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Home Interview Tam Kaur wants you to overcome your biggest obstacle: yourself
 * Interview


TAM KAUR WANTS YOU TO OVERCOME YOUR BIGGEST OBSTACLE: YOURSELF

By
Sean Berry
-
June 3, 2024

Tam Kaur’s quick rise on YouTube and social media is nothing short of
inspirational. In just 15 months, Tam Kaur has grown her YouTube channel from
970 subscribers to over one million, all the while helping women all over the
globe become their best selves and find self-love along the way. Tam’s mission
is clear: to help women grow their confidence and manifest their desired selves
into reality. Now, with two successful YouTube channels, a podcast and an
upcoming book, “Buy Yourself the Damn Flowers,” Tam is living her best life as a
content creator and wants to help the rest of her content-creating peers
manifest the same success.

We had the opportunity to chat with Tam about her journey as a content creator
and reveal her advice to content creators looking to grow their channels.



Tam Kaur
Subscribers: 1.07M
Uploads: 143
Video views: 38,935,190
Content type: How-to
User created: Mar 27th, 2020




ALWAYS A CREATOR AT HEART

Tam Kaur’s passion for video creation started at an early age. Picking up a
camera at age nine and learning how to edit video by 12, Tam found fulfillment
in the entire video-making process.

“I’ve been creative my whole life and video creation was the first hobby that
allowed me to channel that energy,” Tam tells us. “It didn’t matter what I was
filming; just the process of doing so and getting to edit something together
fulfilled me.”

As Tam honed her video skills, she started a YouTube channel at 14. Although she
saw some initial growth, gaining a few hundred subscribers in just a year, she
decided to quit uploading to the channel and shift all her focus toward her
schooling. However, throughout schooling, she continued posting on other
platforms, as her desire to create videos never faded.



“As social media started to grow, it became a great way for me to continue
practicing this creativity while improving my self-confidence by getting in
front of the camera, too,” Tam says.

Tam went on to study at the University of Leicester for a Bachelor of Arts in
Marketing. However, she still dreamt of becoming a creator. Thankfully, the
landscape of social media in the late 2010s made Tam’s dream a real possibility.

“Social media made my dreams accessible and realistic at a time where
traditional creator jobs seemed difficult to obtain.”



Tam decided to make her return to YouTube during her studies, but this time, she
would approach it as a job, not a side hobby.

“During university, I returned to YouTube and treated it as a part-time job as I
aspired to go full-time once I graduated,” Tam tells us.


TAM KAUR PAVES HER OWN PATH ON YOUTUBE

In the beginning, Tam made videos with the goal of sharing her life with the
community she had grown on Instagram. But as time passed, that goal changed. As
she grew as a person through her time in university, she felt inclined to create
videos about her new lifestyle and newfound confidence.



“I created self-development videos that detailed the tips and advice I had
learned in overcoming my own obstacles when it came to confidence, studying, and
failures,” Tam shares. “Through creating more of this value and education-based
content, I really found my passion in the type of content I wanted to create.”

Over the past year, Tam has focused her content on helping women worldwide,
covering topics from how to become a better conversationalist to how to overcome
loneliness to answering TMI girl talk questions.

“My goal [is] to inspire women all over the world to love themselves, conquer
every single area of their life and close the gap between the current and ideal
version of themselves,” Tam says. “I want people to find the answers that aren’t
available elsewhere.”




COMING UP WITH CONTENT IDEAS

Since Tam’s content is highly personal to her, she often pulls from her own
experiences.

“I usually reference my own experiences, e.g., dealing with narcissists or
learning social skills as an introvert,” Tam reveals to us.

However, there are times when Tam will take suggestions from her audience if
there are particular topics they’re seeking guidance on.



“My community’s requests are always noted down,” Tam says, “so that I can
provide as much value as possible.”

This personal yet structured approach to content idea generation has allowed Tam
to keep her content both honest and insightful for her viewers.


