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BECOME THE CEO 
YOUR STARTUP NEEDS

TO ACHIEVE ITS NEXT LEVEL OF GROWTH

without compromising
your values
your health or
your sanity
Submit Inquiry
CEOs I have coached hail from

I COACH


CEOS OF SCALING* STARTUPS TO

RECLAIM THEIR TIME

Especially when...

 * There seems to be no end to the fires you have to put out everyday.
 * You work around the clock only to feel like you haven’t done enough.
 * You’re so busy dealing with the urgent issues that you have little to no time
   for what is most important in the long-term.

CREATE ALIGNMENT

Especially when...

 * There is tension or outright conflict among team members or between you and
   the board.
 * There is resistance, dissent, or a lack of buy-in from team members or the
   board.
 * There seems to be a lack of ownership, accountability, or creativity and
   innovation among team members.

LEAD WITH CLARITY


Especially when...

 * It is unclear how to solve the problem with which you are faced.
 * It is unclear what is the right decision to make in your given situation.
 * It is unclear how to develop a plan or a strategy for achieving your goals.

* As in your focus lies in growing your business exponentially. In the process
you will have to redesign much of what you have designed thus far including your
strategy as well as the way you execute, lead, and communicate.
TESTIMONIALS
“
We got to $30m in ARR by focusing on 3–5% growth each month. But in the process
we lost our way. Our employees started to lose motivation and so did my
Co-Founder and I. [This is when Slim] not only helped my Co-Founder and I
clarify a new strategy, but also helped us inspire and align our team as well as
uncover and relieve the hidden tension that plagued our morale. Working with
Slim has been a breakthrough after breakthrough!
Founder-CEO in Health Tech, Chicago, USA
“
After hitting $10m in ARR, I noticed myself burning out. To compensate for this,
I started to give my team greater autonomy, but the effort backfired and I
became mired in frustration and resentment toward a team that became more and
more entitled without any improvement in performance. [This is when Slim] helped
me right the ship. He was in my corner all along the way facilitating numerous
difficult conversations and guiding me to redesign our management system. I wish
I had him as my coach earlier!
Founder-CEO in B2C SaaS, Seoul, Korea


TO GET STARTED

1

SUBMIT INQUIRY

I’ll follow-up to book a call we will discuss your situation in detail.
Submit Inquiry
2

CUSTOMIZE ENGAGEMENT

We will work together to devise a custom engagement that you agree will provide
you with the most value.
3

START ENGAGEMENT

All engagements are based on a fixed cost contract to avoid surprises.


HELLO!

MY NAME IS SLIM

Actually, my full name Seung Chan Lim, but most call me Slim.



Born in 1977, I lived in 3 different countries before moving to the US in 1995
for college, where I have resided since.

Over the past 11 years, I have dedicated my life to coaching Founder-CEOs of
Tech Startups.

All in all, I have spent the past 24 years guiding the growth & innovation
process at organizations of various scales ranging from ultra-large
organizations like the Department of Defense to large organizations like General
Electric and Eaton to small startups with merely 100 employees.

I am also the author of the book Realizing Empathy, which is a culmination of my
4-year long ethnographic research into the subjective experience of leaders
engaged in the process of growth and innovation. I wrote the book in 2012 and it
established the foundation of my Founder-CEO coaching practice.

Visit our LinkedIn

3 BASIC HURDLES TO CEO PERFORMANCE

DECISION-MAKING

It is an understatement to say that one of the key challenges faced by a CEO
revolves around decision-making.

From deciding on what to focus your time and energy on any given day to making
key hiring and firing decisions all the way to deciding on a direction and
strategy for your company, some decisions can only be made by you, the CEO. The
responsibility to make wise decisions can weigh on you heavily.

INTERPERSONAL

By and large, CEOs achieve results through other people.

From persuading investors to invest or top talents to join your startup all the
way to developing the systems, processes, and culture necessary to guide your
employees to perform at their best, it is through other people that CEOs achieve
results. The challenges a CEO faces in this domain can feel immense.

SELF-MANAGEMENT

A prerequisite to making wise decisions and influencing and managing others
effectively is to have “room in your mind.” Without room in your mind, you’re
likely to make rash decisions or to communicate and behave in ways that are
ineffective in relation to others.

Just as athletes manage their body with great consideration because that’s the
instrument with which they perform, CEOs must manage their mind with great
consideration because that’s the instrument with which they perform.

