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& Consultants
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* Partners
* EcoLabs.digital
* My Tool Box
* Free Courses
* Contact Me
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1. Home
28Nov, 2023
8 FACEBOOK GIVEAWAY OR CONTEST EXAMPLES TO GROW YOUR AUDIENCE
8 FACEBOOK GIVEAWAY OR CONTEST EXAMPLES TO GROW YOUR AUDIENCE
Allow me to begin by admitting my strong affinity for Facebook giveaways and
contests. Need me to mention a friend for an opportunity to snag a gift card?
Count me in. Re-share a post for the shot at a discount on my next buy? It’s
done!
Facebook giveaways don’t just provide an excellent avenue to discover fresh
followers and customers. They also keep your current audience intrigued, enhance
your natural reach, and hold the potential to transform your social media
followers into enthusiastic brand advocates.
Some of the following giveaways and contests examples are strictly kept on
Facebook. My advise when Facebook is your primary channel of choice, is to
create your campaign landing page and have people visit there first and ask for
an email address to enter the giveaway, before asking for them to take other
actions on Facebook.
Remember, actions on Facebook are no tracked and have to be monitored by you. On
the other hand, creating your campaign with FriendLoops and sending participants
there first, we’ll be able to track the actions participants take. For exmaple,
liking your page, sharing and commenting on Facebook.
However, the question remains: How can you effectively conduct a contest on
Facebook? In this article, we will delve into:
* The reasons behind putting effort into Facebook giveaways and contests.
* The methods for smoothly executing a Facebook giveaway.
* The necessary steps to take once your Facebook contest comes to a close.
Why run a Facebook giveaway or contest?
Numerous factors could drive your decision to initiate a Facebook giveaway or
contest, with the flexibility to align your contest with various marketing aims
and objectives.
* Businesses often organize Facebook giveaways for purposes such as:
* Acquiring fresh followers on Facebook.
* Boosting interaction within your current audience.
* Promoting your Facebook business page.
* Raising awareness about a novel product or service.
While contests are also possible on other social media platforms like Instagram,
opting for Facebook giveaways is a wise choice due to the platform’s unrivaled
popularity as the leading social media network.
If you’re new to the realm of social media giveaways or aiming for maximum
outreach, Facebook stands as your prime selection. Nevertheless, this doesn’t
undermine the efficacy of Instagram giveaways— they hold substantial
effectiveness. You have the chance to conduct your giveaways and contests on
both platforms.
How to Execute a Facebook Giveaway or Contest
Upon deciding to initiate a Facebook contest, you can seamlessly follow a few
uncomplicated steps to ensure its substantial success.
Step 1: Define the Objective of Your Facebook Contest
Similar to any marketing endeavor that demands your time and resources, your
Facebook contest should serve a specific purpose. Determine the social media
objective you intend to achieve through the contest.
Illustrations of goals achievable via Facebook contests encompass:
Expand Your Email List
Make the primary aim of your Facebook contest to encourage individuals to
subscribe to your business’s email marketing content or newsletter. Frame your
giveaway in a way that necessitates participants to provide their email
addresses for entry. Gathering email addresses constitutes a fundamental facet
of virtually any lead generation tactic.
Attract New Customers
Use a Facebook contest to locate and entice new customers. Offer a special
discount or promotional deal to contest entrants who are new customers. You can
also encourage your current customers to tag their friends and family (potential
new customers) as part of their entry, thereby enticing a fresh customer base.
Get More Followers
You can make it a requirement for participants to like your business page or
even follow your Instagram profile, enhancing the number of followers on those
platforms.
Arrange a Workshop or Event
A Facebook contest serves as a potent method to amplify the visibility of a
workshop or event you’re organizing. It also presents a simple way to determine
the prize – the victor could earn free admission to the event. This variant of a
Facebook contest assists in populating your event with attendees by generating
awareness about it. After the contest, follow up by providing event details or a
special discount code to those who entered but didn’t secure the win.
Publicize a Sale or Special Offer
Leverage a Facebook contest to spread the news regarding a sale or special
promotion your business is offering. The contest’s reward can consist of a
giveaway of the product or service that’s currently on sale.
Facebook Contest Tip: Aspiring for increased followers and likes is reasonable.
Nonetheless, ensure that these follows and likes stem from the right audience.
Your ultimate objective with the Facebook giveaway is to expand your business by
attracting new clients, customers, and sales. Garnering 1,000 new page likes
from individuals who might not become customers won’t substantially benefit your
business through the Facebook contest.
Step 2: Determine your Facebook giveaway prize
An enticing contest prize holds the power to captivate potential customers.
Employ the following suggestions to devise a prize that guarantees a fruitful
Facebook contest.
Allocate Resources to the Prize
While you might experience initial reservations about committing resources to
contest prizes, it’s crucial to ponder the return on investment that your
Facebook giveaway can yield. To execute a triumphant Facebook contest, a
substantial prize is essential. Present something that will allure users into
undertaking the specific action you seek.
Offer a Relevant Prize
It’s essential for the prize to align with your business’s core. For instance,
many businesses opt to give away items like a free iPad. While a free iPad might
be appealing to a broad audience, it can attract individuals who have little to
no affinity with your business. Your prize should hold relevance for your
specific target demographic.
Choose the Prize from Your Existing Offerings
Opting for a prize that resonates with your business ensures that you attract
individuals who are apt for your contest’s objective. Your aim is to engage
individuals genuinely interested in your product or service. By selecting a
prize that directly relates to your business, such as a complimentary personal
training session, a free cake from your bakery, or a gift basket filled with spa
products, your contest will draw participants genuinely intrigued by what your
business offers. You might even contemplate giving away your product or service
for free!
Step 3: Determine Your Entry Method for the Facebook Giveaway
You have several options when it comes to outlining instructions or
prerequisites for participants to enter the contest. Here are a few instances of
potential entry criteria:
You could request one or more of the following:
* Share a photograph.
* Mention your business in a Facebook status update.
* Tag a friend.
* Register your presence at your business location.
* Favor your business’s Facebook page.
* Favor the business page of the enterprise you’re collaborating with for the
contest.
* Complete a form on a dedicated landing page.
Facebook Contests Tip: Strive for a balanced approach where participants need
to invest some time signing up, but not to an extent that might discourage or
frustrate them. Additionally, ensure your instructions are crystal clear to
eliminate any potential confusion.
Step 4: Ensure Contact with the Giveaway Winner
While you can communicate with Facebook contest participants through their
Facebook profiles, it’s advisable to request email addresses as part of the
entries. This allows for more formal communication with the winner and also
grants you the opportunity to add all participants to your email list. Now you
possess a channel to stay connected with individuals who hold an interest in
your products or services.
Step 5: Craft the Contest or Facebook Giveaway Post
Now comes the exciting part: spreading the word about your contest!
Develop the Post
Utilize free visual marketing tools like Canva to create an engaging and
visually appealing post. You might consider incorporating specific details both
within the image of the post and in the post’s caption.
Pin the Post
The subsequent stage in the contest involves setting up the Facebook contest
post. Facebook offers a straightforward method to craft a post and “pin” it at
the top of your business’s Facebook page. (Refer to these steps for pinning your
post.)
Verify Contest Regulations
While establishing a contest, adhere to the Facebook Contest Rules to ensure
your promotion remains compliant with all of Facebook’s regulations. This
includes including a statement that the promotion is not sponsored, endorsed, or
administered by, nor associated with, Facebook.
Checklist of Appropriate Contest Info
Ensure your contest post encompasses ALL essential information, including:
* The prize on offer.
* Guidelines for entering the contest (this is crucial!).
* Eligibility criteria for participation.
* Contest duration and entry deadlines.
* Procedure for winner selection.
* Date and manner of winner announcement.
Facebook Contests Tip : Facebook post with polls, giveaways, contests, and any
other type of interactive content will generally be longer than typical posts
since there’s a lot of information to cover. Try to be as brief as possible, and
make sure the directions are super clear (you may even ask a few employees or
friends to read over your post to make sure it makes sense).
Step 6: Promote your Facebook giveaway or contest
Facebook giveways have the potential to reach a plethora of new customers. And
since Facebook is the most popular social media site out there, don’t let this
opportunity go to waste!
Here are some ways to promote your Facebook contest:
* Other social media sites: Use other social media platforms like
Twitter, Instagram, or Snapchat to let your followers know about your
Facebook contest. If users use one social media platform, there’s a good
chance they use Facebook too.
* Blog: Write a blog post about the contest, giving details about the prizes,
motivation for the contest, rules, etc.
