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PRIVACY

 1. Home
 2. Privacy



Dentsu International (referred to as “our”, “us” and “we” in this notice) is an
advertising agency that is part of a global media group.  Merkle is part of
Dentsu International. We help our clients to improve how they advertise and
market, whether by print, post, email or on websites. We believe that the
responsible use of data supports business growth and builds strong relationships
between brand and consumer. As a business, we are committed to respecting and
protecting the privacy of all individuals with whom we interact. We are
committed to being transparent in our handling and processing of personal
information at all times in accordance with applicable privacy and data
protection laws.

This Privacy Notice explains in detail the types of personal information we may
collect about you when you interact with us on any website where this Privacy
Notice appears.

It also covers marketing for Merkle’s various brands, and with those acting in a
professional capacity (such as when enquiring about, researching, reporting on,
assessing or engaging in business discussions).

Data collected by us within the scope of this Privacy Notice, is not
incorporated into our data products. You can find privacy information for our
products here.

The California Consumer Privacy Act of 2018 (“CCPA”), as amended by the
California Privacy Rights Act, provides California residents with additional
rights with respect to their personal information.  The Virginia Consumer Data
Protection Act (VCDPA) provides Virginia residents with additional rights with
respect to their personal data. Those rights are explained below in Section 6
(Your California and Virginia Rights). This Privacy Notice includes certain
disclosures required under the CCPA and the VCDPA.

In this Privacy Notice, the term “personal information” has the meaning ascribed
to it under California Consumer Privacy Act of 2018, as amended, and includes
the term “personal data” as defined under the Virginia Consumer Data Protection
Act.
 


1. INFORMATION WE MAY COLLECT

The type of information we collect will depend on the circumstances and the
service you are using. Generally speaking, we will collect information relating
to you and/or your use of our services in the following ways:



Information relating to your use of the website

We and our third-party service providers use cookies and other tracking tools to
automatically collect information about how you use our website. This includes
information relating to the pages you visit on our website, the services or
information you search for and the links and content you choose to access on our
website. We may use this information to provide you with relevant content and to
inform our marketing strategy.  This type of activity is known as “profiling” –
using automated means to process your personal information to analyze or predict
your personal preferences, interest or behaviors. You may object to profiling
and opt-out of profiling (see Section 6 of this Privacy Notice, below).



Technical data

We and our third-party service providers automatically collect information about
the device(s) you use to access our website. This includes collecting
information about the type of device you are using, as well as unique mobile
device ID or the internet protocol (IP) address online identifiers, which are
numbers that can uniquely identify a specific computer or other network device
on the internet. This information is linked to a cookie ID, which we receive and
process. You may find more information on the cookies we use and the purposes
for which we use them on our Cookie Notice below. We also collect information
about your internet service provider and domain name and the type of browser and
operating system you are using.



Contact data

We collect information when you enter into an agreement, participate in a
promotion, contact us, or sign up for our marketing communications and
newsletters. We also collect any personal information you provide if you post a
comment, make a request, or complete a survey.



Commercial and Preference Information

We may collect information about our contact history with you and your other
transactions and preferences. We may also collect responses to surveys you
complete. We may collect information about your job and title, details of your
attendance at our events, and your interest in our services.



Marketing and Communications preferences

We collect information about your preferences in receiving marketing information
from us and your communication preferences.



Location Information

We may infer a location based on your IP address. We automatically collect your
precise GPS location when you access our apps or the mobile version of our
websites. We also collect information about your general location, using your
zip code or postcode and IP address.



Online Analytics

As explained in our Cookies Notice, we may use third-party analytics services on
our website (e.g. Google Analytics).  These service providers may set an access
their own cookies, pixel tags, and similar technologies on our websites and on
third-party websites to collect information that can be used to track uses over
time and across websites. These analytics services help us understand how users
arrive at and use our websites.

Please see our Cookies Notice for further information regarding declining out of
any or all of the cookies we set.



Online Advertising

Our partners may also place cookies, pixel tags and similar technologies on many
online services, including ours. They use these technologies to collect
information about your activities on these services in order to deliver you more
relevant advertising. For example, they may use the information they collect
from their cookies on our services to identify products and services you might
be interested in and to recognize your device so they can show you relevant
advertisements while you are using our services and other online services.
Additionally, we sometimes provide basic information we collect (such as email
addresses) to service providers, who may “match” this information in
de-identified form to cookies, mobile ad identifiers, and other proprietary IDs,
in order to provide you with more relevant ads when you visit other online
services.

