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Text Content

Languages
 * Ελληνικά
 * English

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 * Home
 * bowling
   * CAPITAL EQUIPMENT
     * Scoring System
     * Pinsetters
     * Lane Systems
     * Bowling Furniture
     * Masking Units
     * Lane Machines
   * MODERNIZATION
     * Why Modernize?
     * Business Models
     * Before & After
   * AFTERMARKET-PARTS
     * Parts
     * Pins
     * Rental Shoes
     * House Balls
     * Lane Conditioner
     * Lane Cleaners
     * Lane Cloth
     * Other Supplies
   * BOWLERS CORNER
     * Brunswick Balls
     * DV8 Balls
     * Radical Balls
     * Hammer Balls
     * Ebonite Balls
     * Track Balls
     * Columbia 300 Balls
     * Brunswick Bags
     * DV8 Bags
     * Shoes
     * Ultimate Products
     * Ultimate Plugs
 * billiard
   * BILLIARDS
     * Brunswick Billiards
   * FURNITURE
     * Poker Tables
     * Dart Cabinets
     * Chairs
     * Dining Tops
   * ACCESSORIES
     * Play Packages
     * Table Covers
     * Billiard Cloth
     * Cue Racks
   * OTHER PRODUCTS
     * Air Hockey Tables
     * Foosball
 * NEWS
 * Support
   * Document Library
   * Electronic Repair
   * Tech Support
   * MSDS
 * Contact
 * 





 * Home
 * bowling
   * CAPITAL EQUIPMENT
     * Scoring System
     * Pinsetters
     * Lane Systems
     * Bowling Furniture
     * Masking Units
     * Lane Machines
   * MODERNIZATION
     * Why Modernize?
     * Business Models
     * Before & After
   * AFTERMARKET-PARTS
     * Parts
     * Pins
     * Rental Shoes
     * House Balls
     * Lane Conditioner
     * Lane Cleaners
     * Lane Cloth
     * Other Supplies
   * BOWLERS CORNER
     * Brunswick Balls
     * DV8 Balls
     * Radical Balls
     * Hammer Balls
     * Ebonite Balls
     * Track Balls
     * Columbia 300 Balls
     * Brunswick Bags
     * DV8 Bags
     * Shoes
     * Ultimate Products
     * Ultimate Plugs
 * billiard
   * BILLIARDS
     * Brunswick Billiards
   * FURNITURE
     * Poker Tables
     * Dart Cabinets
     * Chairs
     * Dining Tops
   * ACCESSORIES
     * Play Packages
     * Table Covers
     * Billiard Cloth
     * Cue Racks
   * OTHER PRODUCTS
     * Air Hockey Tables
     * Foosball
 * NEWS
 * Support
   * Document Library
   * Electronic Repair
   * Tech Support
   * MSDS
 * Contact
 * 





SYNC MANAGEMENT & MARKETING

Home / Scoring System / SYNC MANAGEMENT & MARKETING

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 * 
 * 
 * 
 * 




COMPREHENSIVE
CENTER MANAGEMENT

For decades, everyone has known that Brunswick means business when it comes to
scoring and management systems. After all, we invented the first automatic
scoring system. Throughout the evolution of Vector®, Brunswick focused on Center
Network System innovations that make centers more popular and profitable. Sync
takes that commitment to a higher level — enhancing many of the hardest-working
management functions of Vector+HD and adding several potent new features for the
first time.


LANE STATUS DASHBOARD. 





Sync’s enhanced Lane Status Dashboard was completely redesigned to help front
desk personnel get bowlers on and off your lanes more efficiently and
profitably.

 * Improved at-a-glance view of the status of each lane at every moment
 * Immediate indicator of lane-on, lane-off, number of bowlers on the lane,
   elapsed time
 * One-click access to score corrections function
 * Global settings support standard lane prep for leagues and other special
   scoring arrangements
 * Automatically displays scheduled Internet reservations
 * Streamline the check-in process all from one screen — configure lane
   assignments, send names to the lane, add products, configure scoring
   experiences, total the customers bill and more





POINT OF SALE (POS)



There’s never been a better, more powerful system for ringing up sales
throughout your center. From top to bottom, we’ve redesigned the Sync POS to
make it easier and faster to operate, more goof-proof and more secure.

Products/Departments/Accounts

 * Create an unlimited number of products, departments, sub-departments
 * Create special accounts for select customers, groups or companies
 * Track special event deposits
 * Maintain accounts for league prize funds
 * Customizable buttons and layout for each cash terminal, including placement,
   color, size and use of images

Food and Beverage Modifiers

 * Set up modifiers for appropriate products (e.g. pizzas, hamburgers, other
   specialty sandwiches)
 * Improves order-filling accuracy
 * Improves inventory control to reduce waste/spoilage

Pricing

 * Create packages (e.g. two games of bowling plus shoes for two) to speed up
   operations and improve customer service
 * Establish day-part rate periods to facilitate tiered pricing and
   time-restricted product offerings

Tabs

 * Create a customized tab and add it to any POS station
 * Create one bill combining bowling, food, billiards, etc.