* Additional entries for sharing: Incentivize the contest further by giving
more entries to people who share the contest on social media.
* Custom hashtag for the contest: If you’re promoting your Facebook contest on
Twitter or Instagram, create a custom hashtag.
* Email list: Make sure to send out an email to your email subscribers, as
these are your most loyal followers.
* Video: You can also easily create a video that you can share on Facebook as
well as YouTube, Twitter, and other social sites directing users to your
Facebook giveaway.
Step 7: Select the contest winner
Facebook contests are exciting, but you can’t forget about the contest itself
and that you have to pick a winner. Depending on the type of contest, you’re
either going to choose a random winner or the person who best met the
requirements for the contest (e.g. best photo, most referrals, etc.).
Random winner selection
For the majority of Facebook contests, it’s a good idea to pick a random winner
because it’s the most impartial way. Instead of blindly choosing a name, you can
use a tool like the Random Name Picker.
Best candidate selection
If you had certain stipulations to your contest such as submitting a photo, make
sure to explain why you chose the winner so that nobody cries foul.
Step 8: Announce the Facebook contest winner
After selecting your winner, make sure to announce it on your business’s
Facebook page and elsewhere so that people can see the contest has clearly
ended. Create a post with the winner’s name on it and tag them on Facebook,
Twitter, and Instagram to make sure they know they won.
If you’ve gathered their contact details, such as an email address, proceed to
send them an email.
What to do after your Facebook giveaway ends
Your Facebook contest has concluded – what’s next? Don’t allow the momentum
you’ve built through your Facebook giveaway to dwindle. Utilize these three
strategies to maintain the progression of your Facebook contest approach.
1. Construct a Thank You Post
* Craft a post that sincerely expresses gratitude to all participants and
urges them to explore your business’s products or services, which was the
initial goal. If you have upcoming Facebook giveaways in the pipeline,
consider teasing them to give participants more reasons to revisit your
Facebook business page in the future.
2. Undertake Follow-Up Work
* After your Facebook giveaway wraps up, there are diverse methods for
follow-up. If you’ve collected email addresses, follow up through email to
express your appreciation and offer thanks for their participation. You
might even furnish them with a discount code to encourage them to become
customers.
* Another follow-up approach is to compose a blog post on your website
detailing the recently concluded contest. If the contest prize pertained
to a novel product or service, crafting a blog post regarding the contest
and its winner can provide more information on your website.
* Engage with the winner and incorporate their quotes or images with the
prize on social media. Ensure you tag them across Facebook, Twitter, and
Instagram to elevate engagement!
3. Evaluate the Effectiveness of Your Facebook Giveaway
* Following the conclusion of the contest or giveaway, assess its overall
impact. Did the contest align with the goals you had established? If you
observed that the participation exceeded your expectations and ignited
considerable enthusiasm, there’s no hindrance to organizing further
contests. In fact, the positive outcomes of your Facebook contest might
leave you so gratified that you contemplate planning another one in the
coming times.
Launch Your Facebook Giveaway
Initiating frequent Facebook contests is a fantastic notion, and the potential
returns can be substantial in comparison to the effort required. There’s no
impediment preventing your business from launching one right away—simply adhere
to these straightforward steps and commence your giveaway journey!
If you’re looking for a software that will assist you in creating and tracking
your Facebook contests or giveaway and provide you with the guidance to execute,
then have a quick look at FriendLoops.io here.
1Apr, 2023
GIVING IT EVERYTHING TO MAKE GOOGLE PERFORMANCE MAX CAMPAIGNS WORK
The early days of a new Google Ads product often come with some hiccups. The
lack of control and visibility into Performance Max felt incredibly
disappointing, given its potential and innovation.
That’s why this year’s Search Ads Week felt a lot more reassuring, thanks to
some new updates for Performance Max campaigns that include campaign-level
negative keywords and asset group reporting.
With an exciting product now offering more levers to ensure brand safety and
profitable ad spend, there’s never been a better time for DTC brands (and other
Facebook-first advertisers) to test a Performance Max campaign meaningfully
WHAT DTC BRANDS ARE MISSING WITHOUT PERFORMANCE MAX
After running Google Ads campaigns since 2003 and seeing every iteration and
innovation the product offers, I can confidently say that advertisers ignoring
Google Ads are missing out.
The Google AdWords of yesteryear was about the intent behind a keyword or search
query.
It sought to answer what people were searching for at a given moment, why they
were searching for it, and how to differentiate it from similar but different
things.
When I think back to 2015, Google put out many marketing materials about
“micro-moments” – that is, you’re serving an ad to somebody searching for that
exact thing at that exact time.
But to scale past a certain point, you’ve got to think broader. Only so many
people are searching for a given keyword, particularly at a transactional level.
Once you’ve achieved a high impression and market share of that business, how do
you continue to make money?
This is where you add a layer of audience targeting.
Google works hard to connect keyword intent to audiences by looking at users’
previous search history, the types of websites they browse, the types of
purchases they make, and so much more.
With Performance Max, there are two sides:
* Search intent: Action-oriented, clearly defined, based on user behavior.
* Audience signals: Awareness oriented, less defined, based on your data or
Google’s.
This campaign type tries to get in front of people who are (or might soon be) at
the convergence of those two paths.
Let’s say you sell pickleball rackets. Performance Max will target people who’ve
told Google through their actions that they’re interested in pickleball.
Maybe one user watched a video on YouTube about it. Another searched for
pickleball gear or lessons. And now, those people will start to see ads on
YouTube, in the Discover app, in Gmail, and across other Google properties.
Indeed, Google has constantly been shifting toward machine learning and
automation.
So how do you augment a keyword with who a user is and what they might be
interested in, similar to what Facebook does?
Performance Max.
Google has an advantage over Facebook in this area because it has your search
history.
They know what you’re looking for across different sites and properties, which
means piecing things together is not predicated on guesswork and estimation.
WHAT’S NEW IN PERFORMANCE MAX CAMPAIGNS
On February 23, there were rumors of several new capabilities for Performance
Max, followed quickly by an official Google announcement.
While Google has given top billing to combining broad match keywords with Smart
Bidding (what they call the Ads Power Pairing), I’m more excited about these
four updates, most of which Google Ads community liaison Ginny Marvin chose to
highlight.
CAMPAIGN-LEVEL BRAND EXCLUSIONS
It’s the feature everyone has been asking for (kind of).
While it’s currently limited to a drop-down list of brands, PPC marketers will
still appreciate the ability to exclude branded traffic (their own and that of
competitors) from Performance Max.
Though it’s important to note that branded traffic isn’t always worth excluding.
(My team makes this decision on a case-by-case basis.)
PAGE FEED SUPPORT
Performance Max includes an option to enable final URL expansion, allowing
Google’s machines to decide which pages on your website it should send users
to.
Now with a page feed, you can input a group of URLs to prioritize. And with URL
expansion turned off, you can still send users to one of several pages instead
of a single one.
ASSET GROUP REPORTING
This is my favorite announcement and arguably the most important. Being able to
see which creatives are driving the best performance allows you to iterate even
better ones that speak to customer desires.
While brand exclusions are undoubtedly helpful, success in advertising is still
largely down to the quality of your ads.
EXPERIMENTS FOR INCREMENTAL LIFT
The new experiments feature in Performance Max embodies the spirit of “Always be
testing.”
I look forward to seeing how some of my Standard Shopping campaigns measure
against Performance Max. You can operate using either conversions or conversion
value as your guiding metric.
Performance Max uses Google’s AI to drive results in three ways:
* Multiply your customer connections by finding new customers across all of
Google’s channels and inventory.
* Multiply conversions and conversion value by optimizing for the highest-ROI
conversion opportunities.
* Multiply your expertise by sharing insights to help you answer strategic
questions about your business.
For more details on these and the full list of Performance Max updates, read the
official Google Ads blog post.
HOW TO SET UP A ‘SOCIAL-STYLE’ PERFORMANCE MAX CAMPAIGN
There are three ways to run a Performance Max campaign:
* The authentic Performance Max experience as it was intended, which is a
combination of search, shopping, and social display inventory.
* The attempt to replicate Smart Shopping, which is only to provide a data feed
and no creative assets.
* The social-style campaign, which only uses creative assets taken from
high-performing ads on Facebook, Instagram, and TikTok.
I only hear people talk about the first two, but the third can be very powerful
for brands that have proven themselves on Facebook and other social media
platforms.
When you use those high-performing assets from your other ad networks, they’ll
appear on:
* YouTube.
* The Discovery network, including the Google app, Android news feed, and
Gmail.
* The Display network.