You can learn about how to opt out of receiving personalized online
advertisements from our advertising partners by following the instructions in
the “Your Choices” and “Your California and Virginia Rights” sections below, and
through our Cookies Notice.



Social Media Platforms

If you post to one of our pages on a social media site or connect to a social
media platform from our website, we may receive information, including
information contained in your social media profile. You acknowledge and
understand that we can access this information even when you are not actively
using the Services. We may also receive information about you if other users of
social media give us access to their profiles and you are one of their
“connections.”



Inferences

Using the other pieces of personal information collected about you, we may draw
inferences about you, reflecting what we believe to be your preferences,
characteristics, predispositions, and attitudes as well as attributes connected
to your IP address.



Combining Information

We combine information collected offline with information we collect online. Or
we may combine information we get from another party with information we already
have. We may also aggregate your information with other consumers’ information
to understand preferences and trends over time. We also combine information
collected across devices, such as computers and mobile devices.




 


2. HOW WE USE THIS INFORMATION

Except where prohibited by law or court order, we use your personal information
for the following purposes:

 * to deliver the specific information or services you have requested;
 * to enable the download of our content;
 * to send you newsletters and advertising messages (these may contain
   information relating to our brands and services);
 * to respond to your requests and feedback;
 * to analyze and/or improve our websites and services; and
 * to recognize you across multiple touchpoints by creating a single record for
   you;  
 * other purposes for which we seek your consent; and
 * to protect us, our websites, customers, employees, and business partners from
   fraud or other malicious activity.

In the table below we set out further information about the purposes for which
we use your personal information and the categories of third parties that the
personal information is disclosed, sold, or shared. In the second column, we
also specify how such personal information is categorized under California and
Virginia law. For more information about the categories of personal information
under California and Virginia law, see Your California and Virginia Rights.

 

 Purpose/Activity

Types of personal information that may be processed

Categories of third parties to which we may disclose this personal information

Categories of third parties to which this information may be ”shared” or “sold”
for advertising/analytical purposes

To send you information about our services:


To send you information which you have requested e.g. newsletters or
publications in accordance with your specified preferences

(a) Name

(b) Email address

(c) Phone number

(c) Social media account handles

(d) Mailing address

(e) General location (Identifiers: personal information; professional or
employment related information) 

(f) Commercial and Preference Information (responses to surveys, details of your
attendance at our events, interest in our services, information about our
contact history with you and your other transactions and preferences)

(g) Technical and usage (identifiers: personal information, such as IP address,
device identifiers, internet or other similar network activity)

(h) Location information (identifiers: precise geolocation, general location
using zip code or postal code and IP address)

(i) Inferences (using other pieces of personal information collected about you
and attributes connected to your IP address)

Third-party service providers; Entities due to corporate mergers or
restructuring; Other parties as required by law or to prevent or investigate
illegal activities; Online advertising partners

Online advertising partners

To improve and develop our website:  
We conduct statistical analysis on your usage of the website e.g. to enable us
to improve our website, offer new features and material etc.

(a) Technical and usage (identifiers: personal information, such as IP address,
device identifiers, internet or other similar network activity)

Third-party service providers; Entities due to corporate mergers or
restructuring; Other parties as required by law or to prevent or investigate
illegal activities

We do not sell/share

To deliver relevant content to you, and measure or understand the effectiveness
of the content we serve to you.

