leads.px.com Open in urlscan Pro
2606:2c40::c73c:67e3  Public Scan

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Effective URL: https://leads.px.com/brand-explicit-consent-webinar?utm_campaign=Brand%20Explicit%20Consent&utm_medium=email&_hsmi=29...
Submission: On January 24 via api from US — Scanned from DE

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Text Content

 


WEBINAR SERIES: BRAND EXPLICIT CONSENT


NAVIGATING THE FCC REGULATIONS ON EXPLICIT CONSENT

In this series of webinars, PX & Verisk Marketing Solutions explore the
opportunities & pitfalls of the ruling and how technology solutions can pave the
way for better consent-based customer acquisition. 

Register

SESSION 1

Deep Dive Into the Problem At Hand

Dissecting the problem, offering legal insights on the potential impact of these
changes, and laying the groundwork to understand the problem better

Speakers: Michele Shuster (Mac Murray & Shuster), Bas Offers (PX), Eli Schwarz
(Verisk)

Date: 18 Jan 2024

Watch Recording>>

SESSION 2

Roadmap to Dynamic Consent

Diving into a collaborative solution of Brand Explicit Consent by PX and Consent
Verification by Verisk Marketing Solutions can be what the customer acquisition
industry needs right now. 

Speakers: Bas Offers (PX), Eli Schwarz (Verisk)

Date: 6 Feb 2024

Time: 2:00 PM EST

SESSION 3

Solution in the Spotlight

Expert minds chip in on why they believe in this solution. They also explore
other alternative solutions companies can take today.

Speakers: Matt Curtis (ADT); Gabe Allen (Royal United Mortgage), Bas Offers
(PX), Eli Schwarz (Verisk)

Date: 15 Feb 2024

Time: 2:00 PM EST

What is Brand Explicit Consent?

With Brand Explicit Consent, we aim to provide a solution for publishers and
advertisers alike to match consumers in real-time, allowing consumers to opt-in
to a limited number of advertisers or partners, before submitting the lead form.
This will enable better and compliant user experiences. We aim to partner with
established industry leaders like Jornaya by Verisk to provide improved
verification and authentication.

REGULATORY COMPLIANCE

As per the new FCC guidelines, the advertiser contacting the end consumer should
be mentioned explicitly at the point of consent capture

DYNAMIC CONSENT

The publisher will need to know who the buyer of the lead is in real-time before
the consumer's TCPA consent, so the solution will dynamically populate the name
of the advertiser into the consumer experience

CONSENT VERIFICATION TECHNOLOGY

Advertisers will check and verify that their name was present in the TCPA
consent disclosure before they accept and call a lead through verification
technologies like Jornaya/Verisk

Sign Up
SPEAKERS


MEET OUR PANEL


BAS OFFERS

Co-founder & COO

PX


ELI SCHWARZ

Chief Strategy Officer
Verisk Marketing Solutions


MICHELE A. SHUSTER

Managing Partner

Mac Murray & Shuster


MATTHEW CURTIS

Director of Media Strategy & Business Development 

ADT


GABE ALLEN

CEO

Royal United Mortgage

Register for the Webinar Series Today! 

First Name*

Email*

Company Name*


*If you cannot attend the live session, register anyway and we will send the
recording your way! 

Opportunities are growing for advertisers, publishers, and service providers to
leverage new channels and technology. Brand Explicit Consent is one such
solution where your business can evolve with these business opportunities and
not be left behind!

Read our recent blog to know more

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