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PRIORITISING PEOPLE TO CHAMPION SUSTAINABILITY

Asahi Group is driving global change through collaboration



The global push towards sustainable economic growth is a time-sensitive
endeavour for many brands. Consumers are becoming increasingly eco-conscious,
and companies must adapt to the challenging needs of a sustainability-driven
business environment. As a result, many firms are seeking holistic approaches to
drive positive change.

For the Japan-based food and beverage giant Asahi Group, “business as usual” has
taken an interesting turn in recent years. As one of the largest beverage
manufacturers worldwide, the conglomerate continues its daily operations while
integrating sustainability deeper into its business practices.

From junior positions to the C-suite, the company says it is committed to
implementing environmental responsibility throughout its supply chain. This
dedication is evident in its efforts to reduce carbon emissions and shift to
reusable and recyclable packaging. However, Asahi acknowledges this is an
ongoing pursuit. The company’s vision for a sustainable future is a long-term
strategy guided by core principles that align with global standards. This
commitment to reducing its environmental impact is encapsulated in a new
corporate statement: “Make the world shine.”

Drahomira Mandikova, senior executive officer, group chief sustainability
officer, speaking at Asahi Group headquarters

Drahomira Mandikova, the newly appointed group chief sustainability officer at
Asahi, is stepping into her role at a pivotal time for the company. As one of
the six members of Asahi’s executive team, which includes Group CEO Atsushi
Katsuki, Mandikova brings a wealth of experience from her 25-year career across
Europe and Asia. She emphasises the growing importance of a collective approach
to sustainability, advocating for an “all for one and one for all” mentality to
address the challenges ahead.

Mandikova argues that sustainability should not be treated as a competitive
business. “There must be differentiation, but it’s not a competition,” she says.
She advocates for a long-term cross-industry collaborative approach where every
player works harmoniously.

This philosophy is reflected in Asahi’s approach to partnerships. Mandikova
describes the company’s practice of fostering close-knit, transparent
relationships through annual open dialogues and sharing successful initiatives
and blueprints with its partners.

“At Asahi, our teams look beyond what we know today to understand and address
future trends,” she says. “Long-term trends are very important.”

The “For Hops” project, where Asahi collaborates with farmers and businesses to
install sensors on hop plants to gather data on soil and climate conditions

Asahi’s strength may lie in its collaborative efforts. With breweries and
factories spanning multiple towns and villages worldwide, the company has
developed an understanding of local community needs. One notable example is the
company’s “For Hops” project, where Asahi teams up with local farmers and
businesses including Microsoft to gather precise data on soil and climate
conditions in the Czech Republic. This initiative aims to create a more
efficient irrigation system for hop growers.

The company’s long-term strategy emphasises such fact-based approaches to
sustainability rather than those centred solely around stories.

Earlier this year, the company accelerated its “Asahi Carbon Zero” initiative,
moving its net-zero emissions goal from 2050 to 2040. This ambitious programme
focuses on achieving a net-zero environmental footprint through employee
engagement in green initiatives, expanding global CSR efforts and fostering
collaborative partnerships with stakeholders. Central to this plan is a vision
for a carbon-neutral society, achieved through substantial reductions in carbon
emissions across all sectors and protecting global biodiversity.

Despite its ambitions, Asahi remains transparent about the challenges ahead. The
firm acknowledges achieving 100 per cent reliance on renewable energy by 2040
might not suffice in a rapidly changing energy landscape.

Asahi’s vision is to be a value creator globally and locally, growing with high
value-added brands

“Asahi’s philosophy of viewing challenges as learning opportunities positions
the company to adapt its strategies as science and consumer demands evolve,”
says Mandikova.

This adaptability is evident in the company’s history of twice revising emission
reduction targets upwards to accelerate progress. Going forward, effective
communication with stakeholders, including consumers and environmental groups,
will be crucial in navigating this uncertain landscape.

As Mandikova puts it: “The Asahi corporate statement—make the world shine—isn’t
just a plan of action; it is the action itself.”

Find out more about Asahi’s sustainability initiatives

LEARN MORE


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