But for this to work, you must tell the system who to show it to. Unlike the
shopping component based on keyword intent, Google needs to know your audience
signals.
Remember, these are not a list of users you want to target directly. You simply
want to share the characteristics associated with your specified audience.
Let’s say you’re selling an impulse purchase product. It doesn’t make a
difference whether it’s $40 or $100. You’re doing great on Facebook and getting
a ROAS that you’re happy with.
On Facebook, the pixel can do automated targeting based on who else buys from
there. But when you start a brand new Performance Max campaign, it doesn’t have
that data. And so I shout from the mountaintops all day – use your data!
If you have 100,000 customers in your Shopify database, upload that list to
Google as an audience signal. This will tell Performance Max who buys from you
and, more importantly, allows it to find more people like them.
You can also create an audience signal around search terms, competitor names and
websites, demographics, interests, and affinity groups. When you combine these
with your winning ad creatives and remove the data feed, you have a
“social-style” Performance Max campaign.
EMBRACE THE OPPORTUNITY
I wasn’t always accepting of Google’s move toward machine learning and
automation.
However, I’ve realized over the last few years that resisting it negatively
influences my mentality and the performance of my campaigns, team and business.
So I spend less time trying to hack or game the system and more on sourcing the
data I need to drive performance.
But when you consider a campaign type as automated as Performance Max, it’s
critical that you seed it with high-quality data and then continue to monitor
performance.
You should embrace it, but not blindly. Trust but verify.
In addition to providing audience signals and getting your campaign structure
right, you have to make peace with the learning period.
Even with the most relevant data, every brand must spend a little money while
the campaign runs in trial and error mode. With the right moves, it will be a
very affordable entry price for additional profit.
11Feb, 2023
WHAT 5 TOOLS TO USE WITH CHAT GPT IN MARKETING
Are you using Chat GPT in your marketing campaigns?
Have you started creating content? Or built a chatbot? Or play around with it
but aren’t sure how to use it…
…in this blog, I’ll share 5 tools that you can use TODAY to get the most from
Chat GPT while it’s still free!
As artificial intelligence continues to evolve, Chat GPT (Generative
Pre-training Transformer) has emerged as a powerful tool for marketing.
Chat GPT allows businesses to create personalised and engaging customer
interactions through natural language processing.
In this article, we will explore the five best marketing tools to use with Chat
GPT right now.
These tools will help you optimise your chatbot responses for better engagement,
SEO, and overall effectiveness. So, let’s dive in and see how these tools can
help you leverage the power of Chat GPT in your marketing efforts.
WHAT IS CHAT GPT?
Let’s start at the top…
“GPT stands for “Generative Pre-training Transformer.” It is a type of
artificial intelligence that can generate text that sounds like it was written
by a person. For example, you could give it a prompt like “Write a story about a
magical unicorn,” and it would create a story for you.
Chat GPT does this by using a lot of information from the internet and other
sources to help it understand how language works and how to put words together
to create a story.”
WHO CAN USE CHAT GPT?
Anyone!
All you need is:
* A free account with Open AI
* The internet
WHO WOULD FIND THE MOST USE WITH CHAT GPT?
There are many people who might find chat GPT or other language models to be
useful. Some examples might include:
* Writers: Language models can help writers generate new ideas for stories,
poems, or other written works. They can also help writers overcome writer’s
block by providing suggestions for new words or phrases.
* Marketing professionals: Language models can help marketing professionals
generate copy for advertisements, social media posts, or other marketing
materials. They can also help with SEO by generating keyword-rich text.
* Business owners: Language models can help business owners generate content
for their websites, such as product descriptions or blog posts. They can also
help with customer service by providing automated responses to common
questions.
* Researchers: Language models can help researchers generate summaries of
research papers or other long texts. They can also help with data analysis by
generating reports or visualizations.
These are just a few examples, and there are many other people who might find
language models to be useful in their work or personal projects.
In this article, we’re going to focus on marketing professionals and business
owners.
So, let’s gert started by diving into the top 5 tools to use alongside chat
GPT.
THE 5 BEST MARKETING TOOLS TO USE WITH CHAT GPT
1. ANSWER THE PUBLIC
Answer The Public is a tool that helps marketers understand what their audience
is searching for online.
It provides insights into the questions, prepositions, and comparisons that
people are searching for on search engines like Google related to a specific
topic (or keyword).
Using Answer The Public can be especially useful for creating an inbound
marketing funnel for your business. By understanding the questions and concerns
that your audience has, you can create content that addresses their needs and
guides them through the sales process.
For example, if you are a software company, you might find that a lot of people
are searching for “how to choose the right software for my business.” By
creating content that addresses this question and provides guidance on how to
make the right choice, you can attract qualified leads and move them closer to
making a purchase.
Answer The Public can also be used to create an FAQs section for your website or
a checklist for objection handling. By understanding the objections and concerns
that people have about your product or service, you can address them proactively
and improve the chances of converting a lead into a customer.
To use Answer The Public with Chat GPT, you can simply search for a topic
related to your business and use the tool to generate a list of questions that
people are asking. You can then use Chat GPT to craft responses to these
questions that provide valuable information and move the conversation forward.
Best commands:
Write an answer to [ANSWERTHEPUBLIC QUESTION] in 300 words
Provide answers to the following questions:
[ANSWERTHEPUBLIC QUESTIONS]
Chat GPT & Answer The Public EXAMPLE:
Command:
write an answer to ‘is digital marketing important’ in 300 words
Chat GPT Response:
Digital marketing is becoming increasingly important in today’s digital age.
With more and more consumers turning to the internet to research and purchase
products and services, it is essential for businesses to have a strong digital
presence in order to reach and engage with their target audience.
One of the key benefits of digital marketing is its ability to reach a large and
diverse audience. Traditional marketing methods, such as television and print
advertising, often have a limited reach and can be expensive. Digital marketing,
on the other hand, allows businesses to reach a global audience at a fraction of
the cost.
Another advantage of digital marketing is its ability to target specific
audiences. Using tools such as search engine optimization, pay-per-click
advertising, and social media marketing, businesses can target specific
demographics, such as age, location, and interests. This allows them to create
more effective and efficient marketing campaigns that are more likely to
resonate with their target audience.
Digital marketing also allows for more accurate measurement and tracking of
marketing efforts. With traditional marketing methods, it can be difficult to
measure the success of a campaign. Digital marketing, on the other hand,
provides businesses with detailed analytics and metrics, such as website
traffic, conversion rates, and social media engagement, allowing them to make
data-driven decisions and optimize their marketing strategies.
Furthermore, digital marketing allows for greater flexibility and real-time
adjustments. With traditional marketing, changes can be difficult and
time-consuming to implement. However, with digital marketing, businesses can
make changes to their campaigns and strategies quickly and easily, allowing them
to respond to market changes and trends in real-time.
In conclusion, digital marketing is important for businesses of all sizes. The
ability to reach a large, diverse, and targeted audience at a low cost, coupled
with the ability to measure and track marketing efforts and make real-time
adjustments, makes it a powerful and essential tool for any business looking to
stay competitive in today’s digital landscape.
2. COPYWRITING FRAMEWORKS
This one isn’t strictly a tool, but it’s free and incredibly easy to use.
Copywriting frameworks provide structure and guidance for creating compelling
and effective marketing copy with Chat GPT.
They’re tried and tested over the years and are perfect for social media
marketing and advertising campaigns.
Here are a few of my favourite copywriting frameworks:
1. AIDA: The AIDA (Attention, Interest, Desire, Action) framework is a classic
copywriting formula that is designed to guide readers through the sales
process. It begins by capturing the reader’s attention, then builds interest
in the product or service, creates a desire to make a purchase, and finally,
prompts the reader to take action.
2. PAS: The PAS (Problem, Agitation, Solution) framework is designed to help
marketers identify and solve the problems that their audience is facing. It
begins by identifying the problem, then agitates the problem to create a
sense of urgency, and finally, provides a solution to the problem.
3. The Hero’s Journey: The Hero’s Journey framework is based on the idea that
people are more likely to engage with stories and narratives. It follows the
journey of a hero who faces challenges and overcomes them, and can be used
to create engaging and compelling marketing copy.
4. The 4Ps: The 4Ps (Promise, Picture, Proof, Push) framework is designed to
help marketers create persuasive and compelling copy. It begins by making a
promise to the reader, then provides a picture of what the product or
service can do for them, offers proof to back up the claims, and finally,
provides a strong call to action.
