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Meta


SAY TO MESSENGER: INTRODUCING NEW MESSAGING FEATURES FOR INSTAGRAM

September 30, 2020November 5, 2020
By Adam Mosseri, Head of Instagram, and Stan Chudnovsky, Head of Messenger


Today, we’re announcing an update to Instagram DMs by introducing a new
Messenger experience on the app. Messaging has come a long way since we first
brought it to Instagram. We’ve been exploring how messaging should evolve as we
grow. On Facebook’s family of apps alone, people send more than 100 billion
messages to their friends and family each day. These days, we rely on video
calls to hang out with friends, send memes and GIFs to communicate what we
really think (but can’t always say), and share funny photos and voice notes to
stay in touch. 

People are communicating in private spaces now more than ever. More than a
billion people already use Messenger as a place to share, hang out and express
themselves with family and friends. That’s why we’re connecting the Messenger
and Instagram experience to bring some of the best Messenger features to
Instagram – so you have access to the best messaging experience, no matter which
app you use. People on Instagram can decide whether to update immediately to
this new experience.



In our research, four out of five people who use messaging apps in the US say
that spending more time connecting with friends and family on these apps is
important to them, yet one out of three people sometimes find it difficult to
remember where to find a certain conversation thread. With this update, it will
be even easier to stay connected without thinking about which app to use to
reach your friends and family. 

We’re also adding more than 10 new features so you can stay close to your
friends. Selfie stickers are a unique hybrid of Boomerang, emojis, and selfies –
and a new way to react to conversations. Watch Together lets you watch trending
videos with friends on IGTV during a video call. We’re also introducing vanish
mode, where you can set messages to automatically disappear after they’re seen.



Messages and calls from friends and family using Instagram will stay in your
Instagram app. The main change is that people using the Messenger app can now
reach you on Instagram without you needing to download a new app, and vice
versa. You can also control where you receive messages and calls, such as in
your chats, in your message requests or not at all. 




THE BEST OF MESSENGER

We’re also bringing familiar features from Messenger like replying to a specific
message, forwarding a message, and customizable chat colors and themes. Every
day, more than 10 million people customize their chat threads in Messenger with
custom colors and nicknames. You’ll be able to use custom emoji reactions, and
soon, message effects to put more emotion and visual flair behind your reactions
and messages.

Over time, you’ll see even more fun ways to connect with friends and family.
Some features such as custom emoji reactions and selfie stickers will be
available on Instagram first and will come to Messenger soon after. 

Here are all the features coming soon to the new Messenger experience on
Instagram: 

 * Communicate Across Apps: Seamlessly connect with friends and family across
   Instagram and Messenger by using either app to send messages and join video
   calls. 
 * Watch Together: Enjoy watching videos on Facebook Watch, IGTV, Reels (coming
   soon!), TV shows, movies, and more with friends and family during a video
   call.
 * Vanish Mode: Choose a mode where seen messages disappear after they’re seen
   or when you close the chat. 
 * Selfie Stickers: Create a series of boomerang stickers with your selfie to
   use in conversation.
 * Chat Colors: Personalize your chats with fun color gradients. 
 * Custom Emoji Reactions: Create a shortcut of your favorite emojis to react
   quickly to messages from friends.
 * Forwarding: Easily share great content with up to five friends or groups. 
 * Replies: Respond directly to a specific message in your chat and keep the
   conversation flowing.
 * Animated Message Effects: Add visual flair to your message with animated send
   effects.
 * Message Controls: Decide who can message you directly, and who can’t message
   you at all.
 * Enhanced Reporting and Blocking Updates: Now you can report full
   conversations in addition to single messages on Instagram, and receive
   proactive blocking suggestions across Instagram and Messenger when you add
   your accounts in the new Accounts Center.


PRIVACY AND SAFETY

With this new update, you’ll have choice and controls to manage your privacy,
including whether message requests go to your Chats list, your Message Requests
folder, or whether you receive them at all. We offer tools for people to report
suspicious activity, and take action to block someone across apps to stop
unwanted messages and calls when something doesn’t feel right. You can learn
more about your privacy here.



We’re rolling out these new features on Instagram and Messenger in a few
countries around the world, and we’ll expand globally soon. This is only the
start to making it easier to stay in touch with friends and family across our
apps. Stay tuned for even more fun ways to connect in the future. 

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