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AgendaRegister


the product conference

AboutAgenda
Register TODAY


THE VIRTUAL CONFERENCE FOR
‍SOFTWARE PRODUCT
MANAGERS


OCTOBER 26


VIRTUAL CONFERENCE

3PM GMT/11AM EST/8AM PT

5+ hours of keynotes, interactive Q&As, 1:1 networking, & exclusive content to
help you build, launch, & scale world-class software products.
Register TODAY




ATTENDEES


1000+


VIRTUAL EVENTS NPS


67


DAY


1


SPEAKERS


9


SESSIONS


15+


GOOD TIMES


∞




KNOW YOU’RE
DOING THINGS RIGHT

Few of us went to school for Software Product Management. It wasn't even a
widely understood field when we were starting our careers. It's still
misunderstood! We want to excel at our jobs and build products that people love
to use, but wondering if "am I doing this right?" can be confusing and
demoralizing.

Don't waste your time and resources. You've worked too hard not to become the
best Product Manager you can be.

We’ve put our own unique spin on a “virtual conference” that includes
thought-provoking talks, interactive Q&A’s, professionally compiled notes, an
exclusive podcast series, video networking, and more so you can learn not just
on the day, but well beyond.
‍
Who's behind INDUSTRY? Read our story.


GAIN MORE INFLUENCE

Get internal stakeholders to think like product people and buy in to what the
customer truly needs. As a result, you'll get more time from your engineers,
budget for new tools and find more time to focus on higher-level strategy


KNOW THAT YOU ARE SPENDING TIME AND MONEY ON THE RIGHT THINGS

Be more confident about testing your ideas, prioritizing your features,
understanding data, building out your roadmap, and ultimately, managing your
products and team better.


LEVEL-UP YOUR SKILLS AND ENHANCE YOUR CAREER

Get exposed to new ways of thinking about creating products, replete with
actionable steps that you can immediately bring back to the office.


FIND YOUR TRIBE

There are few places to connect with product people like you from around the
world. At INDUSTRY Virtual, you have a chance to take part in “face to face”
video networking sessions with other product people from around the world -- and
stay in touch well beyond in our exclusive Slack community.


BE ON THE INSIDE

You've read the best product books. Listened to the best product podcasts. But
have you ever wanted to connect with the people behind those and ask them,
"Yeah, but what about my situation?" At INDUSTRY Virtual, you can.








GAIN MORE INFLUENCE

Get internal stakeholders to think like product people and buy in to what the
customer truly needs. As a result, you'll get more time from your engineers,
budget for new tools and find more time to focus on higher-level strategy


KNOW THAT YOU ARE SPENDING TIME AND MONEY ON THE RIGHT THINGS

Be more confident about testing your ideas, prioritizing your features,
understanding data, building out your roadmap, and ultimately, managing your
products and team better.




LEVEL-UP YOUR SKILLS AND ENHANCE YOUR CAREER

Get exposed to new ways of thinking about creating products, replete with
actionable steps that you can immediately bring back to the office.




FIND YOUR TRIBE

There are few places to connect with product people like you from around the
world. At INDUSTRY Virtual, you have a chance to take part in “face to face”
video networking sessions with other product people from around the world -- and
stay in touch well beyond in our exclusive Slack community.




BE ON THE INSIDE

You've read the best product books. Listened to the best product podcasts. But
have you ever wanted to connect with the people behind those and ask them,
"Yeah, but what about my situation?" At INDUSTRY Virtual, you can.



Watch short video


MEMORIES FROM
IRL





SPEAKERS




ANDRES GLUSMAN

Chief Executive Officer


DOWHATWORKS.IO


SHORT BIO

Helped launch Meetup and grow it to a successful exit to WeWork. I am launching
something new focusing on growth leaders


OCTOBER 26


VIRTUAL SUMMIT



ANDRES GLUSMAN

Chief Executive Officer at DoWhatWorks.io

More info...


