www.tapper.ai Open in urlscan Pro
52.206.163.162  Public Scan

Form analysis
2 forms found in the DOM

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Name: wf-form-Cookie-Preferences — GET

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      <div class="fs-cc-prefs_text">When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and
        personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories
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      <div class="fs-cc-prefs_text">These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising
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        <div class="fs-cc-prefs_label">Personalization</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="personalization-2" name="personalization-2" data-name="Personalization 2" fs-cc-checkbox="personalization"
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      <div class="fs-cc-prefs_text">These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with
        local weather reports or traffic news by storing data about your current location.</div>
    </div>
    <div class="fs-cc-prefs_option">
      <div class="fs-cc-prefs_toggle-wrapper">
        <div class="fs-cc-prefs_label">Analytics</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="analytics-2" name="analytics-2" data-name="Analytics 2" fs-cc-checkbox="analytics"
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          <div class="fs-cc-prefs_toggle"></div>
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      <div class="fs-cc-prefs_text">These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that
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</form>

Text Content

Product

TOP BLOG POSTS

Price Scraping Exposed: Who is at Risk and How to Prevent it?
Don’t Fall Victim: How to Detect Bot Attack on Your Website
See all blog posts
Ad Fraud Protection

End wasted spend. Save up to 20% of your advertising budget.


Find out more

Campaign Measurement

Effortlessly assess all your campaigns and compare global performance in an easy
to read dashboard.


Find out more

Link Management & QR Codes

Create and manage all your UTMs, short links, QR codes and their metrics, in one
platform.


Find out more
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PROTECT, MEASURE AND OPTIMIZE YOUR MARKETING CAMPAIGNS.

Convert wasted ad spend into revenue growth


It’s time to stop paying for clicks that will never convert. Make your marketing
budget go further by eliminating waste from your campaigns.
‍

Ad Fraud Protection

Campaign Measurement

Links & QR Codes


TRUSTED BY MARKETING TEAMS ALL OVER THE WORLD



Ad Fraud Protection
Maximise Marketing Efficiency
Sort Good From Bad
Full Data Transparency
Ad Fraud Protection


STOP FAKE TRAFFIC ON ALL AD PLATFORMS

Tapper automatically blocks invalid traffic from clicking on your Google ads and
seeing your Facebook Ads in real-time, making sure no damage is done to your ad
budget.

Learn more

Maximise Marketing Efficiency


CONVERT WASTED AD SPEND INTO REVENUE GROWTH

It’s time to stop paying for clicks that will never convert. Make your marketing
budget go further by eliminating waste from your campaigns.

Find out more

Sort Good From Bad


ANALYSE & FILTER PAID TRAFFIC

Tapper detects every single click on your paid ads with zero latency and uses
machine learning to categorise each one as invalid, suspicious, or legitimate.

Find out more

Full Data Transparency


SEE WHAT YOU’RE PAYING FOR

Tapper reveals all click data as first-party data, allowing you to generate
accurate campaign insights and predictable results.

Find out more




POWERFUL FEATURES FOR MODERN MARKETING TEAMS


AD FRAUD PROTECTION

Tapper automatically detects and categorises every single click on your paid ads
with minimal latency. Fake traffic is instantly blocked on the channel it’s
detected on and the threat data is used to populate exclusion audiences across
all other ad networks.

AUTOMATED UTM BUILDER

Build UTM parameters and create links in bulk all at once. View performance
across paid, earned and owned channels, down to city-level and organic shares.

DETAILED ANALYTICS

Capture conversion data, make smarter decisions about which content and
platforms to focus your efforts and dollars on.

LINK ROUTING

Audience rules can be defined according to language, city, state, country,
region, sub-region, device types, operating systems, browsers and dates.

A/B TESTS

Randomly spread traffic between multiple destinations. Specify the traffic split
percentage. Determine better performing products and affiliates. Unlimited
destinations.

DEEP-LINKING

Send your visitors to specific landing pages or direct them to your mobile app
based on their location, device, browsing language and other factors.

RETARGETING

Fire retargeting pixels directly from your branded links, add users to your
retargeting lists in Facebook, AdWords, Twitter and more.


INTEGRATIONS

Seamless integration with your CRM and customer engagement tools. Streamline
processes and enable tailored automation for data-driven decisions





DON'T SETTLE FOR ORDINARY PROTECTION

Block harmful traffic from wasting your budget and skewing your data, once and
for all.




FREQUENTLY ASKED QUESTIONS

Do I really need click fraud protection?


Click fraud constitutes theft, residing in a legal gray zone where its
illegality is unclear. This results in substantial financial losses.  We think
it's not right, and we'll do our best to keep your ads safe and help you make
the most of your advertising money.

