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Submitted URL: http://gumgum.com/
Effective URL: https://gumgum.com/
Submission: On March 14 via api from JP — Scanned from JP
Effective URL: https://gumgum.com/
Submission: On March 14 via api from JP — Scanned from JP
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<label class="label"><span>Contextual Insider</span>Get The Contextual Insider and keep your finger on the pulse of what's new and next in contextual advertising and beyond.</label>
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Cookie Notice We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners.Cookies-policy Close Accept Cookies * Your Privacy * Strictly Necessary Cookies * Performance Cookies * Functional Cookies * Targeting Cookies * More Information Privacy Preference Centre Active Always Active Save Settings Allow All GumGum Acquires Attention Measurement and Optimization Company Playground xyzLearn more >> GumGum GumGum * Advertisersshow submenu for “Advertisers” * Overview * Ad products * Case studies * Creative gallery * Publishersshow submenu for “Publishers” * Overview * Verity™ * Advertisersshow submenu for “Advertisers” * Publishers * Accreditation * Insightsshow submenu for “Insights” * Content & Resources * Client Video Series * Contact * Loginshow submenu for “Login” * Advertising ANALYZE DIGITAL MEDIA IN A WHOLE NEW WAY For 10 years, GumGum has perfected its content analysis capabilities, using the latest in deep learning technology. That’s why our contextual intelligence platform is the only one that scans text, images, videos and audio when evaluating online content. MAKE SURE YOUR ADS ARE SEEN IN ALL THE BEST PLACES Drive attention with beautiful, dynamic ads served where users are most likely to see them. Our contextual technology uses computer vision and natural language processing to scan images, videos, audio and text. Learn more SCAN SITES FOR RELEVANT OR RISKY CONTENT BEFORE YOUR ADS ARE SERVED Verity™, the contextual intelligence at the heart of our platform, identifies and analyzes content based on your category preferences and guardrails. It delivers a nuanced reading that eliminates unsafe placements while giving you access to the most inventory possible. Meet Verity™ CONTEXTUAL INSIDER We're here to help you understand digital media's changing landscape—and prepare for what's next. The Death of Third-Party Cookies & The Rise of Contextual The death of the cookie, coupled with Google's recent announcement to end all behavioral targeting has smart marketers looking forward to the next best thing. With it's projected growth worldwide, it's of no surprise that more than half of the advertisers are investing in contextual advertising. Landmark Study Proves the Effectiveness of Contextual over Behavioral The debate over behavioral targeting versus contextual targeting is by no means new — but, over the last year, it has become a very important one for advertisers. Anatomy of a Federal Data Privacy Law Nationwide regulations could be passed this year. Here’s what marketers should pay attention to. How long can we pass on grass? Money is pouring into cannabis advertising budgets. It’s getting harder for publishers to just say no. Contextual InsiderGet The Contextual Insider and keep your finger on the pulse of what's new and next in contextual advertising and beyond. * Get updates on the Contextual Summit coming 2021 Lead Source- Marketing Segment Work at GumGum Our team of motivated visionaries is pioneering artificial intelligence and transforming the future of digital media. Join us GumGum * Advertisers * Overview * Verity™ * Ad products * Case studies * Creative gallery * Publishers * Overview * Verity™ * Publisher application * Publisher login * Insights * Contextual Insider * Client Video Series * Research & Guides * Tech blog * About * Mindset Matrix * Company * Careers * Newsroom * Giving back * Cultural Blog * Engineering * Sports * * * * GumGum Japan >> * Our Terms & Policies * GDPR * Do not sell © Copyright 2008-2022 Gumgum, Inc. All rights reserved. PRIVACY PREFERENCE CENTER When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. Cookie Policy Allow All MANAGE CONSENT PREFERENCES STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. 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