www.topsort.com
Open in
urlscan Pro
52.17.119.105
Public Scan
Submitted URL: https://d2n1d704.na1.hubspotlinks.com/Ctc/OR+113/d2n1d704/VX6F8X1FJY8jW6K9Cns5qFLf5W8cYYgJ5bj2SYN24tzwd3qn9gW7lCdLW6lZ3mGW3tgsbn50xvj5...
Effective URL: https://www.topsort.com/post/series-a?utm_campaign=Brand%20Awareness&utm_medium=email&_hsmi=296913630&_hsenc=p2ANqtz-_lb...
Submission: On March 06 via api from US — Scanned from DE
Effective URL: https://www.topsort.com/post/series-a?utm_campaign=Brand%20Awareness&utm_medium=email&_hsmi=296913630&_hsenc=p2ANqtz-_lb...
Submission: On March 06 via api from US — Scanned from DE
Form analysis 1 forms found in the DOM
POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/20158963/6a0f3e6b-d174-45eb-a92d-acb8db281be9
<form id="hsForm_6a0f3e6b-d174-45eb-a92d-acb8db281be9" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/20158963/6a0f3e6b-d174-45eb-a92d-acb8db281be9"
class="hs-form-private hsForm_6a0f3e6b-d174-45eb-a92d-acb8db281be9 hs-form-6a0f3e6b-d174-45eb-a92d-acb8db281be9 hs-form-6a0f3e6b-d174-45eb-a92d-acb8db281be9_808664bb-ec6e-4a9b-8944-fa6871b9d2d6 hs-form stacked"
target="target_iframe_6a0f3e6b-d174-45eb-a92d-acb8db281be9" data-instance-id="808664bb-ec6e-4a9b-8944-fa6871b9d2d6" data-form-id="6a0f3e6b-d174-45eb-a92d-acb8db281be9" data-portal-id="20158963"
data-test-id="hsForm_6a0f3e6b-d174-45eb-a92d-acb8db281be9" data-hs-cf-bound="true">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-6a0f3e6b-d174-45eb-a92d-acb8db281be9" class="" placeholder="Enter your " for="email-6a0f3e6b-d174-45eb-a92d-acb8db281be9"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-6a0f3e6b-d174-45eb-a92d-acb8db281be9" name="email" required="" placeholder="enter your email*" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Subscribe"></div>
</div><input name="hs_context" type="hidden"
value="{"embedAtTimestamp":"1709707106364","formDefinitionUpdatedAt":"1698067807582","lang":"en","embedType":"REGULAR","disableCookieSubmission":"true","clonedFromForm":"b5d04c67-56d7-489c-a8ca-2b974aa3ec5c","notifyHubSpotOwner":"true","renderRawHtml":"true","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.94 Safari/537.36","pageTitle":"Announcing Our Series A - Building A Privacy-First Clean Advertising Infrastructure","pageUrl":"https://www.topsort.com/post/series-a?utm_campaign=Brand%20Awareness&utm_medium=email&_hsmi=296913630&_hsenc=p2ANqtz-_lbubnirwc6czE3rVqqTVHE-zpvWZOXGhMIuePoLbbAnUJp5FRBWv6wFhwahqvSBL1mlBzWRsaVqmsUxcRt6iyCKIH5A&utm_content=296913630&utm_source=hs_email","urlParams":{"utm_campaign":"Brand Awareness","utm_medium":"email","_hsmi":"296913630","_hsenc":"p2ANqtz-_lbubnirwc6czE3rVqqTVHE-zpvWZOXGhMIuePoLbbAnUJp5FRBWv6wFhwahqvSBL1mlBzWRsaVqmsUxcRt6iyCKIH5A","utm_content":"296913630","utm_source":"hs_email"},"isHubSpotCmsGeneratedPage":false,"hutk":"b9756c16f43d697fe20f9a3d83eda255","__hsfp":1689330705,"__hssc":"196084275.1.1709707107032","__hstc":"196084275.b9756c16f43d697fe20f9a3d83eda255.1709707107032.1709707107032.1709707107032.1","formTarget":"#hbspt-form-808664bb-ec6e-4a9b-8944-fa6871b9d2d6","rumScriptExecuteTime":1426.5,"rumTotalRequestTime":1750.3999996185303,"rumTotalRenderTime":1782,"rumServiceResponseTime":323.8999996185303,"rumFormRenderTime":31.600000381469727,"connectionType":"4g","firstContentfulPaint":0,"largestContentfulPaint":0,"locale":"en","timestamp":1709707107036,"originalEmbedContext":{"portalId":"20158963","formId":"6a0f3e6b-d174-45eb-a92d-acb8db281be9","region":"na1","target":"#hbspt-form-808664bb-ec6e-4a9b-8944-fa6871b9d2d6","isBuilder":false,"isTestPage":false,"isPreview":false,"isMobileResponsive":true},"correlationId":"808664bb-ec6e-4a9b-8944-fa6871b9d2d6","renderedFieldsIds":["email"],"captchaStatus":"NOT_APPLICABLE","emailResubscribeStatus":"NOT_APPLICABLE","isInsideCrossOriginFrame":false,"source":"forms-embed-1.4774","sourceName":"forms-embed","sourceVersion":"1.4774","sourceVersionMajor":"1","sourceVersionMinor":"4774","allPageIds":{},"_debug_embedLogLines":[{"clientTimestamp":1709707106541,"level":"INFO","message":"Retrieved