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FOCUS & IMPACT



What I do

Build Scalable Marketing Communication Platforms


VISIBILITY> PERCEPTION> SALES>
GROWTH>
LOYALTY.

Hi, I’m Sujay, I enjoy thinking and telling stories through a brand lens.

Thorough bred, experienced marketing specialist focused on integrated
communications, including digital marketing for brand building, crisis
management, public relations, and strategic partnerships. Passionate, creative,
committed, with a focus on pushing boundaries, shaping brands and driving
results.

--------------------------------------------------------------------------------

Connect:

 * Mail
 * LinkedIn

highlights


FUEL GROWTH, ONE STEP AT A TIME


CHIEF MARKETING OFFICER @ NUVAMA GROUP

De-Merged, Named, Re-branded & Listed the organisation on the stock exchanges in
a year’s time


LED LEO BURNETT INDIA MUMBAI OFFICE

Grew business through new age creative and brand strategy during when the world
faced one of toughest time


HEAD OF STRATEGY @ BRAND CAPITAL

Guiding and growing portfolio companies by creating a strong brand driven by
deep insights and GTM strategies


POWERING A GLOBAL TEAM

Operationalising, leading and managing creative and brand strategy for a global
FMCG brand – a complex structure of global business out of India. Working on
communications needs of global brands for SEA, SA, ANZ, RSA, Morocco and Turkey.

Populist work


UNLOCKING BUSINESS GROWTH & AWARDS

Marketing should solve a problem interestingly. And grow the Business. Business
Growth should be awarded.


HOW DO YOU NAME A BUSINESS, BRAND IT, COMMUNICATE THE CHANGE AND LIST IT?

Nuvama Group | Pitch BFSI Awards

Start with the Purpose > Name the business basis the purpose > Don’t lose a
chance to communicate the change interestingly > Measure your effort > Be at it.

See the work


TAKING THE FANS OF INDIA’S FAVOURITE SPORT CLOSER TO THEIR ICONS!

MPL | Spike Asia

Using technology at scale and crowd source the design of India’s national
cricket team jersey with a chant that unique to each and every fan of the game.

See the work


STOPPED AN INDIAN SO THAT INDIA DONATES BLOOD.


HDFC Bank | Cannes Lion and Spike Asia

Blood donation drives don’t get people to donate blood. People only donate blood
for the ones they care about.

See the work


DRIVE BRAND AFFINITY WITH A SECTION OF SOCIETY & THEREBY WINNING OVER THE ENTIRE
COUNTRY.

Surf Excel | Effies

Crafting a brand promise that resonates with societal values, cultivating deep
connections with the culture, and ultimately earning widespread brand affection
across the nation.

See the work


FROM “KMS/LITRE” TO “EXPERIENCES/LITRE”


Bajaj Discover | Effies

Re-engineering the communication strategy and revived brand performance by
changing the mileage game making the brand the best-selling brand in the
country.

See the work


GIVING INDIA ITS 1ST
OTT PLATFORM


Disney Hotstar | Effies

Transitioning from scheduled viewing to on-demand accessibility, harnessing the
ability to cater to individual preferences with personalized content delivery.

See the work

In Media


SUCCESS SYNERGY: BRIDGING PASSION, PURPOSE, AND PERFORMANCE

This snippet showcases views on emerging technology and its impact on marketing
efforts of organisations

E4M Connected TV Conference

In conversation with YOURSTORY Media delving into Nuvama growth story and
different marketing strategies at play.

Unleashing Marketing Magic

Winning the coveted Businessworld’s Marketing 40under40 Award in 2023

BW MArketing 40Under40 Awards

In conversation with Anupama Sajeet from Campaign India unearthing the CMO’s
Modus Operandi (MO)

Campaign India

In conversation with Ashwani Mishra from The Economic Times Insights on the art
of Brand Strategy and getting it right

The Economic Times Insights

What folks say about SUJAY

Stays focused and is flexible

One of the best team members I have worked with. Very skilled, creative, works
hard – all qualities I admire and appreciate as a CEO. Lucky to have Sujay on my
Team

Sam Subramanian

CEO, Brand Capital

A class act

A insightful, emotionally intelligent leader who makes great things happen with
enormous charm and selflessness

James Pool

Managing Director, Accenture Song

Has an eye for execution

An open minded person who does everything for the best interest of the brand and
business. He demonstrates strong leadership of the business. A people’s person
and has the stature to challenge constructively.

Rajesh Sethuraman

CEO/President Godrej Indonesia

I’m a huge fan.

Sujay is an exceptional individual. Big challenges drive him and he has always
delivered top results. His management style, insightfulness, creativity and
above all his unbeatable style of working make him one of the most valued
members of the team.

Rupen Desai

Global CMO, Dole

Gets things done with speed

An excellent understanding of the brand and has a persuasive style of
communication which enables him to get things done with speed. A sharp mind who
is able to identify root causes of issues and then work to come up with
solutions that are precise

Srinandan Sundaram

Executive Director, HUL




FAQS

Experience
 1. CMO – Nuvama Group – 2022 – Till Date
 2. ED – Leo Burnett – 2020 to 2022
 3. GM – Times Group – 2017 to 2020
 4. Sr. VP – Lowe Lintas – 2007 to 2017
 5. A/c Supervisor – RK Swamy BBDO – 2005 to 2006
 6. Sr. AE – Concept Communication Ltd. – 2003 to 2005

Awards Won

BW BusinessWorld Marketing 40 under 40

Gold Pitch BFSI Marketing Award – Most Effective Launch – Nuvama

Gold Pitch BFSI Marketing Award – Best Media Integration – Nuvama

CMO Asia – Best Brand Revitalisation Award – Nuvama

Cannes Lion and Spike Asia for HDFC Bank #StopMithani

Spike Asia 2022 for Billion Cheers Jersey – MPL – National Cricket Team official
playing jersey design

Gold Effie in 2017 for continuing Dirt is Good journey in South Asia

Gold Effie in 2017 for Dirt is Good – Ramzaan

Gold Effie in 2016 for continuing Dirt is Good journey in India

Gold Effie in 2015 for launching Hostar in India

Silver Effie in 2016 for Dirt is Good – Ramzaan

Silver Effie in 2015 for Dirt is Good Bar – Stain Eraser

Bronze Effrie in 2017 for DiG Matic – Impactful Launch of Liquids format in
South Asia

Bronze Effie in 2015 for IPL on Hotstar

Bronze Effie in 2014 for IPL on starsports.com

Bronze Effie in 2010 for Bajaj Discover – Discover India in 1 Litre

Effie 2010 People’s Choice Award – Best Case Study Presentation for Bajaj
Discover

Education

A Marketing student having pursued marketing as majors both at my Bachelor and
Master level. The impatience to enter the industry led me to take up a job
offered through college placement and I gate crashed in to advertising… the urge
to be a part of the second oldest profession in the world was too overpowering
to resist.

Personal Details

Marital Status: Married

Date of Birth: 03.09.82

Languages: English, Hindi, Marathi, Gujrati

Computer Literacy: MS Office, Adobe Illustrator, Adobe Photoshop, GEN AI Tools

Lets Work TOgether


READY TO TRANSFORM YOUR BRAND?

I will come anywhere for a good coffee and a chat.

Call

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