5. BAB: The BAB (Before, After, Bridge) copywriting framework is a powerful
tool for creating persuasive and compelling marketing copy. It works by
highlighting the transformation that a product or service can bring about in
the user’s life, and then providing a bridge to connect that transformation
to the product or service being offered
Best commands:
Write sales copy for [PRODUCT/SERVICE/OFFER] for [ad placement] using the
[copywriting formula]. Keep the copy below [ideal word count] and use line
breaks.
Chat GPT & Copy Framework EXAMPLE:
Command:
Write sales copy for a rubber duck for a social media post using the AIDA
copywriting formula. Keep the copy below 250 words and use line breaks.
Chat GPT Response:
Attention: Are you tired of boring bath time?
Interest: Introduce some fun with our adorable rubber duck!
Desire: Imagine your child’s face lighting up as they play with their new best
friend in the tub.
Action: Order now and make bath time a blast!
3. AHREFS, SEMRUSH, OR SE RANKING:
These tools are SEO (Search Engine Optimization) software that help marketers
understand how their website is performing in search engine results.
By analysing data such as keyword rankings, backlinks, and traffic, marketers
can optimize their Chat GPT responses for better search engine visibility.
Each of these SEO tools offer their own keyword research feature. Use it to find
the best keyword opportunities and create content around them!
You can measure and analyse the SEO of your own site, and even those of your
competitors too. Find strengths, weaknesses, opportunities and threats in your
organic strategy!
4. FACEBOOK PAGE TRANSPARENCY AD LIBRARY
The Facebook page transparency library is a tool that allows marketers to view
the data that is associated with their Facebook pages.
To find it, simply visit any Facebook page that is running ads, scroll down the
page and locate the ‘page Transparency’ box on the left hand side.
This includes information about the page’s followers, engagement, and ad
performance…
…but, most interestingly, you can see the ads that any business is running on
Facebook or Instagram!
To discover this information, click on the ‘See All’ button on the page
transparency block, scroll down on the pop-up and click ‘Go to Ad Library.’ From
ehre, you can see every ad that your competitors are running.
This is very useful with Chat GPT, as you can go to your competitors, copy and
paste their best copy into Chat GPT and ask it to rewrite it!
Use their angles and ideas, and have chat gpt create a fresh spin for you.
Best commands:
Rewrite this ad copy, replacing the product name [name] with [your product/brand
name].
5. SYNTHESIA
Synthesia is a video creation tool that allows marketers to easily create
professional-quality videos.
It can be used to create video responses for Chat GPT, which can be more
engaging and visually appealing than text-based responses.
Synthesia turns text into video, using AI avatars, that are twins of real-life
actors.
That’s right – your text documents can be turned into a video with a human
presenting it in a matter of seconds.
However, as great as Synthesia is, I would recommend only using it on your
website – it isn’t quite up to social media standards just yet!
Here’s an example of a Synthesia video, with a Chat GPT answer that was
generated from a question on Answer the Public.
Watch the person in the video carefully – remember, this is NOT a human being
talking.
CONCLUSION
In conclusion, Chat GPT is a powerful tool for marketing that allows businesses
to create personalized and engaging customer interactions through natural
language processing. By using the right tools, marketers can optimize their Chat
GPT responses for better engagement, SEO, and overall effectiveness.
The five best marketing tools to use with Chat GPT right now are Answer The
Public, copywriting frameworks, Ahrefs, SEMrush, or SE Ranking, the Facebook
page transparency library, and Synthesia.
By using these tools in combination with Chat GPT, marketers can create a more
personalised and engaging customer experience, and drive better results for
their business.
31Dec, 2022
WHAT ARE THE 10 BEST WAYS TO BUILD AN EMAIL LIST?
1.
1. Offer valuable content or resources that people will want to sign up for.
This could include newsletters, ebooks, webinars, or other types of content
that provide value to your audience.
2. Use social media to promote your email list and encourage people to sign
up. Share links to your sign-up form on your social media profiles and
consider running social media ads to target potential subscribers.
3. Use lead magnets to entice people to join your email list. A lead magnet is
a free resource or offer that you give to people in exchange for their
email address. Examples of lead magnets include ebooks, checklists,
templates, or other resources that are relevant to your target audience.
4. Include a sign-up form on your website or blog. Make it easy for people to
join your email list by placing a sign-up form in a prominent location on
your website or blog.
5. Use pop-ups or slide-ins to promote your email list. These are small boxes
or bars that appear on your website or blog when someone visits and
encourage them to sign up for your email list.
6. Run a contest or giveaway and require participants to join your email list
in order to enter. This is a great way to quickly grow your email list, as
people are often willing to sign up for the chance to win something.
7. Offer a discount or special offer to people who join your email list. This
can be a great way to incentivize people to sign up and can help encourage
them to make a purchase from your business.
8. Use offline marketing techniques to promote your email list. This could
include handing out flyers or business cards with a call-to-action to sign
up for your email list, or promoting your email list in print
advertisements or at events.
9. Collaborate with other businesses or influencers and offer to promote their
products or services to your email list in exchange for them promoting your
email list to their audience.
10. Use exit-intent pop-ups to capture the attention of people who are about to
leave your website. These pop-ups appear when someone moves their mouse to
close the tab or window and can be an effective way to capture the
attention of people who may not have otherwise signed up for your email
list.
26Sep, 2022
FACEBOOK ADS VS. YOUTUBE ADS – WHICH ONE IS BEST?
Videos are now the most consumed form of media, and using them for your website
marketing is not only a good idea but a necessity. When it comes to video
marketing, there are two powerhouses: Facebook and YouTube.
It’s not hard to see why either why these platforms rule the video roost:
YouTube is the most popular video streaming service around, and Facebook is the
most popular social media platform, with videos becoming a large part of its
user’s timelines.
But when it comes down to the two, which is the best platform for marketing?
FACEBOOK ADS
As you probably know, Facebook ads are positioned to be in the middle, or at
checkpoints, of the video you are watching. This ensures that no matter what, if
the user watching wants to continue the video, they will at least have to see
some of the ad.
Not only are ads inserted into videos, but they can be inserted into the user’s
timelines. These will play as soon as the user scrolls over them and are a great
way to ensure that your ad is seen, at least for a short amount of time.
Facebook also has a very intuitive ad targeting service. Due to the amount of
information that is put onto Facebook, they can aim your ads towards people who
will be more likely to view them, or even go to your website.
Being able to target potential clients who fit your ideal client is a huge plus
and a great reason to choose Facebook ads.
YOUTUBE ADS
With YouTube, there are two options to choose from in terms of video marketing:
in-stream or in-display. In-stream plays before or during a video and allows the
user the option to opt out after the first 5 seconds. In-display ads, are
located outside of the video you are watching and are only played if the user
clicks on them.
A significant benefit of YouTube is that people are more likely to watch with
the sound on. Therefore, if you want to put in music or have a narrator, it
won’t be lost on users watching the video on mute.
One downfall that YouTube has is that its targeting audience feature isn’t as
impressive as Facebook’s. Due to users only posting comments or videos, YouTube
isn’t gathering personal information, which in turn gives them less to go on
when targeting ads. You can use age, gender, and general interests when choosing
who to target.
THE DIFFERENCE
The major differences between Facebook and YouTube come down to cost and the
ability to target ads. Let’s talk about the cost.
Facebook offers three different options for buying ads:
ThruPlay: shown to those who watch the full ad if it’s less than 15 seconds long
10 second: shown to those who watch 10 seconds or more of a video
2 second: shown to those who watch two seconds or more of a video
While each one is different, if your website marketing ad is watched for three
seconds or longer, it is counted as a view.
YouTube, on the other hand, offers just the two options we discussed above.
Due to its nature, Facebook is usually cheaper. The reason for this is because
people can scroll through multiple ads in one session, making Facebook more
money. As a result, they can put more ads in and don’t need to charge as much.
YouTube, on the other hand, can only put so many ads into a video; the other
option relies on users to click on the ad, which is unlikely.
SO, WHO IS BETTER?
When it comes to deciding on who to use for your website marketing, there is no
clear-cut winner. While Facebook can cost you less, the sheer amount of videos
on YouTube is impressive and something you cannot count out. In fact, we
recommend utilizing both platforms to advertise your website. It wouldn’t make
sense to pay attention to just one platform and ignore the other. Just make sure
that your website is ready for the traffic.
4Jun, 2022
HOW TO GET STARTED WITH THESE 10 WHITE LABEL PRODUCT IDEAS
What if I told you that you could go to market this week with your own brand of
massage guns or memory foam dog beds?
One way to make a quick entry into being your own boss is white labelling. That
is, selling products manufactured by others, customized with your own designs or
branding. Selling white label products is an easy option for those looking
to jump on a trend or avoid having to make or manufacture products on their own.