(a) Name

(b) Email address

(c) Phone number

(c) Social media account handles

(d) Mailing address

(e) General location (Identifiers: personal information; professional or
employment related information) 

(f) Commercial and Preference Information (responses to surveys, details of your
attendance at our events, interest in our services, information about our
contact history with you and your other transactions and preferences)

(g) Technical and usage (identifiers: personal information, such as IP address,
device identifiers, internet or other similar network activity)

(h) Location information (identifiers: precise geolocation, general location
using zip code or postal code and IP address)

(i) Inferences (using other pieces of personal information collected about you
and attributes connected to your IP address)

Third-party service providers; Entities due to corporate mergers or
restructuring; Other parties as required by law or to prevent or investigate
illegal activities; Online advertising partners

Online advertising partners

To respond to any inquiries or feedback that you send us

To update you with any changes to our terms and conditions/other policies

(a) Name

(b) Email address

(c) Phone number

(c) Social media account handles

(d) Mailing address

(e) General location (Identifiers: personal information; professional or
employment related information) 

(f) Commercial and Preference Information (responses to surveys, details of your
attendance at our events, interest in our services, information about our
contact history with you and your other transactions and preferences)

(g) Technical and usage (identifiers: personal information, such as IP address,
device identifiers, internet or other similar network activity)

(h) Location information (identifiers: precise geolocation, general location
using zip code or postal code and IP address)

(i) Inferences (using other pieces of personal information collected about you
and attributes connected to your IP address)

Third-party service providers; Entities due to corporate mergers or
restructuring; Other parties as required by law or to prevent or investigate
illegal activities

We do not sell/share

To provide you with services and fulfill your transactions.

(a) Name

(b) Email address

(c) Phone number

(c) Social media account handles

(d) Mailing address

(e) General location (Identifiers: personal information; professional or
employment related information) 

(f) Commercial and Preference Information (responses to surveys, details of your
attendance at our events, interest in our services, information about our
contact history with you and your other transactions and preferences)

(g) Technical and usage (identifiers: personal information, such as IP address,
device identifiers, internet or other similar network activity)

(h) Location information (identifiers: precise geolocation, general location
using zip code or postal code and IP address)

(i) Inferences (using other pieces of personal information collected about you
and attributes connected to your IP address)

Third-party service providers; Entities due to corporate mergers or
restructuring; Other parties as required by law or to prevent or investigate
illegal activities

We do not sell/share

To protect this website, our company, our employees, and our users from
malicious attacks, hacking, fraud, or other illegal or unauthorized activity

(a) Name

(b) Email address

(c) Phone number

(c) Social media account handles

(d) Mailing address

(e) General location (Identifiers: personal information; professional or
employment related information) 

(f) Commercial and Preference Information (responses to surveys, details of your
attendance at our events, interest in our services, information about our
contact history with you and your other transactions and preferences)

(g) Technical and usage (identifiers: personal information, such as IP address,
device identifiers, internet or other similar network activity)

(h) Location information (identifiers: precise geolocation, general location
using zip code or postal code and IP address)

(i) Inferences (using other pieces of personal information collected about you
and attributes connected to your IP address)

Third-party service providers; Entities due to corporate mergers or
restructuring; Other parties as required by law or to prevent or investigate
illegal activities

We do not sell/share

To share information with our service providers.

(a) Name

(b) Email address

(c) Phone number

(c) Social media account handles

(d) Mailing address

(e) General location (Identifiers: personal information; professional or
employment related information) 

(f) Commercial and Preference Information (responses to surveys, details of your
attendance at our events, interest in our services, information about our
contact history with you and your other transactions and preferences)

(g) Technical and usage (identifiers: personal information, such as IP address,
device identifiers, internet or other similar network activity)

(h) Location information (identifiers: precise geolocation, general location
using zip code or postal code and IP address)

(i) Inferences (using other pieces of personal information collected about you
and attributes connected to your IP address)

Third-party service providers; Entities due to corporate mergers or
restructuring; Other parties as required by law or to prevent or investigate
illegal activities; Online advertising partners

We do not sell/share

To share information within the dentsu international group for business
purposes.

(a) Name

(b) Email address

(c) Phone number

(c) Social media account handles

(d) Mailing address

(e) General location (Identifiers: personal information; professional or
employment related information) 

(f) Commercial and Preference Information (responses to surveys, details of your
attendance at our events, interest in our services, information about our
contact history with you and your other transactions and preferences)

(g) Technical and usage (identifiers: personal information, such as IP address,
device identifiers, internet or other similar network activity)

(h) Location information (identifiers: precise geolocation, general location
using zip code or postal code and IP address)

(i) Inferences (using other pieces of personal information collected about you
and attributes connected to your IP address)

Third-party service providers; Entities due to corporate mergers or
restructuring; Other parties as required by law or to prevent or investigate
illegal activities