MARTY CAGAN

Partner


SILICON VALLEY GROUP


SHORT BIO

Held executive product positions at eBay, Netscape, Continuus and HP; start-ups
and Fortune 500. Responsible for business strategy, product strategy, product
management, product design, user experience and product development process for
leading Internet companies. Author, along with Chris Jones, of "EMPOWERED:
Ordinary People, Extraordinary Products," published in 2020. Author of the book:
"INSPIRED: How To Create Tech Products Customers Love," published in 2018.


OCTOBER 26


VIRTUAL SUMMIT



MARTY CAGAN

Partner at Silicon Valley Group

More info...


APRIL DUNFORD

CEO


AMBIENT STRATEGY


SHORT BIO

April Dunford is the world’s leading expert on product positioning. She works
with fast-growing tech companies helping them clearly articulate the value they
alone can deliver to customers. She is the author of the bestselling positioning
book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy
it, Love it.


OCTOBER 26


VIRTUAL SUMMIT



APRIL DUNFORD

CEO at Ambient Strategy

More info...


EZINNE UDEZUE

Chief Product Officer


WP ENGINE


SHORT BIO

A multi-disciplined business leader and general manager with a unique balance of
creative, technical and management experience. Extensive, hands-on experience in
new product development for consumer and platform products. She has created and
supported some amazing entrepreneurial /intrapreneurial ventures and
built/mentored great teams along the way.


OCTOBER 26


VIRTUAL SUMMIT



EZINNE UDEZUE

Chief Product Officer at WP Engine

More info...


OJI UDEZUE

CPO


TYPEFORM


SHORT BIO

An innovation focused and multi-disciplined business leader and general manager
with a proven track record for building products and bringing them to market,
while managing and mentoring high performance teams. Pragmatic, hands-on
operator and an effective communicator with a cut through mindset; at the same
time really good at using creative analytics to solve complex problems and
develop strategic insight.


OCTOBER 26


VIRTUAL SUMMIT



OJI UDEZUE

CPO of Typeform

More info...


SHADI ROSTAMI

Senior/Executive VP of Engineering


AMPLITUDE


SHORT BIO

A passionate, seasoned executive engineering leader experienced in building and
scaling highly efficient product teams and products in analytics, distributed
Systems, big data, cloud development, and Security. I have co-authored several
peer-reviewed conferences and Journal papers, as well as patents.


OCTOBER 26


VIRTUAL SUMMIT



SHADI ROSTAMI

Senior/Executive VP of Engineering at Amplitude

More info...




OCTOBER 26


VIRTUAL CONFERENCE

3PM GMT/11AM EST/8AM PT

5+ hours of keynotes, interactive Q&As, 1:1 networking, & exclusive content to
help you build, launch, & scale world-class software products.
Register TODAY



INDUSTRY
‍KEYNOTES
ON DEMAND

Watch all videos




WHAT
ATTENDEES
SAY ABOUT US‍

“I have attended INDUSTRY for the past 2 years and it continues to be the most
valuable conference I have ever attended. They had to kick us out of the
auditorium this year, because we didn't want it to end.”

JOHN HAGGERTY

Product Manager, InboxDollars Inc.

"EXCELLENT conference for product professionals - first class in every way. One
of the best conferences I've ever been to, and I've been going to conferences
for 20+ years!”

DAVID ROBASKA

MSTS, Sr. Product Manager

"The Creators of this conference thought about everything. That made it a
fantastic experience. Many opportunities to learn, network, and be among peers
going through similar challenges."

JUSTIN COFFIN

Home Depot Product Manager

"The go-to conference for Product People."

ANALISA MEYER

Product Manager, Stretto






This was my first INDUSTRY event and the speakers were fantastic. I thought it
was not only very well organized, but the content was very actionable and
insightful. It was also validating and encouraging to hear from and "be around"
attendees and speakers that understand the struggles of PM.

MANDY BALLINGER

Director of Operations at NextChapter

It was my third INDUSTRY and I'm an absolute fan. The content is great, the
speaker only high quality and I learned that much every time.

