHTS LIBRARY RESOURCES CUSTOMER STORIES LEARN COMPANY CUSTOMER STORY Lululemon CUSTOMER STORY Red Bull CUSTOMER STORY ATB Financial CUSTOMER STORY Thrive Digital learn Charlie’s Linkedin learn What’s Working in Marketing™ Podcast learn What’s Working in Marketing™ Newsletter company How it Works company Why Us company Our Data company About company Careers LOGINLOG OUT Book a call Research-as-a-Service GET CUSTOM AUDIENCE & COMPETITOR RESEARCH IN DAYS, NOT MONTHS 1 Request Research 2 Receive it in 1-3 weeks 3 Uncover opportunities to inform your digital strategy across Paid, Earned, Shared, and Owned channels. The on-demand research service for brands & agencies that lean into insights WHY WE EXIST RESEARCH IS THE CHEAT CODE FOR YOUR STRATEGY Know the content that will resonate with your audience before you create it. Know the distribution channels & tactics that are working and not working before you activate them. Research-as-a-Service THE BETTER WAY TO GET AUDIENCE INSIGHTS & COMPETITIVE INTELLIGENCE Knowing your target audience and competitive landscape like the back of your hand is critical for making strategic marketing decisions, but… Marketing intelligence software is expensive, riddled with blindspots, and most importantly— data alone often doesn’t give us the insights we need to take action. Working with a market research vendor can make research bespoke, but way too often we’re left saying: “So what. How do I apply this?”...after spending thousands of dollars and months of time on an engagement. Slow + expensive does not work to inform digital. What is RaaS? → Our Research Capabilities INSIGHTS TO INFORM EVERY PART OF YOUR STRATEGY See All Research Capabilities → Give your marketing and planning teams super powers, literally. Whether it’s content opportunities for your creative team, competitor traffic numbers for your leadership presentation, or a competitor ad funnel breakdown to optimize your paid media; you can rapidly get the insights you need to unlock a more impactful digital strategy. Content Omni Channel Paid Media Shared Media Earned Media Owned Media Use Cases DATA-BACKED INSIGHTS TO INFORM EVERY PART OF YOUR DIGITAL STRATEGY Let’s face it: traditional approaches to informing digital strategy with market research are slow and outdated. With few alternatives, and the digital landscape evolving faster than ever, we’ve been forced to inform our strategies on hunches and half-baked data points for too long. Stop guessing, and start verifying assumptions with insights—quickly, simply, and cost effectively. INFORM CONTENT STRATEGY Let data guide your creative genius. Learn more INFORM SOCIAL STRATEGY Supercharge your audience growth & engagement. Learn more INFORM INFLUENCER & AMBASSADOR STRATEGY Identify perfect partners & inform 10x activations. Learn more INFORM DIGITAL ADVERTISING STRATEGY Insights to optimize targeting, ROAS, & media mix. Learn more INFORM RETENTION STRATEGY Insights to turn one-time customers into life-long fans. Learn more INFORM OVERALL DIGITAL STRATEGY Identify whitespace opportunities for your brand. Learn more The Three Pillars of RaaS WHAT MAKES RESEARCH-AS-A-SERVICE THE SMARTEST CHOICE? Think of all the pain of working with no data & insights, or worse—incorrect data & “insights”. Now, forget them. Working with the biggest brands, we’ve perfected the recipe for getting impactful, actionable audience & competitive insights to inform your strategy. CUSTOM INSIGHTS ON YOUR AUDIENCE & COMPETITORS Leveraging reliable, pre-vetted data from the world’s best marketing intelligence data providers. ON-DEMAND FAST, & ONLY WHEN YOU NEED IT Speed matters immensely with insights, and they’re often needed last-minute. With RaaS, that’s no problem. COST EFFECTIVE UNIQUE SUBSCRIPTION MODEL That scales up and down with your needs, for less than the cost of a single employee. THE BEST SOLUTION RESEARCH-AS-A-SERVICE Let’s talk about how RaaS can make your life so much easier! Book a call Our Approach THERE IS A BETTER, MORE EFFICIENT WAY TO INFORM YOUR DIGITAL STRATEGY WITH DATA & INSIGHTS We Buy the Data 6x Cheaper. Less Risky. We Do the Research Save 100s Of Hours. We Get It To You Fast Avg. 2 Week Turnaround. We Customize It To Your Client Immediately Actionable. We Buy the Data Easy To Get Started. Flexible Engagements 6x Cheaper. Less Risky. All The Data Tools, 6x Less Cost Customized to Your Audience & Competitors = Actionable 100% Done For You, Fast & No Headcount Our Data LEVERAGE 15+ WORLD-CLASS MARKETING INTELLIGENCE DATA SETS WITH ONE COST-EFFECTIVE SUBSCRIPTION The best marketers verify their assumptions and let data guide their creative genius—not replace it. But good, reliable audience and competitor data is shockingly expensive, and riddled with blind