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Marketing Manager - DACH

Berlin, Germany

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MARKETING MANAGER - DACH

Berlin, Germany

Aplicar Ahora 1 elemento añadido

--------------------------------------------------------------------------------

ID DE SOLICITUD DE CONTRATACIÓN

JR29856

EQUIPOS

Marketing & Promotions

TIPO DE TRABAJO

Entrevista onsite

--------------------------------------------------------------------------------

Netflix is one of the world’s leading entertainment services with 278 million
paid memberships in over 190 countries enjoying TV series, films and games
across a wide variety of genres and languages. Members can play, pause and
resume watching as much as they want, anytime, anywhere, and can change their
plans at any time.


 

The Role

It's an amazing time to join Netflix as we continue shaping the future of
entertainment. We are bringing new stories to millions of people worldwide by
promoting our content and service. This is where you come in: We are looking for
a creative and strategy-driven Marketing Manager to join our marketing dream
team.

 

As a Marketing Manager, you are passionate about absorbing business context and
using that to make intelligent decisions that benefit the long-term value of the
brand. In this position, you will be crafting and executing digital, social, and
offline campaigns and activations for our DACH audiences, balancing retention
(Members) and Acquisition (Non-Members). The successful candidate will be
comfortable taking the lead on marketing campaigns, yet act selfless and be
inclusive. 

 

The best candidate for the role is someone who already lives and breathes our
content and talks naturally and passionately about our series, films, and
documentaries. You will create campaigns that drive conversations and resonate
authentically with local audiences in the DACH region and set new standards for
entertainment marketing. You have an entrepreneurial spirit, socializing easily
in a team with lots of cross-functional partnerships. You are an unusually
responsible professional that will thrive in our unique culture of freedom and
people over process.



Key Responsibilities

 * Own regional campaigns across DACH markets (Prio: Germany) to drive business
   growth, brand awareness & positive perception and fandom in DACH.

 * Position & launch Netflix local branded titles to make them locally relevant
   and loved.

 * Partner with local agencies and internal Netflix teams to develop integrated
   communication to create impact for our Titles and Brand, incl. local
   extensions and adaptations of global campaigns with creative and impactful
   media planning, working on special projects (stunts, content, digital
   innovation) that increase the relevance of Netflix in DACH

 * Lead fast-moving cross-functional teams towards a seamless and integrated
   marketing campaigns



Requirements

 * At least 8 years of professional experience in Marketing, Advertising 

 * Experience in developing 360° marketing campaigns in DACH markets (Prio:
   Germany) from scratch including strategic positioning, audience
   identification, media strategy and launch roadmaps.

 * Proven record of enabling and inspiring creative excellence.

 * A curious creative and strategic mind, with an experience in disruptive
   campaigns that generate (social) buzz across different audiences in DACH
   markets.

 * Ability to autonomously lead and manage multiple time-sensitive projects
   simultaneously. 

 * Capacity to continuously provide and receive constructive, actionable
   feedback to and from colleagues.

 * You are a cultural ambassador, both advocating the local cultures existing
   within the DACH region as well as being excited to become a true Netflix
   culture example.

 * Concise and clear communicator with written and oral communication skills in
   English. Fluency in German (written and verbal) is required.

 * Berlin based or willing to relocate to Berlin.


 



We are an equal opportunity employer and celebrate diversity, recognizing that
diversity of thought and background builds stronger teams. We approach diversity
and inclusion seriously and thoughtfully. We do not discriminate on the basis of
race, ethnicity, religion, color, place of birth, sex, gender identity or
expression, sexual orientation, age, marital status, military service status or
disability status.




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