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Search Log in Does my company subscribe? Advertising & Marketing Ecommerce Financial Services Health Technology More Industries ForecastsIndustry KPIs Plans & Pricing Daily News eMarketer serves cookies to analyze traffic to this site. By continuing to use the service, you agree to our use of cookies as described in the Privacy PolicyOK THE ERA OF UNCERTAINTY: BUY NOW, PAY LATER WHAT SHORT-TERM CHALLENGES AND LONG-TERM CHANGES MEAN FOR PROVIDERS AND RETAILERS RIGHT NOW Report by David Morris | Jun 27, 2022 ReportCharts Download with PRO Learn about PRO | Log in Table of Contents Share Table of Contents Executive Summary BNPL Challenges Not for the Faint of Heart Short-Term Changes Long-Term Changes What It All Means for Retailers and Providers Read Next Sources Media Gallery About This Report BNPL providers are in the eye of a perfect storm, as investor and regulatory scrutiny, increasing competition, and the prospect of recession put them at risk. But it’s still early days—and we see foresee a long growth runway. Read on to learn how retailers and providers can navigate the current landscape to their maximum benefit. Topics Payments US Table of Contents Executive Summary BNPL Challenges Not for the Faint of Heart Short-Term Changes Long-Term Changes What It All Means for Retailers and Providers Read Next Sources Media Gallery EXECUTIVE SUMMARY Buy now, pay later (BNPL) usage has exploded in the US, as consumers flock to reimaged installment loans that blend the flexibility of credit, short repayment terms, and app-based shopping into a simple, easy user experience. But investor and regulatory scrutiny, increasing competition, and a pending recession are putting BNPL providers at risk. Key Question: What are the short- and long-term challenges of BNPL, and what do they mean for providers and retailers? E-Mail ChartDownload KEY STAT: We forecast that Klarna, Afterpay, and Affirm count close to 70 million users on their BNPL platforms. But newer entrants Block, PayPal, and Apple draw from larger, more diversified user bases, increasing the pressure. HERE’S WHAT’S IN THE FULL REPORT 1FILE Exportable files for easy reading, analysis and sharing. * 3CHARTS Reliable data in simple displays for presentations and quick decision making. * TABLE OF CONTENTS 1. Executive Summary 2. BNPL Challenges Not for the Faint of Heart 3. Short-Term Changes 1. Long-Term Changes 2. What It All Means for Retailers and Providers 3. Read Next 1. Sources 2. Media Gallery CHARTS IN THIS REPORT US Buy Now, Pay Later (BNPL) Users, by Platform, 2022 (millions)US Buy Now, Pay Later (BNPL) Users, 2021-2025 (millions, % change, and % of digital buyers) US Buy Now, Pay Later (BNPL) Sales, 2021-2026 (billions and % change) ACCESS ALL CHARTS AND DATA Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost. Gain Access to Insider Intelligence → Log in to Insider Intelligence expandcollapse US Buy Now, Pay Later (BNPL) Users, by Platform, 2022 (millions) Download Download US Buy Now, Pay Later (BNPL) Users, 2021-2025 (millions, % change, and % of digital buyers) Download US Buy Now, Pay Later (BNPL) Sales, 2021-2026 (billions and % change) Download US Buy Now, Pay Later (BNPL) Users, by Platform, 2022 (millions) Download Download US Buy Now, Pay Later (BNPL) Users, 2021-2025 (millions, % change, and % of digital buyers) Download US Buy Now, Pay Later (BNPL) Sales, 2021-2026 (billions and % change) Download READ THIS WITH INSIDER INTELLIGENCE share via email AUTHORS DAVID MORRIS CONTRIBUTORS Daniel DeceaResearcher, Financial ServicesJaime ToplinSenior Analyst RELATED CHARTS & ANALYSIS Article Consumer payment trends augmented by economic uncertainty Article Oracle and Adyen help restaurants streamline contactless payment acceptance Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Article What a Robinhood takeover could bring to FTX Article PayPal’s new credit card could shore up merchant relationships Report The Era of Uncertainty: Stablecoins Article Wells Fargo plays up rewards with new Autograph card Article Revolut joins heated competition to win cut of Europe’s booming BNPL market Article PayPal streamlines fees and terms to attract merchant business Report Latin America Retail Ecommerce Players Update 2022 Article Amazon’s people problem poses an existential threat to its customer experience Article Klarna launches loyalty feature to hone in on engagement and sales growth Article US banks persisting with high overdraft fees could face watchdog’s censure Article How Prime Day will deliver for Amazon’s competitors Article Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty Article Consumer payment trends augmented by economic uncertainty Article Oracle and Adyen help restaurants streamline contactless payment acceptance Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Article What a Robinhood takeover could bring to FTX Article PayPal’s new