spots. Most importantly— data alone often doesn’t give us the insights we need to take action. That’s where Research-as-a-Service shines. We handle vetting, buying, and cleaning the data and derive actionable insights, so you can nail the high value strategy work. Our Process HOW IT WORKS 01 Submit Your Research Briefs 02 We Apply Our Data + Methodologies 03 Get Your Research Back In 1-3 Weeks Our Approach REQUEST RESEARCH THROUGH OUR CONVENIENT PLATFORM + GET SUPPORT FROM YOUR STRATEGY ADVISOR TO ACTION IT RightMetric isn’t a software, it’s a service—just a very convenient one. We do all the data and research heavy lifting for you, but we don’t deliver reports then *poof* and disappear. Your dedicated strategy advisor is a true insights partner that helps you choose the most impactful research projects to undertake, interpret the results, and take action. Results RESULTS YOU CAN EXPECT WITH RESEARCH-AS-A-SERVICE See customer stories → IDENTIFY THE WHITESPACE Lululemon case study → Find your audience & competitive whitespace to maximize the impact of your marketing dollars LIGHTNING FAST 2 WEEKS Avg. turnaround time on custom insight projects. Learn how it works → IMPACTFUL +64% increase in traffic YoY ATB Financial case study → SAVE TIME 100S Red Bull case study → Hours saved on time-consuming research for your team every month COST EFFECTIVE 6X Cost reduction vs low-ROI software subscriptions See pricing → VERIFY ASSUMPTIONS With a complete, data-informed view of your target audiences and competitors online—without the blindspots. Lululemon case study → RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level. Kate Drance Marketing Manager RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level. Kate Drance Marketing Manager Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies. Andrew Donaher Vice President Digital & Analytics Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies. Andrew Donaher Vice President Digital & Analytics Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies. Jaime Parsons ATB Financial Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies. Jaime Parsons ATB Financial Partnering with RightMetric has been pivotal in improving our client's media strategies Gemma Philpott Associate Director of Strategy Partnering with RightMetric has been pivotal in improving our client's media strategies Gemma Philpott Associate Director of Strategy The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever. Samantha Rayner Director of Marketing The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever. Samantha Rayner Director of Marketing The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it! Mark Stuart Senior Social Media Analyst The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it! Mark Stuart Senior Social Media Analyst We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org. Gabe Authier Global Brand Manager We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org. Gabe Authier Global Brand Manager SEE EXAMPLES OF OUR RESEARCH Explore the Insight Library → IMAGINE HAVING CUSTOMIZED, ACTIONABLE, AND TIMELY RESEARCH POWERING YOUR STRATEGIC PLANNING PROCESS, EVERY TIME Objectives Research Strategy Execution Analysis Let’s Work Together UNCOVER OPPORTUNITIES TO 10X YOUR DIGITAL STRATEGY With on-demand research, fully customized to your needs. Book a callSee Pricing NAVIGATION RaaSAboutWhy UsHow it WorksCareersOur DataPricingBook a Demo CAPABILITIES Full Research Capabilities MenuContent ResearchOmnichannel ResearchPaid Media ResearchEarned Media ResearchShared Media ResearchOwned Media Research SOLUTIONS Content StrategySocial StrategyInfluencer & Ambassador StrategyDigital Advertising StrategyRetention StrategyOverall Strategy TEAMS For Insights FolksFor Content & Social StrategistsFor Brand & Integrated StrategistsFor Partnerships, PR, & CommsFor Media BuyersFor Agencies LEARN Insight LibraryWhat’s Working in Marketing™ PodcastWhat’s Working in Marketing™ NewsletterCharlie’s Linkedin See RightMetric in Action Get a demo and discover how dozens of smart global brands use RightMetric to gain a unique competitive advantage with the audience insights and competitive intelligence available with Research-as-a-Service. Book a call RightMetric is the #1 data-backed audience & competitor research service for marketing strategists Trusted by global brands & agencies that lean into insights. RightMetric makes digital strategy research impactful, actionable, and hassle-free for strategy & insights teams. © 2024 RightMetric. All rights reserved Privacy PolicyTerms of Service × This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy. Read more Strictly necessary Performance Targeting Functionality Unclassified Accept all Decline all Powered by cookie-script