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STARTING AN ONLINE YOGA BUSINESS FOR YOGA TEACHERS

By: Steph Ball-Mitchell, E-RYT-500, RPYT, RCYT, YACEP




STARTING AN ONLINE YOGA BUSINESS FOR YOGA TEACHERS


STARTING AN ONLINE YOGA BUSINESS FOR YOGA TEACHERS



Starting an online yoga business is now a viable option for yoga teachers, and
many have followed this path. Understanding the many nuances that come along
with starting an online yoga business is the key to success.  There are many
options out there for software and online platforms and its tough to know which
is the right one for you.  It can be challenging to create a yoga program that
is unique from all others and catches the attention of the students you're
trying to attract.  Even once you've created a premium yoga course, it can be
tricky to learn how to market it.  Even the best courses don't get enrollments
if nobody knows they're available.  Building business funnels is also an
important skill for converting potential students into enrolled students.


WHY STARTING AN ONLINE YOGA BUSINESS MAKES SENSE

As the world becomes increasingly digital, more and more businesses are moving
online, and yoga is no exception. Starting an online yoga business can be a
smart move for yoga teachers, especially in today's pandemic era where people
are staying home and practicing social distancing. Here are some reasons why
starting an online yoga business makes sense for yoga teachers:

 1. Reach a Wider Audience

One of the main benefits of starting a yoga business online is that you can
reach a much wider audience than you could with a traditional, in-person yoga
studio. With an online business, you can attract students from all over the
world, not just the local community. This means that you can potentially reach
thousands of students, which can greatly increase your earning potential.

 2. Flexibility and Convenience

Starting an online yoga business also gives you much more flexibility and
convenience than a traditional yoga studio. You can create your own schedule,
teach from anywhere, and work with students on their own time. This can be
especially appealing for yoga teachers who have other commitments, such as a
full-time job or family responsibilities. With an online business, you can
create a schedule that works for you and your students.

 3. Lower Overhead Costs

Another advantage of starting an online yoga business is that you can keep your
overhead costs low. You won't need to rent a space or pay for utilities, which
can be a significant expense for a traditional yoga studio. You can also save
money on equipment, such as mats and blocks, since your students will be
practicing from their own homes. This can help you keep your prices competitive,
which can attract more students to your business.

 4. More Revenue Streams

When you start an online yoga business, you can create multiple revenue streams.
In addition to offering live classes, you can create prerecorded classes that
students can access at any time. You can also sell yoga-related products, such
as clothing or equipment, or offer one-on-one coaching or group coaching
programs. These additional revenue streams can help you increase your income and
diversify your business.

 5. Easy to Scale

Starting a yoga business online is also easy to scale. Once you have created
your classes and other products, you can easily add more students without having
to worry about space constraints or hiring additional staff. This means that you
can quickly grow your business and increase your revenue.

 6. Build a Community

Starting an online yoga business also gives you the opportunity to build a
community of students. You can create a private Facebook group or other online
community where students can connect with each other and with you. This can help
you build relationships with your students and create a sense of community,
which can increase student loyalty and retention.

 7. Improve Your Teaching Skills

When you start an online yoga business, you'll be teaching in a different format
than you're used to. This can be challenging at first, but it can also help you
improve your teaching skills. You'll need to learn how to communicate
effectively through a camera, how to adjust your teaching style to different
levels of students, and how to create engaging classes that keep students coming
back for more. These skills can also be valuable if you ever decide to go back
to teaching in-person classes.

 8. Meet Changing Needs

Finally, starting an online yoga business can help you meet the changing needs
of your students. In today's fast-paced world, many people are looking for ways
to fit yoga into their busy schedules. By offering online classes, you can
provide more flexibility and convenience, which can make it easier for your
students to make time for yoga. Additionally, with the pandemic and social
distancing measures in place, many students may prefer to practice yoga from the
comfort of their own homes.


IS THERE A NEED FOR MORE ONLINE YOGA BUSINESSES?

I know what you're thinking.... yoga is so over-saturated.  Is there even a need
for more online yoga businesses?  Research and statistics support my conclusion
that the overwhelming answer is YES, there is a huge need for more online yoga
businesses.

Currently, there are already many online yoga businesses in operation, ranging
from large established companies like Glo and Yoga International to smaller
independent businesses like mine run by individual teachers. These businesses
offer a variety of services, including live and prerecorded classes, one-on-one
coaching, and yoga-related products.

