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PAWN SHOPS REVIEWS GUIDE TO SUCCESS.


STEVEN MADDOCKS

17 min


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Review management


PAWN SHOPS REVIEWS GUIDE TO SUCCESS.

An online presence is vital to a company's success in today's hyper-digital
world. Not only do pawn shops need to maintain a website, blog, and social media
accounts, but they also need to ensure that these platforms display positive
online ratings and customer testimonials. These ratings and testimonials help
potential clients determine a company's trustworthiness and reputation before
further research. After all, according to a study conducted by Google, nearly 91
percent of people rely on online customer feedback when deciding whether or not
to visit a local store. While traditional methods such as print advertising may
work, they lack the credibility and authenticity that online ratings and
testimonials offer.


PAWN SHOP REVIEWS MATTER!

Positive online feedback helps capture the attention and interest of potential
clients. Similarly, online feedback can effectively establish credibility when
consumers either seek out specific products or services offered by your company
or simply browse through a list of pawn shops offering similar products or
services. Research shows that if a consumer trusts your company's online review,
they are likely to spend 31 percent more than those who do not believe in your
online reputation. Simply stated, positive online feedback can significantly and
positively impact your client base.


THERE ARE THREE REASONS PAWN SHOP REVIEWS WORK WELL.

Below are three examples showing the positive user experience (Google wants),
the cost, and time efficiencies for pawn shops that use online reviews for their
pawn shop.

REASON #1

You're curious about where you can get some good quality homemade vanilla bean
gelato at midnight on a Saturday evening, so you perform a Google query for
"best vanilla bean gelato" in your city. The first result appears to be a
popular local restaurant chain with its review section.

REASON #2

You're in the marketplace for a new vehicle. Confident of the brand but
uncertain about the dealership, you perform a Google search for local car sales.
Boom! Instant results and customer feedback.

REASON #3

You've recently moved to a new city, and it's time for a dental check-up. You
want an experienced dentist that you can rely on who is conveniently located. So
you do a quick online search to see if any dentists in your area have positive
feedback from their patients.

Or, it's time for a dental exam, but your original doctor doesn't cut it. You
want a doctor who will be around for a long time, will be convenient and is
trustworthy. You do internet research for local doctors. Doctors with positive
patient reviews appear before your eyes again.

When choosing between two pawn shops, you're most likely to choose the one with
the highest number of positive reviews and those that feature testimonials
highlighting their reliability, expertise, professionalism, and quality service.

Reviews by third parties are essential for any kind of company, including yours.
They provide a free service to prospective clients and let them know if your
product or service meets their expectations. You can use these reviews to show
your expertise and professionalism.

Key Takeaways: Online pawn shop review websites aren't just an adequate,
efficient substitute for traditional SERP initiatives and other forms of
marketing, but they're also a highly reliable method of establishing your pawn
shop as trustworthy, professional, and profitable. Positive online pawn shop
review sites require little investment and can ultimately encourage customers'
buying habits to boost your profit margins.

As important as it is to understand the positive impact customer feedback can
have on your success, it's just as important to understand how you can leverage
these customer testimonials to benefit your pawn shop further. Read these
comprehensive step-by-step how-to guides for using online review sites
effectively.


HOW TO LEVERAGE PAWN SHOP REVIEWS AND USE THEM TO YOUR ADVANTAGE

You can still do several things to take advantage of online customer review
sites. Here are some tips for using them to your benefit.

