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Text Content

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 * Analytics
 * Adoption
 * Trust

 

RECOGNIZING THE LEADERS WHO ARE DEVELOPING BOUNDARY-BREAKING, BUSINESS-MAKING
PRODUCTS.

 

Nominate now


HEY, PRODUCT PEOPLE. THIS IS FOR YOU.

Product 50 is the list for product people. It’s the new establishment of product
influencers, innovators, and visionaries. We’re talking about boundary-breaking,
business-making, world-shaking, customer-delighting, "up and to the right"
product leaders. The people pioneering digital-first products, transforming
age-old companies into it-players, and advising the most successful teams
through the product development process.

Who knows product innovation better than anyone else? You tell us. Nominate your
favorite product leader by March 11, 2022. Judges from G2, Venturebeat and
Amplitude will review submissions and determine who makes the list. The Product
50 will be announced in May 2022.


TELL US WHO BELONGS ON PRODUCT 50

NOMINATE AS MANY PEOPLE AS YOU LIKE—INCLUDING YOURSELF. BUT BE COOL, DON’T
NOMINATE THE SAME PERSON MORE THAN ONCE.

Nominate now

 

You can nominate someone for up to three categories. See the FAQ below for a
description of each category.  

 

Most Admired Product Leader

Best Product Leader, Large Company

Best Product Leader, Midsize Company

Best Product Leader, Small Company

Most Promising Product Up-and-Comer

Best Digital-Native Product Leader

Best Digital Transformation Product Leader

Best Product Design Leader

Best Product Influencer

Best Nonprofit Product Leader


THE JUDGES

AMPLITUDE

Justin Bauer

SVP of Product

Learn more

G2

Sara Rossio

Chief Product Officer

Learn more

NIR AND FAR

Nir Eyal

Author, Consultant, and Public Speaker

Learn more

VENTUREBEAT

Ben Ilfeld

Head of Product

Learn more


BENEFITS FOR PRODUCT 50 WINNERS AND FINALISTS

Amplitude will celebrate Product 50 winners and finalists through website, blog,
social media, and email promotions.

 

Winners will also receive:

 * Recognition in a VentureBeat article and newsletter
 * Two free passes to Amplify, the #1 product and growth conference by
   Amplitude, including exclusive access to the executive track
 * Complimentary airfare and hotel for Amplify for winners
 * A clout kit to make it easy for winners to share the news with their networks
 * Invitation to exclusive Product 50 LinkedIn group
 * A champagne celebration package





FAQ


WHAT ARE THE NOMINATION CATEGORIES FOR THE PRODUCT 50?



You can nominate a product leader to the Product 50 in up to three out of ten
categories. Judges will select 40 finalists and ten winners across the ten
categories.

 

 * Most Admired Product Leader: Who up-and-coming product leaders aspire to be. 
 * Best Product Leader, Large Company: Works at a company with 1,000+ employees
   and has been instrumental to its product’s success.
 * Best Product Leader, Midsize Company: Works at a company with 100-1,000
   employees and has been instrumental to its product’s success.
 * Best Product Leader, Small Company: Works at a company with fewer than 100
   employees and has been instrumental to its product’s success. 
 * Most Promising Product Up-and-Comer: Not an executive yet, but sure to be
   making headlines in the product world one day. 
 * Best Digital-Native Product Leader: Works for a tech-native company and has
   contributed to its product’s success. 
 * Best Digital Transformation Product Leader: Works for a non-tech-native
   company and helped it launch or enhance its digital product(s). 
 * Best Product Design Leader: The brains behind a product known for its
   seamless, engaging and intuitive user experience.
 * Best Product Influencer: Has a track record of building successful products
   and now makes it a priority to advance product thinking across industries. 
 * Best Nonprofit Product Leader: Has helped a nonprofit organization launch a
   successful digital product.


WHO SHOULD I NOMINATE? WHAT IF THEY DON’T HAVE "PRODUCT" IN THEIR TITLE?



From product managers, to designers, to heads of data, to chief product
officers, we want to honor the individuals leading the way in product
innovation. Having "product" in a title isn’t a requirement. If someone impacts
the how, why and what of digital product strategy, they are doing product work.
You can submit as many nominees as you’d like. If your nominee fits multiple
categories, please feel free to submit them for up to three categories.


CAN I NOMINATE MYSELF?



Yes, we’d be disappointed if you didn’t!


IS THERE A COST ASSOCIATED WITH SUBMITTING A NOMINATION?



No, there is no cost to nominate an individual for Product 50.


ARE THERE ANY LANGUAGE OR GEOGRAPHIC LIMITATIONS TO NOMINATE?



This award is open to all product leaders from around the world. We do ask that
you please submit your nominations in English.


WHAT’S THE TIMELINE?