Here, we’ll share 11 ideas for white label products that you can start selling
today. Our picks include a diverse selection of trending products for 2021, from
fitness wear to pet accessories.
WHAT IS WHITE LABELLING?
White label products are generic products mass manufactured then customized
slightly (logo or brand name added, for example) for several brands. White label
products can be bulk ordered, dropshipped, or printed on demand.
The term is often used interchangeably with “private labelling.” But
technically, there are some subtle differences. Both refer to products
manufactured and then relabelled or rebranded for another store or brand.
Private label, however, most often refers to products manufactured and branded
before being sold exclusively by one retailer. For example, a suite of products
under Walgreens’ generic brand sold only at its stores.
Private labelling is generally more expensive, due to the nature of the
customization and high minimums, and is best for brands that are already more
established. White label products are accessible to smaller brands or those just
starting up due to low, or sometimes no, minimums, as in the case of print on
demand.
THE BENEFITS OF WHITE LABELLING
White labelling allows you to quickly spin up a business around an existing
product. You can add your own touch through branding, a great
website, personalized shopping experiences, and unique packaging. You don’t need
to have any creative skills or manufacturing experience to sell white label
products.
White labelling might be a great option if you:
* Are looking to jump on a trending product
* Want to start a business quickly
* Don’t have a unique product idea
* Want to start a business without much upfront investment
* Aren’t interested in making or manufacturing products yourself
* Want branded supplemental products for an existing business (say, a
service-based business)
* Are looking to monetize a personal or influencer brand with merch
WHITE LABEL VERSUS CUSTOM PRODUCTS
Making your own unique products from scratch can be highly rewarding. Artists,
craftspeople, and product designers tend to enjoy this aspect of running a
business. But it’s not for everyone. Whether you’re not creative or don’t have
the time or patience for product R&D, you may opt to skip production
altogether.
The downside of white label products is that the same product may be sold under
many different brand names. You can easily get lost in the shuffle. Almost any
search on Amazon delivers pages and pages of identical products with different
logos. You can make the most of white labelling—and stand out from other
brands—by investing in a solid brand story and customer experience. Or you may
compete on price or delivery options.
11 WHITE LABEL PRODUCTS TO SELL ONLINE
Now that you’re up to speed, is white labelling for you? Read on for ideas you
can start selling now.
1. STAINLESS STEEL WATER BOTTLES
Water bottles are blank canvases for any design. If you’re an artist or designer
looking to sell merch, this is a low cost idea that lets you sell a reproduction
of your work at an accessible price to your fans. Water bottles can also be
white labelled with a simple logo and used for brand awareness. Say you sell
digital fitness content like online yoga classes or virtual personal training.
Branded water bottles offer a way to diversify into a relevant physical product.
2. COSMETICS
You might not know it, but many of the cosmetics brands on the market today are
made by just a handful of manufacturers. In some cases, they’re the exact same
formulation. What sets them apart is brand, packaging design, and perhaps the
range of colors offered. For example, Kylie Jenner’s brand is produced by Seed
Beauty, a private label company that is also responsible for ColourPop. To make
a start in white label cosmetics, focus on one product, like lip balm.
3. PHONE ACCESSORIES
Like stainless steel water bottles, white label phone accessories are
inexpensive to produce, widely available, and easily customizable. Phone cases
are a great option for designers or artists for showcasing work on an affordable
accessory, and other accessories like cords or car mounts can be easily
rebranded.
4. FITNESS CLOTHING AND ACCESSORIES
The pandemic changed, among other things, the way we work out. Sales of at-home
fitness gear and fitness wear soared through 2020. And while it may take time
for us to feel comfortable in a crowded gym, there’s still opportunity
in the fitness industry. Yoga mats, sport socks, leggings, fitness equipment,
t-shirts, and water bottles are available through multiple manufacturers
and print-on-demand companies. You could start an online boutique or clothing
brand. Fitness influencers can help monetize their personal brands through
customized workout merch.
5. PET ACCESSORIES
Another (very cute) side effect of the pandemic was an increase in pet
adoptions. Newly remote workers everywhere replaced colleagues with furry
companions to combat loneliness. 2020 was therefore a big year for pet brands,
and the trend should continue through 2021. Get into the booming pet industry by
white labelling beds, toys, and accessories. This is a great option for pet
service businesses that may wish to add branded products to their offering.
6. MUGS
Ceramic mugs emblazoned with memes, travel mugs engraved with your logo, or
enamel camping mugs with custom artwork. There are several options for white
labelling mugs. And it’s a good time to get into the drinkware space—more people
are making coffee and tea at home with the increase in remote work and rolling
closures of physical cafés.
Learn more For the Fans: How to Start and Sell Your White Label Stuff
7. ESSENTIAL OILS
Self-care products increased in demand in 2020, as spas and salons closed their
doors. Essential oils, diffusers, and bath products made with essential oils can
all be white labelled and sold online. Branded essential oils are a great way
for wellness influencers to monetize a personal brand or make a foray into
ecommerce.
8. LED LIGHTS
Scroll into the thread of any viral tweet these days and you’ll likely be met
with a link to purchase LED light products. Fairy lights, LED light-up sneakers,
solar-powered camp lights, flashlights, and novelty lights can all be found
through white label manufacturers. There are many brands on the market selling
subtle variations of the same product, so invest in setting your brand, website,
and marketing apart from the rest.
9. TOTE BAGS
The pandemic accelerated many growing consumer trends, including the interest in
supporting sustainable practices and businesses. Retail businesses can add
branded reusable totes to their offerings and sell them at a low cost (or give
them away) to encourage customers to ditch plastic—and increase brand awareness
at the same time. These are great options for graphic designers and artists,
too. The flat large surface is a great blank canvas offering an easy way to
monetize your art. White label tote bags are often available through
print-on-demand companies, allowing you to get started with a low initial
investment.
10. MASSAGE GUNS
Massage guns were another breakout product idea in 2020 after many replaced
their wellness rituals with at-home devices. Sites like Alibaba return multiple
results for massage guns that can be customized with your logo.
11. COFFEE
Think beyond mugs—why not sell your own branded coffee beans? Some coffee
producers will work with other brands to produce custom blends and packaging.
Generally, these partnerships would require a sizable investment, but there are
inexpensive alternatives and can generate steady passive income. Try your hand
at selling custom-branded coffee online with Dripshipper, a white label coffee
bean seller that integrates with your Shopify store.
Learn more How to launch a white label business.
The barriers to starting a business diminish with every technological
advancement, every new automation tool, and every new channel where you can find
customers. But first, you need an idea. Some wait around for that one big
idea—the one that will change the world or change their luck. That idea might be
years away.
White labelling allows you to start today, through a side gig or a hands-off
print-on-demand or dropshipping business—and is a great way to build skills on
your path to that next big thing.
17Oct, 2021
SMS MARKETING: DOES IT WORK? OR DOES IT ANNOY YOUR CUSTOMERS?
In this article, we’ll go over the dos and don’ts of SMS marketing, along with
other critical mistakes to avoid which we like to call the “Don’t You Dares.”
Ding! What happens when you hear that familiar text notification sound coming
from your phone?
You pick it up to check out who sent you a message, right?
If the text you receive isn’t from a family member or friend, it might be a
marketing message from a business.
Does that text delight you?
Or does it annoy you?!?!
Your reaction probably depends on if your business friend followed SMS marketing
best practices. Because there are right ways and wrong ways to do SMS marketing.
Following the SMS marketing tips in this article will ensure your SMS marketing
campaign is effective, not rage-inducing.
Before we hit the tips, let’s briefly talk about what SMS marketing actually is
WHAT IS SMS MARKETING?
SMS marketing, which stands for short message service marketing, is a strategy
that allows businesses to send messages to customers via text.
In other words, SMS marketing simply refers to text messaging.
So you might be wondering, “How can I use SMS marketing?”
Businesses can send text messages to prospects and customers to increase brand
awareness, boost engagement, and even generate sales.
BEST SMS MARKETING TOOLS
Let’s take a look at a few different SMS marketing tools.
SMS marketing tools make it much easier to run successful campaigns.
We’ve handpicked the most effective tools for SMS marketing.
1. OptinMonster
OptinMonster is one of the best lead generation tools that allows you to create
eye-catching popups using stunning ready-to-use templates and visual drag and
drop builder.
What’s more, OptinMonster integrates with any SMS marketing provider seamlessly.
Plus, you’ll get to choose from multiple SMS marketing campaign types, like
popup, fullscreen mat, and floating bar.