We do not sell/share

To share information with other third parties, such as regulator and law
enforcement agencies

(a) Name

(b) Email address

(c) Phone number

(c) Social media account handles

(d) Mailing address

(e) General location (Identifiers: personal information; professional or
employment related information) 

(f) Commercial and Preference Information (responses to surveys, details of your
attendance at our events, interest in our services, information about our
contact history with you and your other transactions and preferences)

(g) technical and usage (identifiers: personal information, such as IP address,
device identifiers, internet or other similar network activity)

(h) Location information (identifiers: precise geolocation, general location
using zip code or postal code and IP address)

(i) Inferences (using other pieces of personal information collected about you
and attributes connected to your IP address)

Third-party service providers; Entities due to corporate mergers or
restructuring; Other parties as required by law or to prevent or investigate
illegal activities

We do not sell/share

 





We may use personal information to create deidentified or aggregated data which
does not identify you or any other individual. We may use and disclose this
anonymous or aggregated data as we choose.
 


3. INFORMATION SHARING AND DISCLOSING

Information shared within our group of companies

We are a globally operating media group consisting of multiple companies.
Therefore, we may from time to time disclose your personal information within
our group of companies.



Information shared with our third-party service providers

We use a number of third parties to perform business functions on our behalf,
such as sending our newsletters and hosting our online services and customer
relationship management. We will disclose personal information to these vendors
and service providers to enable them to provide their services.



Information shared with our business partners and marketing companies

We might share information with third parties who help us with our marketing
efforts, including social media platforms, advertising networks, and ad tech
companies. For example, we may share email addresses or other Contact
Information with social media platforms so they can serve our advertising to you
on their platform. Personal information received by our partners may also be
subject to their privacy policies.



Information shared due to corporate mergers or restructuring

We may disclose personal information with any successor to all or part of our
business. For example, if part of our business is sold, we may give our customer
list as part of that transaction.



Information shared with other parties as required by law or to prevent or
investigate illegal activities

Where required or permitted by law, personal information may be provided to
others, such as regulator and law enforcement agencies, for example in response
to a court order or a subpoena, or in response to a law enforcement agency’s
request, or where we believe it is necessary to investigate, prevent or take
action regarding illegal activities or to protect us, our websites, customers,
employees, and business partners from fraud or other malicious activity, and as
otherwise required by law. We might share your personal information in order to
enforce our agreements and to protect our rights and/or the rights of others. We
might share your personal information when we are investigating potential fraud.
This might include fraud we think has happened during a promotion. Where we have
a legal requirement to do so, if you are the winner of a sweepstakes or contest,
we may also share your certain Contact Information with anyone entitled to
request a winner’s list.



We may use and share personal information as otherwise disclosed to you from
time to time when collecting your personal information or as otherwise permitted
by law.
 


4. WHERE AND WHEN WE SEND INFORMATION 

We are a globally operating media group consisting of multiple companies.
Therefore, we may from time to time disclose your personal information within
our group of companies. Some of our group companies are located inside the
European Union (“EU”) or European Economic Area (“EEA”), and we implement and
maintain policies designed to ensure the security of such disclosures and
transfers in accordance with the applicable privacy and data protection laws.

If you reside in the EU or EEA, we will only transfer your personal information
outside the EU or EEA where we are satisfied that adequate levels of protection
are in place designed to protect the integrity and security of any information
being processed in compliance with applicable privacy and data protection laws.
These measures may include, as applicable, the use of standard contractual/data
protection clauses adopted by the European Commission and where transfers are to
the United States of America, the EU-US Privacy Shield, Swiss-US Privacy Shield
or your consent. Where we transfer personal information between our group
companies we have covered these transfers by entering into standard contractual
clauses adopted by the European Commission.

You may request further information on the measures used for such transfers via
the contact details given in this Privacy Notice.
 


5. RETENTION OF YOUR INFORMATION

We retain information for different periods of time depending on the purposes
for which we collect and use it, as described in this Privacy Notice. We will
delete or de-identify information when it is no longer needed to fulfill these
purposes unless a longer retention period is required to comply with applicable
laws. There may be technical or other operational reasons where we are unable to
fully delete or de-identify your information. Where this is the case, we will
take reasonable measures to prevent further processing your information.
 