 * Nominations are open now through March 11 
 * Judges will select winners and finalists at the end of March
 * Winners and finalists will be notified under embargo in early April
 * Winners and finalists will be announced in mid-May, and celebrated at Amplify
   May 24-26, 2022


HOW DOES THE SELECTION PROCESS WORK?



The nomination process will be open to the public, closing on March 11, 2022.
Following the close of nominations, Amplitude will compile all submission
information for the panel of judges to review. Amplitude reserves the right to
remove duplicate, spam or fraudulent nominations as well as nominations that do
not fit the criteria as outlined above. The panel of judges include Justin
Bauer, SVP of Product, Amplitude; Sara Rossio, Chief Product Officer, G2; Ben
Ilfeld, Head of Product, VentureBeat. Each individual judge will score nominees
based on a ranking of 1-5, with 5 being highest, for each of the below factors:

 * Innovation: Is this person impacting a product that is novel, cutting-edge or
   trailblazing? 
 * Business impact: Is this person responsible for a product that has led to
   significant business growth?
 * Diversity: Does this nominee bring a unique background, perspective or way of
   working to the table that enables their teams to be more successful?  
 * Influence: Was this person nominated by multiple people?

Scores will be tallied among all four judges. Out of the highest-scoring
nominees, forty will be selected as finalists, and ten will be selected as
winners across the ten categories. In the event of a tie or if necessary, judges
will discuss and collaboratively select the finalists and winners based on the
strength of submissions.


WHAT IS AMPLIFY AND HOW WILL WINNERS AND FINALISTS BE INVOLVED?



All finalists and winners will receive a complimentary pass to attend Amplify,
the #1 product and growth conference. 

Winners will also be invited to the exclusive executive track at Amplify.
Winners will also receive an additional general access Amplify pass to share
with a friend or colleague. Complimentary airfare up to $1000 USD for domestic
travel and $2000 USD for international travel, and hotel accommodations at the
ARIA for the duration of the Amplify conference will be provided by Amplitude
for the winners. (No complimentary airfare or hotel for guests).

No other fees or expenses associated with attendance at or travel to Amplify
will be provided by Amplitude.  For winners and finalists attending the Amplify
conference, Amplitude will not reimburse any meals, ground transportation to and
from the event, airport parking, any visa fees required for travel, or any other
fees or expenses associated with travel or attendance not otherwise disclosed.


HOW IS NOMINATION DATA BEING COLLECTED?



We do not store nominees’ data for marketing or sales purposes. Finalists and
winners will have the opportunity to opt out of being included and promoted on
the Product 50 finalists and winners list.



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Seizure Safe Profile Eliminates flashes and reduces color
This profile enables epileptic and seizure prone users to browse safely by
eliminating the risk of seizures that result from flashing or blinking
animations and risky color combinations.
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Vision Impaired Profile Enhances the website's visuals
This profile adjusts the website, so that it is accessible to the majority of
visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract,
Glaucoma, and others.
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Cognitive Disability Profile Assists with reading and focusing
This profile provides various assistive features to help users with cognitive
disabilities such as Autism, Dyslexia, CVA, and others, to focus on the
essential elements of the website more easily.
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ADHD Friendly Profile More focus and fewer distractions
This profile significantly reduces distractions, to help people with ADHD and
Neurodevelopmental disorders browse, read, and focus on the essential elements
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Blind Users (Screen-reader) Use the website with your screen-reader
This profile adjusts the website to be compatible with screen-readers such as
JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software that is
installed on the blind user’s computer and smartphone, and websites should
ensure compatibility with it.

Note: This profile prompts automatically to screen-readers.
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Keyboard Navigation (Motor) Use the website with the keyboard
This profile enables motor-impaired persons to operate the website using the
keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such
as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics)
to jump to specific elements.

Note: This profile prompts automatically for keyboard users.
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Accessibility StatementCompliance status

We firmly believe that the internet should be available and accessible to anyone
and are committed to providing a website that is accessible to the broadest
possible audience, regardless of ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web
Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA
level. These guidelines explain how to make web content accessible to people
with a wide array of disabilities. Complying with those guidelines helps us
ensure that the website is accessible to blind people, people with motor
impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as
accessible as possible at all times. We utilize an accessibility interface that
allows persons with specific disabilities to adjust the website’s UI (user
interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the
background and optimizes its accessibility level constantly. This application
remediates the website’s HTML, adapts its functionality and behavior for
screen-readers used by blind users, and for keyboard functions used by
individuals with motor impairments.

