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PRIVACY POLICY


MARKET RESOURCE PARTNERS (MRP) PRIVACY POLICY

Last revised: June 2023

INTRODUCTION

Market Resources Partners, LLC and its affiliates (MRP) value the data
protection and privacy rights of the persons (“you” or “your”) whose information
we collect or receive. This privacy policy (“Policy “) applies to any website,
virtual or physical event, online service from, or other interaction with MRP
and its affiliates, and explains who we are and the practices that govern how we
collect, use, share and protect the information you provide to us and other
information we may collect about you and other individuals and companies.

We recommend that you read this Policy in full to ensure that you have a clear
understanding of the data that we collect and how we collect and use that data.

We also describe the choices that we offer, including how you can change
your preferences regarding how we collect and use your information.

As used in this Policy, ‘Personal Information’ means information that may be
used to identify you personally, such as your name, address, email or telephone
number and any other information relating to an identified or identifiable
individual.

This Policy does not address, and we are not responsible for, the privacy,
information or other practices of any third parties, including our vendors or
any other third party operating any site or service such as publishers that
display advertising served by MRP.

About us

MRP is a technology and sales and marketing solutions company that provides
clients with the means to organize target account intelligence and coordinate
relevant multichannel account-based marketing programs. MRP operates its
websites mrpfd.com and also ad hoc microsites (e.g. techhubly.com) and landing
pages on behalf of clients (collectively, the MRP Sites).

MRP also provides an account-based marketing platform called MRP Prelytix®
(Prelytix®) aimed at helping its clients predict in real-time, what products and
services businesses are likely interested in. MRP also provides advertising
services (MRP Ad Services) to clients, helping them to display relevant online
advertising to end users (End Users) who interact with third party websites
(Third Party Sites). In addition, MRP also offers clients a suite of marketing
related solutions including content syndication, direct mail, and inside sales.

What Information Does MRP collect and How is It Collected?

The types of information that we may collect (directly from you or from
third-party sources) and our privacy practices depend on the nature of the
relationship you have with MRP and the requirements of applicable law. This
section describes how we collect and use that information. This includes an
overview of the type of information that we collect directly and automatically,
the types of information that we receive from other sources and why we collect
that information.

Information That You Provide to Us.

Services

We will collect certain information from when you engage with us in connection
with a business relationship and when you purchase a service from us or provide
a service to us. The information may include company specific information and
business contact details such as name, job title, business mailing address,
email address and or telephone number etc. This information is collected by MRP
for business relationship purposes and also to perform the service contract we
have in place.

MRP Sites

Certain parts of the MRP Sites may ask you to provide Personal Information
voluntarily. For example, we collect Personal Information when you apply for a
job at MRP, request a Prelytix ® demo, express an interest in obtaining
additional information about MRP or our services, subscribe to marketing emails,
or otherwise contact us. This Personal Information is collected by MRP to
provide you with the best and most useful content and services, and to offer you
opportunities to obtain other products and services from us and our Partners.

The Personal Information we collect may include business contact information
(e.g. your name, mailing address, telephone number or email address) and contact
preferences. It may also include professional information (e.g. your job title,
department or job role) as well as the nature of your request or communication.
We also collect information that you choose to provide to us when you complete
‘free text’ boxes on our forms.

Through Prelytix ®, clients may be able to provide additional data, including
their authorised user and target contact information. MRP uses this information
only to provide clients with services and as otherwise agreed to in their
respective agreements. MRP may derive insights from usage of these features and
types of insight typically derived from client usage and customer-provided data
but does not use any client-provided data except to provide its services.

During marketing services

You may provide us with information (which may include Personal Information)
during a marketing call or in response to an email or direct mail campaign e.g.
you may provide us information regarding alternative contacts methods or
updating details. The Personal Information we collect during the marketing
services may include business contact information (e.g. your name, mailing
address, telephone number or email address) and contact preferences. We may also
collect professional information (e.g. your job title, department or job role).

