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Code to Road
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OUR MISSION
WE’RE ALL IN THE SAME CAR.
In this rapidly evolving landscape, it’s essential that we let go of the old
ways and embrace the opportunities that lie ahead. The automotive industry is
undergoing a fundamental change due to the increased use of software, and we all
face the same challenges. It’s not just about adapting – it’s about thriving in
this new reality.
The time for action is now: Let’s join forces, pool our knowledge, and embrace
the possibilities that lie within our reach. Together, we can shape the future
of the automotive industry and embark on a journey of progress, innovation and
success.
Trending stories
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LET’S PUT THE FUTURE
ON THE ROAD
AUTO LAB LAUNCH: RETHINKING THE AUTOMOBILE INDUSTRY
WHY THE INDUSTRY IS UNDERGOING A TRIPLE TRANSFORMATION IN THE PROCESS OF
DIGITALIZATION
UPSHIFT NOW, THE METAVERSE: HOW AUTOMAKERS CAN SEIZE OPPORTUNITIES IN VIRTUAL
SPACE (IN GERMAN)
SUPPLY CHAINS AND CYBER RISKS: HOW THE AUTOMOTIVE INDUSTRY CAN BECOME MORE
RESILIENT NOW (IN GERMAN)
“The synergy of innovative technologies and our digital expertise has enabled us
to develop new solutions for the automotive industry. With our platform, we
offer end customers unique features and services that make car buying easier and
smarter.”
Patrick Mayer
CEO of ALLES.AUTO
Solutions
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SHAPING TOMORROW’S INDUSTRY TODAY
Generative AI
GAINING EFFICIENCY THROUGH AI
Navigating the AI landscape can be difficult. Get started by identifying and
selecting the perfect use cases for your business. Explore the endless
possibilities in content creation, coding or process optimization. With watsonx
by your side, you’ll be at the forefront of innovation.
Open Source & Container Technology
SOFTWARE-DEFINED VEHICLES
Moving from engineering products to software products, create a future where
vehicles are not only means of transportation, but smart, connected and highly
adaptable smart devices. The time has come to revolutionize the connection
between the cloud and the wheels!
Customer Data Platform
PERSONALIZING CX BASED ON DATA
Applying digital technologies to optimize processes and reduce costs isn’t
enough to thrive in the ever-evolving digital landscape. Reinvent experiences,
focus where needed, and optimize your ways of working for both customers and
employees by leveraging data. Track in-vehicle and digital touchpoints to
continuously learn about your customers and wow them with hyper-personalized
offers.
Web3
LEVERAGING METAVERSE & NFTS
As the next generation of the internet, Web3 has the potential to offer new
breathtaking customer experiences and revolutionize industries. Meet challenges
using decentralized technologies like blockchain and smart contracts and embrace
the user-centric and open nature of Web3 to accelerate your sales performance.
Customer BPO
ACCELERATING EFFICIENCY AT SCALE
Cutting edge customer experience requires brands to continuously evolve and
grow. Use a transform to operate model to realize value quickly while setting up
the right mix of onshore, nearshore and offshore capabilities across Marketing,
Sales and Service.
More coming
soon
Case studies
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ON THE FAST LANE
PORSCHE
ALLES.AUTO
AUDI
HYUNDAI
VOLKSWAGEN WE
THE NEW BVG.DE
MOOVSTER
IBM Auto Lab
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THE SPACE TO RETHINK THE AUTOMOTIVE INDUSTRY
The IBM Auto Lab is a physical collaboration space in Munich, in which we
discuss and explore the latest automotive and cross-industry trends, share
project references and learnings together with selected clients, ecosystem
partners and colleagues.
The Lab features informative presentations, lively discussions, and networking
opportunities with industry experts and fellow enthusiasts. Come join us and
subscribe to our newsletter.
DO YOU WANT TO EXPERIENCE THE INDUSTRY’S INNOVATIONS FROM A FRONT-ROW SEAT? GET
CODE TO ROAD EMAIL UPDATES.
Dive deep into the automotive industry’s latest events, breakthroughs, trends,
and innovations with our exclusive insights delivered straight to your inbox.
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Meet the experts
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SOME OF OUR DRIVING FORCES
Andrea Goebel
Senior Design Director & CX Expert IBM iX Berlin
Anton Thavapalan
Senior Director Solution Architect Salesforce IBM iX Berlin
Samira Imsirovic-Kaya
CTO IBM iX Düsseldorf
Oliver Ernst
Managing Consultant SAP Customer Experience & SAP S/4HANA Service Core IBM
Consulting Frankfurt a. M.
Moritz Bahlmann
Senior Application Consultant IBM Consulting Hamburg
Neena Tiwari
Solution Architect Salesforce IBM iX Berlin
Stefanie Eibl
Associate Director Digital Strategy | Customer Experience Consultant IBM iX
Berlin
Omar El Agrebi
Director Sales & Alliance | Adobe GTM Geo-lead for DACH IBM iX Vienna
Kerstin Jungreithmeier
Product Owner IBM iX Wels
Jens Björn Anderberg
Client Service Director IBM iX Dusseldorf
Contact
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ANY QUESTIONS?
LET’S CONNECT AND FIND OUT HOW WE CAN MAKE THINGS HAPPEN.
MICHEL NOUGIER
Managing Consultant | Lead of IBM Auto Lab
nouguier@de.ibm.com
PETER SCHEL
Senior Partner | Industrial Sector Lead DACH and Lead Client Partner for BMW
Group
peter.schel@de.ibm.com
JENS SULEK
Executive Partner | Co-Lead IBM iX DACH
jens.sulek@ibm.com
IBM AUTO LAB
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