MAGI ERBER

Product Manager at HiveMQ

I thoroughly enjoyed my first INDUSRTY conference, and the virtual format worked
incredibly well. Thanks to the whole team in putting together an awesome event!
Am definitely looking forward to next years event!

JAVIER INCHAUSTI

Product Manager at RACV

The event exceeded all my expectations. The sessions were really good and I
found almost all topics to be very useful for our projects and teams.

DAVID ALVAREZ

Business Analysis Director at Zemoga

EXCELLENT conference for product professionals - first class in every way. One
of the best conferences I've ever been to, and I've been going to conferences
for 20+ years!

DAVID

MSTS

Speakers were inspiring; content useful; conference was energizing. Great to
have a conference specifically for product management!

CINDY

New Innovations




NOTES TO
KEEP

Solving one of the biggest anxieties that conference-goers typically have,
INDUSTRY Virtual attendees are provided with INDUSTRY Notes. These are a
comprehensive set of notes for every session emailed to you immediately after
the event. It even includes summarized Key Takeaways so that you can be fully
prepared for that presentation to your boss when you get back to work.

Send notes from last year


Download


WHAT TO
EXPECT





PACKED AGENDA

INDUSTRY Virtual features product leaders presenting on a range of topics that
will challenge and inspire software Product Managers who build, launch, and
scale world-class products.




2 DAYS (& MORE)

Conveniently scheduled over two days, you can make the most of INDUSTRY and stay
for the full program or choose to pop in and out when it suits you. Afterwards,
you’ll keep learning from an exclusive, attendee-only Rocketship.FM podcast
series and stay connected with your fellow attendees in our Slack community.




TALK SHOP

Conference Plus attendees will get to participate in the interactive “Talk Shop”
Q&A session, where speakers are interviewed and attendees have the opportunity
to ask questions and discuss with others the merits and applications of what was
presented.




INTERACTION

During every main stage session, you'll be able to chat live with other
attendees from around the world. Share your opinion and learn from real-world
experiences of your peers.





1:1 NETWORKING

INDUSTRY Virtual features a sophisticated networking feature that pairs you up
with other attendees for a video chat. Have a lot in common? Simply hit
'connect' to share your details.





VIRTUAL 
EXHIBITORS

Visit virtual exhibitor booths anytime during the conference to learn about the
latest Product Management tools and get exclusive offers and discounts to your
favorite products.









PACKED AGENDA

INDUSTRY Virtual features product leaders presenting on a range of topics that
will challenge and inspire software Product Managers who build, launch, and
scale world-class products.




ONE DAY, AND BEYOND

Conveniently scheduled over one day, you can make the most of INDUSTRY and stay
for the full program or choose to pop in and out when it suits you. And
afterwards, you’ll stay connected with your fellow attendees in our Slack
community.




TALK SHOP

All attendees will get to participate in the interactive “Talk Shop” Q&A
session, where speakers are interviewed and attendees have the opportunity to
ask questions and discuss with others the merits and applications of what was
presented.




INTERACTION

During every main stage session, you'll be able to chat live with other
attendees from around the world. Share your opinion and learn from real-world
experiences of your peers.




1:1 NETWORKING

INDUSTRY Virtual features a sophisticated networking feature that pairs you up
with other attendees for a video chat. Have a lot in common? Simply hit
'connect' to share your details.




VIRTUAL EXHIBITORS

Visit virtual exhibitor booths anytime during the conference to learn about the
latest Product Management tools and get exclusive offers and discounts to your
favorite products.




WORKSHOPS


For Conference Plus pass holders only, will take place on Monday


SEPTEMBER 21



one day before the main conference begins in downtown Cleveland. Please keep in
mind that these sessions will sell out.


1.


HOW TO ACHIEVE PRODUCT-MARKET FIT

DAN OLSEN

Author of The Lean Product Playbook



Dan will explain his Product-Market Pyramid framework, which is the foundation
of his 6-step Lean Product Process for achieving product-market fit.