Information That We or Third Parties collect automatically

MRP Sites

When using the MRP Sites, we or our Partners may automatically collect certain
information from your device. In some countries including countries in the EU,
this information may be considered Personal Information under data protection
laws. The information we collect automatically may include your IP address, your
operating system, your browser ID, your browsing activity, your URL and other
information about your system, connection and how you interact with MRP Sites.
We may collect this information using cookies, pixels and/or web beacons
(Technologies), as explained further in our Cookie Policy.

MRP Ad Services

When End Users visit Third Party Sites, we may (and our Partners or vendors may)
use and deploy Technologies to automatically collect certain information about
the End Users and their devices. Some of this information (including, for
example, an IP address and unique identifiers stored in a cookie) may identify a
computer or device and may in certain circumstances be considered “Personal
Information”. However, the MRP Ad Services are designed to process information
in such a manner that the information cannot be directly attributed to a
specific, identifiable individual without the use of additional information
(such as your name, address, or email address). We may collect this information
by assigning a random unique identifier to your device the first time you
interact with an advertisement on a Third-Party Site. This unique identifier may
then associate you with information that we may collect about you. This
information we may collect includes information about your browser and device
information, information about your online behaviour and information about ads
served, viewed or clicked on.

Sales Calls

We may utilise notetaker tools on sales calls with potential clients. Such tools
will record both audio and video footage from the conversation and generate call
summaries.

Information we receive from other Sources

We may also combine, merge, and/or enhance the information we collect about you
with information collected from third parties such as other web-based and mobile
networks, exchanges and websites (“Partners “) or our clients.

This information may include hashed identifiers derived from other information
such as email addresses, mobile device IDs, demographic or interest data (like
your industry, employer, company size, job title or department) and content
viewed or actions taken on a Third-Party Site to help make the ads served to an
End User more relevant while limiting exposure to less relevant ads.

As part of our marketing services, we may receive business contact lists from
our clients to use as part of a marketing campaign. This data is only used for
the client providing the information and in accordance with the client’s
instructions. From time to time, we may also obtain information from the
reception of a business which may include business contact information (e.g.
your name, mailing address, telephone number or email address) and professional
information (e.g. your job title, department or job role).

Data contained in the MRP database including B2B contact data, originates from a
variety of sources including data suppliers, campaigns and MRP’s own research.

What is the Legal Basis for the Processing of Personal Information?

MRP relies on several different legal grounds for processing Personal
information including performance of a contract, consent and legitimate interest
depending on the circumstances surrounding the processing.

MRP may process Personal Information pursuant to specific purposes which are in
our interests and that enable us to enhance the services we provide. For
example, we may process Personal Information pursuant to legitimate business
purposes to respond to your inquiries and to fulfil your requests, to send you
relevant marketing information and offers or to complete transactions/engage
with you in connection with a potential business transaction.

If you are an individual from the EEA, our legal basis for collecting and using
Personal Information will depend on the Personal Information concerned and the
specific context in which we collect it. However, we normally rely on our
legitimate interests to collect Personal Information from you, except where such
interests are overridden by your data protection interests or fundamental rights
and freedoms.

If you have questions about or need further information concerning the legal
basis on which we collect and use your Personal Information, please contact us
using the contact details provided under the ‘contact us’ section below.

What is the purpose for using your Information?

We may use and process your information based on the legal grounds and for the
legitimate business purposes outlined in this Policy:

For providing and improving our services. MRP may use information it acquires to
operate, improve, and personalize its business and services, including Prelytix
and the MRP Sites. This use includes deriving insights, trends, use, and
analytics, whether actual or predicted, from the data collected. MRP may also
work with third parties to receive data or insights and combine that information
with the data and insights provided by MRP. When providing our services, MRP
often uses the data it collects with other data in our possession or
customer-provided data as part of our services. For example, MRP may use
information to provide clients with support or improve accuracy and develop new
features based on historical use and trends.

Advertising (including ‘interest based’ advertising) and marketing for itself
and customers. MRP may use the information it collects for advertising and
marketing, such as creating data segments/audiences, analyzing and predicting
business buying behavior or business interests and delivering interest-based
advertising and content to you, such as ads, widgets, or website content
tailored to you on behalf of advertisers, across websites, devices, and over
time. MRP may also use the information for performing email, mail and/or
telemarketing services for its clients.

