insights.samsung.com Open in urlscan Pro
52.70.133.98  Public Scan

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Effective URL: https://insights.samsung.com/2022/08/10/galaxy-unpacked-august-2022-watch-the-livestream-2/?cid=emlcrm-btb-btb-mob-us-other-n...
Submission: On August 12 via api from US — Scanned from DE

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Home / Mobile Productivity

Featured posts in

MOBILE PRODUCTIVITY


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GALAXY UNPACKED AUGUST 2022 — FULL REPLAY AND HIGHLIGHTS

Published Aug 10, 2022By: Samsung for Business

Innovation isn’t just about radical ideas; it’s about unlocking new experiences
that transform our daily business and personal lives for the better. Meaningful
innovations go beyond the technical and provide a platform upon which our
everyday lives become richer and more versatile — opening us up to greater
possibilities than ever before.

To see how these possibilities will come about, Samsung hosted a Galaxy Unpacked
livestream event on August 10. The hour-long Galaxy Unpacked event unveiled
Samsung’s latest ecosystem of mobile devices — including two new foldable phones
— as well as discussing how the company is pushing boundaries, defying
conventions and opening doors to new experiences.

Watch the full replay of Galaxy Unpacked above, and read on for highlights of
the event, including the all-new Galaxy Z Fold4 and Galaxy Z Flip 4.


GALAXY UNPACKED LIVESTREAM HIGHLIGHTS




RAPID MARKET GROWTH OF FOLDABLES (1:03:25)

Dr. TM Roh, President and Head of MX Business, opened the event by tracing
Samsung’s foldable journey from more than a decade ago to the innovation now
seen in the fourth generation of Galaxy foldables. “Last year alone, almost 10
million people opened a foldable,” Roh said. “Market growth has tripled. Just
three years ago, this category did not even exist. Now, we are leading it into
the mainstream.”




GALAXY Z FLIP4: A COVER SCREEN THAT INFORMS INSTEAD OF DISTRACTING (1:10:10)

Dillon Hesse from Samsung’s MX marketing team introduced Galaxy Z Flip4 and its
customizable cover screen, which is bringing etiquette back to daily
interactions, whether meetups or meetings. “The act of closing your Flip sends a
message to those around you that you’re ready to fully engage in conversation,”
Hesse said. “But when you need to, you can discretely check notifications on
your Flip’s cover screen, without interrupting the moment.”




BATTERY TO CHAT (1:13:40)

After a rundown of Galaxy Z Flip4’s durable design and engineering, Hesse noted
that the device also has improved battery life, making it ideal for work and
staying connected. “We use our smartphones every day in so many ways,” Hesse
said. “Like for video calling — Google Meet takes that experience up a notch.
Built right into your device, you can now easily schedule calls straight from
the calendar.”




LISTEN UP AND ZERO IN (1:17:37)

Hesse also introduced Galaxy Buds2, noting how they help him zero in on work and
switch gears seamlessly. “What’s really convenient is if I need to chat with
someone, my Buds2 Pro can recognize when I start talking and adjust their sound
automatically,” said Hesse, “so I can get a quick response and then dive right
back into my work, all without taking out my Buds.”




PRIVACY MATTERS (1:25:40)

Kim Swanson, a senior director for product marketing and sales, brought into
focus the importance of privacy and security across devices, highlighted by the
new Privacy Dashboard. “With Privacy Dashboard, you have the power to manage
your own privacy settings and choose what apps get access to your location,
camera and microphone,” Swanson said. “It’s all in one convenient place, and it
puts the control back into your hands.”

She added: “Privacy is closing the curtains. Security is having a
well-structured home. Across your Galaxy ecosystem, we’re making sure that you
get both.”




GALAXY FOR THE PLANET (1:28:10)

Swanson spoke to Samsung’s Galaxy for the Planet initiative, focused on
sustainability, before handing the floor over to Pranveer Singh Rathore from
Samsung’s Advanced CMF Lab. Rathore gave an in-depth look at Samsung’s impactful
use of recycled materials, like discarded fishing nets for device components.
Meanwhile, 100 percent recycled packaging is “the same as saving about 51,000
trees by the end of this year,” Rathore said, with a 58 percent percent
reduction in overall packaging, equating to “about 10,000 tons of carbon
emissions from transportation this year alone.”