BUILDING YOUR SUCCESS AND GROWING YOUR REVENUE

Although Tam has found immense success on YouTube, it was actually TikTok that
gave her her first big break. She reveals that TikTok was initially her most
successful channel.



“Reaching new audiences and gaining virality was much easier [on TikTok] and
took less time because of the nature and editing of the app,” she tells us.

However, it didn’t take Tam long to build an even more successful channel on
YouTube.

“I spent a lot of time researching how the algorithm works and built a strategy
that used SEO and thumbnail creation to gain more clicks,” Tam reveals.



This tactic ultimately increased Tam’s YouTube channel from 2,000 subscribers to
100K subscribers in just three months, and her engagement levels have remained
consistent ever since. Tam attributes her consistent growth to her loyal
community on YouTube.

“YouTube has also proven to be very successful in growing a loyal and tight-knit
community, which is much harder to do on other platforms,” Tam says. “Even after
starting a second channel and changing my style of content [vlogs], my
engagement and follower count has grown very quickly.”


BALANCING STRESSES AS A CONTENT CREATOR

As Tam has grown her channels and business as a content creator, it has given
her more means to improve her content on all fronts. Consequently, this can put
immense pressure on creators to constantly up their game and improve their
content. Tam is no stranger to this stress.



“I’m my own biggest competitor and I hate to feel stagnant,” Tam reveals. “My
biggest stress is that the quality of my content is getting better with every
video.”

Tam admits this was a bit tricky initially. Her quick growth multiplied her
tasks and roles as a creator and business owner and made it hard for her to
focus on what was most important to her: the quality of her content.

“When it comes to balancing all tasks and roles as a creator, it can be
difficult to dedicate time to strategy and evaluating areas of improvement,” Tam
says.



However, Tam found a solution. She decided to hire a team to help her free up
her schedule so she could focus on creating.

“I [now] have people working in my business to save me time so that I can work
on it from a quality perspective,” Tam says.


TAM’S PRODUCTION PROCESS

When planning for a long-form YouTube video, Tam will start by researching her
chosen topic.



“For YouTube I spend one week planning, researching and scripting a video,” Tam
says. “During this process, I’m researching the knowledge available on the topic
to learn the gap that needs to be filled,” Tam says.

Once the script is finalized, Tam will begin shooting at home alone. Once the
video is shot, she sends the footage off to her editor. It takes about a week
for her editor to cut the video together. Once post-production is complete, Tam
has her managers and any sponsors review the footage before signing off on the
finished product. Tam begins the production process far in advance to ensure the
process goes smoothly.

For all other content Tam posts, she scripts, shoots and edits it herself.




TAM’S ADVICE FOR ASPIRING CREATORS

For creators wanting to grow their channels, Tam advises them to expand their
operations beyond their platforms.

“You have to promote yourself and create content on every platform,” Tam says.
“You never know when algorithms or trends will change so creating different
content types for different platforms can protect you from putting all your eggs
in one basket.”

Beyond cross-posting, Tam also suggests that creators looking to maximize their
success — and ensure it lasts — should build a revenue source that doesn’t rely
on platforms or brand deals.



“Leveraging your talent and niche to create a product or revenue source that is
independent from brand deals is so important,” Tam says. “We don’t own these
social apps; they could shut down any day and so creating an email newsletter,
e-commerce store or coaching service, for example, ensures you’re more abundant
and protected in building revenue.”


MANIFESTING YOUR IDEAL FUTURE

Tam Kaur is one of the fastest-growing creators on the internet and it’s clear
to see why. While her platform and business continue to grow, she remains
committed to her initial goal: to inspire women to bridge the gap between their
present selves and their ideal selves. By leading by example, Tam has not only
merged her lifelong passions and career but has also helped countless women
close their own gaps.

Tam’s book, “Buy Yourself the Damn Flowers,” goes on sale August 15 and is
available for pre-order now.


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