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Creativity


ELIMINATING SILOS TO ENHANCE CREATIVE TEAM PRODUCTIVITY

February 28, 2024

CLARE MCVEIGH

Product Marketing Specialist

5 min read



As organizations look to thrive in a competitive digital landscape, embracing
solutions that bridge the gap between technology and creativity has never been
more critical. At the foundational level of this, creative team productivity is
crucial.

Yet while remote work and globally distributed teams are becoming more and more
normal, creative teams find themselves in a challenging paradox.

Technology has promised unparalleled connectivity and efficiency but sometimes,
the reality is a fragmented landscape of tools and processes that deepen the
silos within organizations, and a massive number of digital assets falling
through the cracks.

There's a need to have a central repository that other tools in the stack can
seamlessly connect to. Implementing a digital asset management (DAM) system can
be beneficial for the entire organization, especially when it comes to creative
team productivity.


THE HIGH COST OF SILOED CREATIVITY

The diversification of tech stacks has magnified existing workflow
inefficiencies, and many creative teams are bogged down by the need to
coordinate across different departments, resharing files, and navigating through
inefficient project hand-offs.

This relentless juggling act not only stifles creativity but also leads to
wasted time, brand inconsistency, and delayed market entry.

Adobe Creative Cloud, a pivotal tool for many creatives, is not immune to these
challenges. While it aims to streamline creative workflows, users frequently
encounter hurdles that impair collaboration and productivity.

This blog post will explore:

 * The core challenges creatives, especially Adobe users, experience
 * How challenges can be avoided with the right integrations, and
 * The benefits the whole organization experiences when creatives silos are
   addressed




ADDRESSING THE CORE PAIN POINTS FOR CREATIVES

Despite its potential to streamline workflows, Adobe Creative Cloud users often
encounter obstacles that hinder collaboration and productivity.

Multi-Platform Slow Downs

One significant bottleneck for teams using Adobe Creative Cloud is the hassle of
platform switching, asset downloads and reuploads.

The process of downloading, re-uploading, and sharing files is often so
time-consuming that it negates the benefits of cloud storage, causing
frustration and delays.


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The image was missing the required details to load properly.

Inefficient Project Hand Offs

Adobe users know the dread of opening a project only to discover that assets
aren't linked, setting off a time-consuming hunt for missing assets. The dreaded
manual task of creating a folder for each project and ensuring that all the
linked assets are available is beyond frustrating.

This scenario is emblematic of the broader issue of inefficient project
hand-offs, where crucial time that could be spent on creative projects is
wasted.

No Central Repository

The absence of a unified repository for completed projects exacerbates the chaos
of human errors that come with an unconnected tech stack.

Final and approved files can get stuck in the project management system, on
someone’s personal computer or in the different libraries being used by sales or
marketing teams leading to lost assets, redundant work, and asset duplication.


THE BUSINESS CHALLENGES THESE SILOES PRESENT

Creative teams that are struggling to coordinate across departments may feel the
initial pain of this problem, but ultimately, it leads to even bigger issues
across an organization.

 * Campaign Delays: The cumulative effect of these inefficiencies is felt most
   acutely in delayed campaign launches, with every hour spent troubleshooting
   which pushes back deadlines.
 * Inefficient Tech Stack: Disjointed tools complicate workflows unnecessarily,
   slowing down even the simplest tasks.
 * Reproduction Requests: The effort to recreate missing or inaccessible assets
   drains resources and hampers productivity.
 * Limited Organizational Access: Difficulty in accessing assets hinders the
   entire organization's ability to operate efficiently.




THE STRATEGIC ADVANTAGE OF CI HUB AND MEDIAVALET INTEGRATION

The MediaValet and CI HUB integration is not just for Adobe Creative Cloud. You
can also connect with Microsoft 365, Google Workspace, Figma, Wordpress, and
Sketch. And within any of those platforms, various teams, including creatives,
marketers, and web teams, can seamlessly harness the assets stored in your
company's MediaValet DAM directly within these programs.

If you’re creating or updating designs or documents, this integration upholds
MediaValet as the singular source of truth. It guarantees that anyone utilizing
it always accesses the most up-to-date version of each asset from your DAM. This
unified approach eradicates any uncertainties or prolonged searches for the
right file or version.

Utilize CI HUB to swiftly locate assets through keywords, categories, file
formats, filenames, metadata types and fields, collections, and more, ensuring a
streamlined and efficient workflow.

Integrating your creative system with your DAM can enable your entire
organization to access finalized assets. This synergy offers:

Improved Access to Assets

Eliminate platform switching and manual downloads with direct access to all DAM
assets within Adobe Creative Cloud, addressing cloud-based slowdowns.

Leveraging AI-driven tags and intuitive filters, the integration revolutionizes
how assets are found and used, drastically cutting down search times.


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The image was missing the required details to load properly.

Streamlined Project Hand-offs

CI HUB identifies and downloads all linked assets from the DAM automatically,
streamlining project hand-offs.

Automatic cloud synchronization eliminates the frustration of missing links and
misplaced files, ensuring assets are always prepared for the next project phase.

Reduced Project Errors

The integration is designed to fit seamlessly into existing workflows,
minimizing the learning curve and facilitating easier adoption.

By syncing assets directly to local environments, it minimizes workflow
slowdowns, maintaining the speed essential for creative processes.





EMPOWERING CREATIVITY ACROSS THE BOARD

Beyond just addressing the pain points of creative teams, the CI HUB and
MediaValet integration brings substantial benefits to creative directors, teams,
and entire organizations by:

 * Enhancing visibility into work-in-progress, which is vital for coordination
   among remote or distributed teams.
 * Future-proofing creative workflows against the backdrop of an ever-evolving
   technological landscape.
 * Ensuring business and brand continuity through robust, secure cloud-based
   asset management.
 * Maximizing the return on investment for assets by improving access and
   utilization across different teams and projects.



With the MediaValet CI HUB connector, creatives can seamlessly access and
utilize assets stored in the DAM directly within Adobe Creative Cloud.
Establishing a single source of truth with a DAM, and connecting your workflows
to it ensures that everyone always works with the most up-to-date version of
each asset.

For creative teams mired in the challenges of siloed workflows and inefficient
processes, particularly those utilizing Adobe Creative Cloud, the integration of
CI HUB and MediaValet offers a beacon of hope. It not only alleviates immediate
challenges but also sets the stage for a more collaborative, efficient, and
creative future.

--------------------------------------------------------------------------------


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