HOW TO ACHIEVE PRODUCT-MARKET FIT

with

Dan Olsen



The Lean Product Process consists of six steps:

1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your Minimum Viable Product (MVP) feature set
5. Create your MVP prototype
6. Test your MVP with customers

Unlike other books or talks, Dan's advice is very pragmatic and hands-on. You
will walk away with tools and techniques you can apply as soon as you finish the
workshop.

Dan will illustrate his product advice with examples, case studies, and class
exercises.

‍

DAN OLSEN

Author


THE LEAN PRODUCT PLAYBOOK


SHORT BIO

Dan Olsen is a product management expert and author of The Lean Product
Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build
better products and stronger product teams as a hands-on consultant, trainer,
and coach.


OCTOBER 2-4


CLEVELAND, OHIO

Dan will explain his Product-Market Pyramid framework, which is the foundation
of his 6-step Lean Product Process for achieving product-market fit.

learn more


1.


LEADING YOUR TEAM FOR INNOVATION

SEAN FLAHERTY

Executive VP, Innovation at ITX



Creating an environment where teams authentically innovate requires intent and a
deep understanding of how your leadership behaviors influence the creativity of
the team.


LEADING YOUR TEAM FOR INNOVATION

with

Sean Flaherty



Product Managers and Product Leaders are both faced with different, yet
difficult, challenges when it comes to influencing their teams. For Product
Managers, they're often tasked with leading their teams to innovate and produce
groundbreaking products, but without the authority that traditional managers
have. Product Leaders have that authority, but even still -- their leadership
behaviors and the subtle cues they (often involuntarily) give to their teams can
often create a "make or break" scenario. Product Managers and Product Leaders
both need to lead their teams to innovation -- but how can they do so
authentically?This workshop is ideal for both Product Managers and Product
Leaders who are looking for ways to build more authority and influence with
internal stakeholders in order to lead their teams to true innovation.What
you'll learn in this workshop:


 * How your product vision plays a role in creativity and innovation
 * How to communicate the components of your vision more powerfully
 * How goals and outcomes can be communicated in way that sparks more creativity
 * How to create an inspiring mindset around constructive feedback
 * How to diagnose when your team is losing momentum and what to do about it
 * How to clearly separate your strategy from your tactics

‍

SEAN FLAHERTY

Executive VP, Innovation


ITX


SHORT BIO

Sean Flaherty joined ITX Corp. in 1999 as a managing partner and EVP of
Innovation. In that role, he directs his energy at the intersection of software
product development, human motivation, and organizational leadership. At the
core of Sean’s belief system is a passion for understanding human motivation –
i.e., what makes humans tick. A self-proclaimed “motivation nerd,” Sean’s
intellectual pursuits are embedded in his professional goals. At ITX, he is
primarily motivated by helping clients solve complex business problems with
technology so that they can move, touch, and inspire the world.


OCTOBER 2-4


CLEVELAND, OHIO

Creating an environment where teams authentically innovate requires intent and a
deep understanding of how your leadership behaviors influence the creativity of
the team.

learn more


1.


MASTERING PRODUCT ROADMAPS

TAMI REISS

Product Coach at The Product Leader Coach



Creating compelling roadmaps that effectively communicate your company and
product goals is essential for gaining stakeholder buy-in and driving successful
product development. In this workshop, led by Tami Reiss, a seasoned product
strategist with nearly 20 years of roadmap building experience, you'll gain
invaluable insights and hands-on practice to elevate your roadmap design and
presentation skills.


MASTERING PRODUCT ROADMAPS

with

Tami Reiss



In this interactive workshop, you will learn how to:




 * Define Your Company & Product Goals: Learn how to align your roadmap with
   overarching business objectives to ensure strategic alignment and clarity.
   
 * Understand Your Audience's Needs: Discover techniques for understanding and
   addressing the specific needs and interests of your stakeholders, enabling
   you to craft roadmaps that resonate.
   
 * Choose the Right Type of Roadmap: Explore different roadmap types, including
   internal roadmaps, external roadmaps, and strategic roadmaps, and understand
   when and how to leverage each to communicate effectively.
   
