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 * About
 * Services
   * Airport Advertising
   * Billboard Advertising
   * Bus Advertising
   * Petrol Station Advertising
   * Shopping Centre Advertising
   * Taxi Advertising
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   * Phone Box Advertising
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ROK TV

Increasing viewership

ROK TV is a TV Station with contemporary and urban storylines. ROK is the home
of raw and edgy Nollywood dramas.




CHALLENGE

ROK is a high profile free-to-air TV station airing African movies and TV
series, supplying only the best quality and newest content to the African
diaspora. They can be found on the SKY platform channel number 344.

Since their launch in 2016, the channel’s main objective is to reach out to
communities in major cities, such as London, Manchester and Birmingham, to
create a stronger brand awareness and drive new audiences to their TV channel
creating stronger engagement. This included multiply creatives marketing their
different shows available on their platform.


ACTION

We needed to reach ROK’s targeted audience and had a limited budget to do this.
ROK also wanted to be visible for a 12 month period.

By using our knowledge and geographical understanding, we decided that 48 sheets
would create impact and brand awareness within the communities ROK wanted to
reach. They would also allow them to rotate creative keeping their potential
audience updated with up and coming shows on the TV channel.

48 sheets were positioned in highly popular communities of ROK’s targeted
audience in London and Manchester. We were able to plan and erect different copy
around numerous locations over a 12 month period in the two major cities.




RESULTS

Since the very start of the billboard presence, ROK noticed huge spikes in the
channel viewership and social sites. The creatives were vibrant and engaging and
drove potential audiences to view the channel.

The channel has experienced a 47% audience rise since the billboard campaign.
The billboard campaign increased awareness and viewers to ROK TV.

Due to Sky TV’s change in channel format in May 2018, ROK’s channel number has
changed to 329.

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47% AUDIENCE INCREASE

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INCREASING BRAND AWARENESS

SERVICES

 * Airport Advertising
 * Billboard Advertising
 * Bus Advertising
 * Petrol Station Advertising
 * Shopping Centre Advertising
 * Taxi Advertising

 * Underground Advertising
 * Phone Box Advertising
 * Toilet Advertising
 * Pub Advertising
 * Tickets and Receipt Advertising

GET IN TOUCH

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Phone: 01206 241014

Email: hello@tmhmedia.co.uk

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