As required by applicable law, legal process, or regulation. MRP may use all
data it collects or receives as required under law, legal or financial processes
like audits or regulations.

To provide reporting. MRP may create reports (such as performance analytics,
statistics, metrics, and other details) for MRP clients on the companies and/or
users that complete certain actions, such as completing a survey,
opening/clicking email, visiting an MRP managed site or a client managed site.

For running its business. MRP may use the information it collects for billing,
account management, invoicing, generating summaries from sales calls,
investigating security and privacy incidents as well as other legitimate
business interests.

For ID synching. We or our third party providers may also use information to
undertake ‘ID synching’ or ‘user matching’ which means that we may share the
information provided by you with third parties, who use this information to
recognise you across different channels and platforms over time for advertising,
analytics, attribution and reporting purposes.
We may also use the information: (i) to respond to or provide you with
information you request; (ii) f you have applied for a role with MRP, for
recruitment related purposes; and (iii) to prevent, detect, respond and protect
against potential or actual claims, liabilities, prohibited behaviour and
criminal activity.

Who do we Share Your Information With?

MRP will only share or disclose information in accordance with all applicable
laws and regulations. Examples include:

With clients and Partners. For example, MRP shares information to provide MRP
Prelytix and its services. MRP also shares information for marketing,
advertising, and engagement with their customers, such as market research,
providing interest-based advertising (including retargeting), analytics, and
advertising and marketing optimization. A client may choose to add Personal
Information within their possession to MRP Prelytix. Clients may also elect to
have insights and data shared with third party integrations. MRP also shares
company or Personal Information with its clients for reporting and marketing
purposes. In addition, MRP may share this information with third parties on
behalf of the client where MRP have been specifically requested to do so by the
client or through a contractual arrangement e.g. a client has appointed a third
party to analyse the data or carry out a further service on the client’s behalf.

Improving Ad Personalization. MRP may share data collected from its own products
or services or data collected from third party sources and use that data to
create targeting segments to enable companies to better personalize advertising.

Business Activities. MRP shares information for its legitimate business needs,
for example, in connection with, or during negotiations of, any merger, sale of
assets, financing or acquisition of all or a portion of our business to another
company or any other similar business, audit, or legal disclosure need. MRP may
also share information with third party vendors, consultants, and other service
providers who work on our behalf and need access to your information to carry
out their work for us and may use your information in connection with the
provision of such services.

Security. MRP may share information for security, fraud prevention, law and
policy enforcement purposes, such as responding to legal matters or law
enforcement requests or enforcing our policies and terms, protecting rights,
property, and safety of individuals or other third parties.

Marketing. Any information volunteered for marketing purposes or otherwise, may
be shared with i) the other third party, client or partner mentioned when you
provide such information or are contacted by MRP or ii) clients who have
products or services that may be of interest to you. Clients and other third
parties may combine the data we share (including personal and demographic data)
with additional data they have for their marketing and sales purposes. MRP
offers a real-time technology, so data provided by MRP Prelytix and derived
insights may be shared with third parties in real-time.

Website advertising partners. We may partner with third party advertising
networks and exchanges to display advertising Third Party Sites, or to manage
and serve our advertising on such sites and may share your Personal Information
with them for this purpose.

Vital interests and legal rights. We may disclose information about you if we
believe it necessary to protect the vital interests or legal rights of MRP, you
or any other person.

To our affiliates. We may provide your information to our affiliates (meaning
any subsidiary, parent company or company under common control with MRP). Our
affiliates will use your information only for the purposes described in this
Policy.

Business transfers: We may share your information with a third party in the
event of any reorganization, merger, sale, joint venture, assignment, transfer,
or other disposition of all or any portion of our business, assets or sock
(including in connection with any bankruptcy or similar proceedings).

For legal purposes: We may share your information as we believe to be necessary
or appropriate: (a) under applicable law, including laws outside your country of
residence; (b) to comply with subpoenas, warrants, or other legal process; (c)
to respond to requests from public and government authorities including public
and government authorities outside your country of residence; (d) to enforce our
terms and conditions; (e) to protect our operations or those of any of our
affiliates; (f) to protect our rights, privacy, safety or property, and/or that
of our affiliates, you or others; and (g) to allow us to pursue available
remedies or limit the damages that we may sustain.