 * Increase brand awareness. Before the advent of the World Wide Web, consumers
   relied upon personal recommendations from friends and family to learn about
   new services and products. In today's digital age, however, social media
   sites such as Facebook and Twitter allow users to share opinions and
   experiences online. These platforms can build credibility and authority
   around your product or service, thereby driving traffic to your website.
 * To help boost your sales, identify the most popular words people use when
   describing your products and implement them into your product positioning,
   key­word target­ing, tag­ging, and con­tent crea­tion.
 * Highlighting positive customer feedback in PR and influencer marketing
   campaigns can help generate interest among media outlets, bloggers, and
   social media followers. Products and services that receive numerous positive
   testimonials from satisfied customers can be an excellent tool for showing
   these audiences, as well as PR and influencer teams, just how much people
   love, use, and depend on your product or service.
 * You can improve your pawn shop by using online reviews to get valuable
   customer feedback. These platforms allow you to easily collect and respond to
   user comments, which helps you understand what they want and how to serve
   them better.
 * Respond to every single one of your clients' comments. Acknowledge every
   positive comment, no matter how big or small. Then follow up with an e-mail
   thanking your clients for their kind words. Even if you cannot respond
   immediately, send a quick note expressing your gratitude. Doing so shows your
   clients that you value their opinion and that you care enough to make an
   effort to get back to them. By doing this, you'll start building
   relationships with your clients that will pay off. Plus, you'll have a much
   better idea of what your clients think about your services and products.
 * Increase revenue through customer retention and loyalty. Ultimately #4 and 5
   will help each other to keep your clients happy! Your clients will appreciate
   your effort in resolving any issues they may encounter. They will also be
   more likely to purchase again if they feel valued as part of your client
   base.

Key Takeaways: Online customer reviews can be powerful tools for increasing
brand awareness, boosting SEO positioning, encouraging positive feedback, and
making customers happy.


THE IMPACT OF PAWN SHOP REVIEWS ON LOCAL SEO

Online review sites can help pawn shops appear near (or even at) the top of
local searches for their products and service. There has been a correlation
found between online review sites and local searches.

Almost 10 percent of the total weight of Google's ranking factors is estimated
to be reviewed. As a result, brick-and-mortar stores and retailers may benefit
from having more positive reviews posted by satisfied customers.

To increase click-through rates, we recommend you write about something people
care about. For example, if you sell shoes, then writing about how great your
new running shoe is would likely get you more clicks than just selling shoes.
You should also make sure that your product description contains relevant
keywords. Finally, try to keep the length of your review under 100 words. A good
rule of thumb is to keep it around 50 words.

Reviews can help boost your company's sales, too. A 2013 study by HBS showed
that "one-stars" — negative reviews — can generate up to 9 percent more sales
than five-stars. For example, a single bad review could cost you hundreds of
dollars if you're in a high-end clothing store. But if you get 10 or 20 good
reviews, you might be able to recover that loss.

It makes sense that 88 percent of consumers have been influenced when deciding
whether to buy something from a company that has received negative feedback
online.

Key takeaways include the fact that the velocity, quantity, and variety of
online reviews all significantly affect local SEO ranking factors and can
significantly benefit both online visitors to your site and offline visits to
your physical location. This can also be an excellent way to oversee online
reputation monitoring by knowing how people are discussing your brand, what they
are discussing, and what they are not discussing regarding your company as a
local entity.

Overall, positive review sites help improve your company's reputation and
visibility. Positive review sites also help boost your company's sales.


CLICK-THROUGH-RATES (CTR)

Within Google's local ranking factors, click-through rates are a critical
component. For example, if you have a lot of online reviews for your pawn shop,
then your chances of appearing on the front page of Google are increased.

When combined with a high click-through rate (CTR), the large number of positive
customer feedback shows Google that your website provides the most relevant
content and services that match their needs. This is the powerful impact online
customer feedback can bring to any pawn shop, big or tiny.

If you want to increase your sales, then you need to focus on increasing your
customer satisfaction. Your customers will be more likely to purchase from you
if they feel you care enough to address their concerns.

Online customer reviews can help market your pawn shop by increasing its
visibility, boosting your SEO ranking, encouraging positive feedback from
satisfied customers, and making them feel appreciated and valued.


PAWN SHOPS NEED TO PROVIDE HIGH-QUALITY CONTENT TO INCREASE REPUTATION AND
TRUST.

Consumers today rely heavily on online consumer review sites to find products
and services. To maintain a good reputation, companies must ensure that their
online presence is clean and accurate. Online review management helps companies
manage their online reputation. Companies can take control of their online
reputation by monitoring negative comments and responding quickly to address
issues before they spread.


PAWN SHOPS NEED TO FOCUS ON THE MOST EFFECTIVE ONLINE REVIEW SITES.