credit card could shore up merchant relationships Report The Era of Uncertainty: Stablecoins Article Wells Fargo plays up rewards with new Autograph card Article Revolut joins heated competition to win cut of Europe’s booming BNPL market Article PayPal streamlines fees and terms to attract merchant business Report Latin America Retail Ecommerce Players Update 2022 Article Amazon’s people problem poses an existential threat to its customer experience Article Klarna launches loyalty feature to hone in on engagement and sales growth Article US banks persisting with high overdraft fees could face watchdog’s censure Article How Prime Day will deliver for Amazon’s competitors Article Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty Article Consumer payment trends augmented by economic uncertainty Article Oracle and Adyen help restaurants streamline contactless payment acceptance Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Article What a Robinhood takeover could bring to FTX Article PayPal’s new credit card could shore up merchant relationships Report The Era of Uncertainty: Stablecoins Article Wells Fargo plays up rewards with new Autograph card Article Revolut joins heated competition to win cut of Europe’s booming BNPL market Article PayPal streamlines fees and terms to attract merchant business Report Latin America Retail Ecommerce Players Update 2022 Article Amazon’s people problem poses an existential threat to its customer experience Article Klarna launches loyalty feature to hone in on engagement and sales growth Article US banks persisting with high overdraft fees could face watchdog’s censure Article How Prime Day will deliver for Amazon’s competitors Article Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty DAILY NEWS Article Gen Z social usage rising as their parents start to log off Article Creators will be the centerpiece of YouTube’s growth efforts Article Here’s when cord-free viewers will outnumber pay TV’s Article Is brick-and-mortar outpacing digital in consumer spending? 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Article Spotify tries to solve its Gen Z podcasting problem Audio Around the World with … Livestream shopping Article Amazon’s people problem poses an existential threat to its customer experience Article Gen Z social usage rising as their parents start to log off Article Creators will be the centerpiece of YouTube’s growth efforts Article Here’s when cord-free viewers will outnumber pay TV’s Article Is brick-and-mortar outpacing digital in consumer spending? Article Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Article Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes Article How brands are responding to consumers' inflation concerns Article Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course Article What consumers want from loyalty programs Video Understanding your customers with segmentation | Sponsored Content Article Will inflation and uncertainty affect brands’ influencer marketing spend? Article Spotify tries to solve its Gen Z podcasting problem Audio Around the World with … Livestream shopping Article Amazon’s people problem poses an existential threat to its customer experience Article Gen Z social usage rising as their parents start to log off Article Creators will be the centerpiece of YouTube’s growth efforts Article Here’s when cord-free viewers will outnumber pay TV’s Article Is brick-and-mortar outpacing digital in consumer spending? Article Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Article Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes Article How brands are responding to consumers' inflation concerns Article Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course Article What consumers want from loyalty programs Video Understanding your customers with segmentation | Sponsored Content Article Will inflation and uncertainty affect brands’ influencer marketing spend? Article Spotify tries to solve its Gen Z podcasting problem Audio Around the World with … Livestream shopping Article Amazon’s people problem poses an existential threat to its customer experience LATEST REPORTS Report US Account Opening Benchmark 2022 Report Social Media Update Q2 2022 Report The Era of Uncertainty: Stablecoins Report The Insurance CMO Report 2022 Report Spotlight: Marketing Measurement Report The Era of Uncertainty: Buy Now, Pay Later Report Latin America Retail Ecommerce Players Update 2022 Report Spotlight: Marketing Personalization Report Spotlight: What’s ‘Up Next’ for YouTube Report Q2 2022 Digital Video Trends Report Spotlight: Elevating B2B Content Report US Social Media Usage 2022 Report TV Ad Spending 2022 Report Demographic Snapshot: LGBT+ Report Video Game Marketing and Monetization 2022 Report US Account Opening Benchmark 2022 Report Social Media Update Q2 2022 Report The Era of Uncertainty: Stablecoins Report The Insurance CMO Report 2022 Report Spotlight: Marketing