With consent: We may disclose an individual’s information to any other person
with the individual’s consent to such disclosure

Data Security

MRP takes precautions to protect data and information under its control from
misuse, loss or alteration. MRP has put in place appropriate technical and
organizational measures to protect the information we hold. MRP’s security
measures include technology and equipment to help protect our information,
segregated databases and systems, firewalls, systematic controls and maintained
security measures regarding who may and may not access our databases, systems
etc.

Opting Out and Your Privacy Rights

MRP will only use your Personal Information for the purposes described in this
Policy or as subsequently authorised by you. We also wish to offer you with
choices about how your Personal Information is used and shared, as further
outlined below:
Opting-Out. MRP provides Users with several ways in which they can easily
opt-out of MRP’s services.

– Opting out of receiving email, mail and telemarketing communications:
-If you no longer want to receive marketing-related emails, mail or
telemarketing from us on a going-forward basis, you may opt out of receiving
these marketing-related communications by (i) visiting the MRP Privacy Hub and
changing your preferences; (ii) clicking on the unsubscribe link within the
email message that you receive from us; or (iii) notifying us during a marketing
call. Please also note that if you do opt out of receiving marketing-related
emails from us, we may still be required to send you administrative messages
relating to our services from time to time.

– Opting out of our sharing of your Personal Information with affiliates for
their direct marketing purposes:
If you would prefer that we do not share your Personal Information in the future
with our affiliates for their direct marketing purposes, you may opt out of this
sharing by contacting us at privacy@mrpfd.com.

– Opting out of MRP cookies:

See MRP’s Cookie Policy for information on how MRP uses Technologies. If you
wish to opt-out of being tracked by us using cookies please go to the MRP
Privacy Hub.

When you opt-out, we will place an MRP cookie on or otherwise identify your
browser in a way that informs our systems not to record information related to
your business research activities. However, please note that if you browse the
web from multiple devices or browsers, you will need to opt-out from each device
or browser to ensure that we prevent personalisation tracking on all of them.
For the same reason, if you use a new device, change browsers, delete the MRP
opt-out cookie or clear all cookies, you will need to perform this opt-out task
again.

Please note that the use of online tracking mechanisms by third parties is
subject to those third parties’ own privacy policies, and not this Policy. If
you prefer to prevent third parties from setting and accessing cookies on your
computer, you may set your browser to block cookies.

More information on all aspects of cookies can be found at
www.allaboutcookies.org.

Your Privacy Rights

– You have the right to request access to or that we change, update, or delete
your Personal Information at any time.

– If we have collected and process your Personal Information with your consent,
then you can withdraw your consent at any time. Withdrawing your consent will
not affect the lawfulness of any processing we conducted prior to your
withdrawal, nor will it affect processing of your Personal Information conducted
in reliance on lawful processing grounds other than consent.

– The right to opt out of receiving marketing communications from us. See above
for further information.

– If you are a resident of the European Economic Area (EEA), you may also have
the following rights:

– The right to object to processing of your personal information, restrict
processing of your personal information, or request portability of your personal
information in certain circumstances. To exercise these rights
email privacy@mrpfd.com; and

– The right to complain to a data protection authority about our collection and
use of your personal information. For more information, please contact your
local data protection authority.

MRP participates in the IAB Europe Transparency & Consent Framework and complies
with its Specifications and Policies. MRP’s identification number within the
framework is 614.

How Do We Transfer Information?

Personal Information collected outside the United States, including in the
European Economic Area (“EEA “) and United Kingdom (“UK”), is transferred to and
stored on our servers in the United States and potentially in or to other
countries whose data protection laws may be different to the laws in your
country. We will protect your Personal Information in accordance with this
Policy wherever it is processed.

In accordance with our commitment to protect personal privacy, MRP adheres to
either;
• Utilising standard contractual clauses approved by the European Commission and
/or the UK International Data Transfer Agreement/Addendum (as applicable), or

Only transferring Personal Information to countries that have been deemed to
provide an adequate level of protection for Personal Information by the European
Commission or UK Data Protection authority .