Not all pawn shops are the same. Some require more customer service than others.
Others may be unable to afford a full-time staff member dedicated to answering
questions about their products and services. In these scenarios, an online forum
can provide customers with answers to common questions and allow them to ask
additional ones. These forums are often hosted on social media platforms such as
Facebook, Twitter, LinkedIn, YouTube, and Instagram. They're also frequently
used by companies to promote their latest product launches.

Generally, it is advantageous for all companies to concentrate on the Big Three.
That is Google Reviews, Yelp Reviews, and Facebook Reviews. Why? Because all
these online rating platforms offer your company a greater audience and
opportunity for exposure. Once you deal with the Big Three, moving into niche
online dating sites such as Avvo or Houzz can assist in complementing and
boosting your online reputation management strategy. This is particularly so for
consumers who are serious about and prepared to buy.

GOOGLE REVIEWS

Google has arguably the most excellent online reputation management tool. For
starters, Google Reviews can put you near the top of the SERPs (as shown below).
Many pawn shops will focus solely on generating Google reviews. However, it
shouldn't be the only thing you do to improve your SEO. In addition to Google
Reviews, you must consider leaving reviews on other platforms such as Yelp,
TripAdvisor, Facebook, and Twitter. You may find that these platforms offer
better opportunities for improving your SEO.

YELP REVIEWS

Yelp's review platform is also a good choice for most pawn shops. It boasts an
astonishing 135 million unique visitors and offers categories for almost any
type of pawn shop. Its online ratings can also appear in Google searches,
display your store hours, and include images contributed by its users.

FACEBOOK REVIEWS

With almost one billion monthly active accounts and eight hundred million daily
active accounts, Facebook is an online dating site to be taken seriously. A
significant advantage to Facebook ratings is that most of your clients are using
Facebook and will already be signed into their account via mobile or desktop,
making it easy for you to send them directly to your rating page. While Facebook
ratings may not match up to Google and Yelp ratings, the social media network is
quickly closing in.

NICHE ONLINE REVIEW SITES

Lastly, vertical-specific online rating platforms can be used to complement your
online rating strategy. Do a quick Google for "lawyer ratings," and you'll
likely find Avvo (https://www.avvo.com). A quick Google for "doctor ratings"
will bring you Healthgrades (https://www.healthgrades.com). And a quick Google
for 'home builder ratings' will bring you Houzz (https://houzz.com). These
examples of supplemental online rating platforms are crucial for any complete
Online Rating Strategy. Use them to your benefit, but don't depend on them as
your only engine for online ratings.


THE INS AND OUTS OF RESPONDING TO POSITIVE PAWN SHOP REVIEWS.

A recent survey found that 70 percent of people exposed to negative reviews felt
their opinions had been affected by them.

Therefore, you should set a realistic review–to–reply ratio that works for you.
A good starting point would be to reply to three out of five positive or
negative reviews left on your site by customers. Having a target like this will
help you stay focused on customer service without requiring an unrealistic 100
percent reply percentage.

Responding to positive feedback from customers is a great thing to do. It
demonstrates that your company values its clients and takes pride in providing
them with excellent service. Showing gratitude for their kind words also makes
your company look good.

It can be tricky knowing exactly how to reply to positive reviews. Here's some
advice for making sure your responses are effective.

 * Personalize it by including the reviewer's name if possible.
 * Thank them for their time and effort.
 * Show genuine emotions, such as excitement or joy, when making a personal
   connection.

If you're still having trouble figuring out how to reply to positive feedback,
here are some tips for responding to positive comments. Don't use the same
canned responses for every type of customer. Instead, tailor your replies to
each person who left a positive review.


RESPONDING TO PAWN NEGATIVE SHOP REVIEWS, POSITIVELY

On the flip side, responding to negative reviews has a more significant effect
than positive ones. Forty-one percent of consumers say they trust brands that
respond quickly to negative reviews. This is a chance to act fast and right any
wrong the consumer feels your company made.

Some general tips for replying to negative reviews are:

 * You should know when a negative online comment is posted to respond quickly.
   Also, be sure to monitor comments made by others, especially if they're
   similar to yours. Something happening repeatedly could mean an issue with
   your product or service.
 * Make sure that someone who isn't professionally or personally connected to
   the negative review responds. Otherwise, you risk the responses being biased,
   unprofessional, or not as calm and composed as they should be.
 * From a negative review, learn what not to do next time.

