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LINKEDIN MARKETING
CRASH COURSE

Wed, 24 July

9 am - 12 pm (GMT+8)

OPTIMISE YOUR LINKEDIN MARKETING STRATEGY! JOIN THIS HANDS-ON COURSE TO ACQUIRE
BEST PRACTICES AND TACTICS IN ORGANIC GROWTH AND LINKEDIN ADVERTISING.

Course Overview

 * Personal Branding vs LinkedIn Pages

 * LinkedIn Algorithm Explained

 * LinkedIn Organic Content Strategy

 * LinkedIn Features and Opportunities

 * LinkedIn Cold Outreach Tactics and Best Practices

 * LinkedIn Paid Advertising Fundamentals

 * LinkedIn Objectives and Tracking Setup

 * LinkedIn Targeting Options

 * Creative Best Practices

Learning Outcomes

 * Understand the LinkedIn algorithm inside out

 * Understand the difference between personal branding and marketing via
   LinkedIn pages

 * Learn how to create an impactful LinkedIn content calendar

 * Learn how to use LinkedIn for Lead Generation and Community Building

 * Understand the pros and cons of LinkedIn Advertising

 * Walkthrough LinkedIn Campaign setup and targeting options

 * Learn how to optimise LinkedIn advertising campaigns

Online Format

3 hours instructor-led




COMPETENCY

Intermediate




CERTIFICATION

Receive an e-certificate of completion



Course Fee

SGD 200 per pax



Group Discount

10% off for 3 pax or more



Bundle Deal

10% off when you sign up for 3 courses!

Register


QUESTIONS? DROP US A NOTE!

Benefits of Attending

LinkedIn Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your LinkedIn Challenges

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration

Hands-on Practice Exercises using real-world scenarios

Real-life Case Study Examples

Pre-course Assessment to help the trainer understand your LinkedIn Marketing
challenges

TRAINER

SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer
with 12 years of multi-national experience working with leading media agencies
and corporations on performance marketing, digital analytics, and marketing
automation.



Digital marketing experience:

 * 12 years in digital marketing x digital strategy x digital analytics

 * Built x2 performance marketing departments from the ground-up

 * Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

 * Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune
   500 companies

 * Hands-on and best-in-class at paid search, paid social, digital analytics,
   SEO, e-commerce

 * Vertical expertise: Education, travel, hospitality, online marketplaces,
   automotive, financial services, real estate, e-commerce retail, FMCG retail,
   entertainment, food & beverage



Trainer experience:

 * Former Business Education Trainer at Facebook (via Rubicor)

 * Trained over 20 company and agency teams in Google Ads, SEO, analytics and
   paid social

 * Trained over 100 career changers in digital marketing, enabling them to
   secure a role in tech

 * Up-skilled over 500 individuals in digital marketing and analytics across SEA

COURSE AGENDA

Session 1: Organic LinkedIn Marketing



 * Understand the LinkedIn Algorithm

 * LinkedIn Features and Opportunities

 * LinkedIn Cold Outreach tactics and best practices

 * Personal Branding vs LinkedIn Pages

 * Personal Branding on LinkedIn - tips and best practices

 * Exercise: Create a mini content calendar for a personal brand

 * Growing a community via LinkedIn





Session 2: Paid Advertising on LinkedIn



 * LinkedIn Objectives and tracking set-up

 * LinkedIn Targeting options

 * LinkedIn Campaign set-up best practices

 * LinkedIn Reporting & Campaign Optimisation

Participant Testimonials

Practical tips given for effective marketing on LinkedIn."

Who Should Attend

 * Digital Marketers

 * Social Media Managers

 * Marketing Managers

 * Content Marketers

 * Digital Strategists

 * Brand Managers

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your LinkedIn
Marketing challenges

Day of the Course

Access your organisation’s LinkedIn account

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

 * Definitely! At The Experience Effect, we aim to equip you with strategies and
   best practices you can implement instantly.



Is this course updated to reflect the latest trends and changes in LinkedIn
Marketing?

 * We continuously update our course content with the latest developments to
   provide relevant and current best practices.


Will the crash course cover both organic and paid LinkedIn Marketing strategies?

 * Yes! You will learn best practices and tactics in organic growth and LinkedIn
   advertising.

 

I am new to LinkedIn Marketing. Is this crash course suitable for me?

 * Yes! This crash course caters to both beginners and those looking to optimise
   their LinkedIn Marketing efforts.

 

Does this crash course offer any certification?

 * Participants will receive an e-Certificate of Completion after completing the
   LinkedIn Marketing Crash Course.

Take Your Digital Skills To The Next Level

Register Now

The Experience Effect offers digital marketing online courses. We help brands
acquire street smart, real-world strategies.

Join Our Mailing List

Thank you for subscribing!

© 2024 The Experience Effect. All rights reserved.

Courses

Google Analytics 4

SEO Strategy

Google Ads Campaign Optimisation

Content Marketing Strategy

Meta Ads Campaign Optimisation

Digital Marketing Bootcamp

TikTok Advertising

Digital Strategy

Go-To-Market Strategy

Social Media Analytics

Data Storytelling & Reporting

LinkedIn Marketing

AI In Digital Marketing

B2B Lead Generation

Google Tag Manager

Embarking on your CX Implementation

About Us

Our Online Learning Experience

Participant Testimonials

Who We Are

Get In Touch

Contact

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Be Our Trainer

hello@experience.com.sg



+65 8044 1120

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www.experience.com.sg Open in urlscan Pro 34.149.87.45 Public Scan

Form analysis 1 forms found in the DOM

Text Content

www.experience.com.sg Open in urlscan Pro
34.149.87.45 Public Scan

Form analysis
1 forms found in the DOM