General

Industry Standard Practices
MRP follows generally accepted industry standards to protect the personal and
other information covered by this Policy. We have training and policies and
procedures in place to address the security of our workplaces and the integrity
and protection of electronic records stored in our systems. MRP’s systems uses
firewalls and Secure Socket Layers to help protect and safely transmit
information.

Social Media Features
The MRP Sites may include Social Media Features, such as the Facebook Like
button. These Features may collect your IP address, which page you are visiting
on the MRP Sites, and may set a cookie to enable the Feature to function
properly. Social Media Features are either hosted by a third party or hosted
directly on the MRP Sites. Your interactions with these Features are governed by
the privacy policy of the company providing it.

Data Retention
We will retain Personal Information we collect from visitors as well as data we
process on behalf of our Clients for as long as needed provide our services to
our visitors and Clients. We will retain Personal Information only as necessary
to comply with our legal obligations, resolve disputes, and enforce our
agreements in your (respective) jurisdiction(s). Cookie information is retained
for up to 13 months and is deleted thereafter.

Change of Control
In the event of a merger or acquisition of our company, the sale of
substantially all its assets related to the operation of the Sites, or other
change of corporate control, all information concerning visitors would be
transferred to or controlled by the successor entity. Such information would
remain subject to the principles and guidelines set forth in our Policy.

Privacy of Children
MRP does not intentionally collect information from persons under the age of 13.
Neither the MRP Sites nor the MRP Ad Services are intended for use by children
under the age of 13.

Privacy Policy Updates
This Privacy Policy will be updated periodically to comply with the evolving
legal framework and to conform to our current business practices. Unless stated
otherwise, our current Policy applies to all information that we have collected
concerning a visitor to this Site or through our Ad Services or other means. If
we make any material changes we will notify visitors by means of a notice on
www.mrpfd.com website prior to the change becoming effective. We encourage
visitors to periodically review this page for the latest information on our
privacy practices. Visitors with questions or concern about our privacy
practices see “Obtaining Information From Us & Communicating With Us” below.

Obtaining Information From Us & Communicating With Us
Upon a visitor’s request (using any of the contact methods below) concerning
their Personal Information, we will provide and/or correct or delete such
information that we may have in the MRP database collected from www.mrpfd.com
and our associated systems in reasonably obtainable form. Visitors may also
contact us (using any of the contact methods below) to express their preferences
on how we communicate with them, to ask questions relating to this Policy, or to
request that they be removed from our database. MRP will respond to your access
request within 30 days.

Access to Information Controlled by MRP
In the event that you wish to access, change or update any information we hold
on you please contact privacy@mrpfd.com and we will endeavour to respond to your
request within 30 business days.

Access to Data Controlled by our Clients
An individual who seeks access, or who seeks to correct, amend, or delete
inaccurate data should direct his query to MRP. If the data was initially
provided by a client, then MRP will redirect the request to the client and
respond as appropriate. If MRP is the controller of the data, then MRP will deal
with the request and respond to the individual.

Complaints and Dispute Resolution
If you have any concerns regarding the privacy of your data you can contact us
directly via the methods set out below. All complaints or concerns and
appropriate resolution relating to the practices of handling Personal
Information will be logged.
You also have the right to use the dispute resolution service provided by
Privacy Trust (you can contact PrivacyTrust online via www.privacytrust.com) or
lodge your complaint directly with the UK supervisory authority, the ICO (you
can contact the ICO online via https://ico.org.uk/global/contact-us/).

 

Contact Us
We are happy to provide any additional information or explanation needed or if
you have any questions about this Policy.

You can contact us;

– By post:

Our US address
Market Resource Partners LLC.
1818 Market Street, 37th Floor
Philadelphia, PA 19103

Our EEA/UK Address
Market Resource Partners Limited
Weaving Works
11 Ormeau Avenue,
Belfast Northern Ireland
BT2 8YB

– By Email: privacy@mrpfd.com.

Please note that email communications are not always secure.

– Through our website: www.mrpfd.com

Please direct all correspondence FAO MRP Privacy.


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