The image below shows an effective way of handling a situation calmly.

The owner took some simple steps that could turn this negative experience into a
positive one for any potential customer.

 * They say they're sorry for...
 * They approach the situation calmly and collectedly (cushion defense).
 * They provide a proactive approach to correcting mistakes.
 * They request to continue the discussion privately ("We would be happy to
   discuss this further with you…")

As shown, the positive feedback helps the customer know they were listened to,
valued, and given an option to resolve their issue. Not only does this show you
care about this specific negative review, but you're concerned about all your
clients and want them to be satisfied. After all, clients should leave your site
with a positive impression of your company and brand.

If the negative feedback isn't legitimate, you should respond to it and explain
yourself. You may even be able to fix the problem by offering to improve
something.

By responding to negative customer reviews, you allow yourself to prove that
your brand has real people behind it and that they care about their customers'
experiences.


HOW TO GET MORE PAWN SHOP REVIEWS

Getting more reviews is the main objective, but how do we do so? We've
identified four critical components for generating quality reviews: time,
incentives, multiple channels (including social media), and adding a personal
element.

If you're unsure where to begin, here are some tips to help you gain more
positive ratings.

 * Make sure you lay the proper foundation for customer satisfaction by
   providing excellent customer support daily.
 * Ask your customers to write a review. Many won't bother taking the time to do
   it. But you'll be surprised at how many people will go out of their way to do
   so... and the more reviews they provide, the better your ratings will be.
   Your customers will love you for it, and you'll earn a higher average review
   score.
 * Try targeting your audience on general websites like Google and Yelp, as well
   as niche websites like Edmunds, HealthGrades, and Zillow, which bring in lots
   of people who would be interested in giving their opinion on any purchases
   they make.
 * Make it easy to complete. People hate filling out forms. They hate answering
   questions. And they hate doing so repeatedly. So make it easy to fill out
   your surveys quickly, easily, and painlessly. Don't force them into an
   uncomfortable situation where they feel pressured to answer questions they
   may not want to answer. Let people choose how they respond to your surveys.
 * Use Review Management tools to ensure that your online reviews reflect
   positively. This will increase your online rating.


WHAT WORKS WHEN ASKING FOR PAWN SHOP REVIEWS?

Most pawn shops with a customer feedback management system will tell you they
don't always get reviews. But what's the best way to generate reviews?

It's good to know how to ask for online customer reviews. They're an essential
part of any pawn shop.

To get started, ask yourself these four questions:

 * Your customer review policy should include a statement about why you care
   about customer feedback. You could say, "We value feedback because we need to
   improve our service."
 * When asking for reviews, ensure you're reaching out to people who can help
   you improve your pawn shop. Your best bet is to reach out to past clients,
   friends, or anyone else who could potentially give you an honest opinion
   about your product or service.
 * You should text people who ask for reviews to inform them that they left a
   review. However, you can also collect feedback from e-mails and online survey
   forms.
 * After an interaction, it's usually best to send the invite immediately.
   However, sending one a day or two later is also a good option.


IF YOU'RE GOING TO INCENTIVIZE PEOPLE FOR PAWN SHOP REVIEWS, THEN YOU NEED

As a general rule, don't offer incentives for online reviews. Offered incentives
can lead to a biased opinion that doesn't accurately represent a particular
customer's experience with your product or service. You may argue that this is
part of running a successful company, and you will do whatever you can to drive
sales. I respect that commitment, but some online dating sites like Yelp do not.

An excellent way to encourage reviews is by using an online rating system that
suits both parties.

For instance, the chances of a dental patient clicking on an online review they
receive via e-mail a day later are pretty low. Our stats at Podium reveal that
only about 2-3 percent of those patients will go ahead and open the link. Once
they do so, however, the completion rates drop even further for those who have
to log into the website to write a review. On top of that, sending them a text
right before they leave the office can increase the conversion rates up to 15
times!