The foundations of my coaching philosophy is captured in my book “Realizing
Empathy.”
This is a talk I gave about the book at an international conference in Tel Aviv,
Israel

THE ROLE OF REALIZING EMPATHY IN CEO PERFORMANCE

We realize empathy, when we suddenly empathize with someone (including
ourselves) or something, through an unexpected realization. Hence, realizing
empathy as opposed to merely having empathy.

Such realizations often make us go “Ah ha!” “Oh...” or “Ha ha ha!” concerning
something we either did not or had incorrectly assumed to have understood or
appreciated enough.

UNDERSTANDING SELF

Better self-management comes from a more clear and accurate understanding and
appreciation of one’s self.

More clear and accurate understanding of one’s self comes from realizing empathy
with one’s self.

UNDERSTANDING OTHERS

Better interpersonal influence comes from a more clear and accurate
understanding and appreciation of others.

More clear and accurate understanding of others comes from realizing empathy in
relation to others.

UNDERSTANDING SYSTEMS

Better decision making comes from a more clear and accurate understanding of the
system in which we are all interacting as parts.

More clear and accurate understanding of systems comes from realizing empathy in
relation to the relationships and interactions of its parts, which includes
ourselves and others.

 

“
[One day,] our largest potential customer told me that instead of becoming a
customer they’ll develop a competing product. [With] less than 3 months of
runway left, I felt that my company would soon go under and we would become a
public failure. [In a single session,] Slim helped me realize empathy with
myself to the point, where we came up with a strategy that transformed [my]
feeling of defeat into a feeling of gratitude and hope. This empowered my team
and I to eventually find  product-market fit and secure a round of funding to
expand our vision internationally!
Founder-CEO in EdTech, Oslo, Norway
“
The night before a very important presentation, our team was not aligned and
were arguing in circles, unable to agree on a clear and unified direction.
[Slim] helped our team [realize empathy with each other] to resolve our
disagreements and come up with a clear and unified direction for the
presentation in less than 2 hours! After our coaching session, we were able to
dive right into execution. It was such a transformative experience, especially
to experience it in such a short amount of time!
Founder-CEO in Climate Tech, London, UK

WHAT YOU CAN EXPECT FROM ME

TO BE RESULTS-FOCUSED

Every 3 months, we’ll set your goals and priorities for yourself as CEO.

I’ll also proactively hold you accountable to your goals and priorities not only
so that you will remember to follow through, but also to nudge you to become
aware when you do not.

TO STAND BEHIND MY COACHING

I guarantee that each time we meet for a coaching session, you will leave the
session with the clarity and confidence you need to break through whatever
challenges getting in your way of achieving your goals or focusing on your
priorities.

If you do not feel that way by the end of our coaching session, which is rare, I
will offer as much of my time as you need to get to that point. With me, you’re
never on the clock.

TO CHALLENGE YOU

When appropriate, I will introduce you to tools and best-practices proven to be
effective by successful startup CEOs. They are not merely meant to save you
time, but also to challenge you to break through the subconscious limitations
getting in the way of your growth and performance.

“
The night before my pitch to raise our Series B, Slim stayed up with me all
night for almost 7 hours until I felt absolutely clear and confident with both
the content and the delivery of my pitch. To this day, I feel emotional thinking
about that night. I have never heard of a coach who would go to such great
lengths.
Founder-CEO in Wellness Tech, Seoul, Korea
“
Slim was by my side when I had to let go of 90 people. I pride myself in being a
CEO who can see things from the employees' perspective. Yet, Slim helped me see
something I was not seeing in each and every session.
Slim went the extra mile to meet with me twice a week throughout this entire
process to guide and support me in every way he could. I cannot imagine how it
may have went without him.

Founder-CEO in FinTech, Seoul, Korea

WHAT I WILL EXPECT FROM YOU

DRIVE

I expect you to be driven to be the best CEO you can be.

Someone who aspires to:

 1. Make wise decisions.
 2. Lead your ever-growing team to perform at their best.
 3. Better manage your mind and emotions, especially fear and shame.

 

HONESTY

I expect you to be honest with me.

Especially in regards to:

 1. The judgments you carry.
 2. The emotions you feel.
 3. The values you hold.

COMPASSION

I expect you to feel compassion, first in relation to yourself and then others.

To be clear, compassion is an emotion we feel when we’re concerned for someone’s
suffering and desire to enhance their welfare. That someone includes yourself.
Feeling compassion does not mean being a pushover or sacrificing yourself for
others.

Interview from 2017 at SAP TechEd Barcelona
Interview from 2017 at SAP TechEd Las Vegas
Questions?
support@realizingempathy.com
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