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 * Your Trusted Research Partner
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 * HOME
 * ABOUT US
   * WHO WE ARE
   * OUR IDENTITY
   * WHY US
   * QUALITY ASSURANCE
   * LEYHAUSEN
   * FACILITIES
 * SERVICES
 * PARTNERS
 * TOOLS & METHODS
 * CONTACT

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WHO WE ARE


A FULL SERVICE RESEARCH AGENCY OFFERING


A FULL BOUQUET OF QUALITATIVE AND QUANTITATIVE RESEARCH

Mii is a specialized marketing and consumer research agency providing
comprehensive research and consultancy services and solutions to clients across
several markets.

We understand the growing needs of our clients and partners to better understand
consumers’ behaviors, attitudes, opinion and desires in a world and markets that
are becoming more complex. Meeting those needs is what we specialize in and
execute with passion and enthusiasm.

Whether you aim at better understanding your current markets, exploring new
markets, understanding consumers’ groups, measuring your brand performance and
positioning, planning your next innovation or big idea, validating your
innovations and communication campaigns, you will find Mii a trusted partner to
provide you with solid and valuable insights for intelligent-based decision
making.And we are constantly evolving in bringing innovative research solutions
to help you understand markets and consumers trends and support your growth
plans.

Mii is fully independent, entrepreneurial, client-focused organization that is
controlled and managed by research professionals. Mii’s team consists of
marketing research specialists and consultants dedicated to excellence and
achievement. The team members have extensive expertise and proven track record
in supporting globally leading organizations across several sectors and
industries.

We have a culture that believes that our reputation is primarily built on the
quality of our work and service, and that our partners’ success is our own
success. That is why we strive for excellence and set high standards and
benchmarks in order to support our clients most effectively and become their
most preferred and trusted research partner.

Our offices are currently based in three countries (Germany, Saudi Arabia and
UK) and we have extended coverage to more than 25 countries in Europe, Middle
East, GCC and Africa through our local offices and global affiliations.

Mii is affiliated to Leyhausen Field Services International, (LFSI), based in
Leverkusen, Germany. Established in 1992, LFSI is now one of the leading
international field service companies with an established presence in Europe,
Africa and the Middle East.




OUR IDENTITY




INSIGHT | DISCIPLINE


WHY US


THE BEST OF SAUDI ARABIA PARTNERED


WITH THE BEST OF GERMANY

Mii brings together competence, local knowledge, State-of-the Art means and
German quality standards

Mii is committed to excellence with regard to research designs, fieldwork,
analysis, and insights/recommendations


COMPETENCE 70%


LOCAL KNOWLEDGE 80%


GERMAN QUALITY STANDARDS 65%


STATE-OF-THE-ART MEANS 60%


INSIGHTS / RECOMENDATIONS 60%


RESEARCH DESIGN 64%


FIELDWORD 84%


ANALYSIS 75%




QUALITY ASSURANCE


GERMAN QUALITY STANDARDS


AND CONTROLS APPLIED

Mii takes great pride in producing work of the highest quality for its clients.
Mii adheres to the ESOMAR Code of Conduct governing the work of professional
research organizations.

 

Mii likes to work closely with its clients to ensure that survey instruments,
sampling methodologies, analysis frameworks and reporting of the research
commissioned meet their needs.



LEYHAUSEN


FIELD SERVICES INTERNATIONAL


RESEARCH PARTNER

LEYHAUSEN Field Services International brings the best of European quality
standards to the Middle East. For over 20 years LEYHAUSEN has built a stellar
reputation in high quality European research. Whether you are looking for a
state of the art viewing facility or a large-scale telephone survey. LEY-HAUSEN
has perfected the process.

Let LEYHAUSEN be your research partner with exceptional customer  service and
excellent project  execution. The Dubai and Riyadh branches of Leyhausen  Field
Services International.

 * Established in 2007
 * Complete MENA coverage with a network of interviews and moderators
 * State of the Art viewing facility in KSA since 2009
 * Live video streaming
 * Video and audio downloadable from the web





OUR FACILITIES


THE STATE – OF – ART


FACILITIES

Thanks to its affiliation with Leyhausen Field Service International, Mii’s
Riyadh facility has the most technologically advanced and modern equipment
throughout its premises. This allows partners and clients to enjoy a pleasant
and memorable experience while attending briefings, trainings and observing
focus group discussions.







OUR SERVICES


CUSTOMIZED SERVICES


TO MEET CLIENT NEEDS


MARKET ASSESSMENTS

 * Consumer surveys
 * Segmentation Studies
 * Equity Studies
 * Market Dynamics
 * Competitive Intelligence
 * Business Model, Concept & Evaluations
 * Alternative Service Delivery
 * Channels Evaluation


INDUSTRY ANALYSIS

 * Market Size Estimates
 * Past Growth Patterns & Trends
 * Competitive Assessments
 * Product and Service Offering
 * Channels of Distributions
 * Pricing and Mark-ups
 * Promotional Activity


CONSUMER ANALYSIS

 * Brand awareness
 * Usage and Attitudes
 * Perceptions and imagery
 * Market Share and Penetration
 * Purchasing / Shopping Behaviour
 * Satisfaction & Performance Ratings
 * Loyalty Consideration
 * Media Habits & Information Sources
 * Idea / Concept Testing
 * Communication and Advertising
 * Effectiveness Evaluation




OUR TOOLS & METHODOLOGIES


APPROPRIATE TOOLS & METHODOLOGIES TO DERIVE


ACTION -ORIENTATED MANAGEMENT INFORMATION


QUALITATIVE RESEARCH

 * Standard and Extended Focus Groups
 * Mini Focus Groups
 * In-depth Interviews
 * In-home Visits
 * Workshops


QUANTITATIVE RESEARCH

 * Face-to-Face interviews (PAPI or CAPI using handheld devices)
 * CATI Call Center (using RDD)
 * Self-Administered interviews
 * Mystery Shopping Visits
 * Desk Research
 * Online / Internet research


QUALITATIVE RESEARCH

 * Standard and Extended Focus Groups
 * Mini Focus Groups
 * In-depth Interviews
 * In-home Visits
 * Workshops


QUANTITATIVE RESEARCH

 * Face-to-Face interviews (PAPI or CAPI using handheld devices)
 * CATI Call Center (using RDD)
 * Self-Administered interviews
 * Mystery Shopping Visits
 * Desk Research
 * Online / Internet research


QUALITATIVE RESEARCH

 * Standard and Extended Focus Groups
 * Mini Focus Groups
 * In-depth Interviews
 * In-home Visits
 * Workshops

 * 1
 * 2




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RIYADH OFFICE

Market Insight International
Bldg. No. 15, Cerecon Buildings,
Olaya Road P.O. Box 2091 Riyadh 11451
Kingdom Of Saudi Arabia
Phone: +966 11 4634708
e-mail: info@mii-research.com


LONDON OFFICE

Market Insight International
Britannia House 11 Glenthorne Road
Hammersmith London
W6 OLH – UK
Phone: +44 (845) 154 1183


COLOGNE OFFICE

Market Insight International
ImMediapark 8
50670 Cologne
Germany
Phone: +49 (0) 221 55405 271
Fax : +49 (0) 221 55405 45





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