hightouch.com
Open in
urlscan Pro
76.76.21.21
Public Scan
URL:
https://hightouch.com/customers/bol
Submission: On January 06 via api from US — Scanned from DE
Submission: On January 06 via api from US — Scanned from DE
Form analysis 1 forms found in the DOM
<form data-hs-cf-bound="true">
<div class="css-1811skr">
<fieldset role="group" class="chakra-form-control css-1kxonj9">
<legend id="email-label" for="email" class="chakra-form__label css-qxfjja">Work email<span role="presentation" aria-hidden="true" class="chakra-form__required-indicator css-1ssjhh">*</span></legend><input type="email" name="email"
placeholder="Work email" id="email" required="" aria-required="true" class="chakra-input css-sw4yep">
</fieldset>
<fieldset role="group" class="chakra-form-control css-jv2dab">
<legend id="gdpr-label" for="gdpr" class="chakra-form__label css-qxfjja">Notice and consent / legitimate interest (GDPR)</legend><label class="chakra-checkbox css-rfc3gm"><input class="chakra-checkbox__input" type="checkbox" name="gdpr"
id="gdpr" aria-invalid="false" aria-disabled="false" value="" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; width: 1px; margin: -1px; padding: 0px; overflow: hidden; white-space: nowrap; position: absolute;"><span
class="chakra-checkbox__control css-164nu6v" aria-hidden="true"></span><span class="chakra-checkbox__label css-1sgc0qu">
<p class="chakra-text css-1wu7in9">I agree to receive communications from Hightouch.</p>
</span></label>
<p class="chakra-text css-li4l4c">By submitting this form, you understand Hightouch will process your personal information in accordance with our <a class="chakra-link css-1uy611c" href="/privacy-policy">Privacy Policy</a>.</p>
</fieldset><button disabled="" type="submit" class="chakra-button css-og8mpk">Book a demo</button>
</div>
</form>Text Content
Skip to main content Is your CDP holding you back? Learn the warning signs Copy .SVGBrand assetsPress * Product A complete suite of products to assemble a Composable CDP ActivateGet fresh, accurate customer data in all of your tools — fast PrepareResolve identities and unify data into a customer 360 without code CollectCollect event data from all web, mobile, and server-side sources Products Reverse ETL Sync data to any SaaS tool with just SQL. No APIs. No CSVs Personalization API Deliver real-time experiences from your warehouse Customer StudioPopular Activate any customer data with a Composable CDP Match Booster Enrich audiences across ad platforms with trusted data Platform features Observability Monitor and troubleshoot your pipelines Extensions Integrate Hightouch with best-in-class tools Security & Access management Run on enterprise-level security and access controls The Composable CDP: Discover what makes a customer data platform composable |Resource hub * Solutions By team Marketing Personalize all your touchpoints Data & Analytics Sync consistent data automatically Sales Target product-qualified leads Customer Success Identify and reduce churn By industry eCommerce Deliver hyper-personalized shopping experiences Healthcare Activate PII data securely with HIPAA-compliance B2B SaaS Close deals faster and reduce churn Featured Hear from industry leaders, find the best partners, and learn what makes a customer data platform composable Learn more The Composable CDP: Discover what makes a customer data platform composable |Resource hub * Integrations All integrations Integration catalog Hightouch integrates with 200+ tools spanning Advertising, Marketing Automation, CRMs, Customer Success, and moreSee all 200+ integrations Popular sources Snowflake Databricks Google BigQuery Amazon Redshift See all sources Popular destinations Salesforce Hubspot Google Ads Facebook Ads Iterable Braze See all destinations Popular extensions dbt Sigma Looker Fivetran The Composable CDP: Discover what makes a customer data platform composable |Resource hub * Customers * Resources Step-by-step guides Audience targeting Target and suppress the right customers, at the right time Message personalization Create 1-1 experiences across all of your channels Contact & Account enrichment Get accurate and detailed data into your CRM to power salesSee all playbooks Documentation Core concepts Understand the basics of how Hightouch works Syncs Syncs define how you want to get data from your source to destination Models Hightouch models define and organize data from a sourceRead our docs Get started Talk to us Schedule 30-minutes to talk through how to solve your use cases Solutions partners Our Partners design, build and deliver exceptional data solutions Blog Keep up with the latest trends in marketing technology, tactics, and data Read the blog The Composable CDP: Discover what makes a customer data platform composable |Resource hub * Pricing Log inGet a demo BOL.COM REPLACES 3RD-PARTY COOKIES WITH 1ST-PARTY DATA TO INCREASE CTR BY 33% Bol.com is the single largest e-commerce platform in Western Europe. The company sells products from over 52,000 different sales partners to over 13 million active customers across the Netherlands and Belgium. There are more than 100 million products available on Bol.com, and the platform operates as a marketplace where third-party sellers can list and sell their products alongside the company’s own inventory. THE RESULTS * Increased audience reach by 109% * Improved click-through rates for all brand ads by 33% * Rebuilt new and existing audiences in just six weeks * Millions of viewable impressions delivered monthly THE CHALLENGE Bol.com operates an extremely mature paid media business, selling ad inventory to thousands of companies. This includes everything from brand advertising, sponsored products, performance marketing, and even off-platform advertising outside of Bol.com. Success for Bol.com is directly linked to our ability to create relevance for our advertisers, partners, and customers–and that means serving hyper-specific ads to granular audience cohorts. Rick Assies Group Product Manager Advertising • Bol.com The company collects petabytes of rich behavioral and transactional user-level data, but even with all of this information, the marketing team was building audiences using a limited data set from third-party cookies and pixels. With Google preparing to fully depecrate third-party cookies in 2024, Bol needed to act quickly to de-risk