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CDP WORLD | LAS VEGAS | OCTOBER 24-25 Learn more

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 * Learn
   * Overview
   * Why CDP
   * CDP Vendor Selection
   * Why Treasure Data
   * CDP vs DMP
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CREATE THE CONNECTION


DO MORE THAN CAPTURE AND ANALYZE CUSTOMER SIGNALS. ACT ON THEM.

Customer Data Cloud unites operations, service, sales, and marketing teams
around the same unified customer profiles. When every department has the data
and insights they need, they can work together to create connected customer
experiences and improve business value.

Schedule Demo

Watch Video






Customer Data Cloud unites operations, service, sales, and marketing teams
around the same unified customer profiles. When every department has the data
and insights they need, they can work together to create connected customer
experiences and improve business value.


HUNDREDS OF FORTUNE 500 AND GLOBAL 2000 COMPANIES RELY ON TREASURE DATA


 * Retail
 * CPG
 * Automotive
 * Media & Entertainment
 * Financial Services
 * Life Sciences




GIVE EVERY DEPARTMENT THE DATA AND INSIGHTS THEY NEED TO INCREASE SALES AND
EFFICIENCY

Many companies use customer data platforms to help their marketing campaigns.
But if you’re not activating customer data across every brand, on every channel,
throughout the entire business, you’ve just created another data silo. We help
enterprises overcome the data disconnect and give every role, whether customer
facing or operations, a unified customer profile based on past interactions,
real time behaviors, and AI-powered predictions.


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CASE STUDIES




Growth

38% NET INCOME GROWTH YOY

Shiseido, the 5th largest cosmetics maker in the world, was operating from a
combination of assumptions and disparate datasets. We unified Shiseido’s 80
years of collected data and enriched it with analytics. Shiseido could now
create personalized communications built around behavior and preferences.
Delighting customers resulted in 38% growth year over year.

View Case Study

Efficiency

SAVED $MILLIONS IN MARKETING COSTS

For Muji, not having enough data about customers weakened in-store sales and
wasted resources on disjointed campaigns. With Treasure Data, Muji merged the
physical and digital customer experiences and gave in-store customers relevant
recommendations. Muji’s digital marketing got much better results: coupon
redemption went up 100%, in-store revenue jumped 46%, and they saved millions in
marketing costs.

View Case Study

Engagement

250% INCREASE IN CONVERSION RATE

Subaru collected tons of customer data, but because it was siloed, marketers
relied on gut feelings and limited datasets for strategy. Now Subaru knows which
customers are ready to buy. Predictive scoring and machine learning let Subaru
personalize each customer experience, generating a 250% increase in conversion
rate.

View Case Study

Loyalty

350% HIGHER RENEWAL RATE

Treasure Data powered U.S. Soccer’s digital transformation, helping U.S. Soccer
create personalized experiences at scale for their customer loyalty program
members. Fans approved and U.S. Soccer saw dramatic results: renewal rates
jumped from 20% to 90%, an increase of 350%.

View Case Study




GLOBAL BRANDS NEED A GLOBAL PARTNER

Treasure Data partners with brands in more than 75 countries.





TREASURE DATA DELIVERS




GLOBAL IMPLEMENTATION AND SUPPORT

With data centers, teams, and partners around the world, you’ll have efficient
deployment and flexible tools everywhere you need them.

REDUCED RISK

Customer Data Cloud provides the security, governance, and compliance tools you
need to navigate complex global privacy requirements.

END-TO-END SOLUTION

Deliver connected customer experiences across every channel and every
department. For all of your brands, all around the world.




HOW TREASURE DATA HELPS CREATE CONNECTED CUSTOMER EXPERIENCES




Data Silos & Assumptions

You’re collecting tons of data about your customers but you don’t ever get the
full profile and teams operate in silos. Your customers don’t get the right
campaigns at the right time.

Risky Data Governance

You’ve got to manage privacy and consent across channels, brands, and countries,
but the process is cumbersome and the risks are high. Your IT and data teams are
constantly bogged down with requests from marketing and sales.

Missed Opportunities

When departments operate from different datasets, it’s impossible to orchestrate
a unified strategy. Sales, service, marketing and operations waste money and
miss the mark.

Frustrated Customers

You make them repeat themselves again and again. You bombard them with ads for
products they’ve already bought. They start to wonder why they should trust you
with their data.

Universal Understanding

Use a single source of truth to create a connected customer experience. Know
where your customers are in their journey, when they’re ready to buy, and even
what future services or products they might need.

Robust Data Governance

Every part of your business operates in compliance because privacy and data
governance are managed across every brand and every country. Your sales and
marketing teams don’t waste IT time and resources because all customer-facing
teams operate with privacy-compliant data. Your customer data is protected, and
so are you.

Effective Strategies

Your teams share powerful tools that work around the world, across every channel
and every brand. Because your entire organization is united around the customer,
every department operates at its best, creating experiences that drive the
business forward.

Engaged Customers

When you deliver connected customer experiences based on past history and
current, real-time needs, you increase customer loyalty and value.





ONE TEAM, ONE EXPERIENCE

Capture, analyze, and act on billions of customer data points. Empower every
department to create a connected customer experience.









