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ISA – INTERNATIONAL SOUND AWARDS

International Sound Awards


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PROF. DR. ADRIAN NORTH


PROF. DR. ADRIAN NORTH

School of Life Sciences, Heriot Watt University



Adrian North obtained his PhD in music psychology in 1996 from the University of
Leicester and subsequently joined the faculty there. He was appointed Professor
of Psychology at Heriot Watt University in Edinburgh in 2007. His research
concerns musical taste, the impact of music on juvenile delinquency, and the
role of music in consumer behaviour. His book, The Social and Applied Psychology
of Music (with David Hargreaves) was published by Oxford University Press in
2008.

Heriot Watt Applied Psychology


Lecture:
The impact of music on consumer behavior

The talk summarises the evidence from research psychologists concerning the
impact of music at the point of sale. Specifically, the talk describes evidence
showing that loud, fast music can speed up customers; that liked music causes
customers to evaluate the premises more favourably on a variety of dimensions;
that knowledge activated by music can prime selection of certain products and
spending patterns; and that music can influence time perception. Music is an
under-valued point-of-sale influence.

Interview with Prof. Dr. Adrian North:


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https://www.international-sound-awards.com/media/podcast/01_ABA_Podcast_North.mp3

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