 * Provide the Right Level of Information: Master the art of curating roadmap
   information, striking a balance between brevity and comprehensiveness, to
   provide stakeholders with the insights they need without overwhelming them.
   
 * Format for Impact: Learn practical tips and tricks for formatting your
   roadmap to highlight key points, create visual clarity, and convey your
   message with maximum impact.
   
 * Iterate Based on Feedback: Embrace a feedback-driven approach to continuously
   improve your roadmaps, incorporating insights from stakeholders and refining
   your visuals over time.
   

You'll have the opportunity to bring your current roadmap and work directly with
Tami and fellow participants to transform it into a visually compelling and
persuasive tool. Gain personalized feedback, engage in group discussions, and
leave with a roadmap that captures attention and garners stakeholder confidence.




Don't miss this chance to take your roadmap creation and presentation skills to
the next level. Secure your spot in the "Mastering Product Roadmaps" workshop
and leave with the expertise to create roadmaps that wow stakeholders and drive
product success.

TAMI REISS

Product Coach


THE PRODUCT LEADER COACH


SHORT BIO

Tami Reiss guides product leaders towards the success they deserve. She is an
established product leader coach with 15+ years of experience empowering product
leaders and teams to advance towards their goals by focusing on their strengths.
She has held many product roles within B2B SaaS organizations and consulted with
companies such as the Insight Partners portfolio, Humana, Aetna, JPMorgan,
TheKnotWW, Cornerstone on Demand, GTreasury among dozens of others which adds to
her ability to understand various industries.


OCT 2-4


CLEVELAND, OHIO

Creating compelling roadmaps that effectively communicate your company and
product goals is essential for gaining stakeholder buy-in and driving successful
product development. In this workshop, led by Tami Reiss, a seasoned product
strategist with nearly 20 years of roadmap building experience, you'll gain
invaluable insights and hands-on practice to elevate your roadmap design and
presentation skills.

learn more


CANCELED


DUE TO COVID-19

THE TIMES CENTER
MANHATTAN

The global edition of INDUSTRY, held in Cleveland, has been canceled.

However, INDUSTRY Virtual is a go!
REGISTER TODAY


CANCELED


DUE TO COVID-19

THE TIMES CENTER
MANHATTAN

The global edition of INDUSTRY, held in Cleveland, has been canceled.

However, INDUSTRY Virtual is a go!
REGISTER TODAY


SUPERPASS


SEP 19 (2 WORKSHOPS), 20 & 21

$2095



Price increases
December 1st.

Includes everything from CONFERENCE, plus your choice of two (2) half-day
workshops, held on Monday September 19th.

Register today!


ATTENDEE
HIGHLIGHTS



2019

"Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland
Public Auditorium to talk product.For three days, the conference was buzzing
with an all-star lineup of product managers, leaders, and luminaries from over
30 countries discussing the latest methods, tools, and frameworks to build,
launch, and scale software products."

ISAAC SORSA

Alpha

read highlights


2018

"Overall, I left this conference exhausted from all the learning and humbled by
the collective wisdom of the speakers, attendees, organizers, and sponsors. As a
newbie, I felt welcomed and accepted from the start. It was a great experience,
and I’d recommend INDUSTRY to any new or experienced product manager."

PATRICK FOLEY

Product Manager at Moraware

read highlights



ATTENDED BY





AGENDA



ROUNDTABLE DISCUSSIONS

Roundtable Discussions will take place -- allowing attendees to learn from each
other on topics that include product strategy, product leadership,
experimentation, and others.


VIRTUAL EXPO

Just like at the in-person INDUSTRY, top companies with software products
catering to product people will be in attendance. Take time to visit their
virtual booths, ask questions, get product demos, and win prizes!




SPEED NETWORKING

At any time during INDUSTRY, you can be matched with your peers and take part in
brief 1:1 video networking sessions. Simply share your video and audio, press a
button, and connect! Have something in common? Press another button to share
your details.


TALK SHOP



An INDUSTRY-favorite, our Talk Shop sessions gives all attendees a chance to ask
their own questions to speakers in interactive Q&A sessions that take place
during each of the breaks throughout the experience.




