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A SECURE ECOSYSTEM BUILT ON TRUST

There’s never been a better time to consider the importance of security—and the
outsized role that trust plays in it. While organizations of all sizes are now
prioritizing security, the swift onset of digital transformation, cloud adoption
and hybrid/remote workforces over the last 18 months has left many unprepared
for persistent and increasing cyber threats.

If your company is like most, it’s part of a much larger ecosystem of employees,
partners, vendors and customers that have unique security approaches and
requirements. Unfortunately, your security is only as strong as the weakest part
of that ecosystem.

There are many tangible technologies and tools to help address these challenges.
But don’t overlook an intangible essential: trust, built on transparent and
honest communication between people.


THE CONCEPT OF TRUST

It’s important to differentiate trust from security. The latter is about the
prescriptive and protective actions we take, like implementing two-factor
authentication or requiring a badge swipe to enter secure areas.

Although you can’t touch or see trust, it’s certainly more than just a feeling.
Trust forms the basis of all our relationships. People are behind every
agreement, every transaction, and every ecosystem. We’re in the people business
first and foremost. Without trust, it’s incredibly difficult to be successful.

Trust creates an ever-changing dynamic between people. It takes work to nurture
trust, to keep it growing. Certainly, acting in bad faith is one of the many
ways to damage that relationship. But what builds trust? 

Honesty. Transparency. Integrity. Humility. Competency. The list goes on, but
these qualities are at the core of trust. It’s about making promises, acting
with noble intentions and following through on them. And, perhaps most
importantly, it’s about admitting when you’ve made an error, and then working to
correct it and learn from it.

It may seem odd in a business forum to read about the importance of building
trusted relationships. But this concept of trust isn’t just relevant for
personal matters. It’s absolutely critical that your company—and more
specifically, you—make a commitment to build trust in all your professional
relationships: with employees, vendors, partners, patients, students,
constituents, customers and more. 


SECURITY IS THE DRIVER. TRUST IS THE DIFFERENTIATOR.

From boardrooms to breakouts, security is a hot topic. No company is truly
inoculated against constant and malicious threats. And it’s never been easier
for bad actors to launch increasingly sophisticated cyber attacks.

Thankfully, there’s plenty of opportunity amid these security concerns. Security
is only the beginning of the conversation, and it’s not exclusively an external
issue. To reach—and sustain—a truly secure ecosystem, you need all hands on
deck.

Your company’s solid foundation forms the basis for your robust security
portfolio. Start on the inside and work your way out. Establish a culture of
transparency and trust with employees, then move to partners and vendors. 

Every person in your ecosystem is responsible for its overall health and
security. Leaders have to be accountable for showing how each person’s actions
can have a positive or negative impact on that end goal. Select vendors and
partners who share these same values, and customers will select you.


ASSESS RISK AND BUILD TRUST IN YOUR ECOSYSTEM

Trust is a two-way street. Given all the different players in your ecosystem—and
the sensitive information shared between them—you need to trust that each of
them takes security as seriously as you do. Nurturing trust in these
relationships requires transparent and honest communication.

You still need a well-documented and ongoing evaluation system for your
ecosystem vendors, but building trust goes beyond data. The human element is
more important for this relationship than the numbers. 


THREE TIPS FOR BUILDING TRUST WITHIN YOUR ECOSYSTEM

 * First and foremost, you obviously have to know where each of your vendors
   stands on security. For that to happen, they have to be willing to share
   their current posture, including where they may have vulnerabilities. Set the
   tone by sharing everything about your security situation. Radical
   transparency strengthens the bonds of trust within the ecosystem and improves
   its overall security posture.
 * Make it a point to know your vendors’ names, what they’re responsible for,
   and their strengths and weaknesses. When something inevitably goes wrong,
   you’ll already have a personal relationship established. It’s much easier to
   work through challenges collaboratively when that’s the case. And coming
   through adversity together breeds familiarity and builds trust.
 * Combine real-time intelligence tools with the soft skills of relationship
   building to rank each of your vendors. Spend more time educating those
   struggling to deliver, and consider interconnecting your vendor community for
   knowledge sharing when it makes sense.   

Ultimately, trust is about people. It’s built not just on what you do, but on
who you are while you’re doing it. That’s a true competitive differentiator.

If you’d like to hear more about security and trust, don’t miss my roundtable
discussion, “Beyond Security: The Importance of Vendor Trust and Data Security,”
with security experts from Okta, Netskope, Carrier Global and Wiz.io. We dive
deep into their approaches to mitigating risk, protecting data and building
trust within their ecosystems.

Author
Emily Heath
Chief Trust and Security Officer
Published
October 29, 2021
Related Topics
 * Security and Privacy
 * Leadership

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