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TWEAKING YOUR SALES STRATEGY TO IMPROVE MARGINS


LEARN ABOUT SIMPLE IMPROVEMENTS THAT CAN NATURALLY LEAD TO MORE PROFITABLE DEALS

Sales strategy is sometimes relegated to clichés and platitudes --- i.e. "sell
higher" or "sell broader". Yet, a weak or poorly-defined strategy can lead to
desperation discounts and margin erosion. On the other hand, a well thought-out
strategy can reduce pricing pressure and increase deal velocity. In this guide,
you'll learn about:


 * How relatively small adjustments in a few high-leverage areas can combine and
   compound to produce dramatic results
 * How there's a big difference between having a structured sales process and
   having a solid, well-though-out sales strategy.
 * The one question most sales teams focus on and the four questions a real
   sales strategy should be designed to answer.
 * Three common strategic areas where companies can often make improvements and
   tweaks that generate better results.

This guide is just one of hundreds of educational resources you get access to as
a SellingBrew Playbook subscriber.

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 * Maximizing & Measuring Sales Tools
   
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 * Crafting Effective Strategic Value Messages
   
   This tutorial shows you how to get beyond the platitudes and develop
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 * Tales from the Trenches in Sales Ops
   
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   don't repeat the same mistakes and miscalculations.
   
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 * Igniting Revenue Operations for Growth
   
   In this Express Guide by Alexander Group, learn how growth companies are
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   (RevOps), which is taking on broader responsibilities.
   
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