Z FOLD4: THE MAIN EVENT (1:31:30)

In a prelude to the biggest release of this Unpacked in Z Fold4, Roh reiterated
that Samsung is making foldables mainstream. “With every new foldable, we are
innovating without compromise,” Roh said. “Every gram, every millimeter,
requires an engineering breakthrough … [Galaxy Z Flip4 and Z Fold4] raise the
bar for productivity so you can work and collaborate seamlessly on the go.”




THE EVOLUTION OF FOLDABLES (1:33:40)

Roh explained that with Galaxy Z Fold4, Samsung has advanced foldable phone
design with a particular focus on the hinge and display. “We engineer
innovations that matter to the people who use them — innovations that enable and
enrich your daily lives, to move the mobile industry forward and to reimagine
what a phone can be,” he said. “Our mission is to make technology accessible to
all … The fourth generation of Galaxy foldables unfold the mobile experiences
greater than the world has ever seen.”




A MORE SATISFYING MOBILE EXPERIENCE (1:37:32)

Nicholas Porter, of product marketing and sales, noted that Galaxy Z Fold4
provides a tablet-like immersive experience and enhanced multitasking — enabling
users to work productively from their phone like never before. “It’s an
incredible piece of technology that will change your entire smartphone
experience,” he said. “You can personalize it for your needs, helping you be
more productive and collaborative with others… With a slimmer hinge, its design
feels more balanced. And thinner bezels make way for a wider cover display
without increasing overall width. When unfolded, that wider area and those
slimmer bezels provide an incredibly immersive viewing experience on the main
display.”




GET THINGS DONE FASTER (1:39:17)

Camille Bernal, an integrated marketing leader at Samsung, explained how Galaxy
Z Fold4 increases productivity, with features like the new Taskbar and the
optional S Pen. “If you’re like me, you’re a multitasker,” she said. “And us
multitaskers have a lot on our plates. To get everything done efficiently, we
need something great, something to help you stay organized and on top of
everything. That’s where the Galaxy Z Fold4 comes in. Over the course of a day,
I’m going back and forth between my email, my work documents, my group chats,
social media and more. Taskbar on Galaxy Z Fold4 helps me move smoothly between
different apps, taking my multitasking experiences to another level. I have my
most-used apps pinned on the bottom of my home screen. These, as well as my most
recently used apps, automatically sync with the Taskbar, so I can easily switch
between them.”




PC-LIKE POWER IN YOUR POCKET (1:44:28)

Porter explained how Galaxy Z Fold4’s versatility and power lets you work
smarter all day and then unwind with games and video on the same device. “The
Galaxy Z Fold4 is like having a console for gaming, a PC for work and an
immersive portal into your favorite apps and experiences — all packed into one
powerful and flexible device,” he said. “With this performance and beyond, we’re
committed to bringing you open and unrestricted access to the latest
technological advances. To do that, we’ve always forged deep relationships with
key partners, like Google, and we’ve continued to push the industry forward.
Together, we developed enhanced experiences that take full advantage of the
unique flexibility that our foldables offer, from web browsing on Chrome to
video chatting on Meet.”




REIMAGINE WHAT TECHNOLOGY CAN DO FOR YOU (1:15:16)

Porter said Galaxy Z Fold4 works with the new Galaxy Buds2 Pro and the Galaxy
Watch5 to unlock new possibilities: “From our latest smartwatches to our
foldables and beyond, we’re very excited for you to experience all the new
devices we’re launching this year. Our Galaxy Z Fold4 encompasses some of our
most powerful innovations ever and pushes the boundaries of our industry.
Completely reimagining what technology can do for you.”

Sign up for a Samsung Business Account to get exclusive offers, including volume
pricing discounts, on Galaxy Z Fold4 and Galaxy Z Flip4 today. And see how much
your company could save by replacing legacy tech with foldables using this
simple cost calculator.



 

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SAMSUNG FOR BUSINESS

A global leader in enterprise mobility and information technology, Samsung
offers a diverse portfolio of business technologies from smartphones, wearables,
tablets and PCs, to digital displays and storage solutions. We are committed to
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public safety, retail and transportation. Follow Samsung for Business on
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