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KATIE SCHOFIELD

Your Skills Trainer

VICTORIA GLAM

Your Business Bestie

MINDY

Your Sales Mentor

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VIPMU IS A KATIE SCHOFIELD PRODUCTION

 Katie is not only our skills coach and founder, but she's an international
educator and speaker with over 4,000 students internationally. 

She came up with the idea of VIPMU, a place where you got more than just
instructions on how to be seen on Instagram using hashtags. Instead, Katie
envisioned a community of artists always striving to focus on THE WORK, the
results, and growth both personal and professional. 

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A WORD OF ADVICE FROM COACH V 

If you're reading this, chances are you're on a journey to excel in the world of
permanent makeup. Whether you're just starting out and feeling lost on how to
attract clients, focusing on perfecting your craft, or aiming to expand your
business on a larger scale, I want you to know that you're not alone. I've been
exactly where you are, and I understand the challenges and aspirations that come
with building a successful career in the PMU industry.

I vividly recall the early days when I believed that enrolling in another course
would magically enhance my before-and-after results and bring in a flood of
clients. I thought that if I could just afford one more course, my skills would
improve, and success would follow. However, reality hit hard when my credit
cards were maxed out, and my appointment book remained empty. I couldn't
understand why other artists were being tagged and recommended all over the
internet while I struggled to gain recognition.

But then, something changed. I realized that mastering my skillset was only part
of the equation. I began investing time and effort into marketing, understanding
that "If you build it, they will come" mentality. As a result, clients started
to find their way to my door, and I soon found myself in need of a team. I
embraced this new phase by establishing The Microblading Institute to share my
knowledge, eventually expanding and franchising it to six locations across the
US. This journey led me to coach hundreds of beauty businesses both domestically
and internationally.

Driven by the desire to create an even larger impact, I ventured into e-commerce
with BrowSister, offering my own line of products. I also began speaking at
international events, and before I knew it, prominent artists were reaching out
to be guests on my podcast. The rest, as they say, is history.

I share my story with you not to boast, but to illustrate that I've walked the
path you're on. I've faced the same struggles, the same doubts, and the same
dreams. Today, I am confident that I can help you achieve your aspirations
because I've developed the playbook. It's not about cheating; it's about
mentorship.

So, if you're ready to take the next steps in your PMU journey, whether it's
expanding with courses, international collaborations, product creation, or
venturing into the world of podcasting, I am here to guide you.

Together, we can turn your dreams into reality.

Your Business Bestie,
Victoria

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AT VIPMU, WE'VE GOT A WHOLE DIFFERENT TAKE ON SALES – WE SEE IT AS SERVING.

Coach Mindy, the brains behind our approach, has been in the game, working with
some of the giants in permanent makeup. She doesn't view transactions as just a
money exchange; she sees it as matchmaking. It's about finding the perfect
program or service that suits your unique needs. When you see sales as helping,
that slimy feeling just evaporates. But, hold up, it's not all about warm
fuzzies – you need some serious organization, systems, and follow-up protocols
to make the magic happen. Coach Mindy's been there, done that, and she's rocked
over 2 million USD+ in sales. She's coached artists and teams to sell with both
confidence and heart. Guess what? She's got your back too – ready to help you
step up your sales game and make it a win-win for everyone!


NEVER ONE SIZE FITS ALL | YOU HAVE OPTIONS

ARCHIVE COMMUNITY

1. Access our archives with over 100 instructional videos, lessons, and replays
of workshops and guest coaches!
Join our community where you can submit work for feedback or suggestion and get
help with captions, verbiage, and forming policies.



GROUP COACHING

1. Access our archives with over 100 instructional videos, lessons, and replays
of workshops and guest coaches!
Join our community where you can submit work for feedback or suggestion and get
help with captions, verbiage, and forming policies.

2. Join weekly group skills lessons and have your work corrected and analyzed by
your instructor, Katie, whose only goal is to help you understand HOW to get
predictable beautifully healed results everytime!

3. Enjoy weekly sales calls with Mindy learning the psychology behind serving
clients and students with your offers and never feeling pushy or slimy. Build
your own phone scripts for yourself or your receptionist and forget feeling
uncomfortable or unsure how to name your price. Learn follow ups and upselling.

4. Content Marketing isn't going anywhere any time soon, so dive deep with the
workshops in the vault and group coaching with Victoria! Understand who your
marketing is reaching and why -- measure results of your marketing efforts and
learn how to make your social media produce leads instead of draining you in
vain.

MENTORSHIP

MENTORSHIP includes 1:1 strategizing PLUS all the benefits of the other
membership options.

Enjoy a custom plan with your coach, Victoria Glam. Victoria is the owner of
BrowSister e-commerce store and CEO and founder of BrowSister PinkGel and
PinkCream numbing. She owns The Microblading Institute, a franchised trade
school teaching her curriculum across 7 states and counting. She's an
international speaker and business coach who's taught hundreds of beauty
businesses to market, build and scale their dreams!

With your custom 1:1 mentorship, Victoria will help you reverse engineer your
business goals and turn them into bite sized and actionable steps, working with
you every step of the way.

1:1 Mentorship with V is VERY limited. Please apply with Mindy and have an idea
of the goals you'd like to work on. 

Mentorship is always custom and also comes with 

1. Access our archives with over 100 instructional videos, lessons, and replays
of workshops and guest coaches!
Join our community where you can submit work for feedback or suggestion and get
help with captions, verbiage, and forming policies.

2. Join weekly group skills lessons and have your work corrected and analyzed by
your instructor, Katie, whose only goal is to help you understand HOW to get
predictable beautifully healed results everytime! With over 4,000 subscribers
tuned in to learn from Katie weekly, the chance to train with her in real time
is one not to be missed!

3. Enjoy weekly sales calls with Mindy learning the psychology behind serving
clients and students with your offers and never feeling pushy or slimy. With
over 2M sold in the last 12 months, you can call Mindy a beauty business sales
expert. Build your own phone scripts for yourself or your receptionist and
forget feeling uncomfortable or unsure how to name your price. Learn follow ups
and upselling.

4. Content Marketing isn't going anywhere any time soon, so dive deep with the
workshops in the vault and group coaching with Victoria! Understand who your
marketing is reaching and why -- measure results of your marketing efforts and
learn how to make your social media produce leads instead of draining you in
vain.


HEAR FROM STUDENTS

We can tell you all day how amazing we think our program is, but hearing it from
students who have participated in VIPMU is even better. So let's hear it
straight from them!

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