Similar arguments can be made for automobile dealers and most other industries
that collect online customer feedback. Investing in an online review management
system can produce significant results, comply with legal requirements, and
eliminate awkward moments when requesting a Google, Yelp, or Facebook review. No
incentives are needed.


PAWN SHOP EMPLOYEE REVIEWS–THE WHY AND HOW OF THEM

Encouraging your employees to share their opinions is essential to creating a
positive culture at your company. But getting them to do so is something else
entirely.

Don't worry if you're not sure what to do. Just follow these two rules, and
you'll enjoy an increase in review flow.

 * Ensure that your employees understand that your motives are pure and that
   requesting feedback is integral to their job.
 * Money is a big motivator for employees, so offering them incentives to send
   out invites to their friends and family members is an excellent way to get
   them to invite others to join your site. You can offer rewards based on: How
   many people receive your invitation. How many people accept your invitation?
   How many times they've invited someone else? How many people recommend your
   product/service?
 * The total count of invitations sent.
 * The number of reviews you've received so far.
 * The number of recommendations your company gets.


WHAT ABOUT BUYING REVIEWS?

Buying fake online review services is not recommended. DON'T DO IT!!!

Buying reviews is not allowed on any site. You can buy fake reviews if you want,
but you won't be able to hide them. Reviewers who write positive reviews about
your pawn shop will be identified, and you could lose access to your account.

It doesn't pay to be risky. Earn good reviews by doing things right.


IF YOU'RE USING REVIEW MONITORING TOOLS, YOU NEED TO USE THEM CORRECTLY.

Managing online review sites is something else entirely. You need to know what
your clients are saying about your company, what they're saying about your
products, and what they're not saying about your company.

Now that you know that the volume, quality, and variety of online reviews all
significantly affect local SEO results, you may be wondering how you can monitor
and manage all of these factors. Enter online review monitoring software.


USE A REVIEW MONITORING TOOL TO SEE IF YOUR REVIEWS ARE HELPING YOU GROW YOUR
PAWN SHOP.

By employing an online reputation management service, pawn shops can track and
respond to positive and negative comments on Google, Yelp, or Facebook.

Another advantage of having a good reputation is that it allows you to get
better deals. For instance, if you're an online retailer, people will trust you
enough to buy products from you. And if they do so, they'll probably tell others
how excellent your service was. In short, a good reputation means more sales.

Remember, the more positive customer feedback your pawn shop gets, the more
customers you'll get. With a review monitoring system, this cycle can work for
your benefit.


WHAT TO LOOK FOR IN A REVIEW MONITORING TOOL

There are several things to consider when choosing an online review management
tool. Here are some tips to help you choose the right one.

 * An online tool allows you to manage your pawn shop from anywhere, at any
   moment.
 * There are plenty of insights available for you to use when quantifying your
   online reputation. You can even monitor its performance using review
   monitoring tools.
 * Professional ready-to-go reviews for your pawn shop that are easy to e-mail,
   text, or post online.
 * Easy, seamless integrations into your existing pawn shop applications.
 * An affordable solution for small pawn shops.

As it turns out, Podium offers all of these things and so much more!

PAWN SHOP KEY TAKEAWAYS

 * If you don't already focus on gathering online reviews for your company, go
   to Google MyBiz, Yelp, and Facebook and get started now.
 * Focus first on Google, Yelp, and Facebook. They can help increase your
   company's visibility and brand trust.
 * Once you've got a solid grip on writing good content for the big three,
   supplement those results by creating content for specific verticals.
 * Try to respond to at least some percentage of the people who send you
   messages. Doing so shows them that you're interested in their feedback.
 * If someone has posted a negative review, don't get upset. Instead, think
   through the issue and see if there's anything you could've done differently.
 * Select an online review management system that works best for you and your
   customers' needs. The most commonly used systems include Google My Business,
   Facebook Pages, Yelp, etc.

Online pawn shop reviews aren't just an effective, efficient way to improve your
site's ranking; they're also highly reliable to establish your pawn shop as
trustworthy.

Positive online reviews require little in terms of both monetary and human
resources, so they're worth investing in.

ORIGINALLY PUBLISHED

October 4, 2022

, UPDATED

October 4, 2022

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