CDP FOR MARKETING

Attract customers, build relationships, optimize campaigns


Learn More


CDP FOR SALES

Use predictive analytics for better interactions and smoother sales


Learn More


CDP FOR SERVICE

Empower every agent to create exceptional customer experiences


Learn More



NEW TO ENTERPRISE CDP?



We’ve compiled resources to cover the basics and guide you through the selection
process.

NEW! DUMMIES GUIDE TO ENTERPRISE CDPS 2.0

Wiley has updated this popular guide with new case studies and coverage of
real-time CDP capabilities.

Learn More

6 STEPS TO ENSURE CDP RFP SUCCESS

Looking for a CDP vendor? We provided the 6 essential RFP process steps to help
you find the right CDP for you business.

Get Your Guide

THE COMPLETE GUIDE TO CDP PLATFORMS

Everything you ever wanted to know about Customer Data Platforms (CDPs) is in
this guide: How they work, CDPs in personalized marketing & CX, CDP ROI…

Learn More




DON'T JUST TAKE OUR WORD FOR IT

See why enterprises need Treasure Data





“TREASURE DATA IS OUR CENTER OF MARKETING…OUR KEY TO HOW WE’LL LIVE IN A
COOKIELESS WORLD, IN AN EVEN MORE DIGITAL ENVIRONMENT, AND STILL CONNECT WITH
OUR CONSUMERS.”

Luiz Gama

Senior Global Martech Manager, AB InBev


“TREASURE DATA’S UNIFIED CUSTOMER VIEW TRANSFORMS OUR CUSTOMER TOUCHPOINTS BY
ALLOWING US TO HAVE MORE CONTEXTUAL INTERACTIONS. BEYOND DIGITAL MARKETING, WE
ARE IN THE PROCESS OF LEVERAGING TREASURE DATA AT OUR CONTACT CENTER TO IMPROVE
OUR ABILITY TO CONVERT THE PROSPECTS INTO OUR CUSTOMERS.”

Deepak Bhosale

General Manager of IT, Asian Paints


“THE PLATFORM HAS ACCELERATED THE OMNICHANNEL JOURNEY AND IS A STRATEGIC LEVER
FOR THE NEXT-BEST ACTION. TREASURE DATA HAS THE FLEXIBILITY TO INTEGRATE
MULTIPLE SOURCES INCLUDING WEB, CRM, EMAIL ACTIVITIES, EVENT INFORMATION, AND
THIRD PARTY SOURCES.”

Sachin Hiray

VP Insights & Data, Capgemini


“IT’S IMPORTANT FOR US TO UNDERSTAND WHY OUR CUSTOMERS CHOOSE SUBARU SO THAT WE
CAN CONTINUE TO MEET AND EXCEED THEIR EXPECTATIONS. TREASURE DATA MAKES THAT
UNDERSTANDING POSSIBLE FOR US.”

Ito Takashi

General Manager of Digital Innovation, Subaru


“TREASURE DATA CDP IS NOW OUR PLAYGROUND TO UNDERSTAND OUR CUSTOMERS AND DO
THINGS LIKE BETTER TARGETING AND SEGMENTATION, AND PREDICTIVE ANALYTICS. IT’S
ALSO OUR SINGLE SOURCE OF TRUTH FOR THE WHOLE COMPANY, WHICH IS JUST WHAT WE
NEEDED.”

Tessa Bicard

VP of Marketing, Trifecta Nutrition




TREASURE DATA IS RECOGNIZED AS A CDP LEADER




A Worldwide Leader in IDC MarketScape: CDP for Data and Marketing Operations
Users

Download Report

A Worldwide Leader in IDC MarketScape: CDP for Growth Companies

Download Report



MORE ANALYST FIRMS, INDUSTRY, AND CUSTOMER RECOGNITION







Awards & Recognition




GET MORE FROM YOUR CUSTOMER DATA WITH TREASURE DATA



Schedule Demo
 * LEARN
   * Why Use a CDP
   * CDP Vendor Selection
   * Why Choose Treasure Data
   * Difference Between CDP and DMP
   * CDP Academy
   * What is a CDP?
   * What is Customer Data Management?
 * SOLUTIONS
   * Customer Data Cloud
   * CDP for Marketing
   * CDP for Service
   * CDP for Sales
   * Trust for CDP
   * Use Cases
   * Customer Data in Action
 * INDUSTRIES
   * Overview
   * Automotive
   * Retail
   * CPG
   * Financial Services
   * Entertainment & Media
   * Life Sciences
   * Healthcare
 * PLATFORM
   * Overview
   * Technology
   * Consent and Privacy
   * Security
   * Integrations
   * Customer Journey Orchestration
   * Treasure Boxes
   * Open Source
   * Integration Recipes
 * RESOURCES
   * Resource Library
   * Documentation
   * API Developer Portal
   * Glossary of Marketing and Data Terms
   * Blog
   * CDP Academy
   * Customer Data Platform Training
   * Consult an Expert
   * Digital Shift OnDemand
 * ABOUT
   * Company
   * In The News
   * Press Releases
   * Recognition
   * Partners
   * Careers
   * Contact Us
   * Site Map

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+1 (866) 899-5386 (US) | +1 (650) 772-4500 (Outside US) | Terms of Service |
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Copyright © 2023 Treasure Data, Inc. (or its affiliates). All rights reserved.

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