6. YOUR CHOICES

You have certain choices about how we use your information. 
You can control cookies and tracking tools. To learn more about your choices
related to cookies and our Do-Not-Track Policy, please see our Cookie Notice.

You may choose not to receive marketing communications from us. You can ask us
to stop such messages at any time by clicking on the “unsubscribe” link at the
bottom of the message.  Please note that even if you choose not to receive
marketing communications from us, you still may receive non-marketing
communications, such as responses to your inquiries or notices regarding your
account or our relationship with you.

Opting Out of Interest Based Advertising

We enable users to opt-out from certain uses of information in a digital
environment. If you want to opt-out from our solutions from the browser you are
currently using, click here and our systems will attempt to place an opt-out
cookie on your computer.

You may also visit http://www.aboutads.info/choices/ to have the option of
opting out of many of our partners. Please note that if you clear cookies from
your browser, you may need to renew your opt-out choice. The mobile operating
systems (e.g., Android and iOS) have their own opt-out mechanisms that apply IBA
in mobile app environments. To exercise this opt-out, please visit the privacy
settings of your Android or iOS device and select “limit ad tracking” (Apple
iOS) or “opt-out of interest based ads” (Android).

Notice Concerning Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in certain web
browsers. We are committed to providing you with meaningful choices about the
information collected on our websites for third-party purposes, and that is why
we provide the variety of opt-out mechanisms listed above, and in our Cookies
Notice. Some web browsers offer users a “Do Not Track” privacy preference
setting in the web browser. We do not currently recognize or respond to browser
initiated Do Not Track signals.

While we do not currently respond to Do Not Track signals, when our systems
detect the presence of our opt-out cookie or a mobile o/s opt-out indicator, our
solutions will stop engaging in IBA for the opted out browser or device. And if
we have linked two or more browsers or devices as described above, our systems
will attempt to sever the link for the opted out browser or device.

Opting Out of Direct Mail and Telemarketing

Responsible marketing companies respect your choice to not receive direct mail
advertising. We use Direct Marketing Association (DMA) resources to suppress the
names and addresses of individuals who have notified the DMA that they do not
want to receive advertising by mail.

If you would like to opt out of direct mail advertising, send your complete name
and address to: DMA Mail Preference Service P.O. Box 643 Carmel, NY 10512

Responsible marketing companies respect your choice to not receive telemarketing
calls. We use DMA resources to suppress the phone numbers of individuals who
have notified the DMA that they do not want to receive telemarketing calls.

If you would like to opt out of telemarketing calls, send your complete name,
address and telephone number to: DMA Telephone Preference Service P.O. Box 1559
Carmel.

Email Marketing Preferences

If you wish to update your email marketing preferences, or unsubscribe, you can
also do so by visiting this page.

Your California and Virginia Privacy Rights

If you are a California resident, the California Consumer Privacy Act of 2018
(“CCPA”), as amended by the California Privacy Rights Act, requires us to
provide you with the following additional information about (1) the purpose for
which we use each category of “personal information” (as defined in the CCPA) we
collect; and (2) the categories of third parties to which we (a) disclose such
personal information for a business purpose, (b) “share” personal information
for “cross-context behavioral advertising,” and/or (c) “sell” such personal
information. The Virginia Consumer Data Protection Act (VCDPA) provides Virginia
residents with additional rights with respect to their personal data.

Depending on where you live and what you are asking us to do, we may or may not
be obligated to comply with your request, and/or the time required to complete a
request may vary:

