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CHALLENGE THE STATUS QUO: CHOOSE A DSP AS MOTIVATED AS YOU.

Savvy marketers choose Yahoo DSP because it’s the best platform to transform a
combination of diverse and unique data sets into proven results — all with the
marketer’s best interests at heart.




DSP SOLUTIONS


MAXIMIZE THE IMPACT OF EVERY IMPRESSION

It’s not just about performance—it’s about exceeding expectations. Yahoo DSP
equips you with advanced tools, creative solutions, and support to achieve
exceptional results through trusted partnerships.

Learn more


DSP KEY FEATURES


BUILT TO SOLVE, DESIGNED TO SCALE


From identity to commerce, Yahoo has solutions to tackle your biggest
advertising challenges with innovation, scale and precision.


YAHOO IDENTITY SOLUTIONS

Our integrated, privacy-centric approach navigates identity constraints across
addressable and non-addressable inventory.

Find your audienceabout accessibilityF


YAHOO BLUEPRINT

The AI engine that guides performance throughout the Yahoo DSP making ad buying
easier, faster, and more effective.

Outperform expectationsabout accessibility


YAHOO BACKSTAGE

Exclusive access to premium ad inventory with a direct path to top-tier
supply—and certified MFA-free by Jounce Media.

Unlock premium accessabout accessibility


UNIFIED TV

Connect the dots between CTV and linear in a converging landscape to maximize
your TV investments.

Consolidate your TVabout accessibility


YAHOO CREATIVE

Future-proofed, full-service, personalized creative solutions to maximize
relevance in an evolving digital landscape.

Inspire your audiences


COMMERCE MEDIA

Get the scale, brand-safe content, and measurement to drive your campaigns,
converting shoppers from search to sold.

Turn shoppers into customersabout accessibility


OUR SUPPLY PARTNERS


PREMIUM PUBLISHERS,
EXCEPTIONAL REACH


Access premium publishers and trusted supply across every channel to elevate
your campaigns and reach your audience.


SUPPLY PARTNERS

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MARKETING PARTNERS

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incididunt ut labore et dolore magna aliqua.


YAHOO BACKSTAGE PARTNERS

From marketing intelligence to tech solutions, our supply network provides what
you need to take your campaign performance to the next level.




YAHOO FEATURED PARTNERS

From marketing intelligence to tech solutions, our supply network provides what
you need to take your campaign performance to the next level.




DSP TOOLKIT


COMPREHENSIVE CAMPAIGN TOOLS BUILT FOR YOUR NEEDS

Easily plan, manage, and improve your campaigns with tools that make DSP buying
simple, delivering results every step of the way.

See Details


PLAN

Build data-driven campaigns to reach any goal.

Learn More about accessibility


TARGET

Capture audiences with identity-backed precision.

Learn More about accessibility


CREATE

Deliver powerful creative—from dynamic to custom.

Learn More about accessibility


CURATE

Premium inventory + high-quality third-party supply partnerships.

Learn More about accessibility


OPTIMIZE

Accelerate performance with built-in machine learning tech.

Learn More about accessibility


MEASURE

A holistic view of performance—from brand lift to revenue impact.

Learn More about accessibility


625M


MILLION


YAHOO USER PROFILES

This is how you thrive in the cookieless future.

Yahoo, internal data, 2024


200+


+


GLOBAL PARTNERS

There's strength in numbers. Join the party.

Yahoo, internal data, 2024


DSP CHANNELS


AN OMNICHANNEL ADVANTAGE ACROSS EVERY SCREEN

Manage campaigns across a variety of channels, reaching your ideal audiences,
anywhere, anytime.

See Details


CONNECTED TV (CTV)

Get the big picture on audiences watching big and little screens everywhere.




NATIVE ADS

Deliver experiences that are intentional, useful and relevant in environments
people trust.




AUDIO

Break through the noise and be heard loud and clear by engaged listeners.




DIGITAL-OUT-OF-HOME

Put your brand in the spotlight whenever your audiences are out and about.




DISPLAY

Unlock unprecedented scale across premium supply.




OUR PARTNERS SAY


YAHOO DSP IS OUR IDEAL CHOICE; WE PLACE TRUST IN THEIR EXPERT TEAM, WHO
CONSISTENTLY DELIVER STRATEGIC GUIDANCE TO ACHIEVE OUR BEST OUTCOMES. WITH FULL
PLATFORM VISIBILITY AND INCREDIBLE INVENTORY ACCESS, WE’RE EMPOWERED TO MAKE
DATA-DRIVEN DECISIONS THAT DRIVE SUCCESS AT EVERY TURN.



Jeff Hagen
VP Media
Papa Johns




INSIGHT BLOG


YOUR SOURCE FOR SMARTER STRATEGIES

Explore data-driven insights, industry trends, and thought leadership to help
you stay informed, innovate and achieve your goals.

Blog / Insights
Yahoo Blueprint 1 Year Anniversary
December 12, 2024
Blog / Insights
Unwrapping Success: Boost Your Holiday Advertising Strategy
December 5, 2024
Blog / Insights
Yahoo Blueprint Performance, the optimal ghost in the machine
November 14, 2024
Blog / Insights
When CTV meets Retail Media for your holiday campaigns
October 11, 2024
See More


YAHOO ACADEMY


GET CERTIFIED WITH THE YAHOO DSP LEARNING ACADEMY

Explore our on-demand Yahoo Academy—your hub for mastering Yahoo DSP, connecting
with audiences and achieving your goals.

Learn More


YAHOO BLUEPRINT

Yahoo Blueprint demonstrates how AI powers the Yahoo DSP, unlocking performance
and growth for Global DSP clients.


UNIFIED TV

Unified TV helps plan, activate, and measure campaigns, empowering marketers to
see the big picture and drive growth.


YAHOO IDENTITY SOLUTIONS

Explore the evolving identity landscape and learn how to leverage data insights
to optimize your advertising strategies.


CERTIFICATIONS

Earn Yahoo DSP certifications to master campaign tools, optimize performance and
achieve superior advertising results.


TUTORIALS

Explore Yahoo DSP tutorials tailored for hands-on users, ad ops and analysts to
master new features and tools.


PROGRAMMATIC 101

Learn the essentials of programmatic advertising, including key components,
benefits and how it all works together.


DSP DEEP DIVE

Join Yahoo DSP Deep Dive for live sessions or past episodes featuring product
updates, feature releases and insights.


CREATIVE RESOURCES


CREATIVE RESOURCES TO BRING YOUR ADS TO LIFE


ADS SPECS

Our Ad Specs guide provides everything you need to create ads that run
seamlessly on our platform.




AD SHOWCASE

From concept to execution, our in-house agency simplifies the process to deliver
impactful ads.




CONTACT US


CONTACT US TO LEARN MORE ABOUT OUR INNOVATIVE SOLUTIONS


CHAT WITH US ABOUT OUR INNOVATIVE SOLUTIONS





YAHOO INC. FOOTER


OUR COMPANY

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Spend every day connecting people with the things they love.

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