pageContext values which may be overriden by the embed context: {\"pageTitle\":\"Announcing Our Series A - Building A Privacy-First Clean Advertising Infrastructure\",\"pageUrl\":\"https://www.topsort.com/post/series-a?utm_campaign=Brand%20Awareness&utm_medium=email&_hsmi=296913630&_hsenc=p2ANqtz-_lbubnirwc6czE3rVqqTVHE-zpvWZOXGhMIuePoLbbAnUJp5FRBWv6wFhwahqvSBL1mlBzWRsaVqmsUxcRt6iyCKIH5A&utm_content=296913630&utm_source=hs_email\",\"userAgent\":\"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.94 Safari/537.36\",\"urlParams\":{\"utm_campaign\":\"Brand Awareness\",\"utm_medium\":\"email\",\"_hsmi\":\"296913630\",\"_hsenc\":\"p2ANqtz-_lbubnirwc6czE3rVqqTVHE-zpvWZOXGhMIuePoLbbAnUJp5FRBWv6wFhwahqvSBL1mlBzWRsaVqmsUxcRt6iyCKIH5A\",\"utm_content\":\"296913630\",\"utm_source\":\"hs_email\"},\"isHubSpotCmsGeneratedPage\":false}"},{"clientTimestamp":1709707106542,"level":"INFO","message":"Retrieved countryCode property from normalized embed definition response: \"DE\""},{"clientTimestamp":1709707107034,"level":"INFO","message":"Retrieved analytics values from API response which may be overriden by the embed context: {\"hutk\":\"b9756c16f43d697fe20f9a3d83eda255\"}"}]}"><iframe
name="target_iframe_6a0f3e6b-d174-45eb-a92d-acb8db281be9" style="display: none;"></iframe>
</form>Text Content
We use cookies to enhance your visit on our website only (don't worry, they won't crumble or make a mess in your browser...!) Accept Home Product Product Overview Launch - Media PlatformScale - APIsOptimize - Autobidding Technology Use Cases Super AppsRetail MediaVendorsSponsored ListingsBanner ads Features Economics DesignAutobiddingRelevanceAdvanced Reporting Privacy and SecurityPacingQuality Score Support Billing and PayoutAdvanced APIs About Developer Resources ResourcesEvents Login Book a Demo Say Hi to us at ShopTalk in Las Vegas - March 17-20. 2024. Booth 1407 Learn more here See Topsort In Action ANNOUNCING OUR SERIES A - BUILDING A PRIVACY-FIRST CLEAN ADVERTISING INFRASTRUCTURE Regina, Francisco, and Mike No items found. TOPSORT SECURES FUNDING FOR A POST-COOKIE WORLD OF ADVERTISING Today we are excited to announce a major milestone for Topsort - our series A funding round. This wouldn’t have been possible without the incredible support from our customers, investors, and most importantly, our amazing team. We are incredibly grateful for their belief in our mission. OUR MISSION - CLEAN ADVERTISING IN A PRIVACY-FIRST WORLD From Day 1, Topsort has been on a mission to democratize modern advertising technologies. We saw the writing on the wall - a world without third-party cookies was coming, and we wanted to be prepared. Now, with the deprecation of cookies accelerating, Topsort is perfectly positioned to be the open, clean, and efficient “connective tissue’ for this new era of advertising. SOLVING A FRUSTRATION WE ALL KNOW: Topsort was born out of a personal pain point. As an e-commerce vendor myself, I was frustrated by the lack of data and the exorbitant cost of traditional advertising platforms like Google and Meta. There had to be a better way to directly incentivize retailers and sell more products. That’s what sparked