 * Right to Access – You have the right to request that we provide you with a
   copy of the specific pieces of personal information we collected about you
   over the past 12 months.
 * Right to Delete – You have the right to request that we delete your personal
   information that we maintain about you, subject to certain exceptions.
   * If you were known by another name or lived at another address, we may not
     be able to locate all information which relates to you if you do not
     include it in the form below. Please provide as much information as
     possible so that we can try to identify all records which relate to you.
      We may keep certain personal information in accordance with our legal
     obligations and rights, such as keeping sufficient information about you to
     recognize that you have made a personal information request and to keep a
     record of that request.
   * However, if we lawfully receive your personal information after fulfilling
     your deletion request, that new information may be included in future data
     products unless/until you submit a new deletion request. However, if one of
     our clients separately has your personal information and they provide it to
     us, along with specific instructions on how we are to use it on their
     behalf, you may still receive their advertising. (We do not add our
     clients’ data to our own data products unless allowed to by our clients)
 * Right to Opt-Out of Targeted Advertising – You have the right to request that
   we not include your data for any targeted advertising we conduct.
   * Your choices do NOT affect marketing that is not based on your personal
     information. For example, you may still receive advertising based on the
     content and predicted audience of the website you are browsing. This is
     known as “contextual advertising” and will not stop in response to your
     requests.
 * Right to Correct – You have the right to request that we correct inaccurate
   personal information that we maintain about you, subject to certain
   exceptions.
 * Right to Limit Use of Sensitive Personal Information – You have the right to
   request that we do not process or share your sensitive personal information.
 * Right to Opt-Out of Profiling – You have the right to request that we not
   process your information for profiling.
 * Right to Non-Discrimination – You have the right to not receive
   discriminatory treatment for the exercise of your private rights.
 * Do Not Sell/Share My Info – You can request that we not sell or share your
   personal information that we have in our products by clicking Do Not
   Sell/Share My Info. For purposes of this Privacy Notice, “sell” means the
   sale of your personal information to an outside party for monetary or other
   valuable consideration, subject to certain exceptions set forth in applicable
   California law. For purposes of this Privacy Notice, “share” means the
   targeting of advertising to you based on that your personal information
   obtained from your activity across websites, subject to certain exceptions
   set forth in applicable California law. Any opt-out of cookie-based tracking
   for advertising purposes is specific to the device, website, and browser you
   are using, and is deleted whenever you clear your browser’s cache.
   * If you request an opt-out of the sale or share of your personal
     information, we will stop including your information in the data products
     we give to our clients.

You can make these requests online by clicking here, or by calling us at (+1)
(833) 570-5939 (toll-free in the US).  If you are making a request related to
business-to-business information, instead of consumer information, please email
us at dpous@merkleinc.com.  We may deny certain requests, or fulfill a request
only in part, based on our legal rights and obligations. For example, we may
retain personal information as permitted by law, such as for tax or other record
keeping purposes, to maintain an active account, and to process transactions and
facilitate customer requests. Note that for purposes of these requests under
this Privacy Notice, personal information does not include information we have
collected as a service provider to our clients.

Only you, or a person or business entity registered with the California
Secretary of State that you authorize to act on your behalf (an “authorized
agent”), may make the requests set forth above. You may also make a request on
behalf of your minor child.

The request should include your contact information and describe your request
with sufficient detail that allows us to properly understand, evaluate, and
respond to it. In addition, you should provide sufficient information (including
information that reasonably enables us verify the identifying information we
currently maintain about you) that allows us to reasonably verify that you are
the person about whom we collected the personal information or an authorized
representative.

We will respond to consumer requests in a reasonably timely manner. If we
require extra time to respond, we will inform you of the reason and extension
period in writing. In order to protect the security of your personal
information, we will not honor a request if we cannot verify your identity or
authority to make the request and confirm the personal information relates to
you. The method used to verify your identity will depend on the type,
sensitivity and value of the information, including the risk of harm to you
posed by any authorized access or deletion. Generally speaking, verification
will be performed by matching the identifying information provided by you to the
personal information that we already have.

Any disclosures we provide will only cover the 12-month period preceding our
receipt of your request (and will not be made more than twice in a 12-month
period). If we cannot comply with a request, or cannot fully comply with a
request, the response we provide will also explain the reasons we cannot comply.
If we deny your request in whole or in part, you may have the right to appeal
the decision. In such circumstances, we will provide you with information
regarding the appeals process.

Data Subject Rights Requests Metrics - California Consumer Privacy Act

 * Click here to view our most recent reporting metrics

If you reside in California, you have the right to ask us one time each year if
we have shared personal information with third parties for their direct
marketing purposes. To make a request, please send us an email, or write to us
at the address listed below. Indicate in your letter that you are a California
resident making a “Shine the Light” inquiry.
 


7. HOW WE PROTECT YOUR PERSONAL INFORMATION

We have reasonable security measures in place to help protect personal
information from loss, misuse, unauthorized access, disclosure, alteration, and
destruction.