VIRTUAL WORKSHOP

Superpass ticket holders can attend a 4-hour virtual workshop online led by a
renowned product leader. The date and more details of this session will be
announced in early 2022. Check out previous virtual workshops here.



Check out many of the Keynotes below (more to be announced soon). Keynotes will
kick off at 11am EST and finish up at around 6pm EST on both days. There will be
breaks after every 3 Keynotes, giving you a chance to check out the rest of the
conference activities.

OCTOBER 5
5
6
OCTOBER 6

LOOKING BACK & LOOKING AHEAD

KEN NORTON

Executive Coach to Product Leaders

Ken Norton has certainly seen some things in his rich, 25-year product career at
some of the best technology companies of the past and present -- including
Google, Yahoo, CNET, and elsewhere. Now serving as an Executive Coach to product
leaders, Ken shares his thoughts here on what's changed in the world of product
management -- and what may be changing in the future -- and why it's important
to know for our own product career journey.


LEADING TEAMS THROUGH CHANGE

MAMUNA OLIDIPO

Executive Coach to Product Leaders

With the last 18 months being quite the period of change, many leaders have been
focused to reflect on how they effectively lead and support their teams
meaningfully. There will be hits and misses but along the way, you learn. This
presentation centers around the understanding that when it comes to leading
through change, we can't simply focus on process, we must also remember to bring
the people along for the journey.


NAVIGATING THE PM STORM IN ROUGH CONDITIONS

VICTOR ORTIZ

VP, Product Management at Barnes & Noble

So often we hear awesome advice on how to devise a product strategy, create a
roadmap, focus on outcomes vs outputs, etc. that leaves us excited, invigorated,
and then… well, stuck. For many, the challenge is how to apply this great new
knowledge when conditions are dark, murky, and unclear. Perhaps you’re in an
organization that’s undergoing a digital transformation, or just completed an
agile transformation that’s still not quite agile, or you’re part of a feature
factory, the list goes on. This talk will explore some real-life examples of how
to find opportunities along the way to adapt the wisdom from some of our great
product thought leaders and celebrate small wins to build a foundation for
continued success.


PANDEMIC TECH: A PRODUCT PERSPECTIVE

JENNY WANGER

Director of Programs at Linux Foundation Public Health

What has it been like building the tech to fight COVID-19? Join Jenny Wanger as
she shares some of her experiences bringing a product manager's perspective to
technologies like exposure notification and vaccination certification. She'll
share some of what she's learned about building coalitions of people from around
the world, the role of product management in open source technology, and share a
few stories from the trenches of fighting a worldwide pandemic with tech.


PRODUCT STRATEGY IN THE REAL WORLD

LENNY RACHITSKY

Writer, Adviser & Investor

In this fireside chat, we'll discuss what product strategy actually means -- and
what it looks like when it's implemented. We'll dig into the story of Instant
Book -- a product that Lenny helped manage at Airbnb, which has grown to be a
critical piece of its business today. We'll even cover common traps, pitfalls,
and mistakes to avoid along the way.


And more to be announced soon!

PRACTICING THE FIVE BEDROCK SKILLS OF INNOVATORS & ENTREPRENEURS


BOB MOESTA

Co-Architect of the Jobs-to-be-Done framework, CEO of The Rewired Group

Join author and innovator Bob Moesta in this talk focused on the core skills
essential to innovate and build products and businesses. Through his decades of
experience developing over 3500 products and services, Bob has distilled his
knowledge into five core skills essential for innovation. This talk will not
only introduce you to these skills but will provide you an opportunity to
reflect on and learn from your own prior experience. Ultimately, you will leave
with a grasp of these five skills and how you can leverage them to make your own
progress.


OUTCOME OWNERSHIP AT SCALE


PAIGE COSTELLO

Product Leader, Core Product at Asana

Paige Costello, Core Product Leader at Asana, will share how to set teams up for
success by designing product processes that remove guesswork and drive better
alignment, autonomy, and, ultimately, impact.