Our customers use SMS marketing campaigns to grow their subscribers and boost
sales with exclusive deals for SMS subscribers.
Here’s an example of an SMS marketing optin built with OptinMonster:
2. Sendinblue
SendinBlue is one of the best email and SMS marketing service providers.
SendinBlue lets you segment your audience and send personalized texts in bulk.
With SendinBlue’s SMS marketing features, you can easily promote time-sensitive
discounts and special events. It comes with built-in analytics, so you can see
which messages perform the best.
3. ActiveCampaign
Like SendinBlue, ActiveCampaign lets you automate your SMS marketing campaigns.
ActiveCampaign’s SMS marketing features let you automatically send flash sale
notification or appointment reminders. It comes with form building tools so you
can collect phone numbers on your website. Plus, if anyone wants to leave your
list, they simply need to reply with “STOP” or “UNSUBSCRIBE”. This helps you
keep your list filled only with your most engaged subscribers.
4. EZ Texting
EZ Texting is a simple SMS marketing tool that lets you send bulk texts.
Within EZ Texting, you can organize your contact list and track your SMS
marketing analytics. You can use this service to send SMS updates about
contests, coupons, and online promo codes. It also comes with marketing
attribution tools to see your conversion sources.
SMS MARKETING EXAMPLES FOR INSPIRATION
There’s really no shortage of reasons to send SMS marketing messages.
Here are 6 ways you can use them:
1. OFFER A COUPON
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2. PROMOTE A SALE
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3. ANNOUNCE NEW PRODUCTS
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4. SEND UPDATES AND NOTIFICATIONS
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5. CREATE APPOINTMENT REMINDERS
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6. COLLECT CUSTOMER FEEDBACK
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To receive these text messages, customers are typically required to optin to an
automated system by first texting a keyword to a 5 or 6 digit shortcode. For
instance, a pizza restaurant might instruct customers to text the keyword
“PIZZA” to 78302 to get exclusive deals delivered by text.
After texting the keyword, the user’s phone number is stored in a text message
marketing software like Intercom or Sendinblue. From then on, the business can
send text messages to the user.
Now that you know how SMS marketing works, let’s take a look at the benefits of
sending text messages to your customers and target audience.
THE TOP 3 BENEFITS OF SMS MARKETING
So, is SMS marketing effective? Statistics show SMS open rates are as high as
98%, and that’s higher than any other marketing channel. Not only that, but most
customers prefer receiving texts over other forms of communication.
And, while some marketers think SMS marketing is dead, preferring to use email
marketing to get in touch with their customers, there are many advantages of SMS
marketing that can’t be beat.
Let’s take a closer look at some of the benefits of SMS marketing:
1. LIGHTNING FAST DELIVERY
Mobile marketing is lightning fast. When you send out a text message, it gets
delivered immediately.
Because of this, you can send time-sensitive messages like flash sales and
event-related promotions. For instance, you could send users a message on Cyber
Monday to maximize sales for that single day.
So, once you press that “send” button, hundreds of users will instantly get your
message.
Plus, people always have their phones with them, increasing the chances that
your message will get seen as soon as it’s delivered.
In fact, 90% of SMS messages are read in the first 3 minutes.
2. MUCH HIGHER OPEN RATES
When users get an email marketing message, they have to “check” their inbox.
This means receiving a notification, opening up a mobile app, and scanning
through the messages in their inbox. And with so many email and social media
notifications on a daily basis, users are more likely to ignore them.
But, with SMS marketing, users will be instantly made aware of a new message
with a text notification. Since people usually get texts from their friends and
family, those notifications are less likely to be ignored.
Plus, most phones display a snippet of text messages right on the screen. SMS
marketing is more personal and stands out from other notifications, causing SMS
marketing to have a higher open rate than any other marketing channel.
What are SMS open rates?
Well, in 2018 they were as high as 98%!
Compared to email marketing at an open rate of only 20%, SMS marketing blows
email out of the water.
A good open rate is important to the success of your SMS marketing campaign. If
users aren’t opening your messages at all, you’ve basically wasted your time.
3. HIGHER RESPONSE RATES
Not only do SMS marketing messages get opened by users more frequently, but they
also have higher response rates too. The average response rate for SMS marketing
is 45%.
Your response rates can show you if your SMS marketing messages are effective.
For instance, if a particular message has a low response rate, you can tweak
your message and send it again. If more users respond the second time, you know
you’re on the right track.
Plus, higher response rates can lead to more sales.
For many customers, receiving texts is their preferred way of communicating. And
70% of customers say that SMS marketing is a good way for businesses to get
their attention.
By communicating with customers the way they want you to, your business is more
likely to see engagement and get a response.
Aside from these 3 awesome benefits, SMS marketing is also cost-effective and
easy to set up.
Now that you know the advantages of SMS marketing, you’re probably ready to jump
right in. But if you want to create successful SMS marketing campaigns, you need
to do it right.
SMS MARKETING: THE GOOD
If you want to impress your customers with your SMS marketing and get the
results you’re looking for, check out these tips.
1. DO GET PERMISSION
Just because you have a contact’s phone number, doesn’t mean you can go ahead
and use it. Texting people without permission or using a cell phone marketing
list to message people randomly isn’t just a big oopsie. It’s actually illegal.
Companies must get explicit permission from users before texting them. You can
do this in 2 ways:
Require customers to check an optin box, similar to how users optin to your
email list. For instance, when a user makes a purchase on your website, at
checkout you can provide them with the option of opting in to receive text
messages.
It’s also important to tell users what type of text messages they can expect to
receive from your business and how often. Be clear about what messages you’ll be
sending and keep your promise to users.
That means if users are expecting to get text messages about flash sales only,
don’t send them text messages promoting new products.
2. DO USE SMS MARKETING TOOLS
Don’t bust out your personal cell phone and start texting customers. Instead,
use SMS marketing tools.
SMS marketing software lets you automate your SMS marketing. This means you can
automatically follow up with contacts, set the exact delivery time, and send
text messages triggered by particular behaviors. For instance, when a customer
makes a purchase, you can automatically send them delivery updates.
SMS marketing software also makes it easy for you to track your results. You can
see how many people opened your message, how many times the link was clicked,
and so on.
Jump to the list of the best SMS marketing tools.
3. DO MAKE IT VALUABLE
When users optin to receive text messages from you, they expect those messages
to be worth their while. So, don’t send text messages just because. Instead,
you’ve got to make them valuable.
One of the easiest ways to make your text messages valuable is by offering up
something amazing like a special deal or a coupon that’s exclusive to your SMS
marketing list.
Exclusive offers will make your customers feel like VIPs.
Take a look at this example from Avenue. They include the phrase “Just for you”
in the text message to make recipients feel extra special.
Even if your deals aren’t as exclusive as they may seem, if the user feels
special, they’ll be more likely to appreciate the offer and take action.
4. DO INCLUDE PERSONALIZATION
When customers get messages that are tailored specifically to them, they’re more
likely to pay attention and take action. In fact, personalized
content outperforms static content by 42%.
So, be sure to include personalization tokens in your SMS marketing.
Some eCommerce personalization examples include addressing each recipient by
name, sending offers/information based on their location, and mentioning recent
activity with your company like recent purchases, cart abandonment reminders,
shipping updates, and more.
For instance, this example from SMSBump uses the recipient’s name and mentions
their recent activity on the website.
5. DO KEEP IT SHORT
A text message is not the appropriate format to send users an entire novel, you
only have about 160 characters to work with. So, keep your text messages short
and simple.
Start off with something attention-grabbing, like the amazing offer you have to
share. Adding a phrase like “SPECIAL OFFER” to the beginning of your message
will pique the interest of users, encourage them to keep reading, and drive them
to take action.
SMS MARKETING: THE BAD
Now that you know what to do when it comes to SMS marketing, let’s take a look
at some mistakes you should avoid making.
1. DON’T FORGET TO CONSIDER TIMING
Imagine this: it’s the middle of the night, you’re sound asleep in your cozy
bed, then you’re suddenly awoken by a text message from a business. Can you
think of anything more annoying?
It’s also not fun to get texts from businesses early in the morning, on a
holiday, or during dinner with your family.
To avoid this type of situation, which could cause you to lose even your most
loyal customers, you need to consider timing with your SMS marketing.
Pay attention to the time zones your customers are located in and send messages
during appropriate times.
According to SMSGlobal, the best time of the day to send general marketing
messages is between 10:31 am–11:29 am or 2:34 pm–3:27 pm.