We have implemented reasonable, industry-standard security policies, standards
and practices designed to protect information from internal and external
threats. The degree of protection for each piece of information is based on the
risk and consequences associated with having that information compromised. While
no security measures will provide for absolute security, all of our employees
responsible for the management of information have the responsibility to adhere
to our documented security controls, which are developed commensurate with the
understood risk.
 


8. OUR RESPONSIBILITY FOR WEBSITE LINKS

This Privacy Notice is limited to the personal information collected by us. We
do provide links within this site to other websites, including social media
sites such as Facebook, Twitter and LinkedIn. If you follow these links, your
use of these sites will be governed by their applicable user and privacy notices
since their data practices fall outside the scope of this Privacy Notice.
Further, we can have no responsibility for or control over the information
collected by any third-party website and we cannot be responsible for the
protection and privacy of any information which you may provide on such
websites.
 


9. CHILDREN

This website is not intended for children aged 16 or under. We do not actively
seek to collect personal information about children aged 16 or under. If you
have any concerns about your child’s privacy in relation to our services, or if
you believe that your child under the age of 16 may have entered personal
information onto our website, please contact us at dpous@merkleinc.com. We will
delete such personal information from our records or seek verifiable parental or
legal guardian consent to retain such information within a reasonable time.
 


10. COOKIES

Please read below for more information on the cookies we use, the purposes for
which we use them, and how to reject cookies.

How to reject cookies

Our Do-Not-Track Policy: If you don’t want to receive cookies, you can alter
your browser settings.  The procedure for doing so varies from one browser
application to another.  If you wish to reject cookies from our site, but wish
to accept those from other sites, you may choose the option in your browser
settings to receive a notice before a cookie is stored on your device.  If you
block or reject cookies, not all of the tracking described below will stop.
Please consult the “Help” section of your browser for more information.

To find out more or to opt out of having your online behavior collected for
advertising purposes, please consult the following: www.youronlinechoices.com
(for EU users) or http://optout.aboutads.info/?c=2&lang=EN (for U.S. users).
 Choices you make are device-specific and browser-specific. By disabling
cookies, you may be prevented from accessing some features of our site or
certain content or functionality may not be available.  

How we deploy “cookies”

Cookies are small packets of information stored by your web browser when you
visit certain websites, including our website. Cookies are generally used by
websites to improve your user experience by enabling that website to ‘remember’
you, either strictly for the duration of your visit (using a “Session” cookie
which is erased when you close your browser) or for repeat visits (using a
“Permanent” cookie).

Site specific cookie information and help in understanding, making choices about
and managing cookies can be found within our Cookie Notice.
 


11. UPDATES

This Privacy Notice may be updated from time to time to reflect changes in law,
best practice or a change in our practices regarding the treatment of personal
information.  The date of the most recent revision will appear at the top of
this page. If you do not agree to the changes, please do not continue to use our
services and please refrain from sharing your personal information with us. You
should check this notice frequently for updates.

This Notice is effective as of December 22, 2022.
 


12. CONTACT US

If you have any questions about this Privacy Notice, our approach to privacy or
you would like to exercise any of the rights mentioned in this Privacy Notice
you can contact our Data Protection Officer in any of the following ways:

Address: Data Protection Officer
Merkle Inc.
7001 Columbia Gateway Drive
Columbia, MD 21046

Telephone:
(+1) (877) 570-5939 (U.S. toll-free)

Or by email at: dpous@merkleinc.com (Americas) or dpo@dentsu.com (EU/EEA)


UPDATES TO THE NOTICE

This notice was last updated on February 8, 2023.

Navigate the Notice
 * Scope of This Privacy Notice
 * Sources of Information
 * Types of Personal Information We Process
 * How We Use Your Personal Information
 * Sharing Personal Information With Others
 * Your Rights Over Your Personal Information
 * Where and When We Send Personal Information Abroad
 * How We Protect Your Personal Information
 * Cookies
 * Contacting the Merkle Data Protection Officer
 * Updates to the Privacy Notice




IMPORTANT

ARE YOU A CONSUMER?

This Notice doesn’t cover the data we use to provide marketing services to our
clients, but we’ve got plenty of information about what we do for our clients
and what your rights are if that’s what you’re after.