RADICAL PRODUCT THINKING: HOW TO INNOVATE SMARTER AND BUILD WORLD-CHANGING
PRODUCTS


RADHIKA DUTT

Author of Radical Product Thinking: The New Mindset for Innovating Smarter

Methodologies such as Lean and Agile have taught us to harness the power of
iteration to innovate faster -- we've learned how to drive faster, but our
ability to set the destination hasn't kept pace. When we iterate in the absence
of a vision and strategy, our products and companies become bloated, fragmented,
and driven by irrelevant metrics. They catch “product diseases” which are often
fatal to innovation.

This talk introduces you to a radical and repeatable model for building
successful companies and delivering world-changing innovation. We’ll challenge
conventional wisdom about what makes a good vision and talk about where the
current mantras for product development fall short. You’ll walk away with
practical tools to develop a vision for the change you want to bring about in
the world and translate that systematically into reality.


SCALING ALONGSIDE GIANTS


RAY (JIAYI) CAO

Managing Director, Head of Global Product Strategy and Operations at TikTok

For brands, TikTok is the one platform where they can reach new, highly engaged
audiences, build brand affinity, and drive traffic off-platform. Our ad products
let brands express their content and voice creatively while maximizing the
unique values and opportunities with an always-on platform. For every minute and
every dollar, an advertiser spends with us, it could be spent somewhere else. In
this session, learn how we leaned in and doubled down on key product directions
that's unique to TikTok such as our creative solutions, vertical solutions,
branding ads, and our own self-serve platform. Learn how we optimize and scale
the performance and efficiency of our innovative and creative marketing
solutions. Experience first-hand why brands have come to choose TikTok as their
home, time and time again.


And more to be announced soon!




CONVINCE YOUR BOSS


You know that attending INDUSTRY Virtual will be a hugely impactful and valuable
experience, but that doesn’t mean the boss won’t need convincing. Don’t worry,
we’ve got your back. Check out this editable email template that will help you
communicate with your boss the benefits of attending.

get email template
Travelling information



SPONSORED  BY







TICKETS ON
SALE NOW



ACT FAST!

Register for a Plus pass before February and get Marty Cagan's new book early,
rather than waiting until after the conference!



GENERAL 
ADMISSION


OCTOBER 26

$199


TICKETS DISCOUNTED FROM $299 THIS MONTH!

- Live access to over 5 hours of programming
- Connect to others with interactive networking feature
- Access to virtual exhibit area, featuring exclusive discounts and trials
- An exclusive ebook containing notes from every keynote talk
- 6 months free access to INDUSTRY On Demand (featuring recordings of every main
stage talk)
- Access to live Q&A sessions with speakers
‍


Register today!REGISTER TODAY


SPONSOR SPECIAL


OCTOBER 26

SOLD 
OUT!


REGISTER SOON - LIMITED TO FIRST 500 ATTENDEES

Agree to share your contact details with the event sponsors and get your ticket
for free! Limited to the first 500 attendees - register soon!
‍


See All Virtual Workshops
Register today!






SPONSOR SPECIAL


OCTOBER 26

SOLD OUT!


REGISTER SOON - LIMITED TO FIRST 500 ATTENDEES

Agree to share your contact details with the event sponsors and get your ticket
for free! Limited to the first 500 attendees - register soon!
‍


See All Virtual Workshops
Register today!


GENERAL 
ADMISSION


OCTOBER 26

$199


TICKETS DISCOUNTED FROM $299 THIS MONTH!

- Live access to over 5 hours of programming
- Connect to others with interactive networking feature
- Access to virtual exhibit area, featuring exclusive discounts and trials
- An exclusive ebook containing notes from every keynote talk
- Access to recordings of each talk
- Access to live Q&A sessions with speakers
‍


Register today!REGISTER TODAY

No Worry Tickets
Change your mind within 30 days? No problem, we'll refund your ticket, no
questions asked.


the product conference
Presented by

Product Collective is headquartered in Cleveland, Ohio.


DON’T FORGET: OCTOBER
26, 2023 ONLINE VIRTUAL CONFERENCE


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