2. DON’T USE SLANG AND ABBREVIATIONS
As we mentioned earlier, with text you only have 160 characters to get your
message across. But, that doesn’t mean you should be including text slang and
abbreviations in your message to make it fit in that limited space.
Text slang and abbreviations aren’t understood by everyone. So, if you use them
in your SMS marketing, you risk confusing users. If your customers don’t have
any idea what you’re talking about, they’ll ignore your message.
For instance, take a look at these texts from Pizza Hut. “Conf” instead of
“confirmation” may not be understood by everyone. Plus, all of the abbreviations
look unprofessional.
Avoiding text slang and abbreviations ensures your communications look
professional and that they’re understood by recipients.
3. DON’T FAIL TO IDENTIFY YOURSELF
Have you ever gotten an anonymous, mystery text message? Did you answer it?
Probably not, you have no idea who you’re talking to!
Remember that when sending text messages to customers.
If a customer receives a text message without knowing who it’s from, they’ll
likely consider it SPAM or suspect it’s been sent to the wrong number.
Just as you would when you meet someone in person, introduce yourself. When
customers know that it’s your business that’s communicating with them, they’ll
be more likely to respond. Plus, repeating your company name helps improve brand
recognition.
For example, look at the text below from Starbucks. They introduce themselves
right away.
4. DON’T BE TOO SALESY
Nobody wants to communicate with someone that’s constantly trying to sell them
something. While the main goal of your SMS marketing campaign may be to generate
sales, it’s important that you’re not too salesy.
Remember, your customers are human, so talk to them in a conversational,
friendly tone.
SMS MARKETING: THE DON’T YOU DARE
Finally, it’s time to go over the worst SMS marketing offenses. Avoid committing
these SMS marketing crimes at all costs.
1. DON’T YOU DARE SEND TOO MANY TEXTS
People get bombarded with an overwhelming amount of marketing messages day in
and day out, whether by text, email, direct mail, social media ads, and so on.
In fact, 16 million SMS messages are sent per minute, that’s a lot of texts!
It’s important that your business doesn’t add to that stress by sending too many
texts. If you don’t have anything important to say or offer, it’s best not to
send a text at all. By sending out only your most exciting texts, you’ll avoid
annoying customers. Plus, when they do see that they’ve gotten a text from you,
they’ll know it’s something good.
2. DON’T YOU DARE FORGET TO GIVE INSTRUCTIONS FOR OPTING OUT
As we mentioned earlier, it’s illegal to text your customers without their
permission. It’s also illegal to not give users a way to opt-out of receiving
your messages.
You should always give users a way to opt-out of receiving messages at the end
of each text you send, especially the first text you send them. This gives any
user the chance to opt-out easily if they subscribed accidentally or for some
reason didn’t know what they were signing up for.
For example, Dominos instructs customers to text “STOP” to opt-out and they also
include the standard “text messaging rates may apply” disclaimer.
Reminding users that they can opt-out at any time will help you avoid annoying
them and it will also ensure that your SMS marketing list is filled with people
that are actually interested in getting your messages.
3. DON’T YOU DARE FORGET TO INCLUDE A CALL-TO-ACTION
A strong call-to-action is important in any type of marketing campaign. A
call-to-action encourages users to take the next step, moving them along in
the buyer’s journey.
And your customers aren’t mind readers, so if you want them to do something, you
have to ask them.
Including a call-to-action in your SMS marketing campaigns is as simple as
adding phrases like:
* Sign up for free!
* Click the link to see what’s on sale!
* Use this code at checkout for 20% off!
* Complete this survey for a chance to win!
In this example from Chipotle, they instruct recipients to visit their website
and provide a link to click.
Whatever step you want users to take after reading your text message, make it
clear.
That’s it! That’s the good, the bad, and the don’t-you-dare of SMS marketing!
Text messaging can be a powerful tool for your business, allowing you to send
important messages straight into the hands of your customers. So, take advantage
of it. Remember to keep these tips in mind and you’ll be a pro at SMS marketing.
21Aug, 2021
HOW TO ESSENTIALLY MEASURE YOUR EMAIL MARKETING
You need to know how well your email marketing efforts are doing. So, in this
article, we will discuss the important metrics that you need to monitor
regularly. If something is not working out as you expected you can look into
this and try to establish the reason. Tweak your campaigns in accordance with
the performance of them.
Email Delivery Rate
This is always the best place to start. If you use a high-quality email
autoresponder service such as Aweber or Get Response then the delivery rates
should always be high. It is important that you measure this often, as things
can sometimes go wrong.
If your subscribers are not receiving your emails then it doesn’t matter how
engaging they are because they won’t be able to read them. A lot of free email
providers such as Gmail and Outlook have spam filters that pick up on certain
words in email subject lines and the body text. When emails end up in spam it is
basically the same as them not being delivered at all.
Your Email Open Rates
Once you know that your emails are arriving in the inboxes of your subscribers,
the next metric to pay attention to is your open rate. Usually this is expressed
as an absolute number and a percentage in the metrics of your autoresponder
service.
No matter how good your email subject lines are, you are never going to achieve
100% open rates so you need to be prepared for this. Your email subject lines
are really important and if you are experiencing lower open rates then you need
to take a good look at these. Take a different approach with your subject lines
and monitor your open rates closely to see if this works.
Watch your Click Through Rates
You want to make money with your email list, don’t you? When you send out email
messages with links in them your email autoresponder service will measure the
number of click throughs that you achieve with each email.
The content of your emails is critical here. It must be relevant to your
subscribers and provide value. You need to use persuasive calls to action (CTA)
with all of your links to entice your subscribers to click. If your click
through rates are low then you will not make a lot of money.
In the case of low click through rates, take a good look at the content of your
email and also the CTAs that you used to encourage subscribers to click. Make
the necessary adjustments with your email sequences and any new broadcasts that
you send.
Landing Page Bounce rates
This information needs to come from the analytics that you use on your website.
The best tool out there for this is the free Google Analytics program. Bounce
rate is the amount of time that a visitor spends on your pages. You want
visitors to your landing page to spend just enough time to understand the
benefits of joining your list and to actually subscribe.
If your visitors are leaving your landing page in a hurry then your bounce rate
will be high. Take a good look at your landing page if this is the case and make
the necessary adjustments to it. You can split test using different landing
pages to see which perform better.
21Jul, 2021
10 TIPS ON HOW TO FIND AFFILIATES TO SELL YOUR PRODUCTS & SERVICES
Have you already started your affiliate program but you are still having
troubles to find new affiliate partners to promote your products? In the
following list, we’ll show you the best way to find and retain affiliate
partners. Make Your Affiliate Program More Visible and Include a link to
your affiliate program on your website. You can just insert.
Have you already started your affiliate program but you are still having
troubles to find new affiliate partners to promote your products? In the
following list, we’ll show you the best way to find and retain affiliate
partners.
1. Make Your Affiliate Program More Visible
Include a link to your affiliate program on your website. You can just
insert it in your footer. Affiliates tend to look there first as this is
the typical place to link to your affiliate program information and sing-up
page.
2. InvitHave you already started your affiliate program but you are still
having troubles to find new affiliate partners to promote your products? In
the following list, we’ll show you the best way to find and retain
affiliate partners. Make Your Affiliate Program More VisibleInclude a link
to your affiliate program on your website. You can just insert …e
Influencers and Niche Bloggers to Review Your Products
Look for influencers in your niche and reach out directly. Try to build a
long term relationship – don’t just pitch your affiliate program. Have them
test your products for free first, then introduce them to your affiliate
program and offer them to publish comprehensive reviews.
3. Offer VIP Conditions for Best Performing Affiliates
Reward your best performing affiliates with higher commissions or
special performance bonuses.
4. Find websites that you think best complement your service or product and
and reach out to encourage them to join your program.
5. Write Clear Terms of Your Program
This one goes with out saying – try to offer clear and easy to understand
commission structure and payout options.
6. Growth Hack Your Product
Get creative and use one of the best growth hacks to boost your product’s
exposure and find affiliates organically.
7. Create a page with most important facts about your program
Do not forget to include these main points:
– commissions (how much $ affiliates get from a sale)
– length of cookies (days, months)
– who gets the commission (the first, last or all referring affiliates)
– payment (when, how)
8. Offer an Attractive Commission
Be generous and offer high motivating commission for your affiliates. Avoid
offering low commision as 5-10% unless your products are very costly, try
to get your commission as close as you can to 25-30%. If you run a SaaS,
our recommended commission is 20%-30%.
9. Have an Amazing Product
Offering high commission is not enough, you need to own a great
product/service which actually attracts a lot of customers and mainly
appears interesting to your affiliates.