The pandemic has certainly accelerated the growth of the online yoga industry.
According to a report by Yoga Alliance, 78% of yoga teachers now offer online
classes, compared to just 24% before the pandemic. Many students have also
shifted to online classes, with Yoga Alliance reporting that 71% of yogis are
now practicing at home, compared to just 37% before the pandemic.

It is important to note that the demand for yoga continues to grow. According to
a survey conducted by the Yoga Alliance and Yoga Journal, the number of people
practicing yoga in the United States has increased by 50% in the past four
years. In addition, the study found that the number of people who say they are
very or extremely likely to try yoga in the future has also increased.

This growing demand for yoga presents an opportunity for new online yoga
businesses. As more people become interested in yoga, there is a need for
businesses that can cater to their needs. Online yoga businesses can provide a
convenient and accessible way for people to practice yoga, particularly in the
current pandemic era where social distancing measures are in place.

Furthermore, the yoga industry is diverse and offers a range of styles and
approaches. There is no one-size-fits-all approach to yoga, and different people
may have different preferences when it comes to practicing yoga. This presents
an opportunity for new online yoga businesses to cater to specific niches or
audiences. For example, a business may focus on offering yoga classes for
seniors, or for pregnant women.

In addition, new online yoga businesses can also differentiate themselves by
offering unique or innovative approaches to yoga.   That could mean pulling in
new technology or it might mean approaching yoga with a new style or twist.  

Believe it or not, with so many existing online yoga businesses, there is there
still a need for new ones.


WHY WE NEED NEW ONLINE YOGA BUSINESSES

There are several reasons why new online yoga businesses are necessary:

 1. Unique Teaching Styles and Specializations

While there are many existing online yoga businesses, each teacher has their own
unique teaching style and specialization. New businesses can offer something
different that appeals to a particular niche or target audience. For example, a
new business may focus on prenatal yoga or yoga for athletes, offering a
specialized experience that is not readily available from existing businesses.

 2. Innovation and Technology

New businesses can also bring innovation and technology to the online yoga
industry. As technology continues to evolve, there are always new ways to
enhance the online yoga experience, such as integrating virtual reality or other
interactive elements. A new business may be able to take advantage of these
innovations and create a unique offering that stands out from the competition.

 3. Changing Market Needs

The market for online yoga businesses is constantly evolving, and new businesses
can respond to changing needs and trends. For example, with the pandemic, many
students may be looking for ways to relieve stress and anxiety, so a new
business could focus on offering classes and resources specifically tailored to
those needs. Alternatively, a new business could take advantage of the growing
interest in mindfulness and offer classes that combine yoga with meditation or
other mindfulness practices.

 4. Increased Demand

With the pandemic forcing many studios to close or limit their in-person
classes, there is increased demand for online yoga businesses. According to Yoga
Journal, the online yoga industry is projected to reach $23 billion by 2026, up
from $6 billion in 2019. This indicates that there is still significant growth
potential for new online yoga businesses, particularly as more people continue
to practice yoga at home.


HOW TO START AN ONLINE YOGA BUSINESS SUCCESSFULLY

Another factor to consider is that the market for online yoga businesses is not
yet saturated. While there are already many established online yoga businesses,
the industry is still relatively new and there is room for new players to enter
the market. In fact, some of the established businesses have experienced rapid
growth in recent years, which suggests that there is still significant demand
for online yoga.

However, it is also important to note that starting a new online yoga business
can be challenging. Building a successful online yoga business requires a lot of
hard work, dedication, and marketing efforts. In addition, the industry is
highly competitive, and new businesses may struggle to stand out from the crowd
if not careful.

The COVID-19 pandemic has created a lot of uncertainty for businesses, including
online yoga businesses. While the pandemic has led to an increase in demand for
online yoga classes, it has also created economic uncertainty and forced many
businesses to adapt quickly to new challenges.

To sum it up, there is a need for new online yoga businesses, as the demand for
yoga continues to grow and there are opportunities to cater to specific niches
or audiences. However, starting a new online yoga business is not without its
challenges, and new online yoga businesses may have challenges if they aren't
prepared.  This is why we've partnered with one of our community's own, Yoga
Coach Sarah, to teach you how to start an online yoga business.   If you're
interested in starting your own online yoga business, I highly recommend Sarah's
new online course "How to Start Your Online Yoga Business Effectively," where
you learn all you need to know to manifest the yoga business of your dreams. 

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