our deep dive into auction theory - the core engine of scalable advertising models based on automated bidding for sponsored listings and displays. BUILDING THE BEST INFRASTRUCTURE: SPEED, EFFICIENCY, AND EASE Our vision from the start has been clear: to offer the absolute best auction-based ad infra. Over the past three years, we’ve delivered on that promise. We’ve built self-service tools, automated bidding management (bidless), a universal product catalog, and achieved sub-5ms latency (P95) by leveraging the power of machine learning, low computing abstractions and artificial intelligence. This translates to a seamless and scalable ad campaign experience for everyone involved. INTRODUCING “BIDLESS”: THE FUTURE OF ADVERTISING IS HERE Topsort has a revolutionary approach we call “Bidless”. It utilizes the most advanced ML techniques employed by the world’s most effective advertising platforms. We’re challenging the traditional methods of parallel search engines, manual ad targeting bids, and slow ad decision-making. Our vision is for a future where cookies are a thing of the past, targeting is driven by intelligent AI, and advertising campaigns are faster, more efficient, and most importantly, respect user privacy. DYNAMIC ACTUALLY-CLEAN CLEAN ROOMS Clean rooms and first-party data partnerships are getting a lot of attention these days. However, we believe we need to dig deeper and ask crucial questions: how truly “clean” are these clean rooms? Do they offer real-time, dynamic insights into advertising effectiveness? Topsort’s clean room approach utilizes dynamic ad behavior data and cutting-edge encryption methods. This ensures that we never actually see the raw user data itself. It’s a win-win: advertisers gain valuable insights without ever compromising user privacy. This innovative approach positions Topsort as a viable replacement for traditional cookies and a leader in privacy-focused advertising. SIMPLIFYING GLOBAL REACH: RETAIL MEDIA BUYING MADE EASY Brands and agencies are increasingly demanding a simpler retail media buying experience. We hear you! Topsort is currently beta testing a suite of retail media buying tools with select partners. These tools will revolutionize retail media by simplifying the process and making KPI-driven advertising accessible to everyone. We want to express our deep gratitude to everyone who has been part of this amazing journey. To our customers, who hold us to high standards and keep us pushing the boundaries. To our investors, who believe in our vision and provide invaluable support and expertise. And to our fantastic team - a group of dedicated individuals who are passionate about building a better future for advertising. Here’s to many more milestones together! Onwards and upwards, Read more like this August 3, 2022 4 min read THE RISE OF SPONSORED LISTINGS IN DELIVERY APPS Delivery apps are beginning to explore an incredibly lucrative monetization opportunity: advertising using sponsored listings! May 12, 2022 3 min read LOOKING FOR THE ANSWER TO A POST-COOKIE WORLD? IT'S SPONSORED LISTINGS! By 2022, the use of third-party cookies will be banned on all major browsers. March 24, 2023 2 mins EASIER AND DEEPER INSIGHTS WITH TOPSORT ANALYTICS TAB Marketplace and vendor level metrics all in one place for easier comparison and real-time data analytics March 29, 2023 4 mins IS IT TIME TO UPGRADE YOUR ADVERTISING BUSINESS? Ads are a lucrative business to own, but when managed manually, your business fails to reach to its true potential. So, when exactly is the time to upgrade your advertising solution?