How easy is it to set up? 


Super easy. Our AI models do all the work for you with a seamless integration to
your Google and Facebook Ad accounts. All you need to do is:

 1. Sign up
 2. Paste codes 
 3. Your ads are protected

How do you measure the performance of my campaigns?


Just a few clicks and no developers required. Simply add our company to the
events you want to track in Google Tag Manager. No more relying on other teams
and waiting days to get reports. You get granular real-time data and understand
what is reasoning with your audience.

What are the signs that I am affected by invalid taffic ?


Signs of invalid and bot traffic include:

 • High bounce rates (for example in your CMP statistics or analytics tool)
 • Low-quality leads
 • Anything too high or too low (100% bounce rate, 0 seconds on site)
 • Anything too random or too consistent (even traffic distribution every day,
same outliers).
 • Anything that doesn’t make common sense (a high volume of visitors at night)
 • High traffic from a specific referral site coupled with an unusually high
bounce rate
 • Most traffic follows a specific navigation pattern (all exiting on the same
web page)

Am I a victim of advertising fraud?


The answer is probably yes. We have seen everything from 1% – 100% fraudulent
traffic. What we’ve never seen, however, is 0%.
Even if you’ve been a victim of ad fraud before, it’s never too late to do
something about it.

Aren't Google and Facebook already doing something about it?


Yes, Google and Facebook do detect fraudulent traffic, but many advertisers feel
that they just don’t do enough.

Will tapper impact the performance of my website?


No. tapper was built to have no impact on your website.

Will my website visitors notice tapper?


No, your website visitors won’t notice the use of tapper.

Is tapper GDPR-compliant?


Yes. You have the express right to protect yourself from fraudulent activities.
Our detection algorithms were built with a strict privacy-first approach. There
is no PII (personally identifiable information) needed to label fake traffic,
but only standard JavaScript parameters.

How can I get started?


You can start immediately by creating a free account and be up and running
within a few minutes.


WHY MARKETERS CHOOSE TAPPER

Don't just take it from us!


"The monthly savings we make far exceed the subscription cost. It's a
no-brainer."


El-Khalil Osman

Head of Growth, Elevate

“Spending hours looking at clicks that don’t make sense is just not scalable. We
needed tapper”


Hassanain (Has) Anver

Head of Growth, Stake

“What I love most about tapper is the traffic health score. When I combine this
with cost savings from blocking invalid clicks, it’s easy to demonstrate value.”


Levan Kumsishvili

VP Marketing, Quick

“The results speak for themselves. Since working with tapper, we’ve been able to
double our lead volume, all while decreasing cost per acquisition by 20%.”


Aaron Friedman

Co-Founder & Partner, Pana Partners

"What I like most about tapper is that you can create marketing campaigns
efficiently with 1 click, helps with link management, tracking and performance."


Dana AlJawder

CTO, MAGNiTT

"Our cost per acquisition metrics have certainly improved"


Mohamed Ameen

Performance Marketing Manager, BusinessFactory

“With tapper we were immediately able to clean up our traffic and measure our
acquisition to drive more incremental results.”


Nikoloz Kobakhia

Digital Media Manager, Quick





Security


ENTERPRISE GRADE SECURITY

SOC 2 Type II & GDPR,–the leading standards, reports, and requirements are all
covered so your data is protected.


AICPA SOC 2


GDPR COMPLIANT



CONVERT WASTED AD SPEND INTO REVENUE GROWTH

It’s time to stop paying for clicks that will never convert. Make your marketing
budget go further by eliminating waste from your campaigns.

Get started for free

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Privacy Preference Center
When you visit websites, they may store or retrieve data in your browser. This
storage is often necessary for the basic functionality of the website. The
storage may be used for marketing, analytics, and personalization of the site,
such as storing your preferences. Privacy is important to us, so you have the
option of disabling certain types of storage that may not be necessary for the
basic functioning of the website. Blocking categories may impact your experience
on the website.
Reject all cookiesAllow all cookies
Manage Consent Preferences by Category
Essential
Always Active
These items are required to enable basic website functionality.
Marketing
Essential

These items are used to deliver advertising that is more relevant to you and
your interests. They may also be used to limit the number of times you see an
advertisement and measure the effectiveness of advertising campaigns.
Advertising networks usually place them with the website operator’s permission.
Personalization
Essential

These items allow the website to remember choices you make (such as your user
name, language, or the region you are in) and provide enhanced, more personal
features. For example, a website may provide you with local weather reports or
traffic news by storing data about your current location.
Analytics
Essential

These items help the website operator understand how its website performs, how
visitors interact with the site, and whether there may be technical issues. This
storage type usually doesn’t collect information that identifies a visitor.
Confirm and close