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We've Launched An App! Use Quiz Kit to Build Custom Product Recommendation
Quizzes

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      conversion rate support.
   
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      help move your business to Shopify.

 * Themes ▼
   
   
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      Powerful, feature rich and designed to incentivize sales
   
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      Fun, lively design and elegant animations to entice your customers

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      Personalized product recommendation quiz platform
   
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      Export and copy data in 1 click. Save time, prevent errors.
   
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      Create Custom Checkout Upsell Offers After a Purchase

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Apr 20


HOW TO BUILD A CUSTOM VISUAL PRODUCT RECOMMENDATION QUIZ FOR YOUR SHOPIFY STORE

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One of the growing trends in e-commerce is personalization and guided product
recommendations through quizzes. Over the past few years, we’ve built a number
of custom quizzes and product finders for our clients on Shopify and Shopify
Plus, including Ouai, Credo Beauty, Lord Jones, Needed, Equator Coffee,
Sightglass Coffee and PlumpJack Wine & Spirits. 

Product recommendation quizzes are a great way to learn more about your
customers, while at the same time providing a unique experience to the way your
customers discover products on your Shopify store. 

 




SOME OF THE KEY BENEFITS FOR BUILDING A CUSTOM QUIZ INCLUDE:

Grow Your Email List

Product recommendation quizzes can be a great way to build a larger email list
that you can target based on the answers they’ve provided through each step of
the quiz.

Rich Customer Profile Data 



Develop richer customer profile data that you can use to send highly
personalized emails and segmented marketing campaigns based on the set of
answers that.  This is perfect for customers who use Klaviyo, Zaius, Bronto or
Mailchimp for email marketing and retargeting.

Provide Relevant Product Recommendations 



It's a well known stat that most people bounce from a site within the first 5
seconds of their first page load. Quizzes are a great way to immediately engage
your audience with interesting content and help provide relevant recommendations
to products your customers might actually be interested in. 

Want to Increase Your Conversion Rates? Look no further then a product quiz. 

For the clients that we've worked with to build custom quizzes, we've seen
conversion rates from people who have taken a quiz to jump anywhere from 2x to
3x. We also see that their likelihood to make a purchase after they leave the
site to jump as high as 5x, assuming you're incentivizing them to come back to
the site with a good offer.  


HERE ARE SOME IDEAS THAT WE’VE SEEN WORK WELL WITH SOME OF THE CUSTOM PRODUCT
QUIZZES WE’VE BUILT IN THE PAST: 

 1. Rather than showing a typical 10% off pop-up to new site visitors, ask them
    to answer a couple of questions and provide a discount code to people who
    have successfully taken a quiz. 
 2. Sync the question and answer data about the customer to a service like
    Klaviyo, Salesforce, Bronto Mailchimp or Zaius. 
 3. At the final step of the quiz, offer a discounted bundle option that
    includes multiple products vs just a single recommendation. 
 4. Ask the quiz taker if they’d like to receive updates about new products that
    match their interests vs standard email campaigns. 

 


WOULD YOU LIKE TO BUILD A CUSTOM PRODUCT RECOMMENDATION QUIZ FOR YOUR SHOPIFY
STORE? 

We've built a number of custom product recommendation quizzes for all sorts of
different industries in the past and would be happy to share some of our
expertise. 

Our approach is simple, we'll work with your to help design the perfect layout,
add the tracking needed to pass the custom variables over to Klaviyo or
Mailchimp and help build out all the logic and theme settings to make it as easy
as possible for you to manage and edit the questions and answers. 



Written by

ERWIN KOVACEVIC


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