Measurement Report The Era of Uncertainty: Buy Now, Pay Later Report Latin America Retail Ecommerce Players Update 2022 Report Spotlight: Marketing Personalization Report Spotlight: What’s ‘Up Next’ for YouTube Report Q2 2022 Digital Video Trends Report Spotlight: Elevating B2B Content Report US Social Media Usage 2022 Report TV Ad Spending 2022 Report Demographic Snapshot: LGBT+ Report Video Game Marketing and Monetization 2022 Report US Account Opening Benchmark 2022 Report Social Media Update Q2 2022 Report The Era of Uncertainty: Stablecoins Report The Insurance CMO Report 2022 Report Spotlight: Marketing Measurement Report The Era of Uncertainty: Buy Now, Pay Later Report Latin America Retail Ecommerce Players Update 2022 Report Spotlight: Marketing Personalization Report Spotlight: What’s ‘Up Next’ for YouTube Report Q2 2022 Digital Video Trends Report Spotlight: Elevating B2B Content Report US Social Media Usage 2022 Report TV Ad Spending 2022 Report Demographic Snapshot: LGBT+ Report Video Game Marketing and Monetization 2022 POPULAR ON INSIDER INTELLIGENCE Article Gen Z social usage rising as their parents start to log off Article Creators will be the centerpiece of YouTube’s growth efforts Report Spotlight: Marketing Measurement Article Here’s when cord-free viewers will outnumber pay TV’s Article Is brick-and-mortar outpacing digital in consumer spending? Report Social Media Update Q2 2022 Article Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Report Latin America Retail Ecommerce Players Update 2022 Article Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes Report The Era of Uncertainty: Buy Now, Pay Later Article How brands are responding to consumers' inflation concerns Report The Era of Uncertainty: Stablecoins Article Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course Report The Insurance CMO Report 2022 Article Gen Z social usage rising as their parents start to log off Article Creators will be the centerpiece of YouTube’s growth efforts Report Spotlight: Marketing Measurement Article Here’s when cord-free viewers will outnumber pay TV’s Article Is brick-and-mortar outpacing digital in consumer spending? Report Social Media Update Q2 2022 Article Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Report Latin America Retail Ecommerce Players Update 2022 Article Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes Report The Era of Uncertainty: Buy Now, Pay Later Article How brands are responding to consumers' inflation concerns Report The Era of Uncertainty: Stablecoins Article Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course Report The Insurance CMO Report 2022 Article Gen Z social usage rising as their parents start to log off Article Creators will be the centerpiece of YouTube’s growth efforts Report Spotlight: Marketing Measurement Article Here’s when cord-free viewers will outnumber pay TV’s Article Is brick-and-mortar outpacing digital in consumer spending? Report Social Media Update Q2 2022 Article Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Report Latin America Retail Ecommerce Players Update 2022 Article Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes Report The Era of Uncertainty: Buy Now, Pay Later Article How brands are responding to consumers' inflation concerns Report The Era of Uncertainty: Stablecoins Article Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course Report The Insurance CMO Report 2022 "BEHIND THE NUMBERS" PODCAST Audio The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping Audio The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Audio Around the World with … Livestream shopping Audio The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power Audio The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ... Audio The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook Audio Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space Audio The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact Audio The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ... Audio The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ... Audio Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power Audio The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care Audio The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated Audio The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ... Audio The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping Audio The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Audio Around the World with … Livestream shopping Audio The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power Audio The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ... Audio The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook Audio Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space Audio The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact Audio The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ... Audio