Product Privacy Notice

Do Not Sell My Data 

ARE YOU OUTSIDE THE US?

Depending on where you reside, you may have different privacy rights. Our
localized privacy notices outline those differences.

 * Privacy in the United Kingdom / EEA
 * Privacy in Asia Pacific
 * Privacy in Australia
 * Privacy in Germany, Austria, and Switzerland
 * Privacy in the Middle East & North Africa
 * Privacy in India
 * Privacy in the Netherlands
 * Privacy in the Nordics
 * Privacy in Singapore
 * Privacy in Spain

HAVE QUESTIONS OR CONCERNS?

You can reach our Global Data Privacy Officer via email or phone at:

 * dpous@merkleinc.com
 * (+1) (877) 570-5939

Follow Us
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 * Contact Us
 * 1.443.542.4000
 * marketing@merkleinc.com

Quick Links
Quick Links
 * Our Work
 * What We Think
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 * News
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Locations Around the Globe
Locations Around the Globe
Americas
 * Columbia, MD (HQ)
 * Austin, TX
 * Boston
 * Charlottesville, VA
 * Chicago
 * Denver
 * Detroit
 * Hagerstown, MD
 * Kansas City
 * Little Rock

 * Minneapolis
 * Montréal
 * New York City
 * Philadelphia
 * Pittsburgh
 * Salt Lake City
 * San Francisco
 * Toronto
 * Vancouver

EMEA
 * Aarhus
 * Aberdeen, UK
 * Amsterdam
 * Barcelona
 * Basel
 * Belgrade
 * Bristol
 * Brno
 * Brussels
 * Copenhagen
 * Derby
 * Dubai
 * Edinburgh
 * Frankfurt
 * Geneva
 * Gijon
 * Gothenburg

 * Guarda
 * Hamburg
 * Helsinki
 * Lausanne
 * Leiria
 * Lisbon
 * London
 * Madrid
 * Munich
 * Oslo
 * Prague
 * Rotterdam
 * St. Gallen, Sui.
 * Stockholm
 * Vienna
 * Zurich

Asia Pacific
 * Auckland
 * Beijing
 * Bengaluru
 * Canberra
 * Coimbatore
 * Hanoi
 * Ho Chi Minh
 * Hong Kong
 * Jakarta
 * Melbourne

 * Mumbai
 * Nanjing
 * Pune, India
 * Shanghai
 * Singapore
 * Sydney
 * Taipei
 * Tokyo
 * Wellington

 * Americas
 * EMEA
 * Asia Pacific

 * Columbia, MD (HQ)
 * Austin, TX
 * Boston
 * Charlottesville, VA
 * Chicago
 * Denver
 * Detroit
 * Hagerstown, MD
 * Kansas City
 * Little Rock

 * Minneapolis
 * Montréal
 * New York City
 * Philadelphia
 * Pittsburgh
 * Salt Lake City
 * San Francisco
 * Toronto
 * Vancouver

 * Aarhus
 * Aberdeen, UK
 * Amsterdam
 * Barcelona
 * Basel
 * Belgrade
 * Bristol
 * Brno
 * Brussels
 * Copenhagen
 * Derby
 * Dubai
 * Edinburgh
 * Frankfurt
 * Geneva
 * Gijon
 * Gothenburg

 * Guarda
 * Hamburg
 * Helsinki
 * Lausanne
 * Leiria
 * Lisbon
 * London
 * Madrid
 * Munich
 * Oslo
 * Prague
 * Rotterdam
 * St. Gallen, Sui.
 * Stockholm
 * Vienna
 * Zurich

 * Auckland
 * Beijing
 * Bengaluru
 * Canberra
 * Coimbatore
 * Hanoi
 * Ho Chi Minh
 * Hong Kong
 * Jakarta
 * Melbourne

 * Mumbai
 * Nanjing
 * Pune, India
 * Shanghai
 * Singapore
 * Sydney
 * Taipei
 * Tokyo
 * Wellington

Follow Us
LinkedIn Twitter Facebook RSS Youtube Flickr Instagram
 * Contact Us
 * 1.443.542.4000
 * marketing@merkleinc.com


In Our Company

© 2023 Merkle Inc.
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