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Pitch deck: How NBCU is pursuing ad dollars around this year’s Olympics
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DIGIDAY+ MEMBER EXCLUSIVES

Member Exclusive

PITCH DECK: HOW NBCU IS PURSUING AD DOLLARS AROUND THIS YEAR’S OLYMPICS

1 hour ago
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FUTURE OF TV BRIEFING: WHY DIGITAL ADVERTISERS NEED BRIDGE METRICS FOR STREAMING

1 hour ago

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CMO STRATEGIES: RETAIL MEDIA’S RISE — FROM AMAZON TO EBAY

1 hour ago
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Member Exclusive
Pitch deck: How NBCU is pursuing ad dollars around this year’s Olympics

While the broadcaster knows the Olympics draw massive viewership, this is the
first time it’s aggressively pushing it beyond traditional TV.

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   Future of TV Briefing: Why digital advertisers need bridge metrics for
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   How digital ad-ops teams are breaking down ad-sales silos
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   Marketing Briefing: Brands set to focus on influencer and OOH activity at
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   GARM’s lead sheds light on new standards for sustainability measurement in
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   Reflections and revelations: Cannes ad execs confront responsibility amid
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   June 24, 2024




A LOOK AT GOOGLE'S LATEST COOKIE EXTENSION

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Life Beyond the Cookie

CMA’S LATEST ON GOOGLE’S PRIVACY SANDBOX SPARKS DOUBT AMONG AD EXECS

April 29, 2024
Life Beyond the Cookie

GOOGLE’S THIRD-PARTY COOKIE SAGA: THEORIES, HOT TAKES AND CONTROVERSIES UNVEILED

April 26, 2024
Life Beyond the Cookie

INSIDE GOOGLE’S LATEST MOVE TO POSTPONE THE COOKIE APOCALYPSE

April 25, 2024
Life Beyond the Cookie

GOOGLE DELAYS THIRD-PARTY COOKIE DEMISE YET AGAIN

April 23, 2024
Third-Party Cookie Primer

DIGIDAY’S DEFINITIVE, IF NOT EXHAUSTIVE, 2024 GOOGLE CHROME THIRD-PARTY COOKIE
DEPRECATION GLOSSARY

January 16, 2024

Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Watch now



MEDIA

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Digiday @ Cannes

AT CANNES, PUBLISHERS ATTEMPT TO QUELL MARKETERS’ OPEN PROGRAMMATIC APOSTASY

June 24, 2024

Not all of the conversations at Cannes were creative in nature.

Digiday @ Cannes

AI BRIEFING: HOW AI SHOWED UP AT CANNES LIONS 2024

June 24, 2024

Cannes Lions 2024 was full of AI-related news, onstage talks and off-record
convos about humans, bots and the future of creativity.

The Programmatic Publisher

THE TRADE DESK SHUTS ADVERTISERS’ ACCESS TO YAHOO’S VIDEO CONTENT

June 21, 2024

The DSP cut open marketplace access to Yahoo’s video in an ongoing dispute over
how inventory is represented.


Special Edition
The third-party cookie primer

This editorial package from Digiday will help marketers navigate the phase-out
of the third-party cookie in Google Chrome browsers.

View Experience



MARKETING

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Content & Commerce

UNDER THE SKIN OF SUNSCREEN CHALLENGER BRAND VACATION’S EMAIL NEWSLETTER
STRATEGY

June 24, 2024

A curated approach to email could provide marketers with alternatives ahead of
cookie deprecation.

Gaming & Esports

WHY THE ‘YEAR OF GAMING’ MIGHT BE THE AD INDUSTRY’S NEXT ‘YEAR OF MOBILE’

June 24, 2024

The fact that the much-anticipated “year of gaming” hasn’t happened yet is not
necessarily a harbinger of doom for the gaming industry and its advertising
dreams. Much like how mobile is now a standard advertising channel despite the
lack of an agreed-upon “year of mobile,” the hype surrounding the concept of a
“year of gaming” could simply fade away as gaming becomes a default method for
individuals to socialize online and access digital content.

WTF Series

WTF IS THE PRIVATE AGGREGATION API IN GOOGLE’S PRIVACY SANDBOX?

June 24, 2024

The Private Aggregation API provides a means for marketers to receive reach and
frequency reports post-cookie.





FUTURE OF TV

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Member Exclusive

FUTURE OF TV BRIEFING: A Q&A WITH BET’S LOUIS CARR ON THE UPFRONT MARKET SO FAR

June 19, 2024


This week’s Future of TV Briefing features an interview with BET’s Louis Carr
about how this year’s upfront market is progressing.

Member Exclusive

FUTURE OF TV BRIEFING: WHY YAHOO’S DSP ADDING CTV SUPPORT FOR NIELSEN RIVALS
MATTERS TO THE FUTURE OF MEASUREMENT

June 12, 2024


This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three
alternative measurement providers could help to shape the future of TV and
streaming ad measurement.

Member Exclusive

FUTURE OF TV BRIEFING: 5 TRENDS TO TRACK IN THIS YEAR’S UPFRONT MARKET

June 5, 2024


This week’s Future of TV Briefing looks at the changes that may — or may not —
transpire during this year’s upfront cycle.




MEDIA BUYING

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Digiday @ Cannes

WHAT YOU MISSED AT CANNES LIONS 2024

June 24, 2024

What you might’ve missed at Cannes Lions 2024.

Content & Commerce

INFLUENCER MARKETING FIRM CAPTIV8 LOOKS TO GROW SOCIAL COMMERCE WITH BRAND
STOREFRONT OFFERING

June 21, 2024

Influencer marketing firm Captiv8 this week launched a brand storefront offering
to expand creator commerce opportunities beyond social media.

Digiday @ Cannes

OMNICOM WRAPS CANNES WITH AN INSTACART API DEAL TO BUY DIRECTLY OFF INFLUENCER
CONTENT

June 20, 2024

Omnicom said it’s building a new platform to enable this functionality across
social media platforms, which will be ready by this fall and will be able to
attribute orders purchased to a specific creator activation for their clients,
via Omnicom’s Flywheel commerce cloud.





PODCASTS

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Digiday @ Cannes

DIGIDAY PODCAST AT CANNES: WHAT SPOTIFY’S PUSH INTO VIDEO COULD MEAN FOR ITS AD
BUSINESS

June 20, 2024
Digiday Podcast: Creators

HOW CREATORS MOLLY BURKE AND TYLER OAKLEY GREW ONLINE COMMUNITIES THROUGH
ADVOCACY

June 11, 2024
Digiday Podcast: Creators

HOW HUNTER HARRIS AND CAROLINE CHAMBERS HAVE EXTENDED THEIR SUBSTACK SUBSCRIBERS
INTO MONETIZABLE COMMUNITIES

June 4, 2024



RESEARCH

View More
Member Exclusive

RESEARCH BRIEFING: AMAZON IS HAVING A BUSY WEEK AT CANNES

June 20, 2024
Member Exclusive

RESEARCH BRIEFING: MEETINGS AND DEALMAKING ARE TOP OF MIND FOR EXECS HEADED TO
CANNES

June 13, 2024
Digiday @ Cannes

DIGIDAY+ RESEARCH: CANNES ATTENDANCE IS EXPECTED TO INCREASE, WITH ATTENDEES IN
IT FOR MEETINGS AND MAKING DEALS

June 10, 2024


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