10. Join Affiliate Communities
This gives you the possibility to get in touch with your potential
affiliates in an inexpensive way. Try to help them with their problems,
write some tips and tricks for them and you can undirectly promote your own
affiliate program as well.
Joining affiliate communities like the affiliate marketing forum, affLIFT,
gives you access to over 40,000 affiliates at once! They may not all be
interested in your affiliate program, but by providing value to the
community, you are sure to get some business in return.
ADDITIONAL BONUS FOR 2021 UPDATE
We decided to update the article with the latest tips to find the best affiliate
marketing partners. Take a look at the extra 4 hints and let us know in the
comments which worked the best for you!
1. Provide Marketing Materials like Banners, Videos, Email templates
Create banners, write articles and promotional emails which your affiliates
can use. They will appreciate that, and their launch will be easier.
2. Give Gifts to New Potential Affiliates
It could be a free offer of your software or products. This may persuade a
new potential affiliate to join your program. Decide if you give them a gift
at the beginning or after their first sale.
3. Recruit Affiliates by Doing Pay per Click Campaigns
You can try to use Google Adwords, Yahoo!, FB ads to find new affiliates.
You can target certain niches and recruit a large number of affiliates. Do
not forget to create an explanatory landing page, where you describe the
advantages the affiliates get by joining your program.
4. Participate at Affiliate Events
Take part in special affiliate events that are held all over the world
(mainly in the US). The most important is Affiliate Summit, where you can
find a lot of important affiliates. You will have the opportunity to
confront your potential affiliates, present your program in a friendly way.
Last but not least be honest to your affiliates, fulfil your promises and answer
your affiliates’ questions right away.
31May, 2021
HOW TO CREATE A WORD-OF-MOUTH REFERRAL PROGRAM WITH YOUR ONLINE BUSINESS
You know the power of word-of-mouth advertising. In fact, you swear by it. But
what marketers usually miss is that word-of-mouth advertising isn’t something
that always has to happen completely organically. With a little strategy, you
can encourage customers to spread the word.
Online businesses that create referral programs can track their brand advocates,
incentivize happy customers to promote their product, and increase both customer
acquisition and retention.
But how do you take an idea like “word of mouth” and turn it into a successful,
manageable program that includes dashboards, analytics, and real-time results?
In this post, we’ll explore how and why you should build a referral program into
your online business.
THE BENEFITS OF A FORMAL REFERRAL PROGRAM
What’s so great about referrals? Why not focus on leads? Leads, after all, are
the lifeblood of any business that needs to make direct sales.
For starters, referrals and word-of-mouth are the most trusted form of
advertising, according to a Nielsen study, and the second most trusted form
doesn’t come close.
Second, referral programs still help with lead generation: you’re rewarding
people for doing the work of finding leads for you. A referral program is a way
to generate leads—and not just any leads, but highly-qualified, niche-specific
leads that are more likely to result in sales.
That’s not just speculation. When researchers at the Harvard Business Review
looked at some 10,000 accounts at a German bank over the course of three years,
they saw that “customers obtained through referrals are both more loyal and
valuable than other customers.”
The research controlled for such factors as age and sex and found that referred
customers were some 18% more likely to stay with the bank, earning 16% more in
profits thanks to the referral program.
What are we left to conclude about the benefits of a formal referral program?
* The leads you acquire will trust you more.
* The leads you acquire are more likely to buy from you.
* The leads you acquire are more likely to remain loyal customers.
The bank earned some 60% profit from their initial referral investment. If you
knew of a way to get trusting, loyal customers that generate 60% profit on your
marketing dollar, you’d at least consider it, wouldn’t you?
HOW TO INTEGRATE A REFERRAL PROGRAM INTO YOUR BUSINESS
A referral program is a great way to find qualified leads in your specific
niche. But how do you go about integrating a referral program into a highly
sophisticated sales funnel?
DECIDE ON YOUR OFFER
In the world of referral programs, there is no getting without giving. You first
have to come up with an offer that works for your brand.
Put yourself in the shoes of your customer. What are they looking for? What kind
of incentive will actually get them moving on the possibility of showing off
your product to a friend or confidant? Some businesses create contests, while
others simply announce that if customers refer a friend, they get a flat
payment.
When it comes to the retail industry, most customers want deals. Stitch Fix, a
subscription-based clothing service, capitalized on this desire by implementing
a referral program that would give customers $25 in store credit.
IMPLEMENT A SYSTEM THAT PUTS THE CUSTOMER IN CHARGE
If there’s anything you’ve learned in building a business already, it’s this:
never make things difficult on the customer. That’s as true for purchases as it
should be for referrals. Your goal is to make the process of referring new
customers and earning their rewards as easy as possible.
You’ll find some tools for implementing ease-of-use later on in this post, but
for now, focus on a few key items:
Social sharing. This is the digital age, so you want to make sure your program
is shareable. If you’ve created a substantial incentive to customers, you’ll
give them reason to spread the word. Make sure that your referral tool makes it
easy for them to share. Stitch Fix makes it easy for customers to refer their
friends by including a social sharing widget right in the dashboard.
Seamless integration. The fewer hoops your customer has to jump through, the
better. Even the most loyal of customers won’t want to participate if they sign
up for your referral program and then find out there are three more steps they
have to complete before collecting their referral reward.
PROMOTE YOUR PROGRAM
It’s not enough to create a program. Like the product itself, you have to get
the word out before you can expect anyone to participate. One of the most common
ways to do this is through triggered or time-based email campaigns. A few days
after someone makes a purchase, you can encourage them to share a referral link
to give them and a friend further discounts.
The tools recommended at the end of this post will feature some ways to do this,
including creating contests through social media, posting directly to social
media, or creating emails so you can announce to your list that the referral
program is in place.
Make sure to integrate your referral program with new purchases of the product
itself. I recommend including a mention of the referral program on your
post-purchase confirmation page. This is an ideal time to capture your customer
when they’re feeling good about their purchase and want to spread the word.
3 EXAMPLES OF REFERRAL PROGRAMS FROM ONLINE BUSINESSES
1. BUDSIES’ COMPELLING OFFER
Budsies creates customized stuffed animals for kids. The product is personalized
and immediately loveable. Who can go wrong recommending that to a friend?
Even though the product may naturally generate referrals, Alex Furmansky,
Founder and CEO, wants to take advantage of the excitement around the product.
That’s why he’s implemented a referral program that offers 20% off to people who
make referrals, as well as 20% off to those who get referred from friends.
Furmansky understands that virality doesn’t happen on it’s own, and that a
referral program is part of a larger marketing strategy. “Lots of entrepreneurs
put a lot of weight on virality of things, but that’s not how it works,” he says
“A referral program is one piece of the much bigger marketing strategy, but it’s
a necessary piece.”
Furmansky believes that a good referral program isn’t just a fun add-on.
Instead, it contributes to the overall customer experience, rewarding loyal
customers for their support.
2. HUBSPOT’S “REFER-A-DEV” PAGE
Traditionally, companies use referral programs to encourage customers to refer
products and services, but HubSpot doesn’t just apply a referral program to pure
marketing purposes. Instead, they use it to refer employees.
HubSpot has seen explosive growth in the past few years, and in 2013, they
needed software developers to support their efforts. So, the company extended
its recruitment efforts by creating a referral program that offered $10,000 to
any employee who referred a developer.
$10,000 is a big, round number that is not only memorable, but inspires people
to work for the cause. The offer got people talking about HubSpot, thereby
increasing buzz and overall visibility.
3. DOLLAR SHAVE CLUB’S INTEGRATED PROGRAM
Everybody and their well-groomed grandpa uses Dollar Shave Club, and for good
reason: they know how to promote themselves.
Dollar Shave Club goes out of their way to remind customers that referrals are a
possibility, visually embedding their program into the user dashboard. Dollar
Shave Club’s simple and intuitive setup makes signing up for the referral
program a breeze.
If participating in the referral program isn’t simple and intuitive, users won’t
do it.
TOOLS TO MAKE A REFERRAL PROGRAM A REALITY
Granted, all of this ambition sounds very complicated, particularly if you’re
not a web developer and have no talent for online marketing. Fortunately,
there’s FriendLoops.io which we’ve just launched, depending when you’re reading
this article, that will take the complicated stuff and making it intuitive:
* Visit FriendLoops.io here to learn more.
WHAT’S NEXT?
Now you have the tools, the know-how, and the examples to create an epic
referral program that incentivizes users to get on your team. What’s next?
Implement!
Do you have a successful referral program? Let us know about it in the comments.
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