Payments

 * Accept/process credit/debit/game/gift card payments
 * Percentage or dollar discounts can be applied to individual products or
   transaction totals
 * Gratuities can be added automatically or with each customer’s individual
   payment
 * CRM integration/coupon scanning (including via smartphone
   interface/receipts/transaction data/metrics) available

Reporting

 * Advanced reporting and business analytics
 * Flexible/customizable sales reports
 * Easier auditing
 * Advanced fraud protection
 * Export data in XML format into popular accounting systems








BACK OFFICE



 

Sync helps you master the many thankless back-office tasks that are vital to
keeping centers above board, running smoothly and in the black.

Daily Dashboard

 * Provides a snapshot of the center’s performance at any moment
 * Tabulates sales by category, total lineage by frames/hours
 * Flags center trouble spots that need addressing

Security

 * Session control by terminal with manual or automatic logoff — ideal for F&B
   server stations
 * New log-in/off features with optional card access
 * Limit access to certain functions by individual or rank/title

Memo

 * Send messages and track open rates

Reports/Audits

 * Powerful and flexible reporting for all financial, lane usage and inventory
   usage needs
 * Comprehensive audit preparation, XML based interface support modern
   accounting platforms

Tax Management

 * Tax control mode allows products to be switched between taxable and
   nontaxable
 * Select applicable taxes by product or department
 * Apply up to 15 taxes per product






PINSETTER MANAGEMENT



 

Automatic Pinsetter Shutdown
System automatically powers down pinsetters when lane is not in use to conserve
energy and trim center’s electric bills.

GS-X and StringPin On-demand Pinsetting with Smart Control
Sync seamlessly interoperates with GS-X and StringPin pinsetters with our smart
controller to fully deliver their unique pin-setting capabilities.

 * Facilitates split/spare pickup practice by serious bowlers and pros
 * Provides ability to reset any combination of standing pins after inadvertent
   resets
 * Controllable at the front desk
 * Lane transfer/Mechanic Pause/Reserve hold: control lanes with one button
   click








GUEST MANAGEMENT



There are lots of “moving parts” in a bowling center: employees, guests,
equipment and activities that have to work in concert to keep customers smiling
and cash registers ringing. Trying to juggle all these things at once can give
you an ulcer…unless you have Sync. The system offers modules to manage bowling
lanes, F&B operations, employee time, leagues, billiard tables, even lockers and
rentable party rooms to keep you on top of everything that goes on in your
center.

--------------------------------------------------------------------------------


SYNC MARKETING


CUSTOMER RELATIONSHIP MANAGER



Sync’s Customer Relationship Manager (CRM) incorporates powerful, automated
marketing tools designed to help you attract more customers to your center,
increase their spending, and coax them back more often. Used effectively, these
features provide a tremendous return on your Sync investment.

From start to finish, the Sync CRM plans, creates, targets and delivers your
marketing messages. Sync automates customer data collection so you can build
your database. It provides preformatted digital marketing content that allows
you to cost-effectively reach customers through email, text, social media,
direct mail and more. With very little setup and a minimum of attention or
expense after that, Sync executes a variety of automated marketing tactics over
multiple channels that boost your bottom line day after day after day.


DATABASE MANAGER



The Sync Database Manager automates the data collection process throughout the
entire customer experience, both in the center and during interactions on social
media. Sync captures names, emails, addresses, phone numbers, and birth dates,
and stores all the data in the Brunswick Cloud, a remote, secure server that
minimizes local storage needs and provides instant access whenever and wherever
you need it. Sync Database Manager automatically backs up your data and keeps it
safe from natural disasters, accidental erasure, or theft. Data is
password-protected, and you can define various access levels for different
users.


MEDIA MANAGER



The Sync Media Manager comes fully loaded with a library of quality images, from
in-game ads to tempting promotional email messages. Attention-getting ads are
preformatted for computer screens, smartphone displays, in-center monitors, and
as printer-ready files. Media Manager’s high-resolution, royalty-free images and
themes (including kids’ birthday parties, holidays, and more), save you money
and time. Sync Campaign Manager lets you easily customize provided ads with your
center branding, hours, pricing, and other custom information.

Media Manager allows you to upload, crop, resize and tag your own proprietary
content, which is automatically put in the proper format. Having all this
content in the cloud simplifies your marketing efforts and ensures consistent
branding across all your marketing channels.


SYNC PASSPORT



Guests can opt-in to have Sync provide them with their score, which they can
then share (along with your branding!) on their Facebook or Twitter pages. Add a
Sync Passport link to your website to let current and potential customers easily
sign up to track stats and scores, receive and redeem offers, make reservations,
view center information, and more.

Sync Passport is your ticket to a larger customer database that provides
customer insights that keep your marketing messages on target. Unlike other
membership programs, all the customer data from your website, online
reservations, and inside center gets funneled directly into a single customer
database, which saves you time and lets you better manage your center.










Related Projects
 * Spark™
   
   Scoring System
 * Sync
   
   Scoring System
 * SYNC GAMES & THEMES
   
   Scoring System
 * Vector +HD
   
   Scoring System



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