If you wish to contact the website’s owner please use the website's form

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet
Applications) technique, alongside various behavioral changes, to ensure blind
users visiting with screen-readers can read, comprehend, and enjoy the website’s
functions. As soon as a user with a screen-reader enters your site, they
immediately receive a prompt to enter the Screen-Reader Profile so they can
browse and operate your site effectively. Here’s how our website covers some of
the most important screen-reader requirements:

 1. Screen-reader optimization: we run a process that learns the website’s
    components from top to bottom, to ensure ongoing compliance even when
    updating the website. In this process, we provide screen-readers with
    meaningful data using the ARIA set of attributes. For example, we provide
    accurate form labels; descriptions for actionable icons (social media icons,
    search icons, cart icons, etc.); validation guidance for form inputs;
    element roles such as buttons, menus, modal dialogues (popups), and others. 
    
    Additionally, the background process scans all of the website’s images. It
    provides an accurate and meaningful image-object-recognition-based
    description as an ALT (alternate text) tag for images that are not
    described. It will also extract texts embedded within the image using an OCR
    (optical character recognition) technology. To turn on screen-reader
    adjustments at any time, users need only to press the Alt+1 keyboard
    combination. Screen-reader users also get automatic announcements to turn
    the Screen-reader mode on as soon as they enter the website.
    
    These adjustments are compatible with popular screen readers such as JAWS,
    NVDA, VoiceOver, and TalkBack.
    
    
 2. Keyboard navigation optimization: The background process also adjusts the
    website’s HTML and adds various behaviors using JavaScript code to make the
    website operable by the keyboard. This includes the ability to navigate the
    website using the Tab and Shift+Tab keys, operate dropdowns with the arrow
    keys, close them with Esc, trigger buttons and links using the Enter key,
    navigate between radio and checkbox elements using the arrow keys, and fill
    them in with the Spacebar or Enter key.
    
    Additionally, keyboard users will find content-skip menus available at any
    time by clicking Alt+2, or as the first element of the site while navigating
    with the keyboard. The background process also handles triggered popups by
    moving the keyboard focus towards them as soon as they appear, not allowing
    the focus to drift outside.
    
    Users can also use shortcuts such as “M” (menus), “H” (headings), “F”
    (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported on our website
 * Epilepsy Safe Profile: this profile enables people with epilepsy to safely
   use the website by eliminating the risk of seizures resulting from flashing
   or blinking animations and risky color combinations.
 * Vision Impaired Profile: this profile adjusts the website so that it is
   accessible to the majority of visual impairments such as Degrading Eyesight,
   Tunnel Vision, Cataract, Glaucoma, and others.
 * Cognitive Disability Profile: this profile provides various assistive
   features to help users with cognitive disabilities such as Autism, Dyslexia,
   CVA, and others, to focus on the essential elements more easily.
 * ADHD Friendly Profile: this profile significantly reduces distractions and
   noise to help people with ADHD, and Neurodevelopmental disorders browse,
   read, and focus on the essential elements more easily.
 * Blind Users Profile (Screen-readers): this profile adjusts the website to be
   compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A
   screen-reader is installed on the blind user’s computer, and this site is
   compatible with it.
 * Keyboard Navigation Profile (Motor-Impaired): this profile enables
   motor-impaired persons to operate the website using the keyboard Tab,
   Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M”
   (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to
   jump to specific elements.

Additional UI, design, and readability adjustments
 1. Font adjustments – users can increase and decrease its size, change its
    family (type), adjust the spacing, alignment, line height, and more.
 2. Color adjustments – users can select various color contrast profiles such as
    light, dark, inverted, and monochrome. Additionally, users can swap color
    schemes of titles, texts, and backgrounds with over seven different coloring
    options.
 3. Animations – epileptic users can stop all running animations with the click
    of a button. Animations controlled by the interface include videos, GIFs,
    and CSS flashing transitions.
 4. Content highlighting – users can choose to emphasize essential elements such
    as links and titles. They can also choose to highlight focused or hovered
    elements only.
 5. Audio muting – users with hearing devices may experience headaches or other
    issues due to automatic audio playing. This option lets users mute the
    entire website instantly.
 6. Cognitive disorders – we utilize a search engine linked to Wikipedia and
    Wiktionary, allowing people with cognitive disorders to decipher meanings of
    phrases, initials, slang, and others.
 7. Additional functions – we allow users to change cursor color and size, use a
    printing mode, enable a virtual keyboard, and many other functions.

Assistive technology and browser compatibility

We aim to support as many browsers and assistive technologies as possible, so
our users can choose the best fitting tools for them, with as few limitations as
possible. Therefore, we have worked very hard to be able to support all major
systems that comprise over 95% of the user market share, including Google
Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS, and NVDA
(screen readers), both for Windows and MAC users.

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their
needs, there may still be pages or sections that are not fully accessible, are
in the process of becoming accessible, or are lacking an adequate technological
solution to make them accessible. Still, we are continually improving our
accessibility, adding, updating, improving its options and features, and
developing and adopting new technologies. All this is meant to reach the optimal
level of accessibility following technological advancements. If you wish to
contact the website’s owner, please use the website's form

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