advertising revenue and enable the marketing team to activate the company’s existing first-party data. This left Bol.com scrambling to find a new solution that could provide immediate value and one that wasn’t based on third-party data. Bol.com turned to Hightouch to rebuild advertising audiences directly from their first-party data, creating a Composable CDP. THE SOLUTION ACTIVATING FIRST-PARTY DATA WITH HIGHTOUCH Bol.com has a mature data stack that houses data for over 100 million different products, hundreds of first-party attributes, and hundreds of web and mobile events. This data underpins many different data models, which are used to power an assortment of use cases, including keeping the product catalog up-to-date, building custom data science models to predict purchase behavior, or simply managing historical and transactional data. All of this information lives in a serverless data warehouse that acts as the company’s single source of truth. Before Hightouch, the marketing team relied on a legacy data management platform (DMP) to power all of their advertising audiences. These audiences were very limited because the marketing team had no access to any of the data living in Bol.com’s data warehouse and could only personalize using basic data like page views and sessions. To make matters worse, this data was only stored for a limited number of days. With the rapid end of 3rd-party cookies, we had to act quickly. Within 4-6 weeks under a POC, we were able to completely replace all of our existing audiences with first-party data using Hightouch. Rick Assies Group Product Manager Advertising • Bol.com Since implementing Hightouch Customer Studio, the marketing team has fully decommissioned all of the pixels powering their on-site and in-app advertising campaigns and replaced them with Hightouch audiences powered by first-party data. This shift to first-party data has led to a 109% increase in total audience reach, which has driven a 33% increase in click-through rates for all brand advertisements. With Hightouch, the marketing team can take advantage of all the data living in Bol.com’s data warehouse to deliver relevancy for both the customer and the advertiser. This ensures the marketing team can personalize product placement advertising and expose the right products to the right customers. CREATING A COMPOSABLE CDP Bol.com evaluated CDPs to try to create first-party advertising audiences, but the company quickly realized that no bundled platform could facilitate both the data and marketing needs of the organization. Instead, the marketing team turned to Hightouch to power the company’s most complex advertising use cases. We have petabytes of data here at Bol.com. Moving this data out of our data warehouse and pushing it to a traditional CDP would have been completely illogical. Hightouch lets us build really complex audiences in minutes, giving us everything we need to run A/B testing, measure performance, and optimize them so we can drive value immediately. Rick Assies Group Product Manager Advertising • Bol.com With Hightouch operating as an activation and audience manager layer on top of Bol.com’s infrastructure, the marketing team can self-serve and build custom audiences. Likewise, because Hightouch doesn’t actually store any data, the IT team doesn’t have to worry about compliance issues, and they can control exactly what data is exposed to Hightouch–all while ensuring the marketing team has access to the necessary and relevant information to power their campaigns. The true value of the Composable CDP architecture is that we no longer have to rely on a black box. We have access to all of the rich insights living in our warehouse, and this is key in optimizing our advertising campaigns. Kai Kickuth Sr. Product Manager • Bol.com WHAT’S NEXT? Bol.com is continuing to emphasize first-party data to power advertising for all on-site and in-app experiences. The company is in the process of building out thousands more custom audiences for all of their off-site advertising use cases as well. Hightouch has completely unlocked how we deliver relevancy to users across our website and our mobile app, but there’s also huge potential for us to monetize users outside of our domain. Kai Kickuth Sr. Product Manager • Bol.com Table of contents The ResultsThe ChallengeThe SolutionWhat’s Next? Share Book a demo Work email*Notice and consent / legitimate interest (GDPR) I agree to receive communications from Hightouch. By submitting this form, you understand Hightouch will process your personal information in accordance with our Privacy Policy. Book a demo ACTIVATE YOUR DATA IN LESS THAN 5 MINUTES Book a demo Product Activate Reverse ETL Customer Studio Personalization API Match Booster Prepare Customer 360 Toolkit Identity Resolution Schema Builder Collect Hightouch Events Tracking Libraries Warehouse Schemas Features Observability Extensions Security & Access management Integrations All 200+ integrations Solutions By team Marketing Data & Analytics Sales Customer Success By industry eCommerce Healthcare B2B SaaS By technology Snowflake Databricks Google BigQuery dbt Labs Sigma Fivetran Amazon Redshift Looker Resources Learn Customer stories Blog Resource library Changelog Build Docs Playbooks Connect Events Talk to sales Solutions partners Company Information Careers About Pricing Press Legal & Privacy Privacy policy Cookie policy Platform privacy notice Terms of service Cookie preferences Your privacy choices From the blog What is Reverse ETL? What is Data Activation? Friends Don’t Let Friends Buy a CDP Hightouch © 2024 Privacy Policy Terms of Service Status Security COOKIE SETTINGS By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Privacy Policy Cookie settings Reject all Accept all cookies COOKIE PREFERENCES When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information Allow all MANAGE CONSENT PREFERENCES ANALYTICS COOKIES Analytics Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. FUNCTIONAL COOKIES Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. ADVERTISING COOKIES Advertising Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Back Button BACK Search Icon Filter Icon Clear checkbox label label Apply Cancel Consent Leg.Interest checkbox label label checkbox label label checkbox label label Reject all Confirm my choices