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KAMALA HARRIS SAYS AMERICA NEEDS MORE HOMES. HERE’S WHY THAT’S DIFFERENT.

Harris’s approach has inched closer and closer to what’s known as "YIMBYism,”
shorthand for “Yes in My Backyard.”

7 min
300

Vice President Kamala Harris speaks to supporters in Raleigh, N.C., on Aug. 16,
2024. (Cornell Watson for The Washington Post)
By Rachel Siegel
, 
Michael Scherer
and 
Sabrina Rodriguez
October 8, 2024 at 6:00 a.m. EDT

The core of Kamala Harris’s housing platform is a simple idea: America needs
more houses. But the vice president’s pitch — to help build 3 million homes and
incentivize local governments and builders to join in — stands apart from how
major political candidates typically talk about housing, if they do at all.



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To housing experts, the Democratic nominee’s approach has inched closer and
closer to what’s known as “YIMBYism.” The slogan stands for “Yes in My
Backyard,” as a rebuttal to what’s known as NIMBYism, for “Not in My Backyard.”
It generally encompasses people who support boosting the number of homes
available and putting them in more places. Think apartment buildings alongside
single-family houses and more public transportation to support denser
neighborhoods.

Harris doesn’t use the acronym to describe herself. And there are plenty of
YIMBYs who take a different approach, such as trying to withhold state or
federal funding from localities that don’t take part in efforts to build more.
But Harris’s emphasis on tackling America’s housing problems with more supply is
a new approach for Democrats focused on voters’ concerns around affordability
and a telltale part of the American Dream. Speaking on the popular “Call Her
Daddy” podcast, which is aimed at young women, Harris this week said, “Housing
is too expensive, and we need to increase the housing supply.”

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“To seem compelling in a political year, you can’t do a bunch of small stuff
people can’t remember. You have to go big,” said Jim Parrott, a housing adviser
under the Obama administration who also advises the Harris campaign. “If she is
a YIMBY, it’s a warm, fuzzy, carrot kind. Not a stick YIMBY.”

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Democrats began focusing on housing policy last year, realizing the headwinds of
running to keep the White House and Senate in a country overwhelmed by rising
costs. President Joe Biden began addressing the problem in March with his State
of the Union address, during which he announced a plan to build and preserve
more than 2 million homes, along with moves to use antitrust law against
corporate landlords who were indirectly coordinating in rental pricing and
eliminate title insurance fees. He went further in July, in the wake of his
campaign-ending debate performance, rolling out a plan to cap rent increases and
make more public land available for housing before he dropped his reelection
bid.

Democratic pollsters encouraged the moves, with the Navigator Research poll, an
independent survey read by policymakers, presenting attacks on “greedy
landlords” as an easy win, particularly among younger voters whom Democrats have
struggled to keep in the fold. An April Gallup poll also found the “cost of
owning/renting a home” to be the second most important financial problem for
families, next to the more generic “high cost of living/inflation.”

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When Harris took over the ticket in late July, she immediately shifted her
public rhetoric — and the campaign’s paid advertising — to focus more on
combating high costs. She made her efforts to take on housing costs in
California a centerpiece of her biography and talked about her mother saving up
to buy her family’s first house.

“Right now, a serious housing shortage is part of what is driving up cost,”
Harris said at a Las Vegas campaign event last month. “So we will cut the red
tape and work with the private sector to build 3 million new homes, and provide
first-time home buyers with $25,000 down-payment assistance so you can just get
your foot in the door. You’ll do the rest.”

Harris’s plans also include expanding the low-income housing tax credit — a key
program for constructing and rehabilitating rental housing for low-income
households — and creating a $40 billion “innovation fund” to help local
governments build more affordable housing. She has also talked about taking on
corporate landlords and capping rent increases.

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All of these proposals would require approval by Congress and might be difficult
to push through under a divided government. And even if regulations are enacted,
some economists have worried that the turbocharged buyer credits would juice
demand even more, and ultimately push prices higher by giving purchasers more
money to spend.

Home and rent prices took off on the heels of the pandemic, when people suddenly
clamored for the few options available. In the for-sale market, mortgage rates
shot up in 2022 and 2023 as the Federal Reserve raised borrowing costs to tackle
inflation, leaving many first-timers shut out. (The 30-year fixed-rate mortgage
peaked at nearly 8 percent last year, and has since fallen to near 6 percent as
the Fed lowers rates.)

Donald Trump’s campaign has taken a vastly different approach to housing issues.
During last week’s vice-presidential debate, Sen. JD Vance (R-Ohio) blamed
soaring housing costs on a spike in immigration over the past few years, saying
that “kicking out illegal immigrants who are competing for those homes” would
help affordability. In a statement, RNC spokesperson Taylor Rogers said Trump
would secure the border, “ban mortgages for illegal immigrants who drive up the
price of housing, and eliminate federal regulations driving up housing costs.”

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“When President Trump is back in the White House, he will cut the cost of new
homes in half, open portions of federal land with ultralow taxes and regulations
for large-scale housing construction and end the housing affordability crisis
that Kamala Harris created,” Rogers said.

The campaign’s claims that mass deportations would open housing supply has been
widely debunked by economists, who argue that recent immigrants — many of whom
rent and work in low-wage jobs — live in a very segmented part of the housing
market. Experts and builders also caution that strict immigration restrictions
would deal a serious blow to the construction industry, which relies on
foreign-born labor and is crucial to home building.

No federal policy proposals can address all aspects of the housing market; state
and local zoning laws have major influence over what houses can be built and
where. And some proponents of YIMBYism note that there is a wide spectrum of
progressive housing policies, and Harris’s plans don’t cover it all.

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“I do appreciate their spin on all of this, but I think when you dig into
Harris’s actual policy proposals, they are not a push for unbridled market rate
supply by any means,” said Shamus Roller, executive director of the National
Housing Law Project. He added that he would also like to see Harris focus more
on the poorest people who are just getting by, including seniors and people on
fixed incomes, who face some of the steepest affordability challenges.

Ahead of Harris’s visit to Nevada last month, several hundred advocates with the
Center for Popular Democracy Action and its affiliated groups marched in Las
Vegas to draw attention to the housing situation in that battleground state.
They have also hosted rallies in New York, Pennsylvania and elsewhere over the
past few weeks to call for more funding for affordable housing and stronger
tenant protections.

While the groups are backing Harris, organizers say she still needs to focus
more on issues facing renters, many of whom are young and people of color — key
parts of the coalition that helped Biden win in 2020. Some of Harris’s proposals
— like $25,000 first-time buyer credit — are “great for people that are in a
situation to be buying a home, but that doesn’t really help the people that are
really struggling, the people that are renting,” said Athena Katsarus, who is
involved with affiliate group Make the Road Nevada.

“We lost our savings. We lost everything we put away because of the pandemic and
the economic situation, and a lot of us are still trying to rebuild that,”
Katsarus said. “It’s been really hard for people to bounce back, and some just
can’t.”

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