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Powered by
 * HOME
 * ABOUT
 * SERVICES
   * Overview
   * Discover
   * Articulate
   * Activate
   * Accelerate
 * WORK
 * THINKING
   * Overview
   * Activating Brand Purpose
   * Sustainability Marketing
   * Social Impact
   * Brand Activism
   * Startup Branding and Marketing
   * Nonprofit Branding and Marketing
 * CONTACT US


Select Page
 * HOME
 * ABOUT
 * SERVICES
   * Overview
   * Discover
   * Articulate
   * Activate
   * Accelerate
 * WORK
 * THINKING
   * Overview
   * Activating Brand Purpose
   * Sustainability Marketing
   * Social Impact
   * Brand Activism
   * Startup Branding and Marketing
   * Nonprofit Branding and Marketing
 * CONTACT US




ACTIVATING BRAND PURPOSE

Accelerating Impact


GET GROUNDED

We are a multi award winning B Corp certified social innovation and brand
activation agency – thriving at the intersection of brand purpose, commercial
innovation and social impact. We work with brands, retailers, startups and
nonprofits all over the world – helping them to articulate their purpose,
activate their brands and accelerate their impact.


Explore our work
Build Your Roadmap
Nola Martin Vice President Marketing at Ocean Brands

“A quick note from all of us to thank you for your support in 2022. Without you,
we would have no purpose, no beliefs, and we would be pursuing nothing - or
everything! Thank you so much for your guidance. We absolutely couldn’t have got
here without you.”

 * 
 * 
 * 
 * 
 * 

Denise Sakuma Vice President Brands, The LYCRA Company

“Grounded in world class insights, strategic thinking and breakthrough
creativity…the team have helped us re-articulate our brand purpose, unlock our
brand equity and position ourselves as leaders in circularity across the textile
and apparel industry.”

 * 
 * 
 * 
 * 
 * 

Danielle Jezienicki Vice President, Sustainability, Grove Collaborative

“What I love about grounded is their innovative, creative approach to solving
stubborn problems in a way that results in logical solutions and aha! moments”

 * 
 * 
 * 
 * 
 * 

Nola Martin Vice President Marketing at Ocean Brands

“A quick note from all of us to thank you for your support in 2022. Without you,
we would have no purpose, no beliefs, and we would be pursuing nothing - or
everything! Thank you so much for your guidance. We absolutely couldn’t have got
here without you.”

 * 
 * 
 * 
 * 
 * 

Denise Sakuma Vice President Brands, The LYCRA Company

“Grounded in world class insights, strategic thinking and breakthrough
creativity…the team have helped us re-articulate our brand purpose, unlock our
brand equity and position ourselves as leaders in circularity across the textile
and apparel industry.”

 * 
 * 
 * 
 * 
 * 

Danielle Jezienicki Vice President, Sustainability, Grove Collaborative

“What I love about grounded is their innovative, creative approach to solving
stubborn problems in a way that results in logical solutions and aha! moments”

 * 
 * 
 * 
 * 
 * 

Nola Martin Vice President Marketing at Ocean Brands

“A quick note from all of us to thank you for your support in 2022. Without you,
we would have no purpose, no beliefs, and we would be pursuing nothing - or
everything! Thank you so much for your guidance. We absolutely couldn’t have got
here without you.”

 * 
 * 
 * 
 * 
 * 

4
5





TRANSFORMING PURPOSE INTO PROFIT. CREATING VALUE BY DOING GOOD.

Download Framework

Did you know that 98% of CEOs believe that it’s their role to make their
business more sustainable? So, why isn’t brand purpose always transforming into
profit?Sustainability if often considered a cost, a risk and even an
inconvenience – rather than a driver of value, stakeholder engagement, brand
equity and consumer demand. We believe this is the main reason we’re so far off
track from achieving the Sustainable Development Goals.

Transforming the WHY of purpose into the WAY of profit can only occur if efforts
are rooted in innovation, creativity, partnership and behavior change. 
So
that’s why we’re an innovation consultancy, a brand purpose agency, a packaging
and design studio, a think tank, a thought leadership company and a certified B
Corp. We are grounded in rigor, research, culture, insight, co-creation, rapid
innovation and game-changing ideas. We can help you identify the biggest
‘intention-action’ gaps – inside and out – to generate demand, drive conversion,
unlock loyalty and scale your impact.

We often start with the BPP. It stands for Belief, Purpose and Pursuits.
Published by the ANA Center for Brand Purpose, it’s often the first step on the
journey to connecting your brand narrative with your sustainability story. It’s
designed to help you transform your purpose into profit and create value by
doing good.

our work


FEATURED CASE STUDIES

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HELPING GIRLS FIGHT STEREOTYPES - ONE PHOTO AT A TIME

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KICKING OFF A NEW DECADE OF WHISTLEPIG WHISKEY TAIL FIRST

READ MORE


USING ONE LITTLE FIBER TO HELP CHANGE THE FASHION INDUSTRY

READ MORE


HELPING GIRLS FIGHT STEREOTYPES - ONE PHOTO AT A TIME

READ MORE


USING A DOCUMENTARY TO HELP PROTECT THE TRIBES OF THE AMAZON

READ MORE


KICKING OFF A NEW DECADE OF WHISTLEPIG WHISKEY TAIL FIRST

READ MORE


USING ONE LITTLE FIBER TO HELP CHANGE THE FASHION INDUSTRY

READ MORE

Prev

Resources


HOW TO GUIDES


GET GROUNDED IN THE FUNDAMENTALS OF ACTIVATING BRAND PURPOSE AND SUSTAINABILITY
– WHETHER YOU’RE A BRAND, RETAILER, STARTUP SOCIAL ENTERPRISE OR NONPROFIT.


ACTIVATING BRAND PURPOSE

Find out more about how to close the intention- action gap and change consumer
behavior – especially at retail


SUSTAINABILITY MARKETING

Unpack what sustainability marketing is – along with some key challenges  and
inspirational case studies


SOCIAL IMPACT

Discover more about what a  social impact agency does, and how to choose the
right partner for your campaign 


BRAND ACTIVISM

Learn more about  taking a stand and how to avoid the pitfalls 


STARTUP MARKETING

How do you go about articulating your purpose and branding your startup?


NONPROFIT MARKETING

Here’s a simple framework that can help you better articulate  and activate your
vision & mission

Stay Grounded with us!



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