The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ... Audio Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power Audio The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care Audio The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated Audio The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ... Audio The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping Audio The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Audio Around the World with … Livestream shopping Audio The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power Audio The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ... Audio The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook Audio Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space Audio The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact Audio The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ... Audio The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ... Audio Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power Audio The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care Audio The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated Audio The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ... TRENDING IN UNITED STATES Article Gen Z social usage rising as their parents start to log off Article Creators will be the centerpiece of YouTube’s growth efforts Article Here’s when cord-free viewers will outnumber pay TV’s Report Spotlight: Marketing Measurement Article Is brick-and-mortar outpacing digital in consumer spending? Article Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Report Social Media Update Q2 2022 Report The Era of Uncertainty: Buy Now, Pay Later Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Article What consumers want from loyalty programs Article How brands are responding to consumers' inflation concerns Article Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes Report The Era of Uncertainty: Stablecoins Article Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course Report Latin America Retail Ecommerce Players Update 2022 Article Gen Z social usage rising as their parents start to log off Article Creators will be the centerpiece of YouTube’s growth efforts Article Here’s when cord-free viewers will outnumber pay TV’s Report Spotlight: Marketing Measurement Article Is brick-and-mortar outpacing digital in consumer spending? Article Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Report Social Media Update Q2 2022 Report The Era of Uncertainty: Buy Now, Pay Later Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Article What consumers want from loyalty programs Article How brands are responding to consumers' inflation concerns Article Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes Report The Era of Uncertainty: Stablecoins Article Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course Report Latin America Retail Ecommerce Players Update 2022 Article Gen Z social usage rising as their parents start to log off Article Creators will be the centerpiece of YouTube’s growth efforts Article Here’s when cord-free viewers will outnumber pay TV’s Report Spotlight: Marketing Measurement Article Is brick-and-mortar outpacing digital in consumer spending? Article Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Report Social Media Update Q2 2022 Report The Era of Uncertainty: Buy Now, Pay Later Audio Reimagining Retail: Google shopping and how it's influencing the ecommerce journey Article What consumers want from loyalty programs Article How brands are responding to consumers' inflation concerns Article Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes Report The Era of Uncertainty: Stablecoins Article Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course Report Latin America Retail Ecommerce Players Update 2022 Report The Era of Uncertainty: Buy Now, Pay Later Get Access Log in COVERAGE AREAS → COVERAGE AREAS → ADVERTISING & MARKETING * Ad Spending * Media * Social Media * Video * Browse All → HEALTH * Digital Health * Healthcare Providers * Mobile Health * Telehealth * Browse All → ECOMMERCE * Consumer Behavior * Coupons * Customer Experience * Loyalty * Browse All → TECHNOLOGY * Artificial Intelligence (AI) * Cybersecurity * Internet of Things (IoT) * Mobile * Browse All → FINANCIAL SERVICES * Consumer Banking * Insurance * Payments * Wealth & Asset Management * Browse All → MORE INDUSTRIES * Automotive * Sports * Telecom * Travel * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe INSIDER INTELLIGENCE * Home * Research Topics * Forecasts * About Us * Careers * Data Partnerships MEDIA SERVICES * Advertising Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles CONTACT US → WORLDWIDE HQ 11 Times Square New York, NY 10036 1-800-405-0844 SALES INQUIRIES 1-800-405-0844 ii-sales@insiderintelligence.com * Copyright © 2022 Insider Intelligence Inc. 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